奔驰广告中the best for nothing什么意思
题目
奔驰广告中the best for nothing什么意思
在2010年6月30日的China Daily中有一个奔驰的广告 写着the best for nothing 感觉很不错但是不知道怎么翻译比较好 请哪位高人帮忙解答一下 谢谢了
答案
To coincide with a major product offensive, Mercedes has unveiled a new slogan - "The best or nothing."
Set to be launched today (June 11th), the new motto is meant to exemplify "perfection, fascination and responsibility" as core values for Mercedes-Benz. It will be used in a major media campaign (print, TV and internet) that will feature a revised star logo with a three-dimensional appearance.
So why drop "Unlike Any Other" for "The best or nothing"? It's part of Mercedes' new strategy to highlight the fact that the company is introducing 16 new models by 2011. Besides the smart fortwo electric drive, the B-Class F-Cell and the A-Class E-Cell, Mercedes will make engine start/stop systems standard equipment. While eco-friendliness may please some, we're more interested in the new BlueDIRECT engines.
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