(2013·高考山东卷，D)Sparrow is a fastfood chain with 200 restaurants.Some years ago，t
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(2013·高考山东卷，D)Sparrow is a fastfood chain with 200 restaurants.Some years ago，the group to which Sparrow belonged was taken over by another company.Although Sparrow showed no sign of declining，the chain was generally in an unhealthy state.With more and more fastfood concepts reaching the market，the Sparrow menu had to struggle for attention.And to make matters worse，its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years，until a new CEO，Carl Pearson，decided to build up its market share.He did a survey，which showed that consumers who already used Sparrow restaurants were extremely positive about the chain，while customers of other fastfood chains were unwilling to turn away from them.Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand.The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants.Pearson resisted，arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun.Such an attempt to establish a positive relationship between a company and the general public was unusual for that time.Pearson strongly believed that numbers were the key to success，rather than customers’ spending power.Finally，the owner accepted his idea.
The campaign itself changed the traditional advertising style of the fastfood industry.The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars.Instead of showing the superiority of a specific product，the intention was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image.For example，he offered to lower the rent of any restaurants which achieved a certain increase in their turnover(营业额)．
These efforts paid off，and Sparrow soon became one of the most successful fastfood chains in the regions where it operated.
小题1:Which was one of the problems Sparrow faced before Pearson became CEO?| A．The number of its customers was declining. | | B．Its customers found the food unhealthy. | | C．It was in need of financial support. | | D．Most of its restaurants were closed. |
小题2:What does the underlined word“them”in Paragraph 2 refer to?| A．Customers of Sparrow restaurants. | | B．Sparrow restaurants. | | C．Customers of other fastfood chains. | | D．Other fastfood chains. |
小题3:For what purpose did Pearson start the advertising campaign?| A．To build a good relationship with the public. | | B．To stress the unusual tradition of Sparrow. | | C．To learn about customers’spending power. | | D．To meet the challenge from Marcy’s restaurants. |
小题4:The TV ads of Sparrow ________.| A．changed people’s views on pop stars | | B．amused the public with original songs | | C．focused on the superiority of its products | | D．influenced the eating habits of the audience |
小题5:What was Pearson’s achievement as a CEO?| A．He managed to pay off Sparrow’s debts. | | B．He made Sparrow much more competitive. | | C．He helped Sparrow take over a company. | | D．He improved the welfare of Sparrow employees. |
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答案
小题1:C
小题2:D
小题3:A
小题4:B
小题5:B |
解析
本文为一篇记叙文。主要讲述了Sparrow快餐店的CEO Carl Pearson在Sparrow经营不善的情况下，采用了一种新的广告宣传方式，与顾客之间建立了一种积极的关系，吸引了潜在的顾客，使它最终成为了最著名的快餐连锁店之一。本文皆在告诉读者新颖的经营理念决定着企业的命运。
小题1:解析：选C。细节理解题。根据第一段中的第三句Although Sparrow showed no sign of declining...可知Sparrow的业绩并没下降，因此选项A“它的顾客数目在下降”是错误的；“它的顾客发现食物不健康”以及“它的大部分餐馆被关闭”在文中并未提及；而根据第一段最后一句．.its new owner had no plans to give it the funds it required.知Sparrow需要财政支持，故选项C为正确答案。
小题2:解析：选D。词义猜测题。画线单词them前面提到Sparrow已有的顾客对连锁店抱着积极的态度，而其他快餐店的顾客不愿意离开别的快餐店，由此可知them指代的是“其他的快餐连锁店”，故选D项。
小题3:解析：选A。细节理解题。根据第三段中的Such an attempt to establish a positive relationship between a company and the general public was unusual for that time.可知Pearson发动广告宣传的目的是为了与公众建立一种良好的关系。句中的positive与选项A中的good对应，因此选A项。
小题4:解析：选B。细节理解题。根据第四段中的The TV ads of Sparrow focused on enterainment and featured original songs performed by a variety of stars.可知广告是靠新颖的原创歌曲来吸引人的，故选项B为答案。第四段中的第一句指的是改变了传统的广告模式，而不是改变了人们对流行明星的看法，因此选项A是错误的；根据第四段的最后一句Instead of showing the superiority of a specific product...可知选项C“注重产品的优势”是错误的；选项D“影响了观众的饮食习惯”在文中未提及。
小题5:解析：选B。推理判断题。根据最后两段中的内容，Pearson又作出了其他决定，树立了Sparrow的新形象，他的努力获得了成功，Sparrow成了最成功的快餐连锁店之一，可知Pearson的成就是使Sparrow更有竞争力了，故答案为B。选项A“他设法还清了Sparrow的债务”，选项C“他帮助Sparrow接管了一家公司”以及选项D“他提高了Sparrow员工的福利”在文中均未提及。 |
举一反三
(2013·高考福建卷，A)When I was 12，all I wanted was a signet (图章) ring.They were the “in” thing and it seemed every girl except me had one.On my 13th birthday，my Mum gave me a signet ring with my initials(姓名首字母) carved into it.I was in heaven.
