阅读理解。 Advertising informs consumers about new products available on the mark
题型：0107 期中题难度：来源：
| 阅读理解。 |
Advertising informs consumers about new products available on the market. It gives us information
about everything from shampoo to tooth-paste to computers and cars. But there is one series problem
with this. The "information" is actually very often "misinformation". It tells us the products, benefits but
hides their disadvantages. Advertising not only leads us to buy things that we don"t need and can"t afford,
but it also confuses our sense of reality.
Advertisers use many methods to get us to buy their products. One of their most successful methods
is to make us feel dissatisfied with ourselves and our imperfect lives. Advertisements show us who we
aren"t and what we don"t have. "Why don"t I have any dates (约会)?" a good-looking girl sadly asks in a
commercial. "Here," replies her roommate, "Try Zoom tooth-paste!" Of course she tried it, and immediately
the whole football team falls in love with her. "That"s a stupid commercial," we might say. But we still buy
Zoom tooth-paste out of fear of being unpopular and having no friends.
If fear is the negative motive (动机) for buying a product, then wanting a good self-image is the positive
reason for choosing it. Each of us has a mental picture of the kind of person we would like to be. For
example, a modern young woman might like to think that she looks like a beautiful movie star. A middle-aged
man might want to see himself as a strong, attractive athlete. Advertisers know this. They write specific ads
to make certain groups of people choose their products.
Advertisers get psychologists to study the way consumers think and their reasons for choosing one brand
instead of another. These experts tell advertisers about the motives of fear and self-image. They also inform
them about recent studies with colors and words. They have found that certain colors on the package of an
attractive product will cause people to reach out and take that package instead of buying an identical (同一的、
相等的) product with different colors.
Many people believe that advertising does not affect them. They like to think they make wise choices.
Unfortunately, they probably don"t realize the powerful effect of advertising. They may not clearly understand
that advertisers spend billions of dollars each year in aggressive (强有力的) competition for our money, and
they are extremely successful. |
| 1. Advertising _____. |
| [ ] |
A. gives us valuable information about new products
B. misinforms us
C. doesn"t influence us very much
D. doesn"t always tell us everything about a product |
| 2. "A modern young woman might like to think that she looks like a beautiful movie star" That means _____. |
| [ ] |
A. a modern young woman wants to be as attractive as possible
B. every modern young woman wants to act in movies
C. most modern women think that they are beautiful
D. modern woman are not always satisfied with themselves |
| 3. Advertisers _____ to make us buy their products. |
| [ ] |
A. offer very low prices
B. get information from psychologists
C. use similar method
D. need to use better detergent (洗涤剂) and shampoo |
| 4. Psychologists tell advertisers _____. |
| [ ] |
A. which brands of tooth-paste to produce
B. to stop influencing shoppers
C. about people"s motives for buying
D. how much money to spend on television |
答案
| 1-4: DABC |
举一反三
| 根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。 |
Many of us are thought to be creative. 1_____ Don"t worry, if you are one of the latter group. Just take
the following tips.
First of all, learn how to set your imagination free. Be creative and inventive and think beyond what
everyone already knows. Remember that creativity is not looking at what everybody is looking at, but seeing
what no one else sees. 2_____ Creativity is seeing possibilities that others see as problems. You see, real
intelligence is the creative use of knowledge, not only the gathering of facts.
The second thing to do is see the picture of what you are aiming for. 3_____ Seeing what your end product
will look like will give you the ability to break it down easily.
Thirdly, develop the right principles to get there. 4_____ This is where many people get bored, because
always following those principles can indeed be hard. 5_____ Bear these tips in mind and they will lead you
to success. |
A. Good principles are the key to success.
B. Using your brain creatively has never been easier.
C. You may have to learn from others for school or for work.
D. But some others may find it hard to come up with good ideas.
E. When you see the pictures very clearly, you can work on it, bit by bit.
F. It also sees stepping stones while others see stumbling blocks (绊脚石).
G. Do what others can"t do and follow them to help you do what others can"t. |
| 阅读理解。 |
The British are the most voracious (如饥似渴的) newspaper readers in the world.
They read newspapers at breakfast; they walk to the bus reading a newspaper; they read a newspaper
on bus, as they go to work; and on the way back home, after work, they are engaged in reading an evening
newspaper.
There are many "morning papers", both national and provincial. The most famous is The Times. Different
from what many foreigners believe, this is not a government newspaper. The various newspapers usually
have their own views on politics, but they are not organs of the political parties, with the exception of the
Communist Morning Star. The Labor Party and the Trades Union Congress no longer have a daily newspaper
to represent them.
Bold headlines and a variety of photographs are features of the British press. Some newspapers, such as
the sober Daily Telegraph and The Times, use photographs sparingly (节省). The more "popular" newspapers,
using the small or "tabloid" (小报) format, such as the Daily Express, the Mail, the Daily Mirror and the Sun,
use pictures extensively and also run strip cartoons and humorous drawings, some of which present striking
pictorial comment on politics.
Besides offering features common to newspapers all over the world, British newspapers specialize in pages
devoted to criticism of the arts and a woman"s page. One feature found in many foreign newspapers is missing
in British papers: the serial (连载).
