阅读理解。 As societies develop, their members start to see things not so much ac

题型：安徽省高考真题难度：来源：

阅读理解。     As societies develop, their members start to see things not so much according to what they need, but
according to what they want. When people have enough money, these wants become demands.
    Now, it" s important for the managers in a company to understand what their customers want if they
are going to develop effective marketing strategies (策略). There are various ways of doing this. One way
at supermarkets (超市), for example, is to interview (采访) customers while they" re doing their shopping.
They can be asked what they prefer to buy and then the results of the research can be studied. This provides
information on which to base future marketing strategies. It"s also quite normal for top managers from
department stores to spend a day or two each month visiting stores and mixing freely with the public, as if
they were ordinary customers, to get an idea of how customers act.
     Another way to get information from customers is to give them something. For example, some fast food
restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for
nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it
also allows the managers to get a feel for where to attract customers and which age-groups to attract. Another
strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in
their work, touting the park dressed as Mickey Mouse or something like that. This provides them with a
perfect chance to examine the scene and watch the customers without being noticed. 1. The text is designed for _____. A. mangers
B. salesmen
C. researchers
D. customers 2. Which of the following can help managers get useful information? A. Visiting customers themselves.
B. Giving customers free food on the street.
C. Visiting parks as ordinary customers.
D. Asking customers questions at supermarkets. 3. What does the word "this" underlined in the last sentence refer to? A. Visiting Disneyland.
B. Wearing attractive clothes.
C. Acting Mickey Mouse.
D. Dressing up and walking around. 4. The main idea of the text is _____. A. how to do market research
B. how to develop marketing strategies
C. how to find out customers" social needs
D. how to encourage customers to spend more money

答案

1-4: A D D A

举一反三

阅读理解。      Last year more than one million Filipinos worked abroad as servants, nurses, sailors and in other difficult
but low-paid jobs. Southeast Asians leave their poorer countries for their richer neighbours.
     Many of these wage-earners return in the end. In the meantime, they send home huge amounts of money-
in the Philippines" case, over 10% of its GDP. Between January and November, the amount was up 18% on
the same period of 2005, Poverty and unemployment are still high in the Philippines and other labour-exporting
(劳务输出) countries. They would be far worse but for this outflow of bodies and inflow of dollars. As for
those Asian countries that import (输入) labour, as in Europe, falling birth rates mean they are going to need
more foreign workers.
     On January 13th leaders of the Association of Southeast Asian Nations (ASEAN) signed an agreement to
help migrant (流动的) workers-with the realization that the flow of labour between their countries is a growing
problem that they cannot blame on outsiders. A 2005 study showed that 8.4 million Southeast Asians worked
outside their home countries, but this did not include the huge numbers of Indonesians doing so without papers.
So the true total is probably rather higher.
     Of the ten ASEAN countries, the Philippines, Indonesia, Myanmar, Cambodia, Vietnam and Laos export
labour, Singapore and Brunei import it, and Thailand and Malaysia do both. Sziraczki of the UN"s International
Labour Organization points out that, in the next ten years, the total labour force of the worker exporting
countries should grow by about a third. It makes sense to work on the problem before it gets out of control.
     People in the receiving countries seem to be worried about competition for their jobs. Most Thais said their
government should admit (准入) no more foreign workers, and a few thought otherwise. Even in Singapore,
just over ball of people are against admitting more foreign workers. Malaysians think that the increase in foreign
workers has worsened crime rates (犯罪率). 1. It can be inferred from the case of the Philippines that _____. A. the country is Asia"s main source of migrant workers
B. labour exports lead to a 10% growth of its GDP
C. the outflow of labour helps solve its social problems
D. the country both exports and imports labour force 2. The flow of labour is a growing problem because _____. A. there is a greater flow of labour than reported
B. more Indonesians work abroad without papers
C. some countries suffer from low birth rates
D. the ASEAN is against admitting foreign workers 3. For the labour-importing countries, the flow of labour may lead to _____. A. higher birth rates
B. lower crime rates
C. greater money inflows
D. stronger job competition 4. The writer of the text seems to _____. A. support the flow of labour between countries
B. report fairly on the question of labour flow
C. express his worries over the ASEAN"s decision
D. regard the outflow of labour as a serious problem

