The more accessible a company’s services are, the more business it will do. Why
题型：不详难度：来源：
The more accessible a company’s services are, the more business it will do. Why are the same ___1___ not applied when it comes to Internet websites then? A Hong Kong study has found that the local sites of two leading ___2___, McDonald’s and Motorola, are the most user-unfriendly of the 30 websites tested. The lack of ___3___ means they are not only losing customers, but ___4___ to meet their social responsibilities.
In an ever-more Internet-connected world, ___5___ are as important as physical shops or offices. They are ___6___ used as a way of banking, shopping and getting news. This is especially so for the disabled, who find it ___7___ to shop on-line than go to a store in person. A website that does not let them do this is the same as having a(n) "___8___" sign on a door.
InHong Kong, it is ___9___ not to provide the disabled with access to schools and buildings, but at present there are no specific laws on Internet accessibility. However, companies are morally responsible for ensuring that their websites can be ___10___ by people who are visually disabled or have difficulty walking around. Ideals for design have long been put forward by the World Wide Web Consortium, a global community working on open standards to ___11___ accessibility and development.
Computer technology is ___12___ fast and it is now much easier to create websites that are ___13___ for all people, sighted or disabled. Companies should ensure that the designers of their websites ___14___ guidelines for accessibility. We should try to make our city as ___15___ as possible, on-line and off.
| 小题1: | | A．data | B．principles | C．experiences | D．technologies |
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| 小题2: | | A．companies | B．products | C．stores | D．factories |
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| 小题3: | | A．power | B．study | C．attraction | D．access |
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| 小题4: | | A．deciding | B．attempting | C．failing | D．stopping |
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| 小题5: | | A．computers | B．hotlines | C．signals | D．websites |
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| 小题6: | | A．increasingly | B．possibly | C．extremely | D．randomly |
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| 小题7: | | A．cheaper | B．safer | C．easier | D．quicker |
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| 小题8: | | A．waiting | B．sale | C．open | D．closed |
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| 小题9: | | A．unreasonable | B．illegal | C．unimportant | D．impolite |
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| 小题10: | | A．found | B．read | C．known | D．created |
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| 小题11: | | A．permit. | B．discover | C．start | D．ensure |
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| 小题12: | | A．weakening | B．dropping | C．changing | D．flying |
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| 小题13: | | A．wonderful | B．usable | C．harmless | D．profitable |
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| 小题14: | | A．follow | B．write | C．break | D．ignore |
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| 小题15: | | A．beautiful | B．wealthy | C．accessible | D．respectable |
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答案
小题1:B
小题2:A
小题3:D
小题4:C
小题5:D
小题6:A
小题7:C
小题8:D
小题9:B
小题10:B
小题11:D
小题12:C
小题13:B
小题14:A
小题15:C |
解析
小题1:B 文章的第一、二句意思为：一个公司的服务越到位，它的效益就越好。那么当谈到互联网时为什么同样的原则不适用呢？A选项意为“资料；数据”；B选项意为“原则；准则”；C选项意为“经历”；D选项意为“科技；技术”。故选项B为最佳答案。
小题2:A 根据下文的McDonald’s and Motorola(麦当劳和摩托罗拉)，他们都是公司名称。B选项意为“产品”；C选项意为“商店”；D选项意为“工厂”。故A正确。
小题3:D 通过前文的accessible 可知是同根词重现。
小题4:C failing与losing同义。此句意为：缺乏服务就意味着不但失去顾客，而且不能满足社会的需要。
小题5:D 此句意为：在网络越来越普及的时代，网站和实体的商店或办公室一样重要。
小题6:A A选项意为“越来越多地”；B选项意为“可能”；C选项意为“非常；极其”；D选项意为“随便地；任意地”。此句意为：它们越来越多地被用来进行银行业务、购物和获取信息的手段。故A正确。
小题7:C 此句意为：尤其对于残疾人来说，他们会觉得网上购物比亲自去商店购买要方便得多。故C正确。
小题8:D 此句意为: 不让他们做到这一点的网站就好像在店门上贴上“关门”的告示。故D正确。
小题9:B 根据下文的laws可知，此选项应选与法律有关的词。此句意为：在香港，学校和建筑物没有提供残疾人的通道是违法的，……。故B正确。
小题10:B 此句意为：然而公司在道德上负有责任，应确保它们的网站能使盲人或腿脚不便的人也能阅读。故B正确。
小题11:D 此句意为：全球网络协会一直以来都提出了理想的设计方案，这是一家致力于开放标准的，以确保网络的可接入性和发展的全球社区。故D正确。
小题12:C 可根据常识可知C正确。
小题13:B 此句意为：电脑科技飞速发展，建立一个所有人，不论是健全人还是残疾人，都可以使用的网站变得容易得多。
小题14:A 此句意为：公司应确保设计师以网站的可接入性为指导。故A正确。
小题15:C 此句意为：我们应使我们的城市更加便利，无论是在线上还是线下。故C正确。 |
举一反三
It is pretty much a one-way street. While it may be common for university researchers to try their luck in the commercial (商业的) world, there is very little traffic in the opposite direction. Pay has always been the biggest deterrent, as people with families often feel they cannot afford the drop in salary when moving to a university job. For some industrial scientists, however, the attractions of academia (学术界) outweigh any financial (金钱的) considerations.
Helen Lee took a 70％cut in salary when she moved from a senior post in Abbott Laboratories to a medical department at the University of Cambridge. Her main reason for returning to academia mid-career was to take advantage of the greater freedom to choose research questions. Some areas of inquiry have few prospects (前景) of a commercial return, and Lee’s is one of them.
