Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to

Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to

题型:不详难度:来源:
Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand. The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers’ speeding power. Finally, the owner accepted his idea.
The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intention was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover (营业额) .
These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.
小题1:Which was one of the problems Sparrow faced before Pearson became CEO?
A.The number of its customers was declining
B.Its customers found the food unhealthy
C.It was in need of financial support
D.Most of its restaurants were closed
小题2:What does the underlined word “them” in Paragraph 2 refer to?
A.Customers of Sparrow restaurants B.Sparrow restaurants
C.Customers of other fast-food chainsD.other fast-food chains
小题3:For what purpose did Pearson start the advertising campaign?
A.To build a good relationship with the public
B.To stress the unusual tradition of Sparrow
C.To lean about customers’ spending power.
D.To meet the challenge from Marcy’s restaurants.
小题4:The TV ads of Sparrow ________ .
A.changed people’s views on pop stars
B.amused the public with original songs
C.focused on the superiority of its products
D.influenced the eating habits of the audience
小题5:What was Pearson’s achievement as a CEO?
A.He managed to pay off Sparrow’s debts.
B.He made Sparrow much more competitive
C.He helped Sparrow take over a company
D.He improved the welfare of Sparrow employees

答案

小题1:C
小题2:D
小题3:A
小题4:B
小题5:B
解析

小题1:细节理解题。根据首段末句“And to make matters worse, its new owner had no plans to give it the funds it required”可知答案为C。
小题2:词义猜测题。根据单词所在的语境句“consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them”可知,while表示对比,前后句结构相似:那些Sparrow的顾客对Sparrow连锁很支持,而其他快餐食物连锁的顾客却不愿意离开它们。显然,此处的它们即是指其他快餐连锁。
小题3:细节理解题。根据第三段话“Such an attempt to establish a positive relationship between a company and the general public was unusual for that time”可知,他所做广告的目的是建立公司与公众的良好关系。故选A。
小题4:细节理解题。根据倒数第三段话“The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars”可知答案为B。
小题5:细节理解题。根据文章末段“These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated”可知,他的努力是成功的,使公司更具竞争力。故答案选B
举一反三
Mark Twain has been called the inventor of the American novel. And he surely deserves additional praise: the man who popularized the clever literary attack on racism.
I say clever because anti-slavery fiction had been the important part of the literature in the years before the Civil War. H. B. Stowe’s Uncle Tom’s Cabin is only the most famous example. These early stories dealt directly with slavery. With minor exceptions, Twain planted his attacks on slavery and prejudice into tales that were on the surface about something else entirely. He drew his readers into the argument by drawing them into the story.
Again and again, in the postwar years, Twain seemed forced to deal with the challenge of race. Consider the most controversial, at least today, of Twain’s novels, Adventures of Huckleberry Finn. Only a few books have been kicked off the shelves as often as Huckleberry Finn, Twain’s most widely read tale. Once upon a time, people hated the book because it struck them as rude. Twain himself wrote that those who banned the book considered the novel “trash and suitable only for the slums (贫民窟).” More recently the book has been attacked because of the character Jim, the escaped slave, and many occurences of the word nigger. (The term Nigger Jim, for which the novel is often severely criticized, never appears in it.)
But the attacks were and are silly—and miss the point. The novel is strongly anti-slavery. Jim’s search through the slave states for the family from whom he has been forcibly parted is heroic. As J. Chadwick has pointed out, the character of Jim was a first in American fiction—a recognition that the slave had two personalities, “the voice of survival within a white slave culture and the voice of the individual: Jim, the father and the man.”
There is much more. Twain’s mystery novel Pudd’nhead Wilson stood as a challenge to the racial beliefs of even many of the liberals of his day. Written at a time when the accepted wisdom held Negroes to be inferior (低等的) to whites, especially in intelligence, Twain’s tale centered in part around two babies switched at birth. A slave gave birth to her master’s baby and, for fear that the child should be sold South, switched him for the master’s baby by his wife. The slave’s lightskinned child was taken to be white and grew up with both the attitudes and the education of the slave-holding class. The master’s wife’s baby was taken for black and grew up with the attitudes and intonations of the slave.
The point was difficult to miss: nurture (养育), not nature, was the key to social status. The features of the black man that provided the stuff of prejudice—manner of speech, for example— were, to Twain, indicative of nothing other than the conditioning that slavery forced on its victims.
Twain’s racial tone was not perfect. One is left uneasy, for example, by the lengthy passage in his autobiography (自传) about how much he loved what were called “nigger shows” in his youth—mostly with white men performing in black-face—and his delight in getting his mother to laugh at them. Yet there is no reason to think Twain saw the shows as representing reality. His frequent attacks on slavery and prejudice suggest his keen awareness that they did not.
Was Twain a racist? Asking the question in the 21st century is as wise as asking the same of Lincoln. If we read the words and attitudes of the past through the “wisdom” of the considered moral judgments of the present, we will find nothing but error. Lincoln, who believed the black man the inferior of the white, fought and won a war to free him. And Twain, raised in a slave state, briefly a soldier, and inventor of Jim, may have done more to anger the nation over racial injustice and awaken its collective conscience than any other novelist in the past century.
小题1: How do Twain’s novels on slavery differ from Stowe’s?
A.Twain was more willing to deal with racism.
B.Twain’s attack on racism was much less open.
C.Twain’s themes seemed to agree with plots.
D.Twain was openly concerned with racism.
小题2:Recent criticism of Adventures of Huckleberry Finn arose partly from its ______.
A.target readers at the bottom
B.anti-slavery attitude
C.rather impolite language
D.frequent use of “nigger”
小题3:What best proves Twain’s anti-slavery stand according to the author?
A.Jim’s search for his family was described in detail.
B.The slave’s voice was first heard in American novels.
C.Jim grew up into a man and a father in the white culture.
D.Twain suspected that the slaves were less intelligent.
小题4:The story of two babies switched mainly indicates that ______.
A.slaves were forced to give up their babies to their masters
B.slaves’ babies could pick up slave-holders’ way of speaking
C.blacks’ social position was shaped by how they were brought up
D.blacks were born with certain features of prejudice
小题5:What does the underlined word “they” in Paragraph 7 refer to?
A.The attacks.B.Slavery and prejudice.
C.White men.D.The shows.
小题6:What does the author mainly argue for?
A.Twain had done more than his contemporary writers to attack racism.
B.Twain was an admirable figure comparable to Abraham Lincoln.
C.Twain’s works had been banned on unreasonable grounds.
D.Twain’s works should be read from a historical point of view.

