在中国企业国际化的进程中,应该把自身所拥有的成本优势与外国企业的品牌优势结合起来,实施OEM战略.但是我国企业目前拥有的成本优势是暂时的、不稳定的,应着眼于规模经济、供应链管理、技术创新、企业文化等方

题目

在中国企业国际化的进程中,应该把自身所拥有的成本优势与外国企业的品牌优势结合起来,实施OEM战略.但是我国企业目前拥有的成本优势是暂时的、不稳定的,应着眼于规模经济、供应链管理、技术创新、企业文化等方面,打造可持续的成本优势.同时还要认清OEM战略的利与弊,从中得到启示.要借助OEM来培育和维护自己的品牌,打造企业的核心竞争力.

答案

In the process of internationalizing China's enterprises,steps should be taken to incorporate the cost advantage possessed by these enterprises together with the advantages of brought about by foreign brands and to implement the OEM strategy.However,the cost advantage which China's enterprises possess currently is merely provision and unstable.As such,focus should be put on economies of scale,supply chain management,innovative technologies and enterprise culture etc.with a view to creating a sustainable cost advantage.Furthermore,China's enterprises should also have a thorough understanding of the advantages and disadvantages of the OEM strategy in order to obtain inspiration during the process.They should make full use of OEM to help nurture and maintain their own brands as well as to cultivate the enterprises' core competitiveness.