chanel no.5香水英文介绍

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chanel no.5香水英文介绍
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Chanel No.5[1] was the first fragrance from Parisian couturier Gabrielle "Coco" Chanel,and has been on sale continuously since its introduction in 1921.It has been described as "the world's most legendary fragrance",and remains the company's most famous perfume.[2] The company estimates that a bottle is sold worldwide every 55 seconds.[3]
History
According to one story of the creation of Chanel No.5,Coco Chanel commissioned the renowned perfumer Ernest Beaux to make six perfumes for her choosing.They were labeled No.1,No.2,etc.through No.6.(Breaux himself,q.v.,relates a slightly different version of the story).It was bottle No.5 that was to Chanel's liking and became the chosen formula.The number "5" was also her lucky number.[citation needed]
At the time of its inception,the most expensive perfume oil was jasmine due to the expensive distilling process.Chanel wanted to create the most costly perfume in the world,and as such No.5 relies heavily on jasmine.Despite wanting to do this herself,when Jean Patou introduced Joy,which actually was the costliest perfume in the world,Chanel was actually very scornful,saying "Joy was for women who wanted to put their petty morals on display [by wearing the world's costliest perfume]".[citation needed]
Chanel introduced it first to some of her friends on May 5,1921.Initially,it was given to preferred clients for free at her boutique.The fitting rooms in her boutique were also scented with No.5.This strategy is imitated today by retailers.
In 1924,Pierre Wertheimer partnered Coco Chanel in her perfume business.He owned 70%,Coco owned 10%,and her friend Bader owned 20%.Chanel agreed to owning such a small amount in exchange for having complete control over the product.Today,the Wertheimer family still runs the perfume business.
No5 was originally available in three strengths:Parfum,Eau de Toilette and Eau de Cologne.In the late 1980s Eau de Parfum was introduced and the Eau de Cologne discontinued
香奈尔五号是世界上最著名的香水产品之一,也是由香奈尔始创人可可·香奈尔推出的第一款香水.
可可·香奈尔委任Ernest Beaux开发六款香水配方,并依次命名为一号至六号,而其中第五号配方受到垂青而被推出市场,它是第一种以合成花香醛为主要材料的著名香水配方,在合成工艺尚待成熟前,人们在出门前习惯涂大量香水或经常补充,以维持芬芳的体香.可可·香奈尔在1921年5月5日首次向朋友推介这种产品,随后以赠品方式向小服装店和相熟客户推广.