HK"s Family Affair The 39th Hong Kong Art Festival, to be held early next y
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HK"s Family Affair The 39th Hong Kong Art Festival, to be held early next year, will be based on the topic of "family" The art festival, considered to be Asia"s best, began in 1973. "We hope that people from Beijing and from all over the world will go to Hong Kong to enjoy the different performances in our art festival,"Douglas Gautier, the festival"s management director, said in a press conference(发布会) in the capital. In the 29 days of the festival, which runs from March 8 to April 7,2012, the audience can choose from 111 performances of 51 programmes given by 700 foreign performers, 450 local artists and 160 actors from the mainland. Programmes vary from classical music, jazz, world music, Western and Peking opera, drama and dance to outdoor shows. The programmes include Beethoven"s only opera Fidelio, Shakespeare"s drama Romeo and Juliet, the ballet Mozartina and African dances, to name just a few. The lineup(阵容)includes the English Touring Theatre, Prague Chamber Orchestra, Zurich Ballet, The Spanish National Dance Troupe, as well as Europe Galante the Petersen Quartet, pianists Angela Hewitt and Lang Lang, and saxophonist Jan Garbarek. In order to increase attendance, hotels and airlines are offering discount packages along with art festival ticket sales, most of which are at 20% and 30% cheaper. For more information, please check:
1. The press conference was held ____.
A. in Hong Kong B. in Europe C. in Beijing D. in England
2. By means of "discount packages", you can pay ___ .
A. nothing for the cost B. less than the usual cost C. for the air ticket but not for the festival ticket D. for the festival ticket but not for hotel rooms
3. According to the text, we do NOT have any information about ____ .
A. who will perform on stage B. what programmes there will be C. when the 39th Art Festival will be held D. which theatres will put on performances
4. The main purpose in writing this text is ___.
A. to make the 39th Art Festival known B. to announce the plan of the art festival C. to introduce the cost of the art festival D. to sell a service during the art festival
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The market for children"s products in China will double within the next five years,a report made public at a kids expo in east China"s Zhejiang Province has predicted. The market __1__for children"s products in China was more than 1 trillion yuan (152 billion U.S. dollars) in 2010 and that __2__is expected to hit 2 trillion yuan by 2015,according to the report. The report owes the __3__ growth of the business to the country"s large population,steady consumption and __4__attention to child health and education in recent years. It is __5__that China has a population of about 200 million __6__under the age of 10,the report said. A Chinese family will spend an __7__of 5,000 yuan (758 dollars) per child each year,according to a __8__ by the Hangzhou Association of Industries on Children.This money goes to a variety of companies __9__ child products and __10__ such as baby milk powder,clothing,toys,education and entertainment. According to a report by the China Ecommerce Research Center,online purchases of baby milk powder from overseas companies __11__reached 2.4 billion yuan in 2010,__12__ second only to makeups. Education is another area that has __13__ investors at home and abroad.Twelve Chinese __14__ institutions have won financial support from overseas risk capitalists,with __15__ totaling 100 million dollars so far. |
( )1.A.request ( )2.A.figure ( )3.A.smooth ( )4.A.existed ( )5.A.confirmed ( )6.A.children ( )7.A.offer ( )8.A.survey ( )9.A.making ( )10.prices ( )11.hopefully ( )12.ranking ( )13.surprised ( )14.entertaining ( )15.materials | B.demand B.result B.small B.reduced B.advertised B.adults B.account B.record B.sending B.services B.unexpectedly B.standing B.influenced B.educational B.exports | C.requirement C.production C.rapid C.drawn C.assessed C.teenagers C.expense C.document C.providing C.cares C.theoretically C.topping C.shocked C.training C.investments | D.devotion D.money D.slow D.increased D.proposed D.students D.average D.finding D.leading D.qualities D.fortunately D.keeping D.attracted D.cultural D.products |
阅读理解。 |
Kids love color,cartoons and different sounds.Combine all these in one product and you will have their attention.However,it is equally important to advertise your products in the same way if you want the kids to appreciate them.In order to ensure that your products are sold and that the kids do not forget them,it is necessary to apply a combination of color and sound to your advertisements.Mentioned below are several advertisement ideas for targeting kids. Billboards(广告牌) When you want to advertise products to children,ensure that you use plenty of colors on the billboards and that you draw the children"s attention to the products.It might be an idea to use cartoon characters in billboard advertising as they can attract kids" attention. Comic books If you have to introduce a new product to children,ensure that your