Advertisement is the difficult business of bringing information to great numbers
题型：不详难度：来源：
This same sort of simple informational advertising is still used.Examples are the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town.
The Industrial Revolution，in the 18th and 19th centuries，brought a new kind of advertising.Large factories took the place of small workshops and goods were produced in large quantities.
Manufacturers used the newly built railroads to distribute(递送)their products over wide areas.They had to find many thousands of customers in order to stay in business.They couldn’t simply tell people where shoes or cloth or tea could be bought---they had to learn how to make people want to buy a specific product. Thus modern advertising was born．
Advertising created new markets and helped to raise standards of living as people came to feel that they had a right to new and better products.
小题1:The passage mainly talks about .
| A．the development of advertisement |
| B．the first advertisement in the world |
| C．the difficulty in advertising |
| D．the advantages of advertisements |
| A．Because it can help to prevent forest fires. |
| B．Because it cand make people want to buy a certain product or service. |
| C．Because it can bring information to great numbers of people. |
| D．Because it can help people live longer. |
| A．the Industrial Revolution |
| B．the newly built railroads |
| C．the appearance of the first printer advertisement |
| D．people’s need |
| A．red-striped shield is the best thing to use in advertising |
| B．main streets and television are used in advertising |
| C．person-to-person selling is the best way in advertising |
| D．people show little interest in advertisement |
答案
小题1:A
小题1:C
小题1:A
小题1:B
解析
小题1:通读全文，主要讲述了广告业的发展史。
小题1:从文章最后一句可知，广告使人们获取了大量信息，人们可有选择地购买商品或接受服务，从而生活水平得以提高。
小题1:从文章第三段可知，由于工业革命的发展带来新型的广告业，即现代广告。
小题1:从文章中可知，red-striped shied是首次做广告时用的东西，不是最佳方式，而B项才是现代发布广告的途径，通过街道或电视做广告省钱高效。
举一反三
Away We Go With a baby on his way, a young couple, Burt and Verona, look at their lives and are puzzled about what they really want. So they hit the road and seek a place to call home. On their journey, they visit a handful of characters and learned a lot. It’s about taking the scenic route in life, preparing for the hope and excitement and fear of new beginnings, while never forgetting to look out of the window. | Orphan  Easther, a bright and well-behaved child, however, is not as innocent as she appears. Soon after being taken home, the peace of her adoptive family is completely changed…You want a good horror film about a child from hell? Then you got one! Do not, in any cases, take children to see it. |
500 Days of Summer  Tom is in love with Summer from the moment he sees her. Can he accept that she simply likes him for now, not for forever? The movie is about Tom wrestling with that reality. Tom remembers his love, Summer, as a series of joys and bafflements(阻碍,迷惑). But Summer is just herself and he cannot have her. Here is a rare movie that begins by telling us how it will end and is about how the hero has no idea why. | 2012 The director Roland Emmerich successfully dresses a corny story with an old Mayan prediction, which is believed by many to happen in the coming 2012 and as a result, attracts millions of people into the cinema. It’s just an entertaining Hollywood blockbuster(大片) with plenty of jokes, instead of a description of what the end of the world is really like. Don’t take it too seriously! |
| A．make comments on films for a cinema | B．introduce films for a film corporation |
| C．recommend several films for fun | D．advertise several films for a website |
| A．Away We Go. | B．Orphan. | C．2012. | D．500 Days of Summer. |
| A．Roland Emmerich. | B．Tom and Summer. | C．Burt and Verona. | D．Esther. |
| A．Orphan is a comedy about Esther adopted by a kind family. |
| B．500 Days of Summer is a romance with a happy ending. |
| C．Away We Go shows beautiful scenery on the young couple’s journey. |
| D．The ancient Mayan prediction is going to happen in 2012. |
China Pavilion, which is called Oriental Crown（东方之冠）, is located at the center of the Expo site. Standing 63 meters tall, the China Pavilion takes the shape of an emperor’s crown, with the upper layers larger than the lower ones. Covering 160,000 square meters in floor space, the pavilion consists of a national hall and a regional hall. Construction on the China Pavilion began on December 18, 2007. The design of the China Pavilion was picked from a total of 344 designs put forward by Chinese from around the world. The pavilion possesses both traditional and modern features, which helps develop the theme of the 2010 Expo: “ Better City, Better Life”. For example, it is red in appearance, which contains the elements of traditional Chinese culture, and it is green indoors, with the use of energy-saving techniques. The Shanghai World Expo is expected to attract 70 million visitors from across the globe. It is estimated that 400,000 people will visit the Expo and its 140 pavilions every day during the period, but the China Pavilion is only able to receive about one tenth of the total. How to accommodate so many people in the pavilion remains a tough task. Luckily, the China Pavilion is built as a permanent landmark.
