阅读理解。 Money spent on advertising is money spent as well as any I know of. It
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| 阅读理解。 |
Money spent on advertising is money spent as well as any I know of. It serves directly to assist
a rapid distribution of goods at reasonable prices,thereby establishing a firm home market and so
making it possible to provide for export at competitive prices. By drawing attention to new ideas it
helps enormously to raise standards of living. By helping to increase demand it ensures an increased
need of many services: Without advertisements your daily newspaper would cost four times as much,
the price of your television license would need to be doubled,and travel by bus or tube would cost
more.
And perhaps most important of all,advertising provides a guarantee of reasonable value in the
products and services you buy. Apart from the fact the twenty-seven Acts of Parliament govern the
terms of advertising,no regular advertiser dare promote a product that fails to live up to the promise
of his advertisements. He might fool some people for a little while through misleading advertising. He
will not do so for long,for mercifully the public has the good sense not to buy the inferior article more
than once. If you see an article consistently advertised, it is the surest proof I know that the article
does what is claimed for it, and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think
of.
There is one more point I feel I ought to touch on. Recently I heard a well-known television
personality declare that he was against advertising because it persuades rather than informs. He
was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information-and that in itself would be difficult if not
impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly
persuasive-advertising would be so boring that no one would pay any attention. But perhaps that is
what the well-known television personality wants. |
| 1.By the first sentence of the passage the author means that____. |
A. he is fairly familiar with the cost of advertising
B. everybody knows well that advertising is money consuming
C. advertising costs money like everything else
D. it is worthwhile to spend money on advertising |
| 2.In the passage,which of the following is NOT included in the advantages of advertising? |
A. Securing greater fame.
B. Providing more jobs.
C. Enhancing living standards.
D. Reducing newspaper cost. |
| 3.The author thinks that the well-known TV personality is____. |
A. very precise in passing his judgment on advertising
B interested in nothing but the buyer"s attention
C. correct in telling the difference between persuasion and information
D. obviously partial in his views on advertising |
| 4.In the author"s opinion,______. |
A. advertising can seldom bring material benefit to man by providing information
B. advertising informs people of new ideas rather than wins them over
C. there is nothing wrong with advertising in persuading the buyer
D. the buyer is not interested in getting information from an advertisement |
| 5.What attitude does the author hold for advertising? |
A. Negative.
B. Positive.
C. Ridiculous.
D. Not stated. |
答案
| 1-5: DADCB |
举一反三
| 阅读理解 |
As we grow up, we gradually develop a set of our own values or beliefs. These are influenced by
society, our family, the education we receive and so on. Once this value system is set up, it"s not easy to
change later in life. Financial experts say that every one also has their own belief of how to manage their
money. According to our different values, experts put us in three categories. They are: the ant, the cricket
and the snail.
◆The ant - works first
Just like ants who work heart and soul in summer in order to store food for winter, these people don"t
care about enjoying the moment. They work very hard and save money they earn so that they can enjoy
life when they get old and retire. The ant loves to save but they could make more out of their money if they were willing to invest in some funds and stocks(股票) with low risk.
◆The cricket - fun first
The cricket wants to enjoy everything now and doesn"t think too much about the future. They even
borrow money when they really want something. Many young people now belong to this group. These
people have little savings. When they get old, they might have problems. They should learn to save and buy insurance(保险).
◆The snail - lives under pressure
The snail refers to people who make life difficult for themselves. They take big long-term loans(贷款)
from the bank in order to buy things such as luxury houses. They are happy to take big loans even though
they are not sure they can afford it. This can cause problems in the future. They should plan more carefully. |
| 1. One"s values may_____. |
A. be his ways of managing money
B. be his beliefs about society
C. determine his family and education
D. influence his behavior |
2. Mr. Smith always enjoys spending a weekend with his friends, fishing, hunting and playing cards.
Moreover, he spends money in a very luxurious way. So, _____. |
A. Mr. Smith belongs to the ant type
B. Mr. Smith belongs to the cricket type
C. Mr. Smith belongs to the snail type
D. it"s hard to tell which kind of person Mr. Smith is |
| 3. The writer of the passage seems to be in favor of _____. |
A. the ant
B. the cricket
C. the snail
D. none of them |
| 4. According to the passage, the most suitable title would be _____. |
A. Spending Nature
B. What Comes First
C. How to Understand Your Values
D. Work and Fun |
| 阅读理解。 |
High-quality customer service is preached(宣扬) by many, but actually keeping customers happy is easier said than done.
