Shopping is not as simple as you may think! Much has to be done for the producer

题型：不详难度：来源：

Shopping is not as simple as you may think! Much has to be done for the producers before putting the products on the shelf.
Color, for example, changes a lot according to what the producers are trying to sell. Health foods are packed in greens, yellows or browns because we think of these as healthy colors.
When some kind of medicine was brought out recently, researchers found that the color of the package(包装) caused the shoppers to lose interest because they made the product look ineffective(无效的). At last, it came on the market in dark blue and white—blue because we think of it as safe, and white as calm.
The size of a package can also attract(吸引) a shopper, although quite often a bottle doesn’t hold as much as it appears to.
It is said that the better-known companies spend about 40 percent of the cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The head of Pears Soap, who for 25 years has used pretty little girls to sell their goods, came to the conclusion: “Any fool can make soap, but it takes a talent to sell it.”
小题1: Health foods are usually packed in colors Except ________.

A．green

B．black

C．yellow

D．brown

小题2:Why did the shoppers lose interest in the medicine?

A．Because of the size of the product.	B．Because of the color of the product.
C．Because of the color of the package.	D．Because of the cost of the product.

小题3:If a new product costs $ 60, how much money may be spent on packaging?

A．$ 24

B．$ 36

C．$ 40

D．$ 60

小题4:Which of the following is the key to the success in product sales?

A．The way to sell goods.	B．A good product.
C．The one who makes a product.	D．A nice color.

小题5:The passage is mainly about ___________on shopping.

A．advantages of products	B．the importance of packaging
C．choices of products	D．the cost of packaging

答案

小题1:B
小题1:C
小题1:A
小题1:A
小题1:B

解析

小题1:根据第二段第二行Health foods are packed in greens, yellows or browns可知，黑色不是用来包装健康食品的颜色。故选B。
小题1:根据第三段第二行the color of the package(包装) caused the shoppers to lose interest可知，药品的包装颜色使顾客失去兴趣。故选C。
小题1:根据倒数第二段可知，包装要花费产品费用的40%。故$60*40%可得$24。故选A。
小题1:根据最后一段最后一行 it takes a talent to sell it可知，光产品质量好还不够，还需要销售技巧。故选A。
小题1:文章首先讲了包装的颜色，后来又讲了包装的尺寸、费用等。故“包装的重要性”符合题意。故选B。