product is featured in all the leading comic books.This will attract kids to your product.If possible,you can show some of their favorite cartoon characters using your product. TV advertisements TV advertisements are always best when it comes to advertising a product.However,when you try to advertise to children,the one thing that always hits the nail right on the head is the use of popular characters.Again,cartoon characters or online game characters using the product will increase your sales. Others A great advertising technique is making Tshirts,watches,water bottles,school bags,bed sheets and caps on which the products are printed.Kid"s movies are always shown in theaters and while children go to the theaters to watch movies,they are very much interested in the food,too.Operating a stall near the cinema will make kids flock to you.Do some promotional advertising by distributing some free samples of the products.
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1.Which of the following advertising ideas is NOT mentioned in the text?
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A.Publishing comic books. B.Making TV advertisements. C.Printing products on school bags. D.Making billboards using cartoon characters. |
2.The underlined word "distribute"is close in meaning to"________" |
A.hand in B.give away C.put away D.put aside |
3.The purpose of keeping a stall near the cinema is to ____________. |
A.sell tickets for movies B.attract kids to buy the products C.attract kids to perform in the cinema D.exhibit samples of the products |
4.Which of the following can BEST describe advertisements for kids? |
A.Modern and creative. B.Cool and traditional. C.Silent and traditional. D.Colorful and cartoonish. |
5.What is the main idea of this text? |
A.It aims to persuade kids to watch more advertisements. B.It lists some of the types of advertisements targeted at kids. C.It introduces some techniques you can use in advertising to kids. D.It introduces some advertisements which target kids. |
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Pop music is the name for different forms of popular, commercial(商业) music. It had its beginning in the USA and spread throughout the whole world during the 1950s and 1960s. It is widely liked by the young people. The best known early form of pop music was "rock" n" roll"; another was "blues". A more recent development is "folk-rock". Pop music has taken the place of native music in many parts of the world; it has caused the number of people for jazz to become much smaller than it was in the 1950s and earlier, and it has now begun to rule musical stage productions. It"s a big industry. Much pop music is without artistic value, but the work of some pop singers, e.g. the Beatles, Bob Dylan, the groups like Floyd and Crosby, Stills and Nash, is on a higher musical level. And there is still a great interest in it today. Pop music concerts and festivals are held all over the world. |
1. All of the following forms belong to pop music EXCEPT _____. A. blues B. rock" n "roll C. jazz D. folk-rock 2. According to the article, the number of people for jazz in the 1950s and earlier was _____ it is today. A. much greater than B. much smaller than C. as great as D. as small as 3. Which of the following is TRUE? A. No pop music is on a high musical level. B. Much pop music is very artistic. C. Pop music is highly artistic. D. Not all pop music is without artistic value. 4. "It is a big industry" means that _____. A. it makes a lot of musical instruments (乐器) B. it is a big musical and commercial business C. the pop singers are very hard-working D. pop music is on a very high musical level |
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Apple Inc co-founder and former CEO Steve Jobs, counted among the greatest American CEOs of his generation, died on Wednesday at the age of 56, after a-year-long and highly public battle with cancer. Jobs" death was announced by Apple in a statement late on Wednesday. The Apple.com homepage featured a black-and-white picture of him with the words "Steve Jobs, 1955-2011". A message on the site read, "Apple has lost an imaginary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring leader." "His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts." "Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple." The Silicon Valley hero who gave the world the iPod and the iPhone had resigned as CEO of the world"s largest technology corporation in August, handing the position to current chief executive Tim Cook. Two years before the iPhone that forever transformed the way people around the world access and use the Internet, Jobs talked about how a sense of his death was a major driver behind that vision. "Remembering that I"ll be dead soon is the most important tool I"ve ever got to help me make the big choices in life," Jobs said during a Stanford commencement ceremony in 2005. "Because almost everything-all others" expectations, all pride, all fear of embarrassment or failure-these things just fall away in the face of death, leaving only what is truly important." "Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart."