Shoppers seldom complain to the manager or owner of retail store, but instead will alert their friends, relatives, co-workers, strangers and anyone who will listen.
Store managers are often the last to hear complaints, and often find out only when their regular customers decide to frequent their competitors, according to a study jointly conducted by Verde group and Wharton school.
"Storytelling hurts retailers and entertains consumers." Said Paula Courtney, president of the Verde group. "The store loses the customer, but the shopper must also find a replacement."
On average, every unhappy customer will complain to at least four other, and will no longer visit the specific store for every dissatisfied customer, a store will lose up to three more due to negative reviews. The
resulting "snowball effect" can be disastrous to retailers.
According to the research, shoppers who purchased clothing encountered the most problems. Ranked second and third were grocery and electronics customers.
The most common complaints include filled parking lots, cluttered(塞满了的) shelves, overloaded racks, out-of-stock items, long check-out lines, and rude salespeople.
During peak shopping hours, some retailers solved the parking problems by getting moonlighting local police to work as parking attendants. Some hired flag wavers to direct customers to empty peaking spaces. This guidance got rid of the need for customers to circle the parking lot endlessly, and avoided confrontation between those eyeing the same parking space.
Retailers can relieve the headaches by redesigning store layouts, pre-stocking sales items, hiring speedy and experienced cashiers, and having sales representatives on hand to answer questions. Most importantly, salespeople should be diplomatic and polite with angry customers.
"Retailers who"re responsive and friendly are more likely to smooth over issues than those who aren"t
so friendly." Said professor Stephen Hoch. "Maybe something as simple as a greeter at the store entrance would help."
Customers can also improve future shopping experiences by filing complaints to the retailer, instead of
complaining to the rest of the world. Retailers are hard-pressed to improve when they have no idea what is wrong. |
| 1. Why are store managers often the last to hear complaints? |
A. Few customers believe the service will be improved.
B. Customers would rather relate their unhappy experiences to people around them.
C. Customers have no easy access to store managers.
D. Most customers won"t bother to complain even if they have had unhappy experiences. |
| 2. Shop owners often hire moonlighting police as parking attendants so that hoppers . |
A. can find their cars easily after shopping
B. won"t have trouble parking their cars
C. can stay longer browsing in the store
D. won"t have any worries about security |
| 3.What contributes most to smoothing over issues with customers? |
A. Design of the store layout.
B. Hiring of efficient employees.
C. Manners of the salespeople.
D. Huge supply of goods for sale. |
| 4.To achieve better shopping experiences, customers are advised to . |
A. voice their dissatisfaction to store managers directly
B. shop around and make comparisons between stores
C. settle their disputes with stores in a diplomatic way
D. put pressure on stores to improve their service |
阅读理解。
阅读下面的短文，并根据要求答题。(请注意问题后的字数要求)。 |
【1】It seems like everyone has a blog these clays. To make it a popular website,there are a few
general guidelines you should follow to increase your chances of success.
【2】Write about what you know,and stick to one topic for a while. If you write without checking
facts or with no experience behind your articles. people won"t believe it and won"t come back to
your site. Similarly,if you write about too many different topics,you won"t be able to build up an
audience of readers as easily.
【3】The first thing students are taught as early as grade school about evaluating websites is that
if there are a bunch of grammatical errors,the website probably isn"t credible(可信的).This means
that you need to check every single post you write before you put it up on your site. It"s a good idea
to write something,leave it sit for a while,and then come back to read it over before you post it. This
gives you flesh eyes to catch mistakes.
