阅读下面短文,按照句子结构的语法性和上下文连贯的要求,在空格处填入一个适当的词或使用括号中词语的正确形式填空,并将答案填写在答卷标号为1-10的相应位置上。
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阅读下面短文,按照句子结构的语法性和上下文连贯的要求,在空格处填入一个适当的词或使用括号中词语的正确形式填空,并将答案填写在答卷标号为1-10的相应位置上。 |
In large cities such as Shenzhen, Shanghai and Beijing, 1 economy is developing rapidly, office workers face an 2 (increase) work pressure day by day, many of whom have made office 3 home. Most of them range from 25 to 45. In the eyes of outsiders, they enjoy a 4 (comfort) life: they lead the fashion trend in the city and earn a high salary; they enjoy a flexible working schedule and an excellent working environment. However, only the white collars themselves know 5 others see as a good life is actually a boring one. They often work for extra hours, suffer from 6 (lose) of creative ability and have little time to make friends. When going off 7 work late at night, sometimes they might think of asking for leave the next day and having 8 holiday somewhere. However, when a new day 9 (begin), they find everything back to normal and 10 pushed by new tasks |
答案
1. where 2. increasing 3. their 4 comfortable 5.what 6. loss 7. from 8. a 9. begins 10. themselves |
举一反三
完形填空。 |
Everyone in business has been told that success is all about attracting and retaining (留住) customers. It sounds simple and achievable. But, 1 , words of wisdom are soon forgotten. Once companies have attracted customers they often 2 the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They forget what they regard as the boring side of business- 3 that the customer remains a customer. 4 to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers every year. In constantly changing 5 , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost. Only now are organizations beginning to wake up to those lost opportunities and calculate the 6 implications. Cutting down the number of customers a company loses can make a big 7 in its performance. Research in the US found that a five percent decrease in the number of defecting (流失的) customers led to 8 increases of between 25 and 85 percent. In the US, Domino"s Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and 9 never returns, is losing the company thousands of dollars in 10 profits (more if you consider how many people they are likely to tell about their bad experience). The logic behind cultivating customer 11 is impossible to deny. "In practice most companies" marketing effort is focused on getting customers, with little attention paid to 12 them", says Adrian Payne of Cornfield University" School of Management. "Research suggests that there is a close relationship between retaining customers and making profits. 13 customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price 14 , and may provide free word-of-mouth advertising. Retaining customers also makes it 15 for competitors to enter a market or increase their share of a market. |
( )1. A.in particular ( )2.A.emphasize ( )3.A.denying ( )4.A.Moving ( )5.A.markets ( )6.A.culture ( )7.A.promise ( )8.A.cost ( )9.A.as a result ( )10.A.huge ( )11.A.beliefs ( )12.A.altering ( )13.A.Assumed ( )14.A.agreeable ( )15.A.unfair | B.in reality B.doubt B.ensuring B.Hoping B.tastes B.social B.plan B.opportunity B.on the whole B.potential B.loyalty B.understanding B.Respected B.flexible B.difficult | C.at least C.overlook C.arguing C.Starting C.prices C.financial C.mistake C.profit C.in conclusion C.extra C.habits C.keeping C.Established C.friendly C.essential | D.first of all D.believe D.proving D.Failing D.expenses D.economical D.difference D.budget D.on the contrary D.reasonable D.interest D.attracting D.Unexpected D.sensitive D.convenient |
阅读理解。 |
Haagen-Dazs from Europe started in 1989 and is 5-10 times more expensive than regular ice cream.n price there is no real advantage. However, it adopted a unique marketing strategy, and quickly
occupiedthe market, a top ice cream brand. Haagen Dazs did not set up shops in ordinary supermarkets or grocery stores. Haagen Dazs leisure fashion shops are in busy sections of malls. Thelayout is carefully planned to create an elegant atmosphere, and sometimes, a flagship(旗舰) store layout will cost several million dollars. Compared to other ice cream brands, Haagen Dazs consumers are tightly grouped. It is understood that Haagen Dazs seldom does television advertising. The majority of ads are highly visual impact of the print ads. In particular many advertisements lock those pyramid tip consumers. Moreover, as long as the consumer spending 500 yuan to fill in a small form can become their members, these members will be regularly sent advertisements by direct mail. Praise of customers is a powerful weapon for Haagen Dazs. There is always much creative ingenuity (独创性) in Haagen Dazs advertising, so it is remembered by the people. ☆initial advertisements such as: "Delicious Haagen Dazs, like 24K gold, Japan Kobe beef, original palm oil, mushroom truffles and Chinese ceramics, Tiffany Africa …what "ice cream" was waiting for". ☆ "love her, let her eat Haagen Dazs" This classic sensational advertisement attracted more numerous Haagen Dazs lovers who become regulars. Today, Haagen Dazs has 55 countries in the world with approximately 700 stores with annual sales of more than 1 billion US dollars (about 8.28 billion yuan). Haagen Dazs has become the world"s most popular top ice cream brand. In the United States, its market share is 6.1%, 1% in France, 4.6% in Japan, 4% in Singapore and 5% in Hong Kong. Determined to take the "Qugaohegua" line, Haagen Dazs has combined accurate positioning in the marketplace with dedicated brand goals. This is the real secret of success. |
