People are being lured (引诱）onto Facebook with the promise of a fun, free service
题型：不详难度：来源：
Most Facebook users don"t realize this is happening. Even if they know what the company is up to, they still have no idea what they"re paying for Face book because people don"t reallyknow what their personal data is worth.
The biggest problem, however, is that the company keeps changing the rules. Early on, you keep everything private. That was the great thing about facebook-you could create your own little private network. Last year, the company changed its privacy rules so that many things— your city, your photo, your friends" names—were set, by default(默认)to be shared with every one on the Internet.
According to Facebook"s vice-president Elliot Schrage, the company is simply making changes to improve its service, and if people don"t share information, they have a "less satisfying experience".
Some critics think this is more about Facebook looking to make more money. In original business model, which involved selling ads and putting them at the side of the pages totally. Who wants to look at ads when they"re online connecting with their friends?
The privacy issue has already landed Facebook in hot water in Washington. In April. Senator Charles Schumer called on Facebook to change its privacy policy. He also urged the Federal Trade Commission to set guidelines for social-networking sites. "I think the senator rightly communicated that we had not been clear about what the new products were and how people could choose to use them or not to use them," Schrage admits.
I think that whatever Facebook has done so far to invade our privacy, it"s only the beginning. That is why I"m considering deactivating(撤销）my account. Facebook is a handy site, but I"m upset by the idea that my information is in the hands of people I don"t trust. That"s too high a price to pay.
小题1:Why do people give their personal information to Facebook according to Paragraph 1?
| A．Because they can get some money from Facebook. |
| B．Because their information is not important. |
| C．Because they are promised to have a fun and free service. |
| D．Because they can also get other people"s information. |
| A．They are unwilling to give up their personal information. |
| B．They don"t know their personal data enriches Facebook. |
| C．They don"t identify themselves when using the website. |
| D．They care very much about their personal information. |
| A．To give better service to its users. | B．To obey to the Federal guidelines. |
| C．To improve its users" connection. | D．To expand its business. |
| A．Setting guidelines for advertising on websites. |
| B．Banning the sharing of users" personal information. |
| C．Making regulations for social-networking sites. |
| D．Removing ads from all social-networking sites. |
答案
小题1:C
小题2:B
小题3:A
小题4:C
解析
试题分析：Facebook（美国第一个社交网络服务网站）在用承诺给他们一个好玩的免费的服务引诱人们放弃个人信息，却没有意识到他们是付了钱的。很多人不知道自己的信息能赚钱也不知道个人的数据值多少钱。Facebook公司一直在改变。而据Facebook副总裁Elliot Schrage所说，公司做改变仅仅是改善其服务。隐私问题引起网民的热议。我认为侵犯隐私权仅仅是个开始，我正在考虑撤销我的帐号。因为我担心自己的信息会到了不信任的人手里，这样的代价就太高了。
小题1:细节理解题。第一段第一句的意思：Facebook（美国第一个社交网络服务网站）在用承诺给他们一个好玩的免费的服务引诱人们放弃个人信息，却没有意识到他们是付了钱的。由此选C。
小题2:细节理解题。第一段和第二段说明很多人不知道自己的信息能赚钱也不知道个人的数据值多少钱。四个选项的意思是：A 他们不愿意放弃个人的信息； B他们不知道他们的个人数据使Facebook 发了财；C在使用网站时他们确认自己；D他们很关心自己的个人信息。只有B与文章的细节一致。由此判断是B。
小题3:细节理解题。根据第四段的大意：据Facebook副总裁Elliot Schrage所说，公司做改变仅仅是改善其服务，如果人们不分享信息，他们就会有“不太令人满意的体验”。由此判断选A。
小题4:推理判断题。倒数第二段的大意：参议员Charles Schumer要求Facebook改变其隐私政策。他还敦促联邦贸易委员会为社会网络工作网站做指南。我认为参议员正确地表达出我们还不知道新的产品是什么也不知道如何使用或者不用。分析四个选项：A为网上广告做指南；B禁止分享使用者的个人信息；C为社会网络工作的网站制定规则；D去除掉所有社会网络工作站是广告。由此判断最佳选C。
举一反三
Research revealed one in five parents has ditched old classics such as Snow White and the Seven Dwarves and Rapunzel in favour of more modern books. One third of parents said their children have been left in tears after hearing the horrible details of Little Red Riding Hood. And nearly half of mothers and fathers refuse to read Rumplestiltskin to their kids as the themes of the story are kidnapping and execution. Similarly, Goldilocks and the Three Bears was also a tale likely to be left on the book shelf as parents felt it forgives stealing.
