If you open today’s newspaper, what do you see? Ads! Look through a magazine. Mo

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If you open today’s newspaper, what do you see? Ads! Look through a magazine. More ads! Turn on the TV. Still more ads! Everywhere you look, someone has something to sell.
Here are some ways ads get us to buy. Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drinks? There people may be famous, but they may not know about what they are selling.
Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use Bright and White,” he says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.
Does soap have anything to do with a pretty child? But ads may show their product with something nice, such as the sun, the flowers and so on. Such an ad is about feelings rather than facts. Ads are full of strong words. Words like “new” and “improved” have strong influence. They can help a product sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.
Some ads make promises（承诺）. But can they keep them? No. Some ads use our fear of being too late. “Buy now!” they say. “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think. All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.
小题1:Why do famous people appear in ads?
A. Because they know every product well.
B. Because they want to serve the people.
C. Because they can make money from the ads.
小题2:The underlined word “expert” in Paragraph Three probably means _____.
A.主持人 B.专家 C.演员
小题3:According to the passage, which of the following is NOT true?
A. The famous people may not know about what they are selling.
B. Some ads make promises to people and they can keep them.
C. Ads are full of strong words, such as “new” and “improved”.
小题4:According to the passage, we know that “Tiger” might be the name of _____.
A. a kind of car B. a kind of computer C. a kind of soap
小题5:What does the writer want to tell us?
A. We should not always believe the ads.
B. We should buy things that ads ask us to buy.
C. We should think about ads before buying things.

答案

小题1:C
小题1:B
小题1:B
小题1:A
小题1:A

解析

小题1:细节理解题，根据文中语句“Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are selling.”理解可知。名人做广告的主要原因就是他们非常出名，故选C
小题1:猜词题：从后面提到的doctors可知这是”专家”的意思。选B
小题1:细节题：从文章的句子：Some ads make promises（承诺）. But can they keep them? No. Some ads use our fear of being too late.可知广告的诺言一般是不能实现的。选 B
小题1:细节理解题，根据文中语句“A car may be called “Tiger”..”理解可知。“Tiger”是一种汽车的名字故选A。
小题1:细节理解题，根据文中语句“All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.”理解可知。广告的图片和言辞都是骗人的，故选A 。

举一反三

Close contacts between Japan and the rest of the world were created in the twentieth century. In the last forty years, business contacts between Japan and the West have become very important. Many foreign companies now have offices in Japan and Japanese businessmen do business around the world. Differences between Japanese and Western ways of doing business, however, often bewilder foreign businessmen and make doing business in Japan difficult for foreigners.
The American businessman, for example, wants to start talking business immediately. He does not want to wait. The Japanese businessman, on the other hand, likes to arrive at decisions after giving them serious thought. Another thing foreign businessmen have difficulty in understanding is when a Japanese means “Yes” or “No”. This is because of cultural differences between Japanese and Western society(社会), Which make it difficult for a Japanese to say “No” directly.
In the USA, it is easy to say “No” to something one does not want to do. But in Japan, it is very difficult to say “No”. To refuse an invitation or a request(请求) with “No” is felt to be impolite. It is thought to be selfish and unfriendly. So instead of saying “No” directly, the Japanese have developed many ways to avoid(避免) saying “No”. These can help them avoid hurting other people’s feelings. However, this often makes their ways of doing business rather difficult for foreigners to understand and follow.
小题1:What often makes foreigners feel difficult to do business in Japan?

A．Their different ways of doing business.

B．Their different lifestyles.

C．The fact that the Japanese never say “No”.

D．The fact that the Japanese are slow to take action.

小题2:Which of the following is the closest in meaning to the underlined expression “bewilder foreign businessmen” in Paragraph One?

A．cause foreign businessmen to change their minds.

B．give a feeling of surprise to foreign businessmen.

C．attract foreign businessmen’s attention.

D．make foreign businessmen think wrongly.

小题3:What fact does the passage lead you to believe?

A．American businessmen do things more slowly than Japanese ones.

B．American businessmen like to say “Yes” and “No”.

C．Americans usually say what they are thinking.

D．Americans do not say what they think or feel clearly.

小题4: From the passage we can infer(推断) that __________.

A．Japanese businessmen are good at business

B．foreign businessmen should try to know Japanese ways of doing business

C．foreign businessmen must be more polite

D．you must learn from Japanese businessmen if you want to succeed

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小题1:How many parts does the book have?

A．1

B．4

C．18

D．233

小题2: If you’re interested in shopping you can read _____.

A．Chapter 3

B．Chapter 8

C．Chapter 16

D．Chapter 18

小题3: The book does NOT include _____.