What made it even more special was that it was about the only thing that wasn’t being “replaced”．We’d been burnt out in fires that swept through our area earlier that year and had lost everything—so most of the “new” stuff (东西) we got was really just to replace what we’d lost.But not my ring.My ring was new.
Then，only one month later，I lost it.I took it off before bed and it was missing in the morning.I was sad and searched everywhere for it.But it seemed to have disappeared.Eventually，I gave up and stopped looking for it.And two years later，we sold the house and moved away.
Years passed，and a couple of moves later，I was visiting my parents’ when Mum told me that she had something for me.It wasn’t my birthday，nor was it Easter or Christmas or any other giftgiving occasion.Mum noticed my questioning look.“You’ll recognize this one，”she said，smiling.
Then she handed me a small ring box.I took it from her and opened it to find my beautiful signet ring inside.
The family who had bought our house 13 years earlier had recently decided to do some redecorations，which included replacing the carpets.When they pulled the carpet up in my old bedroom，they found the ring.As it had my initials carved into it，they realized who owned the ring.They’d had it professionally cleaned up by a jeweler before sending it to my mother.
And it still fits me.
小题1:The underlined word “in” in the first paragraph probably means“________”．| A．fashionable | B．available | | C．practical | D．renewable |
小题2:When she got the ring back，the writer was about ________.| A．13 years old | B．15 years old | | C．26 years old | D．28 years old |
小题3:Which of the following is TRUE according to the passage?| A．The writer’s family moved several times. | | B．The writer never stopped looking for her ring. | | C．The writer’s ring was cleaned up by the new house owner. | | D．The writer lost her ring in the morning when she took it off. |
小题4:What would be the best title for the passage?| A．My New Ring | B．Lost and Found | | C．Lost and Replaced | D．An Expensive Ring |
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(2013·高考湖北卷，B)Mothers and daughters go through so much－yet when was the last time a mother and daughter sat down to write a book together about it all? Perri Klass and her mother，Sheila Solomon Klass，both gifted professional writers，prove to be ideal cowriters as they examine their decades of motherhood，daughterhood，and the wonderful ways their lives have overlapped (重叠)．
Perri notes with amazement how closely her own life has mirrored her mother’s：both have fulltime careers；both have published books，articles，and stories；each has three children；they both love to read.They also love to travel－in fact，they often take trips together.But in truth，the harder they look at their lives，the more they acknowledge their big differences in circumstance and basic nature.
A child of the Depression (大萧条)，Sheila was raised in Brooklyn by parents who considered education a luxury for girls.Starting with her college education，she has fought for everything she’s ever accomplished.Perri，on the other hand，grew up privileged in the New Jersey suburbs of the 1960s and 1970s.For Sheila，wasting time or money is a crime，and luxury is unthinkable while Perri enjoys the occasional small luxury，but has not been successful at trying to persuade her mother into enjoying even the tiniest thing she likes.
Each writing in her own unmistakable voice，Perri and Sheila take turns exploring the joys and pains，the love and bitterness，the minor troubles and lasting respect that have always bonded them together.Sheila describes the adventure of giving birth to Perri in a tiny town in Trinidad where her husband was doing research fieldwork.Perri admits that she can’t sort out all the mess in the households，even though she knows it drives her mother crazy.Together they compare thoughts on bringing up children and working，admit longhidden sorrows，and enjoy precious memories.
