阅读理解。 It"s not a new phenomenon, but have you noticed how many nouns are be
阅读理解。
It"s not a new phenomenon, 
but have you noticed how many nouns are being used as verbs? We
all use them, often without noticing what we"re doing.
I was arranging to meet someone for dinner last week, and I said “I’ll pencil it in my diary”, and
my friend said “You can ink it in”, meaning that it was a firm arrangement not a tentative one!
Many of these new verbs are linked to new technology. An obvious example is the word fax,
which is a shortening of facsimile originally, an exact copy of a book or document. We all got used
to sending and receiving faxes, and then soon started talking about faxing something and promising
we"d fax it immediately. So, noun
s turn into verbs in two easy stages. Then along came email, and we
were soon all emailing each other madly. How did we do without it? I can hardly imagine life without
my daily emails.
Email reminds me, of course, of my computer and its software, which has produced another couple
of new verbs. On my computer I can bookmark those pages from the World Wide Web that I think
I"ll want to look at again, thus saving all the effort of remembering their addresses and calling them up
from scratch. I can do the same thing on my PC, but there I don"t bookmark; I favorite-coming from
“favorite pages”, so the verb is derived from an adjective not a noun. I wasn’t really sure whether
people said this, but someone told me recently that they had favorited a site I was looking for and so
they could easily give me its address.
In the late 1980s I noticed that lots of my friends had acquired pagers, and kept saying things like
“I’ll page you as soon as I know what time we’re meeting”. They couldn"t say it to me, though; I
refused to have one. So my children bought me a mobile phone, now known simply as a mobile and
I had to learn yet more new verbs. I can message someone, that is, I can leave a message （either
spoken or written）for them on their phone．Or I can text them, write a few words suggesting when
and where to meet, for example. How long will it be before I can mobile them, that is, phone them
using my mobile? I haven’t heard that verb yet, but I’m sure I will soon. Perhaps I’ll start using it myself!
1. “I’ll pencil it in my diary” in the second paragraph probably means .
A. it was a firm arrangement
B. it was an uncertain arrangement
C. the arrangement should be written as a diary
D. he prefers a pencil to a pen
2. A website address can be easily found if it has been .
A. emailed
B. messaged
C. favorited
D. texted
3. Which of the following has not been used as a verb yet?
A. message
B. page
C. email
D. mobile
4. The best title for this passage is ．
A. New Verbs from Old Nouns
B. The Development of the English language
C. New Technology and New words
D. Technology and Language
foods in an attempt to appear more American，a new study finds．That"s one reason why immigrants
approach US levels of obesity within 15 years of moving to America．
The researchers also did an experiment that measured whether or not the threat of appearing
un-American influenced respondents" food choices．After being questioned about their ability to speak
English，75 percent of Asian-Americans identified a typical American food as their favorite. Only 25
percent of Asian-Americans who had not been asked if they spoke English did the same.
When their American identity was called into question during a follow-up study, Asian-American
participants also tended to choose typical American dishes，such as hamburgers and cheese
sandwiches．In that experiment, 55 Asian-Americans were asked to choose a meal from a local Asian or
American restaurant. Some participants were told that only Americans could participate in the study.
Those who chose the more typical American fare ended up consuming an extra 182 calories，including 12
grams of fat and 7 grams of saturated fat（饱和脂肪）.
"People who feel like they need to prove they belong to a culture will change their habits in an
attempt to fit in，"said Sauna Cheryan，an author of the study and assistant professor of psychology at
the University of Washington." If immigrants and their children choose unhealthy American foods over
healthier traditional foods across their lives，this process of fitting in could lead to poorer health." Cheryan
added．
Social pressures，the study concluded, are at the heart of the problem．"In American society today,
being American is associated with being white．Americans，who don"t fit this image even if they were
born here and speak English，feel that pressure to prove that they"re American," said Cheryan．
B. immigrants tend to eat American junk food to fit in
C. most Americans are at the risk of heart disease
D. all the American people have a bad eating habit
A. Asian-Americans care less about their health
B. 25 percent of Americans like junk food
C. choosing food is related to Asian-Americans" situation
D. immigrants are forced to eat junk food
B. a person taking a taxi
C. money spent on food
D. an arranged thing to do
B. American traditional foods are healthier
C. immigrants risk their health in order to fit in
D. American culture affects immigrants deeply
B. The traditional culture.
C. The American government.
D. The pressures from society.
was introduced, most people did not like it as well as “regular” coffee, and it took several years to gain
general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one
brand and sales leveled off (stage of maturity). Sales went into a slight decline when freeze-dried coffees
were introduced (stage of decline).
