If you open today"s newspaper, what do you see? Ads! Look through a magazine. More ads! Turn on
the TV. Still more ads! Everywhere you look, someone has something to sell.
Here are some ways ads get us to buy. Some ads use famous people. Stars are paid to sell a product.
Think about it. Do they really know about medicine? Do they know about soft drinks? There people may
be famous, but they may not know about what they are selling.
Some ads make you think you"re getting the word of an expert(专家). They say, "Doctor said." A man
in a white coat comes on TV. He looks nice. "I use Bright and White," he says. This man looks like a doctor.
But he is an actor. He has been paid to sell this product.
Does soap have anything to do with a pretty child? But ads may show their product with something nice,
such as the sun, the flowers and so on. Such an ad is about feelings rather than facts. Ads are full of strong
words. Words like "new" and "improved" have strong influence. They can help a product sell. The soap may
be called "Spring Rain". A car may be called "Tiger". Strong words work on our feelings.
Some ads make promises(承诺). But can they keep them? No. Some ads use our fear of being too late.
"Buy now!" they say. "Selling ends soon." Check to see if this is true. Don"t hurry. Take time to think. All ads
hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions
to yourself. Don"t let their words and pictures fool you.
( )1. A. what ( )2. A. lessons ( )3. A. check ( )4. A. cost ( )5. A. special ( )6. A. stop ( )7. A. protect ( )8. A. glad ( )9. A. fat ( )10.A. flag ( )11.A. complained ( )12.A. looked ( )13.A. sorry ( )14.A. lesson ( )15.A. colorful | B. how B. examinations B. build B. spent B. normal B. continue B. fetch B. ready B. nervous B. uniform B. refused B. welcome B. thankful B. skill B. important | C. when C. activities C. mix C. began C. tiring C. enjoy C. carry C. safe C. strong C. dinner C. agreed C. cheered C. proud C. way C. educational | D. why D. games D. train D. lasted D. healthy D. test D. guard D. able D. careless D. bus D. wondered D. served D. hopeful D. meaning D. modern |
阅读理解 | |||
As I was finishing seventh grade, my school decided to make some changes because of financial | |||
1. What problem did the writer have in the new classes? | |||
A. He couldn"t do what he used to do. B. His classmates had no interests. C. His classmates didn"t want to talk to him. D. He had no close friends in the class. | |||
2. What does the word envy mean in this passage? | |||
A. Hope to join other groups. B. Wish to be in other people"s situation. C. Expect other people to come to him. D. Want to share other people"s interests. | |||
3. What can we know about the writer? | |||
A. He was an outgoing happy boy. B. He can"t get on well with his classmates. C. He was good at making friends. D. He liked to take part in school activities. | |||
4. From the reading, we can infer that ________. | |||
A. there were fewer classes in the school B. some students were asked to go to other school C. students spent more moneyon new classes D. the writer"s friends didn"t like him any more | |||
5. The writer wants to tell us that ________. | |||
A. it"s difficult to make new friends B. the school needs much money to run C. being active is good for making friends D. it"s not good to envy your close friends |