image terms啥意思?

题目

image terms啥意思?
No wonder,then,that the past few years have been bad for food companies in image terms—and terrible for the fast-food lot.这句话中的in image terms 应该怎么翻译啊?

答案

in image terms = in terms of image 就公司的形象来说
in terms of : 在.方面