【4】Keeping a schedule of posts can help you not disappoint your readers,because they will start
to come back to your site regularly to see what"s new. It"s a good idea to set a goal for yourself and
keep it,which is important to keep your readers coming back for more.
【5】Knowing how search engines like Google or Bing find your site can help your posts show up
higher on Internet searches and,therefore,get you more clicks to your site.
【6】Websites now are so advanced in their graphic design that the way a website looks can point
to its credibility just as much as being error-free. Choose a clean theme for your blog,the easier the
site is to read,_________. |
1. What is the author"s purpose of writing this passage? (no more than 10 words)
__________________________________________________________________________
2. What makes your blog credible? (no more than 9 words)
①______________________②______________________③_______________________
3. Fill in the blank in Paragraph 6 with proper words.(no more than 8 words)
__________________________________________________________________________
4. Why should one keep a schedule to write often for his blog? (no more than 15 words)
_________________________________________________________________________
_________________________________________________________________________
5. Translate the underlined sentence in Paragraph 2 into Chinese.
__________________________________________________________________________
_________________________________________________________________________ |
| 阅读理解。 |
Mr. Brown first went to look at the underground-fire when he was seven. "Through the hole in the earth you could see the orange fire, but you had to look fast because it was so hot," said Mr. Brown. In 1898,he saw the fire once more.
Now, we can only see the smoke. The fire Mr. Brown saw is not the underground-fire. In fact ,there are 260 coal fires in the world. They are harmful and dangerous. Then how to put them out?
Scientists have tried to set fire to underground coal to speed up the fires. In this way, the burning of
underground coal would be soon finished. |
| 1. Mr Brown said that we had to take a fast look at the fire because _____. |
A. it was in the hole
B. it was very hot
C. it was orange
D. it was harmful |
| 2. How many coal fires are there in the world? |
A. There"s only one
B. It"s hard to say
C. There are 260
D. The article doesn"t tell us |
| 3. What"s one of the best ways to put out the underground fire? |
A. To cover the holes with stones
B. To speed the fire
C. To see the fire burning
D. To do some experiments |
| 4. What is the best title for the article? |
A. Watching the Underground-fire
B. A Way to Put out the Underground Coat Fires
C. The Burning Earth
D. Coal and Coal Fires |
| 阅读理解。 |
Canada is a very large country. It is bigger than China. China is the third largest country in the world.
Canada is the second largest . It has an area of nearly 10 million. Canada has a very long coastline. To the west is the Pacific Ocean. To the east is the Atlantic Ocean. The Arctic Ocean is in the north. There are
many islands off the Pacific coast and off the Arctic coast. The biggest one in the west is Vancouver Island. In the east there is New Foundland, and in the Arctic Ocean the biggest islands are Baffin Island and Victoria Island.(Greenland is not part of Canada. It is a part of Denmark, a country in northern Europe.)
Canada has a long border with the USA in the south. In the northwest Canada borders on the
American "State of Alaska". Canada is a northern country. The Arctic Circle (Latitude 16°N) passes
through the northern part . in the south, half of the border with the USA follows line of latitude 49°N. |
| 1. Which of the following statements is true? |
A. USA is the second largest country in the world.
B. Canada has nearly 10 million sq. km. So it is the second largest country on the world.
C. China is as large as Canada and the secong largest country in the world.
D. Russia is the second largest country in the world. |
| 2. Whar ocean is in the north of Canada? |
A. The Pacific Ocean
B. The Atlantic Ocean
C. The Indian Ocean
D. The Arctic Ocean |
| 3. There are many islands in Canada, and Vancouver Island is _____. |
A. in the west
B. in the east
C. in the north
D. in the south |
| 4. Alaska is one of the states of America. It is on the _____ of Cananda. |
A. northeast
B. southeast
C. northwest
D. southwest |
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