1. Which of the following statements about Haagen-Dazs is NOT true according to the passage? |
A. It is so popular that it can be bought in almost every supermarket. B. You can enjoy yourself both physically and spiritually by eating it. C. It has become the world"s top ice cream brand through its efforts. D. If you are one of its members, you may receive its advertisements regularly. |
2. Why does Haagen-Dazs seldom do television advertisements? |
A. Because it can"t afford to do television advertisements. B. Because it doesn"t think television advertising attracts consumers. C. Because it focuses on its target consumers by using other media. D. Because its design isn"t suitable to be broadcast on the television. |
3. What is the best title for the passage? |
A. The origin of Haagen-Dazs. B. The creative advertisements of Haagen-Dazs. C. The Influence of Haagen-Dazs. D. The marketing strategy of Haagen-Dazs. |
阅读理解。 |
Everywhere you look, large quantities of information in the world are pouring. This data flood is already starting to transform business, government, science and everyday life. It has great potential for good - aslong as consumers, companies and governments make the right choices about when to restrict the flow ofdata, and when to encourage it. A few industries have led the way in their ability to gather and take advantage of the data. Credit-cardcompanies monitor every purchase and can identify cheats with a high degree of accuracy. Stolen credit cards are more likely to be used to buy hard liquor than wine, for example, because it is easier to overlook. Insurance firms are also good at combining clues to spot doubtful claims: dishonest claims are more likely to be made on a Monday than a Tuesday, since policyholders (保险客户) who stage accidents tend to assemble friends as false witnesses over the weekend. By combining many such rules, it is possible to work out which cards are likeliest to have been stolen, and which claims are untrue. By analyzing "basket data", supermarkets can make promotions to appeal to particular customers" preferences. The oil industry uses supercomputers to help them before drilling wells. But the data flood also poses risks. There are many examples of databases being stolen: disks full of social-security data go missing, laptops loaded with tax records are left in taxis, credit-card numbers are stolen by online purchase. The result can be privacy made public, identity stolen and cheats permitted large space. Rather than owning and controlling their own personal data, they very often find that they have lost control of it. The best way to deal with the data flood is to make more data available in the right way, by requiring greater transparency in several areas. First, users should be given greater access to and control over the information held about them, including whom it is shared with. Google allows users to see what information it holds about them, and lets them delete their search histories or modify the targeting of advertising, for example. Second, organizations should be required to disclose details of security breaches, as is already the case in some parts of the world, to encourage bosses to take information security more seriously. Third, organizations should be subject to an annual security check, with the resulting grade made public (though details of any problems exposed would not be). This would encourage companies to keep their security measures up to date. |
1. What is the best title for this passage? |
A. Information Flood B. Benefits of Data Flood C. Harms of Data Flood D. How to Use Data in a Right Way |
2. From the passage we can infer that ________. |
A. lots of data are lost because of hardware problems B. online purchases are becoming more and more popular C. credit cards are not so secure to use and will go out of use very soon D. insurance firms have to investigate before they confirm their policyholders" claims |
3. From the passage we can conclude that _________. |
A. the data flood makes peoples" life less convenient and more expensive B. companies and insurance firms are responsible for the data flood C. the information flood is more useful to organizations than to individuals D. the information flood has both positive and negative influence on modern life |
阅读理解。 |