题型:不详难度:| 查看答案
Diane Ray was completely self-centered and very spoilt. Her parents gave her   36 she wanted, knowing that she would throw a temper tantrum(耍小孩脾气)if they did not. She would scream and kick and  37 on the floor drumming her heels. Her parents always   38 .
That was why she was alone on the  39 , wearing an expensive swimsuit. It has taken a massive tantrum to  40 her parents to buy it. They were back at the beach-house, 41 from the tantrum she had thrown when they told her that it was too dangerous to go diving  42 . “Dangerous?” she had said. “You just don’t want me to have  43 . I’m going and if you try to stop me, I’ll scream.”
“What are you doing ?” a voice asked. Diane jumped. She did not know that the man was there 44  he spoke .
“I’m going diving, ” she answered.
“You shouldn’t swim that day, ” the man  45 . “There is a storm coming up.”
“You should mind your own   46 !” Diane replied and walked into the gentle waves.
“If you go out there you’ll be  47 ,” the man called after her. She did not bother to reply.
Diane slipped into the water and dived   48  until white caps began rolling in and it became harder to  49 against the current (水流). Saltwater hit against her face, making it  50 to breathe. Oh, why had she not listened to advice.
Panicking, she began to  51 . Then, just as it seemed as if she would slip beneath the surface, she heard a  52 voice. “Hold on ! I’m coming.” With  53 , she saw the old man rowing an ancient-looking boat towards her. “I hope you’ve learned a lesson. You put us both in  54 , ” he shouted angrily, as he dragged her over the side of the  55 . Gratefully, Diane thanked him and ran towards the beach-house.
小题1:
A.eitherB.neitherC.nothingD.everything
小题2:
A.jumpB.lieC.spinD.sleep
小题3:
A.set outB.set inC.gave inD.gave out
小题4:
A.beachB.bedC.floorD.ship
小题5:
A.allowB.warnC.getD.prefer
小题6:
A.changingB.recoveringC.appearingD.traveling
小题7:
A.aloneB.awayC.againD.aside
小题8:
A.timeB.moneyC.foodD.fun
小题9:
A.whenB.untilC.afterD.once
小题10:
A.decidedB.intendedC.advisedD.repeated
小题11:
A.businessB.swimsuitC.friends D.parents
小题12:
A.angryB.sorryC.confusedD.excited
小题13:
A.nervouslyB.sadlyC.shylyD.happily
小题14:
A.riseB.swimC.stopD.row
小题15:
A.difficultB.easyC.comfortableD.suitable
小题16:
A.speakB.singC.sniffD.scream
小题17:
A.calmB.frighteningC.beautifulD.disgusting
小题18:
A.regretB.reliefC.interestD.ease
小题19:
A.powerB.safetyC.dangerD.thought
小题20:
A.houseB.waveC.beachD.boat

