英语翻译
题目
英语翻译
Let us consider those service products tof which profitability cannot be used as an efficiency measure.Primarily these are service products in the social or welfare field.The motor car has brought untold benefits to society.It has also provided many serious prob-lems.For example,driving standards exacerbate accident injuries,using seat belts can reduce injuries.Can marketing help to reduce drunken driving,discourage accidents or encoueage the wearing of seat belts?How can the principles of marketing be applied here?Who are the customers?What are their needs?
commercial organizations attempt to make a profit and satisfy customer needs by means of a profit objective.Reaching this objec-tive or failing to do so is in fact the measure of their efficiency.Re-lating this to the social/welfare context,we can use as a neasure of efficency the success or failure in reducing social problems③.Thus fewer road deaths at hours notorious for drinking and driving can be used as a measure
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