Nearly all papers pay special attention to the reporting of sports and athletics. The evening newspapers
are often bought because the buyer wants to know the winner of a race, or to get good tip for a race that is
still to be run. There is no censorship (审查) of the press in Britain (except in wartime), though of course all
newspapers-like private persons-are responsible for what they publish, and can be sued for libel (为诽谤而
被起诉) for publishing articles that go beyond the bounds of decency (正派), or for ignorance of court. (e.g.
calling a man a murderer while he is still being tried. Such cases are not often) |
1. Which of the following does NOT serve as an evidence (证据) that the British are the great newspaper
readers? |
| [ ] |
A. They read newspapers at breakfast.
B. They read newspapers at work.
C. They read newspapers on bus.
D. They read newspapers on the way back home. |
| 2. Many of foreigners think that _____. |
| [ ] |
A. The Times is an organ (喉舌) of the government
B. The Times has its own views on politics
C. The Times is the most famous newspaper in the world
D. The Times pays too much attention to the reporting of political events |
| 3. British newspapers are characterized by _____. |
| [ ] |
A. bold headlines
B. various kinds of photographs
C. striking pictorial comment on politics
D. both A and B |
| 4. Which of the following conclusions can NOT be drawn from the passage? |
| [ ] |
A. Englishmen always take every possible chance to read newspapers.
B. In Britain, newspapers must be carefully examined by the authorities (当局) before their publication for
fear that they present anything offensive.
C. Few British newspapers publish libelous articles.
D. The Times is one of the world-famous newspapers. |
阅读下面短文，按照句子结构的语法性和上下文连贯的要求，在空格处填入一个适当的词或使用括号
中词语的正确形式填空。 |
I still cannot believe that I am taking up this prize that I won last year. I have to remind 1._____ constantly
that I am really in AD3008. 2._____ (worry) about the journey, I 3._____ (unsettle) for the first few days. As
a result, I suffered from "time lag". This is similar to the "jet lag" you get from flying, but it seems you keep
4._____ (get) flashbacks 5._____ your previous time period. So I was very nervous and 6._____ (certain) at
first. 7._____, my friend and guide, Wang Ping, was very understanding and gave me some green tablets
8._____ helped a lot. Well-known for their expertise, his parents" company, called "Future Tours", transported
me safely 9._____ the future in 10._____ time capsule. |
阅读下面短文，按照句子结构的语法性和上下文连贯的要求，在空格处填入一个适当的词或使用
括号中词语的正确形式填空。 |
Were you the first or the last child in your family? Or were you a middle or an only child? Some people
think 1._____ matters where you were born in your family. But there are different ideas about what birth
order means. Some people say that oldest children, 2._____ are smart and strong-willed, are very likely
3._____ (succeed). The reason 4._____ this is simple. Parents have a lot of time for their first child and
give him or her a lot of attention. An only child will succeed for 5._____ same reason. What happens to the
6._____ children in the family? Middle children don"t get so much attention, so they don"t feel that important.
If a family has many children, the middle one sometimes gets lost in the crowd. The youngest child, 7._____,
often gets special treatment. Often this child grows up to be funny. But a recent study saw things quite
8._____ (difference). The study found that first children believed in family rules. They didn"t take many
chances in 9._____ lives. They usually 10._____ (follow) orders. Rules didn"t mean as much to later children
in the family. They took chances and they often did better in life. |
| 阅读下列应用文及相关信息，并按照要求匹配信息。 |
首先请阅读以下一些青少年杂志的简要介绍：
A. Teens Now is a successful music magazine for teenagers that lists who is playing, where and when and
how to get tickets. Interviews with well-known singers and groups as well as biographies are included.
It also gives its young readers the chance to send their own articles.
B. NS Teens magazine is well-known for its wildlife and environmental content but it also has articles on the
history and culture of people from all over the world. Some of the articles are long and detailed but the
magazine is also famous for its fantastic photo-journalism. There are letters from readers as well as maps
and facts sheets.
C. Top Teens is easy to read and full of color photographs. There are a range of different sections including
those offering fashion and beauty advice. But the majority of its pages are devoted to interviews with the
popular, well-known fashion models and stars of cinema, music and sports.
D. Young WB is the only environmental magazine written by teenagers for teenagers. Readers are invited to
send their articles and photographs to the magazine"s office and materials are chosen for the next issue.
As well as articles about the natural world, the magazine also has many special offers and competitions.
E. Teenplus is very different from the average teen magazine that simply offers articles on pop stars and
fashion. This exciting new magazine informs readers about what is happening in the world through its in-
depth articles on current affairs, politics and science. It also provides a variety of reviews on recent books,
films and music CDs.
F. Teen Voice is a magazine which no journalists write for and depends completely on articles sent in by its
teenage readers. It gives young people the opportunity to publish their creative works such as poems or
short works of fiction or to voice their opinion on important issues. They can also write comments on the
latest music CDs. |
以下介绍了一些青少年的兴趣爱好。请将他们与上述杂志匹配起来。
( )1. Oliver would like to read stories that people of his own age have written. He is also keen on music
and would like some recommendations on the best bands.
( )2. Bessie wants to know more about famous people who frequently appear in the newspapers. She is
also interested in clothing and would like some recommendations on what style to wear.
( )3. Johnson is interested in learning more about the latest international events and affairs. Besides, he is
also keen on the cinema and would like to read different opinions on what movies to see.
( )4. Jennifer is fond of geography and the natural world. She would also like to read articles that tell her
about the lives of people from other countries.
( )5. Chris enjoys going to concerts very much and hope to find out more about people in his favourite
bands. He is also fond of reading things written by other teenagers. |
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