During the Expo, the main structure will be used for an exhibition based on the theme of “ Chinese wisdom in urban development” by explaining the values of harmony, nature and spirit. The three-story pavilion has three sections. The top floor’s “Footprint of the East” will show some of the changes in Chinese cities. There, you can see a film which shows how Chinese cities have changed, especially in the past 30 years. According to Lu Chuan, director of the film, the scenery is like something from Lord of the Rings. On the second floor, “Journey of Wisdom” will explain China’s four great inventions. And the ground’s “Blossoming City” will display scenes from cities of the future.
小题1:Which of the following words can be used to describe the China Pavilion?
| A．Tiny | B．Round |
| C．Exotic（异国情调的） | D．Environmentally-friendly |
| A．China Pavilion will be pulled down after the World Expo 2010 is over |
| B．China Pavilion will probably continue to be open to visitors after the Expo is over |
| C．you can continue to visit the other pavilions after the Expo is over |
| D．some foreign friends took part in the designs of the China Pavilion |
| A．enjoy a film about the changes of cities in China |
| B．learn what Shanghai looked like in the 1920s |
| C．find out how paper was invented |
| D．see how Chinese cities will look like in the future |
“Five or ten years ago it was much more normal to sit in a cafe for several hours than it is nowadays，”says Joann，who works in a central Berlin coffee bar owned by the Canadian coffee and bakery chain Tim’s.
“There is a trend towards a more fast-paced life．But people still act surprised when you ask if the coffee is‘to go’．You mean I can take it with me? they ask..”
“Europe is often five or eight years behind trends in America，”says Joann.“In the States.‘coffee to go’is part of everyday life.”
Owing in part to Starbucks，it appears to be very much part of everyday life in many other countries too．
The Seattle-based group compete with a growing number of global chains in attempting to reshape coffee drinking cultures in regions including Asia and the Middle East．
The US is the model for continental Europe’s new“coffee to go”culture：Each of the new cafe bars offers bagels，muffins，brownies and cookies to go with the coffee.
But then,“coffee to go’’might sound a little odd to English ears used to the words “takeaway”or take one．
It does sum up the brisker pace of life since the city resumed its status as the German capital following the fall of the Berlin wall in 1989.
As one more sign of the changing times，one of Berlin’s most venerable(古老而庄重的)coffee houses，cafe Einstein，has followed the trend by opening a small chain of coffee shops across the city．
Taking coffee,slowly and in decorous（端正的）surroundings,has been a feature of European coffee houses,particularly in German speaking countries,for decades.
For the elderly citzens of Vienna it amounts to a ritual（仪式）when they gather in coffee houses around the city for a cup of their favovrite drink and a piece of rich,creamy cake.
小题1:From the passage,we can see that .
| A．“coffee to go” springs in Europe these days |
| B．Europe is often a few years before trends in America |
| C．America often follows Europe’s “coffee to go”culture |
| D．it’s easy to reshape coffee drinking cultures in the Middle East |
| A．food | B．newspaper | C．drink | D．music |
| A．Europeans live a more fast-paced life now |
| B．The coffee is much cheaper |
| C．Europeans are used to taking away the coffee |
| D．the coffee is easy to take away |
| A．“coffee to go ”as part of daily life |
| B．sitting in a cafe bar for several hours |
| C．having coffee slowly in a pleasant atmosphere |
| D．taking away coffee in a hurry |
ictims, who positively identified Jackson as the man who had attacked them. The court eventually freed Jackson after the police found the real criminal.Many factors influence the accuracy of eyewitness testimony. For instance, witnesses sometimes see photographs of several suspects before they try to identify the person they saw in a group of people. They can become confused by seeing many photographs of similar faces. The number of people in the group, and whether it is a person or a photograph, may also affect a witness’s decision. People sometimes have difficulty identifying people of other races. The questions the police ask witnesses also have an effect on them.