A．help with European languages

B．information about visas

C．ideas about what to take on a trip

D．a section about traveling with pets

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A boy lost his arms in an accident and his father lost his life. Since then, he had to 31_ the arms of his younger brother. Except for writing with his toes(脚趾头), he could hardly do _32 in his life.
As the two brothers grew up together, they had lots of 33 and they often argued(争吵). Then one day, his younger brother 34 him. So he was very sad and didn’t know 35 to do.
A girl lost her hands because of a fire. Though her elder sister wanted to 36 her, she decided to be completely independent (独立的). At school, she always studied hard. Once she wrote the following in her composition, “I am 37 . Though I lost my hands, I still have legs. Though my wings are broken, my heart can still fly.”
One day, the boy and the girl were both invited 38 a television interview program. They both were asked to write something on a piece of paper with their toes. The boy wrote “My younger brother’s arms are my arms” 39 the girl wrote “Broken wings, 40 heart”.

小题1:

A．go on

B．work on

C．look for

D．depend on

小题2:

A．anything

B．something

C．nothing

D．everything

小题3:

A．questions

B．hobbies

C．problems

D．differences

小题4:

A．hit

B．left

C．loved

D．hated

小题5:

A．who

B．where

C．what

D．which

小题6:

A．leave

B．take care of

C．write to

D．forget

小题7:

A．sad

B．lucky

C．excited

D．shy

小题8:

A．to

B．on

C．for

D．from

小题9:

A．as

B．so

C．while

D．when

小题10:

A．jumping

B．broken

C．beating

D．flying

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请阅读一篇短文, 然后从所给选项中选出正确信息。（共5分，每小题1分）
People love oranges. They are sweet and juicy. They are in sections so it’s easy to eat them. Some oranges don’t have any seeds. Some have a thick skin and some have a thin skin.
The orange tree is very beautiful. It has a lot of shiny green leaves. The small white flowers smell very sweet. An orange tree has flowers and fruits at the same time.
There were orange trees forty hundred years ago. The oranges were very small, not like the ones today. The earliest orange trees probably came from China. Many different kinds of oranges are raised there today.
Farmers in other parts of Asia and the Middle East learned to raise oranges from the Chinese. Then they taught Europeans. The Spanish planted orange trees in the New World (North and South America) and took them to Florida first.
“Orange” is both a fruit and a color. The color of oranges is so beautiful that in English we use the name of the fruit for its color
小题1: Why do people like eating oranges?
A. No seed.    B. Its color.   C. Sweet and juicy.
小题2:What’s the reason that people eat oranges easily ?
A. Thin skin    B. Thick skin C. In sections
小题3:What color are orange flowers?
A. White.      B. Orange.    C. Green.
小题4:Where did the earliest orange trees probably come from?
A. China.      B. The Middle East.    C. North and South America.
小题5:Who took orange trees to Florida first?
A. The Chinese.    B. The Spanish.     C. The American.

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Venice is an attractive city in Italy. Tourists throughout the world love traveling to Venice. But sometimes you’ll have such strange experiences. One moment you walk across the Rialto Bridge, and there’s nothing special. Unfortunately, when you come back to the bridge an hour later, it’s underwater and everyone’s wearing rain boots.
That’s just the way it has always been, which may be considered seriously by Italian government. Before the sea comes to Venice, the government has decided to build the MOSE gates. Actually(实际上), there were many kinds of gates that were built to stop the floods, but all the gates were just built on the ground. Besides, the flooding was becoming worse. Industrial(工业的)factories built nearby on the mainland also made the condition get worse, causing the city to sink about 0.75 feet in the 20th century.
So the Italian government asked some of Italy’s biggest construction and engineering companies to build the MOST project, which was planned to be built under the sea water to stop floods. Now the government are using 3 000 people and expect to spend nearly five billion euros(欧元) on it. The MOSE gates are being built at the inlets(海湾).Each MOST gate is 197 feet long ,28.5 to 37 feel tall, and weight up to 22 tons. It’s nearly the size of a 20-story building. Before the gates are in use, under the sea full of water. When the flood comes, the water in the gates will be poured out, and then the gates will be filled with air. So the gates can go up with the sea water. Once they’re in the right place, they will stop the sea water pouring into Venice. These gates will be able to deal with floods up to 10feet,and as long as the sea level(平面)rises no more than two feet in the next 100 years, the MOSE will work as expected.
The MOSE project is now two-thirds done. The head engineer, Giovanni Cecconi, said, “This is a war. During the war, it’s not important that you win. It’s important that you’re alive. We’ve alive.” Anyway, this project is saving Venice from falling.
根据短文内容选择最佳答案。
小题1:The underlined word “construction” in the passage means “_______”in Chinese.
A.建筑 B. 农业 C. 交通
小题2:Before building the MOSE gates, the Italian government _______ to stop the floods.
A. never built gates on the ground
B. built many kinds of gates on the ground
C. built some gates which were under the ground
小题3:When the flood comes, _______ can describe the working steps of the MOSE gates.

小题4:Which of the following is TRUE according to the passage?
A. The Italian government ate using 3000 people and expect to spend nearly five billion dollars on the MOSE.
B. The MOSE project is half done now.
C. Each MOSE gate is 197 feet long, 28.5 to 37 feet tall, and weighs up to 22 tons.
小题5:The best title for this passage should be _______.
A. The Journey to Venice
B. The MOSE Project in Venice
C. Several Kinds of Floods in Venice

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