Shopping is not as simple as you may think! There are all sorts of tricks at pla
题型：不详难度：来源：
Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand(品牌) of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged(包装) in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius(天才) to sell it.”
小题1:Which of the following may trick a shopper into buying a product according to the text?| A．The cost of its package. | B．The price of the product. | | C．The colour of its package. | D．The brand name of the product. |
小题2:The underlined part “the colours turned the customers off” (in Para.3) means that the colours _________.| A．attracted the customers strongly | | B．caused the customers to lose interest | | C．tricked the customers into shopping | | D．had weak effects on the customers |
小题3:Which of the following is the key to the success in product sales?| A．The way to promote goods. | | B．The discovery of a genius. | | C．The team to produce a good product. | | D．The brand name used by successful producers. |
小题4:According to the passage, we know that _________.| A．making soap is so easy that any fool in the world can make it. | | B．greens, yellows or silver are considered to be healthy colours. | | C．25 years ago, the founder of Pears soap was a pretty girl herself. | | D．the size of a product can have an effect on the shoppers. |
小题5:Which of the following would be the best title for this text?| A．Choice of Good Products | | B．Disadvantages of Products | | C．Effect of Packaging on Shopping | | D．Brand Names and Shopping Tricks |
|
答案
小题1:C
小题2:B
小题3:A
小题4:D
小题5:C |
解析
试题分析：文章集中描述了产品的包装对产品销售的影响，包括颜色，大小，和推销手段。等。
小题1:细节题：该文重点描述了产品包装的颜色对购买者的影响，这也是促使消费者购买的手段之一。选C
小题2:推理题：根据“because they made the product look weak and ineffective”这句话的说明，我们可以判断，既然产品看起来似乎是无效的，因此消费者当然没有购买的兴趣。选B
小题3:推理题：根据文章最后一段所举的一个实例可以看出：光有好的产品还不够，重要的是对产品的大力推销，这才是产品畅销的关键。选A
小题4:细节题：参见文章中“The size of a product can attract a shopper”一句话可知。选D
小题5:主旨大意题。文章集中描述了产品的包装对产品销售的影响，因此 C 选项最佳。
点评：做题时要审清题干，发觉和把握试题中有效的提示性信息，确认命题的角度、阅读范围和答题方式。 |
举一反三
Many English learners have difficulty deciding what kind of English accent they want to have． A US accent, perhaps modeled on the way a Hollywood star speaks? Or maybe you want to imitate（模仿） the British accent of a BBC news reader?
Young British people find the US accent attractive while young US people like a British accent． Especially when the person speaking is of the opposite sex(异性)! Let’s listen to what they have to say．
Stephen Yang, 17, from London, UK
A US accent is cute, especially when a girl speaks it． Whether it’s Jessia Alba speaking or the girl- next-door, the way US girls speak has a sweet tingle that is really sassy(时髦)． A girl from Texas recently moved into our neighborhood． Her Texan twang（鼻音） had all the boys here on their knees within seconds of meeting her．
To me, accents reflect the attitudes, characteristics and lifestyles of the people．
Jennifer Sun, 16, from New Jersey, US
From watching English actors like Daniel Radcliffe, my friends and I have developed a soft spot for British men．Some are attracted to the qualities of English males, while others admire their sense of style．
Everyone, however, agrees that the most appealing aspect of an English man is his accent． For example, many American girls watch Harry Potter movies over and over again just to listen to the actors speak．
The English accent seems almost like art．
小题1:In Stephen Yang’s opinion, accents just show__________．| A．the beauty of the language | | B．how the language is spoken | | C．the cultural differences of the speakers | | D．the meeting of the day |
小题2:The underlined sentence in paragraph means that __________．| A．All the boys broke their knees | | B．All the boys fell to the ground | | C．All the boys liked her accent very much | | D．All the boys imitated（模仿）her accent |
小题3:Many American girls watch Harry Porter again and again in order to __________．| A．learn the acting skills of the these stars | | B．learn the magic performed by Harry Potter | | C．imitate the actors’ accents | | D．know more about British English |
小题4:What is probably the best title for this passage?| A．British English and American English | | B．British Accent or American Accent | | C．American English Accent is Most Accepted | | D．The difference between British Accent and American Accent． |
|
When many people in the west think of China, the animal that they think of is the dragon. For them, the dragon is an aggressive monster that breathes fire. Many popular legends tell how dragons have killed brave knights and eaten beautiful young girls.
