阅读下面的短文，请根据短文后的要求答题（请注意问题后的字数要求）[1]Online advertising is simply advertising that
题型：不详难度：来源：
阅读下面的短文，请根据短文后的要求答题（请注意问题后的字数要求）
[1]Online advertising is simply advertising that is done on the Internet. While it has a much shorter history than traditional advertising, the effects of online advertising can not be undervalued As more people turn to the Internet as a source for daily news, socialization and communication, more advertising dollars are likely to be spent. In fact, in a period of five years, from 2006 to 2010, online advertising______ 6 percent of all money spent for advertising, to 12 percent or more.
[2]Online advertising is also quickly becoming a serious force for other types of advertising media to deal with. Newspapers and magazines all over the world are facing a number of different challenges, including loss of ad revenue (广告收益). Many attribute (把……归于) some of those struggles to online advertising, which is not only taking a share of the advertising, but a share of the audience as well.
[3]However, newspapers and magazines are not the only media dealing with lower revenue. The remarkable thing about online advertising is it gives the ads a much wider coverage and its globally wider coverage helps in making the advertisements reach more audiences. Furthermore, because of hypertext (超文本) linking, advertisers have the power to transport potential buyers directly to their site.
[4]Online advertising can be presented in many flexible styles. In some cases, it may not look like advertising at all. There was one case. A video that showed popcorn (爆玉米花) being popped by radiation which was put out from mobile phones was put on the website. While this was later revealed as a trick, the company that put the video online received a large amount of attention. The company sold earphones meant to help limit an individual’s exposure to radiation.
小题1:What is the main idea of the text? (no more than 7 words)
___________________________________________________ .
小题2:Fill in the blank in Paragraph 1 with proper words. (no more than 3 words)
____________________________________________________ .
小题3:Complete the following statement with proper words according to Paragraph 2. (within 5 words)
Traditional types of advertising media such as newspaper and magazines are suffering ___________ because of the serious force of online advertising.
小题4:List two benefits of online advertising. (no more than 20 words)
①_____________ ② ______________ .
小题5:What does the underlined word “it” in Paragraph 4 refer to? (withan 3 words)
_______________________________________ . |
答案
小题1:The effects of online advertising.
小题2:increased from.
小题3:loss of revenue.
小题4:①It gives the ads a much wider coverage.② It transport potential buyers directly to their site.
小题5:Online advertising. |
解析
试题分析：
小题1:主旨题：从第一段的主题句：the effects of online advertising can not be undervalued 可知这篇文章讲的是网络广告的效果。---The effects of online advertising.
小题2:填词题：从后面的句子：6 percent of all money spent for advertising, to 12 percent or more. 说明数量是从6%上升到12%。用increased from.
小题3:细节题：从第二段的句子：Newspapers and magazines all over the world are facing a number of different challenges, including loss of ad revenue (广告收益). 可知答案是loss of revenue.
小题4:细节题：从第三段的内容可以概括为两个优点：①It gives the ads a much wider coverage.② It transport potential buyers directly to their site.
小题5:主旨题：全篇文章讲述的是网络广告：Online advertising.
点评：阅读表达有主旨题，细节题，翻译题，同义句转换题，要求学生即抓住文章的主旨又能注意细节，对一些重点的句子理解也要透彻。 |
举一反三
阅读下面的短文，并根据短文后的要求答题。（请注意问题后的字数要求）
Have you considered studying abroad, but are not sure whether it’s worth our time? Perhaps you’re not certain what benefits you can get from an extended stay in a foreign country. Here are some very excellent reasons why you should study in a foreign county?
1. Studying abroad is the best way __________. There is no better and more effective way to learn a language than to study in a culture that speaks the language you’re learning. You’re surrounded by the language on a daily basis ，seeing and hearing it in the proper cultural context. Language learning happens most quickly under these circumstances.
2. Studying abroad provides the opportunity to travel. Weekends and academic breaks allow you to venture out and explore your surroundings— both your immediate and more distant surroundings. Since studying abroad often puts you in a completely different country, you are much closer to places you might otherwise not have had the opportunity to visit.