The survey of 2,000 adults was conducted to mark the launch of the hit US drama GRIMM, which starts tonight at 9 p.m. on Watch, and sees six episodes(片段) based on traditional fairytales. The poll found a quarter of parents polled wouldn’t consider reading a fairytale to their child until they had reached the age of five, as they prompt too many awkward questions from their offspring(后代子孙).
Steve Hornsey, General Manager of Watch, said: “Bedtime stories are supposed to soothe children and send them off to sleep soundly. But as we see in GRIMM, fairytales can be dark and dramatic tales so it’s understandable that parents worry about reading them to young children.”
“As adults we can see the innocence in fairytales, but a five year old with an over active imagination could take things too seriously. Despite the dark nature of classic fairytales, as we see in GRIMM, good will triumph over evil and there is always a moral to the story.”
The study also found two thirds of mums and dads try to avoid stories which might give their children nightmares.
However, half of parents said traditional tales are more likely to have a strong moral message than a lot of modern kids’ books, such as The Gruffalo, The Hungary Caterpillar and the Mr. Men books.
小题1:Why don’t some parents want to read Rumplestiltskin to their kids?
| A．Rumplestiltskin is too long. |
| B．Rumplestiltskin is too difficult. |
| C．Rumplestiltskin forgives stealing. |
| D．Rumplestiltskin may influence Children badly. |
| A．a fairytales book |
| B．a movie for children |
| C．a play loved by children |
| D．a drama based on traditional fairytales |
| A．put down | B．calm down | C．take down | D．come down |
| A．Optimistic | B．Not mentioned |
| C．Casual | D．Disapproving |
First of all, one should consider how important image is in the selling of products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑闻) showed that behind that image, it cheated in business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.
Similarly, personal advisers can build up a public image for politicians and movie stars. Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.
小题1:The downfall of the Arthour Andersen accounting firm is due to ___________.
| A．its dishonesty in business | B．its previous images |
| C．its bad management | D．its poor service |
| A．Their images were not well built up. |
| B．They failed to live up to their images. |
| C．They felt much pressure from the public. |
| D．They paid little attention to fame and fortune. |
A: Argument P: Point C: Conclusion
小题4:The author tries to argue that ___________.
| A．image creates everything |
| B．image is the key to success. |
| C．truth is unlikely ever to be equaled |
| D．truth and image are equally important |
1. “You"ll never be good at math.”
It"s generally accepted that boys are good at math while girls aren"t. The fact is that it isn"t true—at least, it doesn"t have to be. When girls reach their teens，most of them lose their interest in math. They"re trying to be regarded as female(女性)．They want to stay away from things that are boy things, and math is still considered a boy thing. Math class is hard, but if you gave it a chance you could be great at math, especially beacuse you are a girl.
2. “Being skinny is good, and how you diet is your business.”
Lots of web sites tell visitors that losing interest in eating is a beautiful thing. These“skinny is better”sites are lying. Losing interest in eating is a disease, not a fashion statement. It can kill you.
3. “You don"t deserve to make as much money as a guy.”
It"s said that in 2002 women who work full-time earn about 23 percent less than guys earn. Once you see real women succeeding in cool jobs, you"ll truly get that you"re worth just as much as—or more than any guys.
4. “Caffeine(咖啡因)will help you study better.”
Caffeinated soft drinks have long been advertised as must haves when you have to work very hard. But if you want to do your body a big favor, you"d better give up caffeine altogether.