Looking deep into the lives they have lived separately and together，Perri and Sheila tell their motherdaughter story with honesty，humor，enthusiasm，and admiration for each other.A written account in two voices，Every Mother Is a Daughter is a duet (二重奏) that produces a deep，strong sound with the experiences that all mothers and daughters will recognize.
小题1:Why does Perri think that her own life has mirrored her mother’s?| A．They both have gone through difficult times. | | B．They have strong emotional ties with each other. | | C．They have the same joys and pains，and love and bitterness. | | D．They both have experiences as daughter，mother and writer. |
小题2:The word “luxury” in Paragraph 3 means________.| A．something rare but not pleasant | | B．something that cannot be imagined | | C．something expensive but not necessary | | D．something that can only be enjoyed by boys |
小题3:What is Paragraph 4 mainly about?| A．The content of the book. | | B．The purpose of the book. | | C．The influence of the book. | | D．The writing style of the book. |
小题4:How are women’s lives explored in this book?| A．In a musical form. | | B．Through field research. | | C．With unique writing skills. | | D．From different points of view. |
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(2013·高考四川卷，B)On a sunny day last August，Tim heard some shouting.Looking out to the sea carefully，he saw a couple of kids in a rowboat were being pulled out to sea.
Two 12yearold boys，Christian and Jack，rowed out a boat to search for a football.Once they’d rowed beyond the calm waters，a beach umbrella tied to the boat caught the wind and pulled the boat into open water.The pair panicked and tried to row back to shore.But they were no match for it and the boat was out of control.
Tim knew it would soon be swallowed by the waves.
“Everything went quiet in my head，”Tim recalls(回忆)．“I was trying to figure out how to swim to the boys in a straight line.”
Tim took off his clothes and jumped into the water.Every 500 yards or so，he raised his head to judge his progress.“At one point，I considered turning back，” he says.“I wondered if I was putting my life at risk.”After 30 minutes of struggling，he was close enough to yell to the boys，“Take down the umbrella！”
Christian made much effort to take down the umbrella.Then Tim was able to catch up and climb aboard the boat.He took over rowing，but the waves were almost too strong for him.
“Let’s aim for the pier(码头)，”Jack said.Tim turned the boat toward it.Soon afterward，waves crashed over the boat，and it began to sink.“Can you guys swim？”he cried.“A little bit，”the boys said.
Once they were in the water，Tim decided it would be safer and faster for him to pull the boys toward the pier.Christian and Jack were wearing life jackets and floated on their backs.Tim swam toward land as water washed over the boys’faces.
“Are we almost there？”they asked again and again.“Yes，”Tim told them each time.
After 30 minutes，they reached the pier.
小题1:Why did the two boys go to the sea?| A．To go boat rowing. | | B．To get back their football. | | C．To swim in the open water. | | D．To test the umbrella as a sail. |
小题2:What does “it” in Paragraph 2 refer to?| A．The beach. | B．The water. | | C．The boat. | D．The wind. |
小题3:Why did Tim raise his head regularly?| A．To take in enough fresh air. | | B．To consider turning back or not. | | C．To check his distance from the boys. | | D．To ask the boys to take down the umbrella. |
小题4:How did the two boys finally reach the pier?| A．They were dragged to the pier by Tim. | | B．They swam to the pier all by themselves. | | C．They were washed to the pier by the waves. | | D．They were carried to the pier by Tim on his back. |
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(2013·高考江西卷，A)The light from the campfire brightened the darkness，but it could not prevent the damp cold of Dennis’s Swamp (沼泽地) creeping into their bones.It was a strange place.Martin and Tom wished that they had not accepted Jack’s dare.They liked camping，but not near this swamp.
“So，”Martin asked as they sat watching the hot coals.“How did this place get its name? ”
“Are you sure you want to hear it ? It’s a scary story，”warned Jack.
“Of course！”cried out Tom.“If there were anything to be scared of，you wouldn’t have chosen this place！”
“Ok，but don’t say I didn’t warn you，” said Jack，and he began his tale.
“Way back in time，a man called Dennis tried to start a farm here.He built that cottage over there to live in.In those days，the area looked quite different—it was covered with tall trees and the swamp was a crystalclear river.After three hard years，Dennis had cleared several fields and planted crops.He was so proud of his success that he refused to listen to advice.