题型:不详难度:| 查看答案
The light from the campfire brightened the darkness, but it could not prevent the damp cold of Dennis’s Swamp (沼泽地) creeping into their bones. It was a strange place. Martin and Tom wished that they had not accepted Jack’s dare. They liked camping, but not near this swamp.
“So,” Martin asked as they sat watching the hot coals. “How did this place get its name?”
“Are you sure you want to hear it ? It’s a scary story,” warned Jack.
“Of course!” cried out Tom. “If there were anything to be scared of, you wouldn’t have chosen this place!”
“Ok, but don’t say I didn’t warn you,” said Jack, and he began this tale.
“Way back in time, a man called Dennis tried to start a farm here. He built that cottage over there to live in. In those days, the area looked quite different ---- it was covered with tall trees and the swamp was a crystal-clear river. After three hard years, Dennis had cleared several fields and planted crops. He was so proud of his success that he refused to listen to advice.
“‘You are clearing too much land,’ warned one old man. ‘ The land is a living thing. It will hit back at you if you abuse it. ’
“‘Silly fool,’ said Dennis to himself. ‘If I clear more land, I can grow more crops. I’ll become wealthier. He’s just jealous!’”
“Dennis continued to chop down trees. Small animals that relied on them for food and shelter were destroyed. He was so eager to expand his farm that he did not notice the river flowing slowly towards his door. He did not notice salt seeping to the surface of the land. He did not notice swamp plants choking all the native plants.”
“What happened?” Martin asked. It was growing colder. He trembled, twisting his body closer to the fire.
“The land hit back ---- just as the old man warned,” Jack shrugged. “Dennis disappeared. Old folks around here believe that swamp plants moved up from the river and dragged him underwater. His body was never found.”
“What a stupid story,” laughed Tom. “Plants can’t …” Before he had finished speaking, he screamed and fainted (晕倒). The other two boys jumped up with fright, staring at Tom. Suddenly, they burst out laughing. Some green swamp ivy (常春藤) had covered Tom’s face. It was a while before Tom could appreciate the joke.
小题1:The underlined word “dare” in Paragraph 1 is closed in meaning to ________.
A.courageB.assistanceC.instructionD.challenge
小题2:Why did Jack tell Tom and Martin the story?
A.To frighten them.
B.To satisfy their curiosity.
C.To warn them of the danger of the place.
D.To persuade them to camp in the swamp.
小题3:Why did Dennis ignore the warning of the old man?
A.The old man envied him.B.The old man was foolish
C.He was too busy to listen to others.D.He was greedy for more crops.
小题4:Why did Tom scream and faint?
A.He saw Dennis’s shadowB.He was scared by a plant
C.His friends played a joke on him.D.The weather became extremely cold.
小题5:What lesson can we learn from the story of Dennis?
A.Grasp all, lose all
B.No sweat, no sweet.
C.It is no use crying over spilt milk
D.He who makes no mistakes makes nothing.

