英语翻译

题目

英语翻译
Stage 1:Set Advertising Objectives
An advertising objective is a specific communication task to be achieved with a specific target audience during a specified period of time.
Stage 2:Set the Advertising Budget
Setting the advertising budget is not easy - how can a business predict the right amount to spend.Which parts of the advertising campaign will work best and which will have relatively little effect?Often businesses use "rules-of-thumb" (e.g.advertising/sales ratio) as a guide to set the budget.
Stage 3:Determine the key Advertising Messages
The advertising message must be carefully targeted to impact the target customer audience.A successful advertising message should have the following characteristics:
(a) Meaningful
(b) Distinctive
(c) Believable
Stage 4:Decide which Advertising Media to Use
There are a variety of advertising media from which to chose.A campaign may use one or more of the media alternatives.The key factors in

答案

x第一阶段：设定广告目标广告目标就是在特定时间段内针对特定目标人群实现特定交流任务.第二阶段：设定广告预算设定广告预算不容易——商业如何预合适的花费.广告活动的哪一部分最有效果哪一部分的效果相对不明显?商...