小题1:Why do girls lose their interest in math?
| A．Because they don"t realize the importance of math. |
| B．Because math class is too hard for girls. |
| C．Because they aren"t interested in the things which are considered boy things. |
| D．Because girls are not as clever as boys. |
| A．pretty | B．strong | C．tall | D．slim |
| A．$10,000 | B．$15,000 | C．$20,000 | D．$25,000 |
| A．Girls sometimes do better than boys in math |
| B．Being skinny is good for girls’ health. |
| C．Girls than earn as much money as boys do. |
| D．Caffeine can make people feel more excited. |
It is not necessary for most of these students to be at the computing room in the middle of the night. What they are working belong to no assignments. They remain there because they desire to be — they can not resist the attraction of the computers.
Furthermore, they are in groups instead of being alone. There are hackers at computing rooms all over the country. In the unimaginable way, they focus on nothing but computer. They escape from schooling and live beyond friendship; they might have difficulty being employed, choosing to travel from one computing room to another. They may even give up personal health.
“There is one hacker in my memory. We actually had to lift him away from his chair to feed him and arrange him to rest and sleep. We truly worried about his health,” says a computing science professor at California University.
Professors of computer science are nowadays paying more attention to this hacker phenomenon and are on the watch for future hackers and more and more severe computer addicts. They believe firmly that hackers are not simply resulted from the close relationship with a machine. It is the result of social relationship with the attractive thinking machines, which are becoming nearly universal.
小题1:We can learn from the passage that those at the computing room in the middle of the night are .| A．students working on a program |
| B．students using computers to amuse themselves |
| C．hard-working computer science majors |
| D．students deeply fascinated by the computer |
小题2:Which of the following is NOT true of those young computer “hackers”?| A．Most of them are top students majoring in computer programming. |
| B．For them, computer programming is the only purpose for their life. |
| C．They can stay with the computer at the computing room for nearly two days. |
| D．Their love for the computer is so deep that they want to be near their machines even when they sleep. |
小题3:It can be reasonably inferred from the passage that ______.| A．the hacker phenomenon exists only at university computing rooms |
| B．it is not very easy for the “hackers” to find friends or jobs |
| C．university computing rooms are expecting outstanding programmers out of the “hackers” |
| D．the hacker phenomenon is partly due to the lack of the computing rooms |
小题4:According to professors of computer science, the hacker phenomenon can be described as .| A．positive | B．disgusting |
| C．worrying | D．admiring |
小题5:Which of the following may be the most appropriate title for the passage?| A．The Charm of Computer Science | B．A New Type of Electronic Toys |
| C．Future Computer Programmers | D．Computer Addicts |
I am constantly shocked at how little talented people earn. I heard the other day that less than 5 percent of Americans earn more than $100,000 a year. A business consultant who specializes in1 the medical trade was telling me how many doctors and dentists struggle financially. It was this business consultant who gave me the phrase, “They are one skill away from great wealth．”
There is an old saying that goes, "Job means "just over broke（***）’"．And unfortunately, I would say that the saying applies to millions of people．Because schools do not think financial intelligence is intelligence, most workers "live within their means"．They work and they pay the bills．Instead I recommend to young people to seek work for what they will learn, more than what they will earn．
When I ask the classes I teach, “How many of you can cook a better hamburger than McDonald"s?” almost all the students raise their hands. I then ask, “So if most of you can cook a better hamburger, how come McDonald"s makes more money than you?” The answer is obvious: McDonald"s is excellent at business systems. The world is filled with talented poor people. They focus on perfecting their skills at building a better hamburger rather than the skills of selling and delivering the hamburger.
小题1:The author mentions the mechanic in the first paragraph to show that ．
| A．he is just one of the talented people |
| B．he is ready to help others |
| C．he has a sharp sense of hearing |
| D．he knows little about car repairing |
| A．spend more than they can afford |
| B．do in their own way |
| C．1ive in their own circle |
| D．1ive within what they earn |
| A．They don’t work hard enough |
| B．They lack financial intelligence． |
| C．They don"t make full use of their talents |
| D．They have no specialized skills． |
| A．how young people can find a satisfactory job |
| B．What schools should teach about finance |
| C．why so many talented people are poor |
| D．how McDonald"s makes much money |
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