题型：陕西省高考真题难度：| 查看答案

阅读理解。 Intellectual property (IP) is a product of the mind that has commercial value. The concept dates back
to 1623 when the first patent law to protect IP sights was passed. IP rights protect the artist from having
his/her creative ideas copied by another. For example, if somebody generated an idea for a novel, that idea
is protected by IP rights. If someone else wishes to represent the idea or develop it further, he/ she must
consult the original artists, who will normally be rewarded financially for its use. Back in the 17th century,
IP rights were primarily carried out to protect newly developed manufacturing processes against stealing.
But today, intellectual property rights, are also enjoyed by those who creative music, art and literature.
In recent years, IP rights have been the focus of a great deal of discussion because of a technology
which looks set to weaken them altogether; the Internet. Many years ago, if you wanted a recording of a
song, you would have to purchase it from a music store; if a novel, form a book store. In those days, IP
rights were easily protected since it was very difficult to obtain intellectual property without paying for it.
However, a lot of IP, including songs, films, books and artwork, can be downloaded today free of charge
using the Internet. This practice has now taken the world by storm, dramatically affecting the way in which
we view IP rights. 1. According to the writer, in the beginning, If rights were mainly of use to ______. A. those creating music, art and literature
B. novelists
C. engineers and inventors
D. those not receiving financial reward for their work 2. What do we know about the internet according to the passage? A. It makes IP rights harder to protect.
B. It sells songs and films.
C. It does not affect the way we understand IP rights.
D. It prevents the production of artwork. 3. According to paragraph 2, what has "taken the world by storm"? A. Intellectual property rights.
B. The Internet.
C. Free downloading.
D. The large number of songs, films and books.4. A possible title for this passage could be ______. A. A History of IP Rights
B. Ways to Protect Your IP Rights.
C. The Present and the Future Of IP
D. IP Rights and Our Attitudes

题型：江西省高考真题难度：| 查看答案

Reading comprehension.     Mail carriers will be delivering some good news and some bad news this week.
     The bad news: Stamp prices are expected to rise 2 cents in May to 41 cents, the Postal Regulatory
Commission announced yesterday. The good news: With the introduction of a "forever stamp", it may
be the last time Americans have to use annoying 2-or 3-cent stamps to make up postage differences.
    Beginning in May, people would be able to purchase the stamps in booklets of 20 at the regular rate
of a first-class stamp. As the name implies, "forever stamps" will keep their first-class mailing value
forever, even when the postage rate goes up.
     The new "forever stamp" is the United States Postal Service"s (USPS) answer to the complaints about
frequent rate increases. The May increase will be the fifth in a decade. Postal rates have risen because
of inflation (通货膨胀), competition from online bill paying, and the rising costs of employee benefits,
including healthcare, says Mark Saunders, a spokesman for USPS.
     The USPS expects some financial gain from sales of the "forever stamp" and the savings from not
printing as many 2-or 3-cent stamps. "It"s not your grandfather"s stamp," says Mr. Saunders. "It could
be your great-grandchildren"s stamp."
     Other countries, including Canada, England, and Finland use similar stamps.
     Don Schilling, who has collected stamps for 50 years, says he"s interested in the public"s reaction.
"This is an entirely new class of stamps," Mr. Schilling says. He adds that he will buy the stamps because
he will be able to use them for a long period of time, not because they could make him rich-the volume
printed will be too large for collectors. "We won"t be able to send our kids to college on these," he says,
laughing.
     The USPS board of governors has yet to accept the Postal Regulatory Commission"s decision, but
tends to follow its recommendations. No plans have been announced yet for the design of the stamps. 1. The main purpose of introducing a "forever stamp" is _____. A. to reduce the cost of printing 2-or 3-cent stamps
B. to help save the consumers" cost on first-class mailing
C. to respond to the complaints about rising postal rates
D. to compete with online bill paying 2. By saying "It could be your great-grandchildren"s stamp", Mr. Saunders means that forever stamps _____. A. could be collected by one"s great-grandchildren
B. might be very precious in great-grandchildren"s hands
C. might have been inherited from one"s great-grandfathers
D. could be used by one"s great-grandchildren even decades later 3. Which of the following is true according to the passage? A. The investment in forever stamps will bring adequate reward.
B. America will be the first country to issue forever stamps.
C. The design of the "forever stamps" remains to be revealed.
D. 2-or 3-cent stamps will no longer be printed in the future. 4. What can be concluded from the passage? A. With forever stamps, there will be no need to worry about rate changes.
B. Postal workers will benefit most from the sales of forever stamps.
C. The inflation has become a threat to the sales of first-class stamps.
D. New interest will be aroused in collecting forever stamps.