For Chinese people, however, the dragon is not an evil monster. It’s a cultural and spiritual symbol for prosperity and good luck. The dragon’s main task is to create harmony and bring rain. Dragons are celebrated in art and architecture, and of course the dragon dance is a very popular ritual (仪式).
China isn’t the only country to have the dragon as its symbol. Wales in the UK, has a red dragon proudly displayed on its flag. Another country in the world with a dragon on its flag is Bhutan, a tiny country between China and India.
Almost all countries in the world have an animal symbol representing their countries. This is particularly obvious during sports. The English think lions to be brave and proud animal and the English football teams have three lions on their football shirts.
Australia is famous for kangaroos, of course. The national rugby team is more commonly known as the Wallabies, a type of small kangaroo.The South African team is known as the Springboks, a type of African antelope. Likewise the New Zealanders, whether playing sports or not, are commonly known as kiwis. A kiwi is a native New Zealand bird that can’t fly.
All countries are proud of their symbols, which they feel reflect national characteristics or the beauty and variety of their natural environments. Recently, a Shang hai professor claimed that using the dragon as a national symbol could make western countries have a negative view of China. But in an Internet survey 90% of Chinese people wanted to keep the dragon.
小题1:In the opinion of the west, the dragon is ______.| A．a terrible animal that is not popular | | B．a cultural and spiritual symbol of good luck | | C．a reflection of China’s national characteristics | | D．an animal that can create harmony and bring rain |
小题2:Which of the following does NOT use the dragon as its national symbol?| A．China. | B．Wales. | C．Bhutan. | D．India. |
小题3:According to the passage, which of the following statements is TRUE?| A．The national rugby team from the South Africa is well known as the Wallabies. | | B．The Australian team is known as Springboks, a type of kangaroo. | | C．The New Zealanders are commonly known as kiwis only when playing sports. | | D．The dragon is mentioned to have been used on the flag in two countries. |
|
When my family moved to America in 2010 from a small village in Guangdong, China, we brought not only our luggage, but also our village rules, customs and culture. One of the rules is that young people should always respect(尊敬) elders. Unluckily, this rule led to my very first embarrassment in the United States.
I had a part-time job as a waiter in a Chinese restaurant. One time, when I was serving food to a middle-aged couple, the wife asked me how the food could be served so quickly. I told her that I had made sure they got their food quickly because I always respect the elderly. As soon as I said that, her face showed great displeasure. My manager, who happened to hear what I said, took me aside and gave me a long lecture about how sensitive(敏感) Americans are and how they dislike the description “old”. I then walked back to the table and apologized to the wife. After the couple heard my reason, they understood that the problem was caused by cultural differences, so they laughed and were no longer angry.
In my village in China, people are proud of being old. Not so many people live to be seventy or eighty, and people who reach such an age have the most knowledge and experience. Young people always respect older people because they know they can learn from their rich experience.
However, in the United States, people think “growing old” is a problem since “old” shows that a person is going to retire or that the body is not working well. Here many people try to keep themselves away from growing old by doing exercises or jogging, and women put on makeup, hoping to look young. When I told the couple in the restaurant that I respect the elderly, they got angry because this caused them to feel they had failed to stay young. I had told them something they didn’t want to hear.
After that, I changed the way I had been with older people. It is not that I don’t respect them any more; I still respect them, but now I don’t show my feelings through words.