The importance of the product life cycle to marketers is this: Different stages in the product life cycle
call for different strategies. The goal is to extend product life so that sales and profits do not decline. One
strategy is called market modification. It means that marketing managers look for new users and market
sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military?
Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers
once changed styles dramatically from year to year to keep demand from falling.
1. According to the passage, when people grow fond of one particular brand of a product, its sales will _____.
A. decrease gradually
B. remain at the same level
C. become unstable
D. improve enormously
2. Marketers need to know which of the four stages a product is in so as to _____.
A. work out marketing policies
B. promote its production
C. increase its popularity
D. speed up its life cycle
3. The author mentions the example of “backpacks” in paragraph two to show the importance of _____.
A. pleasing the young as well as the old
B. increasing usage among students
C. exploring new market sections
D. serving both military and civil needs
4. In order to recover their share of the world market, U.S. auto makers are _____.
A. improving product quality
B. increasing product features
C. modernizing product style
D. re-positioning their product in the market
many perfect-looking pop stars keep denying they have changed their facial appearance. Some even get
angry at any claims that they"ve been under the knife.
So it was a bit shocking when Chinese singer Heng Yue boldly announced last month she would have
plastic surgery, becoming the first celebrity to do so in the mainland.
Heng, with a broad range and penetrating(有穿透力的)voice, had been invited to sing the theme
song for Chen Kaige"s film The Promise and TV drama such as Ma Dashuai and Liu Laogen. But the
popularity of the songs shaded her. Her look just wasn"t very charming.
On March 24, Heng, who declined to reveal her age, endured2 18 operations on her face. It was a
comprehensive 8-hour plastic surgery job including nose reshaping and eye operations, said to cost around 650,000 yuan.
"I am so fond of singing," said Heng, "I"m hoping to go further in my career as a singer. However, I"ve
found my plain looks are making me less competitive."
Heng said that many TV shows were interested in her singing, but rejected her, saying that she looked
just so so. So the chance went to someone who looked more attractive or charming on camera.
Certainly, Heng"s not the only star to go seeking perfection. Tian Yungcheng, a doctor specializing in
plastic surgery, said that Heng was just one of about 200 stars he had operated on.
"Whenever we turn on the TV, mose of the celebrity faces on stage, I believe, have had operation."
Tian said.
"Pop stars are reluctant to tell anyone about their surgery since they"re under the pressure from the
public who find it hard to accept fake beauty. But I don"t see it as wrong if a person just wants to be
perfect or have a more pleasant look for others to appreciate." Tian said.
B．They have had operations on their faces.
C．They have been threatened by people.
D．They have been the victims of the operations.
B．She keeps her age as a secret.
C．She used to have an unattractive face.
D．She was the first pop star to have plastic surgery.
B．most people support the beauty industry
C．Tian Yungcheng is an attractive doctor
D．people have little trouble in accepting fake beauty
B．She wanted to marry an attractive man.
C．She wanted to be an actress.
D．She wanted to be more competitive.
B．Because they can"t accept their fake beauty and status in their career.
C．Because it"s hard to explain to their fans.
D．Because they may suffer the pressure from people if they tell the truth.
childhood behind. They become "kidults" (kid+adult). Being a kidult has become a lifestyle-choice
among young people across Asia.
Some kidults collect toys they once played with. Hello Kitty, Garfield, and Snoopy have many
adult fans around the world. It is not unusual to see a 20-something woman with a big, Garfield-shaped
cushion on her sofa or a Hello Kitty mobile phone accessory(附属品).
Other kidults still enjoy children"s stories and fairy tales. For example, Bloomsbury even published
the Harry Potter novels with an adult cover. That way, no one else on the subway will know that an
adult is actually reading a children"s book!