题型：上海高考真题难度：| 查看答案

Reading comprehension.     Holiday Inns and McDonald"s, both saw unmatched growth in the 1960s. Their growth opened another
direct business operation-franchising (特许经营).
     These operations have the same general pattern. The franchisor, the parent company, first establishes a
successful retail (零售) business. At it expands, it sees a profit potential in offering others the right to open
similar business under its name. The parent company"s methods and means of identification with consumers
are included in this right. The parent company supplies skill, and may build and rent stores to franchisees.
For these advantages the franchisee pays the franchisor a considerable fee. However, some of the advantages
and disadvantages are different.
     By extending a "proven" marketing method, a parent can profit in several ways. First, the franchisee"s
purchase price gives the parent an immediate return on the plan. Then the sale of supplies to the franchisee
provides a continuing source of profits. As new businesses are added and the company"s reputation spreads,
the value of the franchise increases and sales of franchises become easier. The snowballing effect can be
dramatic. Such growth, too, brings into play the economies of scale (规模经济). Regional or national
advertising that might be financially impossible for a franchisor with 20 franchises could be profitable for one
with 40.
    The parent, then, finds immediate gains from the opportunity to expand markets on the basis of reputation
alone, without having to put up capital or take the risk of owning retail stores. Added to this advantage is a less
obvious but material one. Skilled, responsible retail managers are rare. People who invest their capital in
franchises, through, probably come closer to the ideal than do paid managers. In fact, the franchisee is an
independent store operator working for the franchisor, but without an independent"s freedom to drop supplies
at will. Of course the factory"s costs of selling supplies are less. But also certainly the franchisee buying goods
that have had broad consumer acceptance will not casually change supplies, even when the contract permits.
If the hamburger is not what the customer expected, they may not return. Having paid for the goodwill, the
franchisee won"t thoughtlessly destroy it.
    Franchising may give you the idea that as a franchisor, you need only relax in the rocking chair. Franchising,
however, has problems to be solved. 1. Franchising refers to a business operation in which a successful parent company _____. A. sells name-brand goods to a private investor
B. rents proven ideas and techniques for investment
C. sells the right, the guidance to a business under its name
D. takes no advertising responsibility for individual investors 2. The advantages of franchising to the parent company are all the following EXCEPT _____. A. an immediate investment return
B. the ownership of additional retail stores
C. the profit from the sale of supplies
D. the possibility of profitable advertising 3. The passage mainly tells the reader _____. A. the advantages and disadvantages of franchising
B. the benefits of franchising to the franchisor
C. the unmatched economic growth in the 1960"s
D. some regional and national business operation 4. What will the author probably discuss after the last paragraph? A. More advantages of franchising.
B. Risks of investment besides franchising.
C. The standard of consumer acceptance.
D. Negative aspects related to franchising

题型：上海高考真题难度：| 查看答案

阅读理解。     A simple flower made headlines in the British press last week. How could that be?
     British Prime Minister David Cameron and his ministers were attending a reception hosted by Chinese
Premier Wen Jiabao in the Great Hall of the People in Beijing. They insisted on wearing poppies (罂粟花)
in their buttonholes.
     What"s wrong with that?
     According to the Global Times, Chinese officials apparently had asked the UK delegation not to wear
poppies. The British said that their poppies meant a great deal to them and they would wear them all the
time.
     So what"s the significance of the poppy? It"s a flower which has different cultural and symbolic
meanings for British and Chinese people.
     From the Chinese point of view, the poppy is a symbol of China"s humiliation (dishonor) at the hands
of European powers in the Opium Wars of the 19th century. Britain forced China to open its borders to
trade-including in the narcotic opium (a drug that affects your mind in a harmful way)-which was made
from poppies grown in India.
     Yet from the British viewpoint the poppy is a reminder of the killing during World War I. Blood-red
poppies grew on the battlefields of Flanders in Belgium where many thousands of British, Belgian and
French soldiers died or were buried.Since then, Poppy Day or Remembrance Day (November 11) has
become a time in the UK to remember the sacrifices of British soldiers and civilians in times of war.
     So you can see that the poppy set off strong feelings in the hearts of Chinese and British people for
different reasons. And it makes sense for us to try to understand each other"s standpoint.
     Of course cultural differences can also be interesting and funny. And what one nation or nation"s
leader thinks is an acceptable gift may be viewed very differently by their guest from overseas. US
President Barack Obama famously gave a gift of an iPod to Britain"s queen-a dull person with no interest
in music. Obama also presented Gordon Brown(when Brown was British prime minister) with a fine
selection of American movies. But they were in US format and impossible to play on British DVD players.
     Many countries have diplomats stationed overseas. Diplomats provide information and advice to their
governments back home. However, sometimes it would seem that even diplomats can overlook the cultural
significance of a small flower. 1. British Prime Minister David Cameron probably attended a reception in Beijing on _____. A. October 1
B. November 11
C. December 31
D. January 1 2. The poppy reminds the Chinese of _____. A. the shame caused by European countries in the 19th century
B. the British soldiers killed and buried during world War
C. the Chinese soldiers killed during World War
D. the suffering cause by British during World War 3. The diplomatic problem in Beijing is mainly caused by ____.A. the translation mistake
B. the language difference
C. the cultural difference
D. the different lifestyle4. We can infer that ____. A. Britain"s Queen is not interested in art
B. Gordon Brown was fond of American movies US President Barack Obama sent him
C. US President Barack Obama received a gift for music
D. Britain"s Queen may not like the iPod US President Barack Obama presented her

题型：0108 模拟题难度：| 查看答案