3. Studying abroad allows you to get to know another culture at first hand. Cultural differences are more than just habits. A person’s culture reflects very deep thoughts, beliefs, and values that influence his or her way of life and that he or she views the world. Students who experience cultural differences personally can truly understand where other cultures are coming from.
4. Studying abroad affords you the opportunity to make friends around the world. While abroad, you will meet not only natives to the culture in which you are studying, but also other international students who are as far from home as you.
5. Studying abroad raises employment opportunities. As the world continues to become more globalized, American countries are increasingly investing dollars abroad, and companies from countries around the world continue invest in the international market. Through an employer’s eyes, a student who has studied abroad is independent。 Your experience living and studying in a foreign country, knowing about other culture and another language will make you have many advantages over the other job applicants.（求职者）
小题1:What is the best title of the passage? (no more than 10 words)
__________________________________________________________________________
小题2:Which sentence in the passage is the closest in meaning to the following one?
According to an employer, studying abroad makes a student more independent.
________________________________________________________________________
小题3:Fill in the blank with proper words. (no more than 8 words)
__________________________________________________________________________
小题4:Which benefit do you think is most attractive to you? Why? (no more than 30 words)
__________________________________________________________________________
_____________________________________________________________________
小题5:Translate the underlined sentence into Chinese.
__________________________________________________________________________ |
阅读表达。阅读下面的材料回答后面的五个小题。（每小题3分，满分15分）
Joe Templer should have known better. After all, he works for a large auto insurance company. It won"t hurt to leave the key in the truck this once, he thought, as he filled his gas tank at a self service gas station. But moments later, as he was paying the money, he saw the truck being driven away.
In 1987, 1.6 million motor vehicles were stolen in the United States one every 20 seconds. If _________________, experts predict annual vehicle thefts could exceed two million by the end of the decade.
Vehicle theft is a common phenomenon, which has a direct impact on over four million victims a year. The cost is astonishing.
Many police officials blame professional thieves for the high volume of the thefts. It is a major money maker for organized crime. Typically, stolen cars are taken to pieces and the parts sold to individuals. But as many as 200,000 cars are smuggled out of the country every year. Most go to Latin America, the Middle East and Europe.
Only about 15 percent car thefts result in an arrest, because few police departments routinely conduct in depth auto investigations. When thieves are arrested, judges will often sentence them to probation（缓刑）, not immediately put them in prison because the prisons are overcrowded with violent criminals.
One exception is a Michigan program that assigns 92 police officers to work full time on the state"s 65,000 car theft cases a year. Since 1986, when the effort began, the state"s auto theft rate has fallen from second in the nation to ninth.
小题1:What is the best title of the passage? (Please answer within 10 words.)
___________________________________________________________________________
小题2:Why do you think Joe Templer should be blamed according to the writer? (Please answer within 10 words.)
___________________________________________________________________________
小题3:Please fill in the blank with proper words or phrases. (Please answer within 10 words.)
___________________________________________________________________________
小题4:Put the underlined sentence in the passage into Chinese.
___________________________________________________________________________
小题5:What suggestions would you give the car owners to prevent the car theft? (Please answer within 20 words.)
____________________________________________________________________________ |
Read the following passage carefully. Then answer the questions or complete the statements in the fewest possible words.
The library is one of the most popular places at a Western university. Students turn to it for research, conversations about class, and many other services.
Compared with Chinese libraries, college libraries in the US and UK tend to offer more resources. A graduate student at Yale University can borrow as many as 225 books at a time.
In addition to borrowing books, there are online and electronic resources. These include a database (数据库) search of popular and academic material, such as LexisNexis Academic, which offers items from newspapers and magazines.
Although books and articles are the items that students ask for most frequently, some libraries provide video recordings. At some schools, teachers and tutors put electronic copies of their teaching PPTs on the library Web to give easier access for students.
Another useful service in Western college libraries is the Interlibrary Loan. This allows a student at one school to borrow books from another school. The loan request is made through the student’s college library, which gets the book, gives it to the user, and arranges for its return.
Technology has made libraries more attractive. Some universities have services for students to send messages through the computer.
Earlier this year, Harvard University introduced a new Scan and Deliver service, allowing students to make requests for parts of books and articles. Requests made through the system are handled by library staff. The student receives an e-mail with an Internet link to the scanned pages. The service is free and all material comes within four days.