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1. According to the passage, which statement of Steve Jobs is RIGHT? |
A. Steve Jobs was the present CEO of Apple. B. Steve Jobs was thought to have great talent. C. Steve Jobs had no idea about his death before. D. Steve Jobs fought against cancer for a year secretly. |
2. What can we learn about iPhone from the passage? |
A. People can use it to do anything they want. B. It can teach people how to surf the Internet. C. People can learn the spirit of Apple from it. D. It can change the way people use the Internet. |
3. In Jobs"s speech in Stanford, we can learn that . |
A. to make great achievements, you must lose everything B. people should try to achieve everything regardless of death C. people who will be dead soon must make big choices in life D. in the face of death, nothing is truly important except to follow your dream |
4. What"s the main idea of the passage? |
A. Steve Jobs changed the world. B. Steve Jobs died on Wednesday. C. Who will be the next Steve Jobs? D. Steve Jobs, the greatest American CEO.
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It came as something of a surprise when Diana, Princess of Wales, made a trip to Angola in 1997, to support the Red Cross campaign for a total ban on all anti-personnel landmines. Within hours of arriving in Angola, television screens around the world were filled with images of her comforting victims injured in explosions caused by landmines. “I knew the statistics,” she said. “But putting a face to those figures brought the reality home to me; like when I met Sandra, a 13- year-old girl who had lost her leg, and people like her.” The Princess concluded with a simple message: “We must stop landmines”. And she used every opportunity during her visit to repeat this message. But, back in London, her views were not shared by some members of the British government, which refused to support a ban on these weapons. Angry politicians launched an attack on the Princess in the press. They described her as “very ill-informed” and a “loose cannon”. (乱放炮的人) The Princess responded by brushing aside the criticisms: “This is a distraction (干扰) we do not need. All I’m trying to do is help.” Opposition parties, the media and the public immediately voiced their support for the Princess. To make matters worse for the government, it soon emerged that the Princess’s trip had been approved by the Foreign Office, and that she was in fact very well-informed about both the situation in Angola and the British government’s policy regarding landmines. The result was a severe embarrassment for the government. To try and limit the damage, the Foreign Secretary, Malcolm Rifkidnd, claimed that the Princess’s views on landmines were not very different from government policy, and that it was “working towards" a worldwide ban. The Defence Secretary, Michael Portillo, claimed the matter was “a misinterpretation or misunderstanding.” For the Princess, the trip to this war-torn country was an excellent opportunity to use her popularity to show the world how much destruction and suffering landmines can cause. She said that the experience had also given her the chance to get closer to people and their problems. 1. Princess Diana paid a visit to Angola in 1997_____. A. to clarify the British governments stand on landmines B. to establish her image as a friend of landmine victims C. to investigate the sufferings of landmine victims there D. to voice her support for a total ban of landmines 2. Some members of the British government criticized Diana because _____. A. she had not consulted the government before the visit B. she was ill-informed of the governments policy C. they were actually opposed to banning landmines D. they believed that she had misinterpreted the situation in Angola 3. How did Diana respond to the criticisms? A. She paid no attention to them B. She made more appearances on TV. C. She met the 13-year-old girl as planned D. She rose to argue with her opponents 4. What did Princess Diana think of her visit to Angola? A. It had caused embarrassment to the British government. B. It had greatly promoted her popularity. C. It had brought her closer to the ordinary people. D. It had affected her relations with the British government. |
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