By Jack
小题1:Jack brought the couple their food very fast because _______.| A．the manager asked him to do so | | B．he respected the elderly | | C．the couple wanted him to do so | | D．he wanted more pay |
小题2:When Jack called the couple “elderly”, they became _______.| A．nervous | B．satisfied | C．unhappy | D．excited |
小题3: In Jack’s hometown, _______.| A．people dislike being called “old” | | B．people are proud of being old | | C．many people reach the age of seventy or eighty | | D．the elderly are the first to get food in restaurants |
小题4: Which of the following is TRUE?| A．The more Jack explained, the angrier the couple got. | | B．Jack wanted to show his feelings through words after his experience. | | C．The manager went back to the table and apologized to the couple. | | D．From this experience, Jack learned more about American culture. |
|
Although English is not as old as Chinese, it is spoken by many people around the world every day. English speakers are always creating new words, and we should be able to know where most words come from.
Sometimes, however, no one may know really where a word comes from. Did you ever think about why hamburgers are called hamburgers, especially when they are not made with ham( 火腿 )? About a hundred years ago, some men went to America from Europe. They came from a big city in Germany called Hamburger. They didn’t speak good English, but they ate good food. When some Americans saw them eating round pieces of beef, they asked the Germans what it was. The Germans did not understand the question and answered. “We came from Hamburger.” One of these Americans owned a restaurant, and had an idea. He cooked some round pieces of beef like what the men from Hamburger ate. Then he put them between two pieces of bread and started selling them. Today “ hamburgers” are sold in many countries around the world.
Whether this story is true or not, it certainly is interesting. Knowing why any word has a certain meaning is interesting, too. The reason may be found in any large English dictionary.
小题1:According to the writer, English ______.| A．is as old as Chinese | B．is not so old as Chinese | | C．is older than German | D．is very difficult to learn |
小题2:According to the story,_______.| A．few Americans like hamburgers | | B．hamburgers are made with beef | | C．hamburgers are made with ham | | D．hamburgers were sold all over the world about a century ago |
小题3:According to the writer, which of the following can be found in any large English dictionary?| A．Where all the new words come from | | B．Where those Germans came from | | C．The reason why any word has a certain meaning. | | D．The reason why English is spoken around the world |
小题4:According to the story, the word “hamburger” comes from ________.| A．China because it has a long history | | B．England because Germans don’t speak good English | | C．the round pieces of beef those people from Hamburger brought to America | | D．English speakers because they always create new words |
|
When someone says “well, I guess I’ll have to face the music”, it doesn’t mean that he is planning to go to hear a singer. It is something far less happy, as you are called in by your leader to explain why you did this and did that or why you did not do this or that.
At some time or another, every one of us has to “face the music”, especially as children. We can all remember father’s angry word “I wasn’t to talk to you” and only because we did not listen to him. What a bad thing it was !
In the middle or at the end of every term, we students have to “face the music”. The result of the exam will decide whether we will face the music or not. If …that means parents’ cold faces and the contempt of the teachers and classmates.
“To face the music” is well known to every American, younger or old. It is at least 100 years old. It really means that you have to do something, no matter how terrible the whole thing might be, because you know you have no choice.
小题1:“To face the music” means “to ____________”| A．do something we don’t like to | B．go to the theater | | C．go to the music show | D．do something that we want to |
小题2:If you didn’t listen to your father’s words, you would “face the music” ，or ____________.| A．do something to please him | B．do something to make him angry | | C．be punished by him | D．be pleased with him |
小题3:Before the exam, we’ll have to “face the music”. That’s why ____________.| A．we like to take the exam | B．we are afraid of taking the exam | | C．the exam is very important | D．we are afraid to pass the exam |
小题4:In the third paragraph. “If...” really means “If _______________”.| A．we got a “D” in the exam | | B．we got an “A” in the exam | | C．the exam is easy | | D．the exam is difficult |
|
最新试题
热门考点