It used to be that libraries didn’t allow food or drinks. But that rule is changing and many of them now contain a café so students can spend as much time as they want in the library.
Additionally, some US university libraries are now all-night affairs, or have at least one study room open all night.
(Note: Answer the questions or complete the statements in NO MORE THAN TEN WORDS.)
小题1:In comparison with Chinese libraries, college libraries in the US and UK not only_________________.
小题2:According to Paragraph 4 and 5, what are the two useful services for students in Western College libraries?
小题3:The purpose of Harvard University’s introducing a new Scan and Deliver service is to let __________________.
小题4:What have some US university libraries done for a change? |
Abraham Lincoln was born in Kentucky on February 12, 1809. When he was a small boy, his family moved to Indiana. Here, his mother taught him to read and write. Lincoln had very little formal education, but he became one of the best-educated men of the Great West.
When Lincoln was a young man, his family moved to the new state of Illinois. Lincoln had to make a living at an early age, but in his spare time he studied law. He soon became one of the best-known lawyers in the state capital at Springfield, Illinois. It was here that Lincoln became famous for his debates with Stephen A. Douglas on the problem of slavery (奴隶制度).
In 1860, Lincoln was elected President of the United States. He was the candidate of the new Republican Party. This party is against the creation of new slave states. Soon after his election, some of the Southern states quit from the Union and set up the Confederate States of America(美利坚联盟国). This action resulted in the terrible Civil War which lasted from 1861 to 1865.
On January 1,1863, during the war, Lincoln published his famous Emancipation Proclamation(解放宣言). In this file, Lincoln announced that all the slaves were to be free from that day. In 1865, after the war ended, another file was added to end the slavery everywhere in the United States. Early in 1865, the Civil War came to an end with the defeat of the South by the North.
Only a few days after the end of the War, Lincoln was shot by an actor named John Wilkes Booth. The President died on April 14, 1865. In his death, the world lost one of the greatest men of all time.
小题1:Who taught Lincoln to read and write in his childhood? (no more than 10 words) (2 marks)
小题2:When did Lincoln become the president of the U.S.? (no more than 3 words) (2 marks)
小题3:What does the underlined phrase “this action” in Paragraph Three refer to?
(no more than 20 words) (3 marks)
小题4:How did the Civil War come to an end? (no more than 10 words) (3 marks) |
阅读下面短文并回答问题，然后将答案写到答题卡相应的位置上（请注意问题后的词数要求）。
In the United States, train transportation is unpopular compared with cars and airplanes. Most people like traveling by car or by air. Officials of the United States Department of Transportation made a study in 2001. The study is about how many miles Americans traveled by different means of transportation.
They only studied trips longer than 50 miles. The study showed that fifty-six percent of all miles were traveled in personal vehicle. Forty-one percent were traveled in an airplane. Two percent were traveled in a bus. And less than one percent of miles were traveled in a train. Amtrak is the national provider of train transportation in the United States. In the past ten years, the number of its passengers has increased by eighteen percent. Although the number of passengers has increased, it is still very small now. In countries such as France, Germany, or Japan, more people use trains. There are several reasons why many people ________________________.
Firstly, Americans love to drive their own cars. On highways, cars can travel as fast as trains. These highways connect all major cities in America．Secondly, many travelers like to be independent. When they use their own cars they can decide when to travel. Thirdly, many buses travel between major cities. Bus travel is less costly than train travel. In a huge country like the United States, cities are far away from each other. In some cases, travel from one city to another by train may take more than a day. Airplanes can carry passengers over long distances much faster.
People who do not want to spend long time traveling by train decide to fly. For these people saving time is the most important thing.
小题1:What is the best title of the passage? (Please answer within 8 words)
_____________________________________________________________________
小题2:What does the underlined word “it” refer to? ( Please answer within 4 words)
_____________________________________________________________________
小题3:Fill in the blank with proper words. ( Please answer within 6 words)
_____________________________________________________________________
小题4:Complete the following statement according to paragraph 2.( Please answer within 6 words)
When they use their own cars they are
_____________________________________________________________________
小题5:Why American people have to travel a long time if they go from one city to another?
(Please answer within 10 words)
__________________________________________________________________ |
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