“Image is everything.” An entire industry has been built upon the assumption tha
题型：不详难度：来源：
First of all, one should consider how important image is in the selling of products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑闻) showed that behind that image, it cheated in business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.
Similarly, personal advisers can build up a public image for politicians and movie stars. Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.
小题1:The downfall of the Arthour Andersen accounting firm is due to ___________.
| A．its dishonesty in business | B．its previous images |
| C．its bad management | D．its poor service |
| A．Their images were not well built up. |
| B．They failed to live up to their images. |
| C．They felt much pressure from the public. |
| D．They paid little attention to fame and fortune. |
A: Argument P: Point C: Conclusion
小题4:The author tries to argue that ___________.
| A．image creates everything |
| B．image is the key to success. |
| C．truth is unlikely ever to be equaled |
| D．truth and image are equally important |
答案
小题1:A
小题2:B
小题3:A
小题4:D
解析
试题分析：本文由“形象就是一切”引出，叙述了在产品和服务的推销以及个人方面形象都是很重要的。通过举例说明好的形象对于成功极其重要，但实际行为同样重要。小题1:细节理解题。根据“But the recent scandal (丑闻) showed that behind that image, it cheated in business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit.”可知这家会计事务所的垮台是由于商业诈骗。故选A。
小题2:细节理解题。根据“But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune.”可知名人堕落是因为他们辜负了自己的形象。故选B。
小题3:细节理解题。纵观全文可以看出本文先提出论点，再举例论证，最后得出结论。故选A。
小题4:推理判断题。根据“But image is only half of the equation. What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.”可知作者试图证明真相和形象同样重要。故选D。
考点：举一反三
1. “You"ll never be good at math.”
It"s generally accepted that boys are good at math while girls aren"t. The fact is that it isn"t true—at least, it doesn"t have to be. When girls reach their teens，most of them lose their interest in math. They"re trying to be regarded as female(女性)．They want to stay away from things that are boy things, and math is still considered a boy thing. Math class is hard, but if you gave it a chance you could be great at math, especially beacuse you are a girl.
2. “Being skinny is good, and how you diet is your business.”
Lots of web sites tell visitors that losing interest in eating is a beautiful thing. These“skinny is better”sites are lying. Losing interest in eating is a disease, not a fashion statement. It can kill you.
3. “You don"t deserve to make as much money as a guy.”
It"s said that in 2002 women who work full-time earn about 23 percent less than guys earn. Once you see real women succeeding in cool jobs, you"ll truly get that you"re worth just as much as—or more than any guys.
4. “Caffeine(咖啡因)will help you study better.”
Caffeinated soft drinks have long been advertised as must haves when you have to work very hard. But if you want to do your body a big favor, you"d better give up caffeine altogether.
小题1:Why do girls lose their interest in math?
| A．Because they don"t realize the importance of math. |
| B．Because math class is too hard for girls. |
| C．Because they aren"t interested in the things which are considered boy things. |
| D．Because girls are not as clever as boys. |
| A．pretty | B．strong | C．tall | D．slim |
| A．$10,000 | B．$15,000 | C．$20,000 | D．$25,000 |
| A．Girls sometimes do better than boys in math |
| B．Being skinny is good for girls’ health. |
| C．Girls than earn as much money as boys do. |
| D．Caffeine can make people feel more excited. |
It is not necessary for most of these students to be at the computing room in the middle of the night. What they are working belong to no assignments. They remain there because they desire to be — they can not resist the attraction of the computers.
Furthermore, they are in groups instead of being alone. There are hackers at computing rooms all over the country. In the unimaginable way, they focus on nothing but computer. They escape from schooling and live beyond friendship; they might have difficulty being employed, choosing to travel from one computing room to another. They may even give up personal health.
“There is one hacker in my memory. We actually had to lift him away from his chair to feed him and arrange him to rest and sleep. We truly worried about his health,” says a computing science professor at California University.
Professors of computer science are nowadays paying more attention to this hacker phenomenon and are on the watch for future hackers and more and more severe computer addicts. They believe firmly that hackers are not simply resulted from the close relationship with a machine. It is the result of social relationship with the attractive thinking machines, which are becoming nearly universal.
小题1:We can learn from the passage that those at the computing room in the middle of the night are .| A．students working on a program |
| B．students using computers to amuse themselves |
| C．hard-working computer science majors |
| D．students deeply fascinated by the computer |
小题2:Which of the following is NOT true of those young computer “hackers”?| A．Most of them are top students majoring in computer programming. |
| B．For them, computer programming is the only purpose for their life. |
| C．They can stay with the computer at the computing room for nearly two days. |
| D．Their love for the computer is so deep that they want to be near their machines even when they sleep. |
小题3:It can be reasonably inferred from the passage that ______.| A．the hacker phenomenon exists only at university computing rooms |
| B．it is not very easy for the “hackers” to find friends or jobs |
| C．university computing rooms are expecting outstanding programmers out of the “hackers” |
| D．the hacker phenomenon is partly due to the lack of the computing rooms |
小题4:According to professors of computer science, the hacker phenomenon can be described as .| A．positive | B．disgusting |
| C．worrying | D．admiring |
小题5:Which of the following may be the most appropriate title for the passage?| A．The Charm of Computer Science | B．A New Type of Electronic Toys |
| C．Future Computer Programmers | D．Computer Addicts |
I am constantly shocked at how little talented people earn. I heard the other day that less than 5 percent of Americans earn more than $100,000 a year. A business consultant who specializes in1 the medical trade was telling me how many doctors and dentists struggle financially. It was this business consultant who gave me the phrase, “They are one skill away from great wealth．”
There is an old saying that goes, "Job means "just over broke（***）’"．And unfortunately, I would say that the saying applies to millions of people．Because schools do not think financial intelligence is intelligence, most workers "live within their means"．They work and they pay the bills．Instead I recommend to young people to seek work for what they will learn, more than what they will earn．
When I ask the classes I teach, “How many of you can cook a better hamburger than McDonald"s?” almost all the students raise their hands. I then ask, “So if most of you can cook a better hamburger, how come McDonald"s makes more money than you?” The answer is obvious: McDonald"s is excellent at business systems. The world is filled with talented poor people. They focus on perfecting their skills at building a better hamburger rather than the skills of selling and delivering the hamburger.