“‘You are clearing too much land，’warned one old man.‘The land is a living thing.It will hit back at you if you abuse it.’”
“‘Silly fool，’said Dennis to himself.‘If I clear more land，I can grow more crops.I’ll become wealthier.He’s just jealous！’”
“Dennis continued to chop down trees.Small animals that relied on them for food and shelter were destroyed.He was so eager to expand his farm that he did not notice the river flowing slowly towards his door.He did not notice salt seeping to the surface of the land.He did not notice swamp plants choking all the native plants.”
“What happened？”Martin asked.It was growing colder.He trembled，twisting his body closer to the fire.
“The land hit back—just as the old man warned，”Jack shrugged.“Dennis disappeared.Old folks around here believe that swamp plants moved up from the river and dragged him underwater.His body was never found.”
“What a stupid story，”laughed Tom.“Plants can’t...”Before he had finished speaking，he screamed and fainted(晕倒)．The other two boys jumped up with fright，staring at Tom.Suddenly，they burst out laughing.Some green swamp ivy (常春藤) had covered Tom’s face.It was a while before Tom could appreciate the joke.
小题1:The underlined word “dare”in Paragraph 1 is closest in meaning to________.| A．courage | B．assistance | | C．instruction | D．challenge |
小题2:Why did Jack tell Tom and Martin the story?| A．To frighten them. | | B．To satisfy their curiosity. | | C．To warn them of the danger of the place. | | D．To persuade them to camp in the swamp. |
小题3:Why did Dennis ignore the warning of the old man?| A．The old man envied him. | | B．The old man was foolish | | C．He was too busy to listen to others. | | D．He was greedy for more crops. |
小题4:Why did Tom scream and faint?| A．He saw Dennis’s shadow. | | B．He was scared by a plant. | | C．His friends played a joke on him. | | D．The weather became extremely cold. |
小题5:What lesson can we learn from the story of Dennis?| A．Grasp all，lose all. | | B．No sweat，no sweet. | | C．It is no use crying over spilt milk. | | D．He who makes no mistakes makes nothing. |
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(2013·高考陕西卷，D)About 30 years ago，I left Cuba for the United States with my son.After getting settled finally in Brunswick，New Jersey，I enrolled(注册) my son in kindergarten.Several weeks later，my son’s teacher asked me to meet him at his office.
In the teacher’s office，and exchange of greetings was followed by his questions：“Is your son mentally retarded(弱智的)？Does he suffer from any kind of mental disability？”
Was he talking about my wonderful Scola? NO，no，it can’t be.What a helpless，lonely moment！I told him that Scola was a quiet，sweet little boy，instead.I asked him why he was asking me all these questions.
My son could not follow the teacher’s directions，he told me，and thus，Scola was disrupting the class，Didn’t he know my son did not speak English yet?
He was angry；“Why hasn’t your son been taught to speak English? Don’t you speak English at home？”
No，I didn’t speak English at home，I replied.I was sure my son would learn English in a couple of months，and I didn’t want him to forget his native language.Well，wrong answer！What kind of person would not speak in English to her son at home and at all times? “Are you one of those people who come to this country to save dollars and send them back to their country，never wanting to be a part of this society？”
Needless to say，I tried to tell him I was not one of “those people”．Then he told me the meeting was over，and I left.
As I had expected，my son learned to speak English fluently before the school year was over.He went on to graduate from college and got a job，earning close to six figures.He travels widely and leads a welladjusted，contented life.And he has benefited from being bilingual(双语的)。
Speaking more than one language allows people to communicate with others；it teaches people about other cultures and other places—something very basic and obviously lacking in the“educator”I met in New Jersey.
小题1:The teacher asked the author to his office________.| A．to discuss Scola’s inclass performance | | B．to get Scola enrolled in kindergarten | | C．to find a language partner for Scola | | D．to work out a study plan for Scola |
小题2:What does the underlined word“disrupting” in Paragraph 4 probably mean?| A．Breaking | B．Following | | C．Attending | D．Disturbing |
小题3:The author’s attitude towards being bilingual may best be described as________.
A．critical B．casual
C．positive D passive
小题4:This text is likely to be selected from a book of________.
A．medicine B．education
C．geography D history |
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