TOKYO-At first glance, Japanese cellphones are the young"s dream: ready for Internet and email, they double as credit cards, and even bodyfat calculators (计算器). However, despite years of competition in overseas markets, Japan"s cellphone makers have little presence beyond the country"s shores. "Japan is years ahead in any innovation. But it hasn"t been able to get business out of it," said Gerhard Fasol, president of the Tokyobased IT consulting firm, Eurotechnology Japan. This year, Mr Natsuno, who developed a popular wireless Internet service called iMode, invited some of the best minds in the field to debate how Japanese cellphones can go global. Yet Japan"s lack of global influence is all the more surprising because its cellphones set the pace in almost every industry innovation: email capabilities in 1999, camera phones in 2000, thirdgeneration networks in 2001, full music downloads in 2002, electronic payments in 2004 and digital TV in 2005. "The most amazing thing about Japan is that even the average person out there will have a superadvanced phone," said Mr Natsuno. "So we"re asking, can"t Japan build on that advantage?" Japan has 100 million users of advanced thirdgeneration smart phones, twice the number used in the United States, a much larger market. Many Japanese rely on their phones, not a PC, for Internet access. Indeed, Japanese makers thought they had positioned themselves to dominate the age of digital data. But Japanese cellphone makers were a little too clever. In the 1990s, they set a standard for the secondgeneration network that was refused everywhere else. Then Japan quickly adopted a thirdgeneration standard in 2001. However, it made Japanese phones too advanced for most markets. At a recent meeting of Mr Natsuno"s group, the discussion turned to the cellphones themselves. Despite their advanced hardware, they often have ugly interfaces (界面), some participants said. "Because each cellphone model is designed with a customized user interface, development is timeconsuming and expensive," said Tetsuzo Matsumoto, senior executive vice president. "Japan"s phones are all "handmade" from scratch," he said. "That"s_reaching_the_limit." |