求英语作文 广告的不良影响?
题目
求英语作文 广告的不良影响?
答案
False advertising content is bound to mislead, deceive consumers, the corresponding harm on our society. It is manifested in two aspects: Firstly, it destroys the fundamental basis of truth in advertising to make consumers suspicious of advertising, affecting the positive role of advertising. According to the survey, China's consumers, 85% of people think that most commodities are not as good as advertised, 66% said that ads need to be resolved at this stage is a false nature; second, due to destruction of truth in advertising , so that the interests of consumers of property and personal interests have been violated. Specifically refers to misleading due to false advertising to enable consumers to purchase their goods or services after the deceived, so that consumers are subject to different levels of property damage is more serious is misleading due to false advertising to consumers may also result in disability or death, similar incidents in China from a planned economy to a market economy step by step process of changing from time to time occur; third, potentially harmful. As the speed of dissemination of false advertisement itself,? Characteristics of a wide area, to the normal operation of the market economy created a huge obstacle to the entire economic system and economic order had a very bad influence, so that consumers do not trust the main market, mutual improved preventive measures, such as the purchase of goods or services, auditing standards, as conditions grow more cautious? strict, an increase of consumers to buy goods or services, the difficulty of transactions between market players are becoming increasingly complex,? Government management, increased investment on the market, this is bound to raise the transaction costs to society caused great waste, a serious obstacle to economic development.
广告内容虚假必然会误导、欺骗消费者,相应会对社会造成危害.它表现在两方面:第一,破坏了广告的真实性这一根本基础,使消费者对广告产生怀疑,影响了广告的正面作用.据调查统计,我国消费者中有85%的人认为大部分商品不象广告所宣传的那样好,66%认为现阶段广告需要解决的问题是失实性;第二,由于广告的真实性被破坏,从而使消费者财产利益和人身利益受到侵害.具体是指由于虚假广告误导,使消费者购买其商品或服务之后上当受骗,使消费者的财产受到不同程度损害,更为严重的是由于虚假广告的误导还可能造成消费者伤残或死亡,类似事件在我国由计划经济逐步向市场经济转变过程中时有发生;第三,潜在危害性.由于虚假广告本身传播速度快,辐射面广等特征,给市场经济的正常运行造成巨大的阻碍,对整个经济制度与经济秩序产生了极为不良的影响,使消费者对市场主体不信任,互相提高了防范措施,如购买商品或服务时审核标准、条件越来越谨慎、严格,增加了消费者购买商品或服务的难度,市场主体之间的交易也变得越来越复杂,政府对市场管理的投入加大,这样势必要提高交易的成本,给社会造成极大浪费,严重阻碍了经济发展.
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