阅读理解。
Directions: Read the following text and choose the most suitable heading from A-F for each paragraph.
There is one extra heading, which you do not need.
A. Tuvaluan people became rich overnight |
| 阅读理解。 |
| On a hot summer day, a soft drink can really take away your thirst. At home, at school, in the park or at the movies-you can find one almost anywhere. Carbonated (碳酸的) You can see bubbles in these! Of all soft drinks sold, about 75 percent are carbonated. But be careful, carbonated soft drinks have lots of sugar and caffeine. Caffeine is not very good for you in the summer, because it takes water out of your body. And the sugar can make you overweight if you drink too much. Fruit juice There are different kinds of juice. One kind is made only from fresh fruit. This kind of fruit juice may not taste sweet enough for some people, but it is nutritious. Another kind of fruit juice tastes good but has lots of sugar in it. Many young people buy this kind because the advertisements are good. It is bad for your teeth and bones to drink lots of this. Energy drinks These kinds of drinks have caffeine and things that make people get excited in them. They are sometimes called"party drinks". Doctors say that if you drink too much of this kind, you may have a heart attack. Bottled water We have lots of different kinds of bottled water, such as mineral water, purified water and distilled (蒸馏 的) water. They are clean and easy to drink. But it is best not to drink very cold water. It may make your stomach feel bad. Sports drinks Most of these have funny names like "Scream" and "G-Vital". They have lots of vitamins and minerals in them. After you play sports, you may want to drink one of these. But if you just spend your summer holiday sitting around watching TV, you won"t need them at all! |
| 1. Which of the following is NOT suitable for you to take if you go climbing? |
| A. Carbonated soft drinks. B. Fruit juice. C. Bottled water. D. Sports drink. |
| 2. If you have to stay up late, what kind of water may help you? |
| A. Fruit juice. B. Energy drinks. C. Bottled water. D. Sports drink. |
| 3. What"s the probable reason for you to drink sports drinks after sport? |
| A. They have funny names that sound very exciting. B. They can recover the minerals lost in your sweat. C. They can effectively get rid of your thirst. D. They can take away your vitamins and minerals. |
| 4. What"s the main purpose of the author writing this article? |
| A. To advise us to keep away from unhealthy soft drinks. B. To teach us some useful ways of keeping healthy. C. To make advertisements for the soft drink companies. D. To tell us how to choose a suitable one from different drinks. |
| 阅读理解。 |
| The world"s biggest Internet search engine, Google, has proven once again to be king of the Web. Users can download "Google Wi-Fi" software and then enjoy free Wi-Fi service available in some US cities since last Tuesday. Wi-Fi is short for " Wireless Fidelity" (无线上网). It allows laptop computers (笔记本电脑) and personal digital assistants (PDAs,个人数字助理) to connect to the Internet at high speed by radio signal. A person with a Wi-Fi enabled computer can connect to the Internet when near one of the network"s access points. The place covered by one or several access points is called a hotspot. Google has already set up two"hotspots" in the US city of San Francisco which provide a free Wi-Fi service. The Wi-Fi technology even allows users to enjoy a free Internet phone service. Some scientists argue that Wi-Fi may replace mobile phone networks. Wi Fi is still limited to a few cities, where there are"hotspots". But its capability (容量) of sending information has already done better than that of the mobile phone network, even that of 3G(Third Generation telecommunication technology). Some scientists have started to call Wi-Fi 4G. In addition to a high speed Internet connection, Wi-Fi has other advantages com pared to mobile phones. Wi-Fi is global. The same Wi-Fi system works in different countries around the world. Different from using cell phones, you don"t need to change computers to use Internet phones when you go to other places and most importantly, many Internet phones cost you nothing at all. |
| 1. Wi-Fi is not available in cities without _____. |
| A. a computer B. a radio C. a hotspot D. a cell phone |
| 2. Which of the following is NOT the advantage of Wi-Fi? |
| A. The high speed Internet connection. B. Many free Internet phones. C. Using the same computers for Internet phones when you go to other places. D. Used in all the US cities |
| 3. Some scientists started to call Wi-Fi 4G, because _____. |
| A. it is the product of the Google"s 4th generation B. it is more capable of sending information than the mobile phone network C. it has been used by more than four generations D. Wi-Fi will surely take the place of the mobile phone network |
| 4. Which of the following is the best title? |
| A. Third Generation Telecommunication Technology B. Free call Service C. Google Launches Free Wi-Fi Service D. Google, King of the Web |
阅读理解。 |
| [1] Queuing, warm beer and afternoon tea-what do they have in common? They are all part of British life. Or so I thought. However, the ability to queue for long periods of time, once believed to be a typical traditional characteristic of the British, is no longer tolerated by people in the UK, according to a survey done by the Payments Council. It would seem they are no longer prepared to wait in line. [2] Once upon a time, queuing was seen as normal. During the second World War, everyone had to queue up to receive their daily ration (配给) of foods. In fact, if you didn"t stand up and wait in line with all the others, it was uncivilized (不文明).The famous English double-decker buses, with only one entrance, might also help explain why queuing was seen as a part of life. Almost always, there is a queue to get on. [3] But perhaps the British are tired of being pushed by the Spanish, the Italians or the French as they queue up to get a table at a restaurant. The people of these other European countries have more than one entrance to their buses, which could explain their more relaxed attitude to the queue. [4] Two minutes is now the longest time most British are prepared to stand and wait. But could it be that the Internet, which allows us to carry out tasks quickly, is the main reason why British people are no longer prepared to queue? As the Internet has become more popular among shoppers, impatience with queuing has increased. [5] "Used to buying without delay, customers are even abandoning purchases rather than wait their turn," says Stuart Neal of Barclaycard. "Shoppers are also less likely to queue for longer if the item they are buying is of low value." Perhaps I will have to replace "queuing" with"impatience" in my list of things I associate with the British. |
| 1. What is the main idea of the text? (no more than 8 words) _______________________________________________________________________________ 2. Which of the fol1owing can be replaced by the following one? In the past queuing was thought to be a traditional feature of the British, but now they can"t stand it any more. _______________________________________________________________________________ 3. Fill in the blank in Paragraph 2 with proper phrases.(no more than 4 words) _______________________________________________________________________________ 4. Why do British people tend not to queue any longer? (no more than l5 words) _______________________________________________________________________________ 5. Translate the underlined sentence in Paragraph 5 into Chinese. _______________________________________________________________________________ |
| 阅读理解。 |
| To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert (使转换) them into money. Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce, the makers and dealers first find out what the consumer wants to buy and then go about making it available for purchase. This concept does not imply that business is benevolent (慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction-the firm and the customer-and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to (迎合) customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration (恢复) of the Classic Coke, which was then marketed alongside the new. |
| 1. The marketing concept discussed in the passage is ______. |
| A. the practice of turning goods into money B. making goods available for purchase C. the customer-centered approach D. a form of persuasive salesmanship |
| 2. What was the main concern of industries before the marketing concept was widely accepted? |
| A. The needs of the market. B. The efficiency of production. C. The satisfaction of the user. D. The preferences of the dealer. |
| 3. According to the passage, "to move as much of these goods as possible" ( in Paragraph 1) means "______". |
| A. to sell the largest possible quantity of goods B. to transport goods as efficiently as possible C. to get rid of these goods in large quantities D. to redesign these goods for large-scale production |
| 4. What does the restoration of the Classic Coke best prove? |
| A. Traditional goods have a stronger appeal to the majority of people. B. It takes time for a new product to be accepted by the public. C. Consumers with conservative tastes are often difficult to please. D. Products must be designed to suit the taste of the consumer. |