题型:不详难度:| 查看答案
Mothers and daughters go through so much—yet when was the last time a mother and daughter sat down to write a book together about it all? Perri Klass and her mother, Sheila Solomon Klass, both gifted professional writers, prove to be ideal co-writers as they examine their decades of motherhood, daughterhood, and the wonderful ways their lives have overlapped (重叠).
Perri notes with amazement how closely her own life has mirrored her mother’s: both have full-time careers; both have published books, articles, and stories; each has three children; they both love to read. They also love to travel—in fact, they often take trips together. But in truth, the harder they look at their lives, the more they acknowledge their big differences in circumstance and basic nature.
A child of the Depression (大萧条), Sheila was raised in Brooklyn by parents who considered education a luxury for girls. Starting with her college education, she has fought for everything she’s ever accomplished. Perri, on the other hand, grew up privileged in the New Jersey suburbs of the 1960s and 1970s. For Sheila, wasting time or money is a crime, and luxury is unthinkable while Perri enjoys the occasional small luxury, but has not been successful at trying to persuade her mother into enjoying even the tiniest thing she likes.
Each writing in her own unmistakable voice, Perri and Sheila take turns exploring the joys and pains, the love and bitterness, the minor troubles and lasting respect that have always bonded them together. Sheila describes the adventure of giving birth to Perri in a tiny town in Trinidad where her husband was doing research fieldwork. Perri admits that she can’t sort out all the mess in the households, even though she knows it drives her mother crazy. Together they compare thoughts on bringing up children and working, admit long-hidden sorrows, and enjoy precious memories.
Looking deep into the lives they have lived separately and together, Perri and Sheila tell their mother-daughter story with honesty, humor, enthusiasm, and admiration for each other. A written account in two voices, Every Mother Is a Daughter is a duet (二重奏) that produces a deep, strong sound with the experiences that all mothers and daughters will recognize.
小题1:Why does Perri think that her own life has mirrored her mother’s?
A.They both have gone through difficult times.
B.They have strong emotional ties with each other.
C.They have the same joys and pains, and love and bitterness.
D.They both have experiences as daughter, mother and writer.
小题2:The word “luxury” in Paragraph 3 means ______.
A.something rare but not pleasant
B.something that cannot be imagined
C.something expensive but not necessary
D.something that can only be enjoyed by boys
小题3: What is Paragraph 4 mainly about?
A.The content of the book.B.The purpose of the book.
C.The influence of the book.D.The writing style of the book.
小题4: How are women’s lives explored in this book?
A.In a musical form.B.Through field research.
C.With unique writing skills.D.From different points of view.

题型:不详难度:| 查看答案
The technology is great. Without it we wouldn’t have been able to put a man on the moon, explore the ocean’s depths or eat microwave sausages. Computers have revolutionized our lives and they have the power to educate and pass on knowledge. But sometimes this power can create more problems than it solves.
Every doctor has had to try their best to calm down patients who’ve come into their surgery waving an Internet print-out, convinced that they have some rare incurable disease, say, throat cancer. The truth is usually far more ordinary, though: they don’t have throat cancer, and it’s just that their throats are swollen. Being a graduate of the Internet “school” of medicine does not guarantee accurate self-health-checks.
One day Mrs. Almond came to my hospital after feeling faint at work. While I took her blood sample and tried to find out what was wrong, she said calmly, “I know what’s wrong;I’ve got throat cancer. I know there’s nothing you doctors can do about it and I’ve just got to wait until the day comes.”
As a matter of routine I ordered a chest X-ray. I looked at it and the blood results an hour later. Something wasn’t right. “Did your local doctor do an X-ray?” I asked. “Oh, I haven’t been to the doctor for years,” she replied. “I read about it on a website and the symptoms fitted, so I knew that’s what I had.”
However, some of her symptoms, like the severe cough and weight loss, didn’t fit with it—but she’d just ignored this.
I looked at the X-ray again, and more tests confirmed it wasn’t the cancer but tuberculosis (肺结核)—something that most certainly did need treating, and could be deadly. She was lucky we caught it when we did.
Mrs. Almond went pale when I explained she would have to be on treatment for the next six months to ensure that she was fully recovered. It was certainly a lesson for her. “I’m so embarrassed,” she said, shaking her head, as I explained that all the people she had come into close contact with would have to be found out and tested. She listed up to about 20, and then I went to my office to type up my notes. Unexpectedly, the computer was not working, so I had to wait until someone from the IT department came to fix it. Typical. Maybe I should have a microwave sausage while I waited?
小题1:Mrs. Almond talked about her illness calmly because ______.
A.she thought she knew it well
B.she had purchased medicine online
C.she graduated from a medical school
D.she had been treated by local doctors
小题2:It was lucky for Mrs. Almond ______.
A.to have contacted many friends
B.to have recovered in a short time
C.to have her assumption confirmed
D.to have her disease identified in time
小题3:Mrs. Almond said “I’m so embarrassed” (Para. 7) because ______.
A.she had distrusted her close friends
B.she had caused unnecessary trouble
C.she had to refuse the doctor’s advice
D.she had to tell the truth to the doctor
小题4: By mentioning the breakdown of the computer, the author probably wants to prove ______.
A.it’s a must to take a break at work
B.it’s vital to believe in IT professionals
C.it’s unwise to simply rely on technology
D.it’s a danger to work long hours on computers

题型:不详难度:| 查看答案
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