小题1:The author mentions the mechanic in the first paragraph to show that ．
| A．he is just one of the talented people |
| B．he is ready to help others |
| C．he has a sharp sense of hearing |
| D．he knows little about car repairing |
| A．spend more than they can afford |
| B．do in their own way |
| C．1ive in their own circle |
| D．1ive within what they earn |
| A．They don’t work hard enough |
| B．They lack financial intelligence． |
| C．They don"t make full use of their talents |
| D．They have no specialized skills． |
| A．how young people can find a satisfactory job |
| B．What schools should teach about finance |
| C．why so many talented people are poor |
| D．how McDonald"s makes much money |
Their project will last for a year, and the organizers hope to finally discover the world’s funniest joke. But there is also a serious purpose. The researchers want to know what people from different nations and cultures find funny. And they want to find out the differences between male’s and female’s sense of humor. The idea is that if we want to understand each other, we have to find out what makes us laugh.
This is a subject that has long interested psychologists (心理学家) and philosophers (哲学家). Most of the time, people are not completely honest. We do things that society expects us to and say things that help us get what we want. But laughing cannot be controlled. When we laugh, we tell the truth about ourselves.
By December 2001 over 10,000 jokes had been submitted (公认的). This gave the scientists enough evidence to make early conclusions. It seems that men and women do have different senses of humor, for example.
“Our findings show the major differences in the ways in which males and females use humor,” said Dr Wiseman. “Males use humor to appear superior (高傲的，有优越感的) to others, while women are more skilled in languages and prefer word play.”
Researchers also found that there really is such a thing as a national sense of humor. The British enjoy what is usually called “toilet humor”. But the French like their jokes short and sharp, “You’re a high priced lawyer. Will you answer two questions for $ 500?” “Yes. What’s the second question?”
The Germans are famous for not having a sense of humor. But the survey found that German participants were more likely to find submitted jokes funny than any other nationality. Perhaps that proves the point. Is this joke funny? I don’t know, but let’s say yes, just to be safe.
Dr Wiseman and his workmates also submitted jokes created by computer. But none of those who took part in the survey found any of them amusing. Perhaps this is relief (安慰). Computers already seem like they can do everything. But at least they should leave the funny things to us.
小题1:The scientist started the “laugh lab” project ________.
| A．to find the funniest joke in European countries |
| B．to know what funny people are from different nations and cultures |
| C．to find out the differences between the male’s and female’s sense of humor |
| D．to get more personal details about participants |
| A．to show that the French people have a better sense of humor |
| B．to prove the British people have a sense of “toilet humor” |
| C．to show people from different nations have different senses of humor |
| D．to prove that the Germans have no sense of humor |
| A．The jokes by computer are less funny than those by humans. |
| B．The Germans cannot find the submitted jokes amusing. |
| C．Males are better at word play compared with women. |
| D．Females like to use humor to show that they are superior. |
I have seen families on the street. But if they live , sleep , talk , and eat together , they are a family, even if they are poorly off. You don’t need a roof to make a home. The truly homeless are some of the rich people who build multi-million-dollar houses and are too busy to live in them . The truly homeless are those who have turned their home into a hotel lobby . The parents work. The children do wrong . They don’t talk and eat together every day . They rarely see each other . The truly homeless people are those with babysitters , caretakers , gardeners and maids. Parents are unaware , too busy making money outside the home that they don’t live in . This is another way of looking at the rich and the homeless . Who is to be pitied ?
Control of the computer and the Internet is also important to make a house into a home. If the computer is on all the time , the house turns into an office, even if everyone is at home . Many homes these days are just offices. Human communication has stopped . The computer eats up the time that one should be giving to others within the home . Using the computer moderately gives us time for gentleness , play and communication , not with a screen , but with a human being.
小题1:The purpose of the first paragraph is to _____________ .
| A．tell us that where there is home there is love |
| B．tell us what people think home is |
| C．show the author’s concept of home |
| D．tell people how to have a happy home |
| A．people who build multi-million-dollar houses |
| B．people who have lost their family members |
| C．people who don’t spend time with the family |
| D．homeless families living on the street in America |
| A．A home is a place where you are willing to stay . |
| B．Even the poorest person can have a happy home . |
| C．Computers and the Internet are important for a happy family. |
| D．Sometimes it’s the rich that should be pitied . |
| A．How to make a house a home | B．What makes a house a home |
| C．Who are homeless , the poor | D．What’s a home for |
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