Nearly 28% of college Students plan to seek employment using Linkedin, up from 5% last year, according to a survey out today from employee recognition provider I Love Rewards and career-services network Experience. Slightly more than 7% plan to use Facebook, up from 5%. No longer do students just wait for visiting campus recruiters to learn about job possibilities. Instead they"re using digital tools to find their dream jobs, says I Love Rewards CEO Razor Suleman. Companies need to know their online image, then update anything that is outdated, inaccurate or not interactive(互动的). "The recruited have now become the recruiters," Suleman says. "They are now going out and finding the companies they want to apply for." Students learn about employers by viewing their websites, reading Facebook and Twitter updates and perusing(精读)Linkedln profiles. Another information source: Comments by past and current employees on job-oriented websites. A strong digital presence is one way for employers to stand out as the search for the best and brightest gets competitive. Slightly more than four in 10 employers say they will use "different" recruiting tactics(策略)to reach Generation Y, according to a survey by job-search site Monster.com to be released today. Of those respondents, almost 60% say social-networking sites are popular tools to reach Gen Y candidates. "Our reason for using social media is because that"s where we think the candidates are," he says. The company posts updates and videos on topics such as job opportunities and the benefits of being an employee. It also created a mobile-friendly site for those who want to apply via smart phone. "Younger people want to attach to you in a different way than the past," Lavery says. "They want to interact with you. They want to learn about you." The updated recruitment techniques take effort, but they work, he says. In 2010, UPS used those tactics to recruit 955 employees. The year before, it hired 29 employees through those means. "It"s a time investment(投资)that you have to be willing to do," he says. "You can"t just have a page up there and not have content. In social media, you have to have a give and a take, or people won"t be a part of your community."
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1.In order to find their dream jobs, more American graduates like to use ____. |
A. newspapers B. magazines C. the Internet D. radios |
2.Why do many companies use social-networking sites to recruit graduates? |
A. Because they have no other way to get in touch with graduates. B. Because graduates tend to learn about employers through social media. C. Because companies want to post advertisements for their products. D. Because companies like to post videos and updates about their products. |
3.The underlined word "recruit" in Paragraph 11 probably means ____. |
A. fire B. attract C. contact D. employ |
4.From what Lavery says, we can conclude that ____. |
A.it is very easy for a company to hire graduates through social media B. a company has to make great efforts to find the best graduates C. a company doesn"t have to update the information about it D. graduates are afraid to communicate with the boss of the company |
阅读理解 |
Gaochun County, a picturesque county in east China"s Jiangsu Province, was expected to be named the first "slow city" in China in November this year. The arrival of Pier Giorgio Oliveti, chairman of the World Slow City Union, raised the idea of a slow city, which has become popular all over the world. In Shanghai, Oliveti said that the slow city movement was founded in his hometown of Italy in October of 1999. "Italy is the birthplace of slow food, which emphasizes nutrition, flavor and taste," he said. Oliveti said the idea of a slow city has also expanded constantly during its development, which has led to some special requirements today. For instance, the slow city always emphasizes a small town and its residents, keeps a unique identity, characteristics and keeps the natural state of the town. It adopts technology without losing traditional customs and offers to provide a clean environment, a fair deal and healthy food for all. In addition, the slow city has to be eco-friendly with a population of no more than 50,000, and it must be deeply devoted to protecting and keeping the purity of the natural environment as well as greatly promoting and carrying out sustainable (可持续的) development technologies. The ecological tour of Gaochun County includes an area of about 49 square kilometers with around 20,000 residents. It has a lot of tea, bamboo fruits, herbs (草本植物) and other green food ecological bases as well as rich folk culture resources. There are now 135 slow cities in 24 countries across the world that have been named since the founding of the organization in 1999. |
1. To qualify to be called a slow city, a city must . a. have less and low-speed traffic b. be environmentally friendly c. keep the natural state of the town d. stop the traditional ways of doing things e. have a population within 50, 000 |
A. a, b and d. B. a, b and c. C. b, c and e. D. c, d and e. |
2. We can conclude that slow city movement aims to . |
A. protect the environment of local schools B. control the population of big cities C. give people more time to travel D. improve quality of life |
3. Which of the following is NOT true about the slow city movement? |
A. The slow city movement was started in Italy. B. "Slow city" is a movement to eat slowly in Italian cities. C. The slow city movement has a long history of over 20 years. D. Only some cities can be considered slow ones |
4. The slow city movement implies that . |
A. people wish to live a traditional life B. people begin to think about the negative effects of city development C. people are tired of living in urban areas due to great pressure D. people need to try a new adventurous style of life |
5. Which of the following is probably the best title of the passage? |
A. The first slow city in China B. Slow cities in the world C. Slow cities and the slow city movement D. How can we make our city a slow city? |
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