Many people believe that police officers are more reliable than ordinary people. Psychologists decided to test this idea, and they discovered that it is not true. Two psychologists showed a film of crimes to both police officers and civilians. The psychologists found no difference between the police and the civilians in correctly remembering the details of the crimes.
Despite all the possibilities for inaccuracy, courts cannot leave out eyewitness testimony from a trial. American courts depend almost completely on eyewitness testimony to resolve (决定) court cases. Sometimes it is the only evidence to a crime, such as rape. Furthermore, eyewitness testimony is often correct. Although people do sometimes make mistakes, and convict innocent people, more importantly, eyewitness testimony has rightly convicted a larger number of guilty people.
American courts depend on the ability of the twelve jurors, and not the judges, to determine the accuracy of the witness’s testimony. It is their responsibility to decide if a certain witness could actually see, hear and remember what happened.
小题1:Bernard Jackson was found guilty and sentenced 5 years’ prison because .
| A．the police discovered evidence leading to his guilt |
| B．he admitted the crime of raping two women |
| C．the victims insisted that he was the attacker |
| D．the eyewitness proved the victims’ testimony |
| A．the eyewitness is confused by the police’s questions |
| B．the eyewitness is shown photos of many similar faces |
| C．the eyewitness lacks the professional help from police |
| D．the eyewitness can’t identify people of other races clearly |
| A．the misunderstanding of the case | B．the disbelief in the court |
| C．the disrespect for the eyewitness | D．the conviction of an innocent person |
| A．it can be relied on to detect criminals in all cases. |
B．it is sometimes the only way to resolve court cases. |
| C．it is sometimes the only clue for police investigation. |
| D．it is more reliable than physical evidences to a crime. |
| A．police identification is more reliable than that of the ordinary people |
| B．eyewitness testimony is valuable, though sometimes incorrect. |
| C．crime victims often fail to give positive identification of the suspects |
| D．the jury relies on the judge rather than the eyewitness for a decision |
Any observant people have noticed that a wild animal will allow a man or other potential enemy to approach only up to a given distance before it escapes. “Flight distance” is the terms used for this interspecies spacing. As a general rule, there is a positive relationship between the size of an animal and its flight distance --- the larger the animal, the greater the distance it must keep between itself and the enemy. An antelope will escape when the enemy is as much as five hundred yards away. The wall lizard’s flight distance, on the other hand, is about six feet. Flight is the basic means of survival for mobile creatures.
Critical Distance
Critical distance apparently is present wherever and whenever there is a flight reaction. “Critical distance” includes the narrow zone separating flight distance from attack distance. A lion in a zoo will flee from an approaching man until it meets a barrier that it cannot overcome. If the man continues the approach, he soon penetrates（穿过，透过）the lion’s critical distance, at which point the cornered lion turns back and begins slowly stalk（逼近）the man.
Social Distance
Social animals need to stay in touch with each other. Loss of contact with the group can be fatal （致命的）for a variety of reasons including exposure to enemies. Social distance is not simply the distance at which an animal will lose contact with his group --- that is, the distance at which it can no longer see, hear, or smell the group --- it is rather a psychological distance, one at which the animal apparently begins to feel anxious when it goes beyond its limits. We can think of it as a hidden band that contains the group.
Social distance varies from species to species. It is quite short --- apparently only a few yards --- among some animals, and quite long among others.
Social distance is not always rigidly（刻板的）fixed but is determined in part by the situation. When the young of apes and humans are mobile but not yet under control of the mother’s voice, social distance may be the length of her reach. This is readily observed among baboons（狒狒）in a zoo. When the baby approaches a certain point, the mother reaches out to seize the end of its tail and pull it back to her. When added control is needed because of danger, social distance shortens. To show this in man, one has only to watch a family with a number of small children holding hands as they cross a busy street.
小题1:Which of the following is the most suitable explanation to “Flight distance”?
| A．Distance between animals of the same species before escaping. |
| B．Distance between large and small animals before escaping. |
| C．Distance between an animal and its enemy before escaping |
| D．Distance between certain animal species before escaping. |
| A．begin to attack | B．try to hide | C．begin to jump | D．run away |
| A．social distance is not always needed |
| B．there is no social distance among children |
| C．humans are different from animals in social distance |
| D．social distance is sometimes determined by outside factors |
| A．Critical Distance | B．Spacing in Animals |
| C．Relationship Between Animals | D．Psychological Distance |
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