"Kidults can be like vitamins to society. Adults who value their childhood and hold on to pure,
child-like emotion may be needed in such a rough and dry society," said Lee Sojung, professor of
Foreign Studies at Hankuk University(韩国外国语大学). He added that kidult culture may fill the
generation gap between adults and kids. It could give children and their parents books, movies, and
cartoon shows to enjoy together. He may be right.
Tim Greenhalgh, a professor, explained that some kidults just refuse to grow up. They value
childhood because life in a busy and stressful city frightens them. Kidults would like to forget their
age and openly show their fear of society and adulthood.
B. Bloomsbury knows some kidults don"t want people to know that they are kidults
C. Kidults like to have vitamins very much
D. Some toys are so interesting that even adults like them very much
B. it can help kidults feel relaxed
C. it is helpful to solve some social problems
D. it can make people loyal to one"s parents
B. kidults have mental problems
C. our society is very dull
D. some people can never grow up
Today, there’s hardly an aspect of our life that isn’t being upended(颠覆) by the tons of information
available on the hundreds of millions of sites crowding the Internet, not to mention its ability to keep us in
constant touch with each other via electronic mail. “If the automobile and aerospace technology had
exploded at the same pace as computer and information technology,” says Microsoft, “a new car would
cost about $ 2 and go 600 miles on a small quantity of gas. And you could buy a Boeing 747 for the cost
of a pizza.”
Probably the biggest payoff, however, is the billions of dollars the Internet is saving companies in
producing goods and serving for the needs of their customers. Nothing like it has been seen since the
beginning of the Industrial Revolution, when power-driven machines began producing more in a day than
men could turn out in nearly a year. “We view the growth of the Internet and e-commerce as a global
trend,” says Merrill Lynch, “along the lines of printing press, the telephone, the computer, and electricity.”
You would be hard pressed to name something that isn’t available on the Internet. Consider: books,
health care, movie tickets, construction materials, baby clothes, stocks, cattle feed, music, electronics,
antiques, tools, real estate, toys, autographs of famous people, wine and airline tickets. And even after
you’ve moved on to your final resting place, there’s no reason those you love can’t keep in touch. A
company called FinalThoughts.com offers a place for you to store “afterlife e-mails” you can send to
Heaven with the help of a “guardian angel”.
Kids today are so computer literate that it in fact ensures the United States will remain the unchallenged leader in cyberspace for the foreseeable(能预测的) future. Nearly all children in families with incomes of more than $75,000 a year have home computers, according to a study by the David and Lucile Packard
Foundation. Youngsters from ages 2 to 17 at all income levels have computers, with 52% of those
connected to the Internet. Most kids use computers to play games (some for 30 hours or more a week),
and many teenage girls think nothing of rushing home from school to have e-mail chats with friends they
have just left.
What’s clear is that, whether we like it or not, the Internet is an ever growing part of our lives and there is no turning back. “The Internet is just 20% invented,” says cyber pioneer Jake Winebaum. “The last 80% is happening now.”
1. What can we learn from the Microsoft’s remark?
A. Today’s cars and airplanes are extremely overpriced.
B. Information technology is developing at an amazing speed.
C. Information technology has reached the point where improvement is difficult.
D. There’s more competition in information technology industry than in car industry.
2. The author gives the example of FinalThoughts.com to make the point that____.
A. there are some genius ideas on the Internet
B. almost anything is available on the Internet
C. people can find good bargains on the Internet
D. some websites provide novel services to increase hits
3. What can we learn from the fourth paragraph?
A. There is a link between income and computer ownership.
B. Many American children don’t put computers to good use.
C. Studies show that boys are more computer literate than girls.
D. The U.S. will stay ahead in the information technology in years.
4. Which sentence has the phrase that possesses the same meaning as the one underlined in the fifth
paragraph?
A. Some can tell you that he has changed their lives, while others think nothing of him.
B. Think nothing of it. It was my pleasure.
C. He thinks nothing of staying up all night in the Caf? bar.
D. He thinks nothing of the pain in his back for the moment.
5. What is the message the author intends to convey?
A. The Internet is going to get firm hold of our lives some day.
B. The Internet is going to influence our lives even more greatly.
C. We should have a positive attitude towards the changes the Internet brings.
D. Children should be well prepared for the challenges in the information age.
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