The influence of a salary cut is probably less serious for a scientist in the early stages of a career. Guy Grant, now a research associate at the Unilever Centre for Molecular Informatics at the University of Cambridge, spent two years working for a medicine company before returning to university as a post doctoral researcher. He took a 30% salary cut but felt it worthwhile for the greater intellectual chances.
Higher up the ladder, where a pay cut is usually more important, the demand for scientists with a wealth of experience in industry is forcing universities to make the change to academia more attractive, according to Lee. Industrial scientists tend to receive training that academics do not, such as how to build a multidisciplinary team, manage budgets and negotiate contracts. They are also well placed to bring something extra to the teaching side of an academic role that will help students get a job when they graduate, says Lee, perhaps experience in manufacturing practice or product development. “Only a small number of undergraduates will continue in an academic career. So someone leaving university who already has the skills needed to work in an industrial lab has far more potential (潜力) in the job market than someone who has spent all their time on a narrow research project.”
小题1:By “a one-way street” in Paragraph 1, the author means ______.| A．university researchers know little about the commercial world | | B．few university professors are willing to do industrial research | | C．few industrial scientists would leave to work in a university | | D．there is little exchange between industry and academia |
小题2:The underlined word “deterrent” most probably refers to “something that ______”.| A．helps to move the traffic | B．attracts people’s attention | | C．brings someone a financial burden | D．keeps someone from taking action |
小题3:What was Helen Lee’s major consideration when she changed her job in the middle of her career?| A．Less work hours. | | B．More freedom to choose research fields. | | C．Better prospects of a commercial return. | | D．Her preference for the lifestyle on campus. |
小题4:What can industrial scientists do when they come to teach in a university?| A．Make its research more practical. | | B．Develop its students’ potential in research. | | C．Help it to obtain financial support from industry. | | D．Increase its graduates’ competitiveness in the job market. |
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He lived his whole life as a poor man. His art and talent were recognized by almost no one. He suffered from a mental（精神的）illness that led him to cut off part of his left ear in 1888 and to shoot himself two years later. But after his death, he achieved world fame. Today, Dutch artist Vincent van Gogh is recognized as one of
the leading artists of all time.
Now, 150 years after his birth on March 30, 1853, Zundert, the town of his birth, has made 2003 “The van Gogh Year”in his honor. And the van Gogh Museum in Amsterdam, home to the biggest collection of his masterpieces, is marking the anniversary（周年纪念）with exhibitions throughout the year. The museum draws around 1.3 million visitors every year. Some people enjoy the art and then learn about his life. Others are first interested in his life, which then helps them understand his art.
Van Gogh was the son of a pastor（牧师）. He left school when he was just 15. By the age of 27, he had already tried many jobs including an art gallery（画廊）salesman and a French teacher. Finally in 1880, he decided to begin his studies in art.
Van Gogh is famed for his ability to put his own emotions into his paintings and show his feelings about a scene. His style is marked by short, broad brush strokes（笔画）.“Instead of trying to reproduce exactly what I have before my eyes, I use color more freely, in order to express myself more forcibly,” he wrote in a letter to his brother in 1888.
Van Gogh sold only one painting during his short life. He relied heavily on the support from his brother, an art dealer who lived in Paris. But now his works are sold for millions of dollars. His portrait of Dr. Gacher sold for $89.5 million in 1990. It is the highest price ever paid for a painting. “I think his paintings are powerful and the brilliant colors in them are attractive to people,” said a Van Gogh’s fan.
小题1:All through his life, Van Gogh __________.| A．depended on his brother | B．worked hard on art studies | | C．was not recognized by people | D．expressed himself in paintings |
小题2: Van Gogh killed himself because of ___________.| A．the poor life | B．his illness | | C．his pain from left ear | D．the objections from the artists of his time |
小题3: One of the characteristics of Van Gogh’s paintings is ______________.| A．the likeness between his paintings and the reality | | B．the short time for him to complete a painting | | C．the various styles mixed together | | D．the special strokes he made |
小题4: The selling of his paintings is considered to be the most successful because ________.| A．more and more people like his paintings | | B．people can understand him through his paintings | | C．1.3 million people visit his painting museum every year | | D．Zundert has made 2003 “The Van Gogh Year” in his honor |
小题5: We can infer from the passage that _______.| A．his powerful art came from his poor life | | B．his fellow townsmen regret treating him unfairly | | C．all his paintings were drawn in the last 10 years of his life | | D．most of his paintings are kept in the museum of his hometown |
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The Elysee Palace in France enjoys equal popularity in the world with the Buckingham Palace in the United Kingdom, the Kremlin in Russia as well as the White House in the U. S. It is the residence of the president of the French Republic and the symbol of the supreme authority in France.
The Elysee palace, with an area of 11,000 square metres, is at the eastern end of the Champs Elysee in the city of Paris proper and backed by a large and peaceful garden of more than twenty thousand square metres. Its main building, quite handsome and graceful, is a two-story classical stone architecture of European style, and beside it are two side buildings facing each other and with an extensive rectangular courtyard in the middle. There are altogether 369 halls and rooms of different sizes.
The Elysee Palace, built in 1718, has a ling history of close to300 years to date. This house was at first a private residence of a count named d’Evreau, so it was called Hotel d’Evreau. It had later gone through many changes and its owners had been changed for many times, but all the residents in it were distinguished persons and high officials. The house was renamed Bonaparte Mansion when it was owned by Louis X V and Louis X VI successively when they acted as emperors. Napoleon I signed his act of abdication here when he had suffered defeat in the Battle of Waterloo in 1815. Nopoleon III moved in the Mansion in 1848 when he was elected president, and the house became a Royal Palace when he declared himself as emperor. The Third French Republic issued a decree in 1873, appointing officially the Elysee Palace as the residence president of the French Republic. Over the hundred years since then, almost all the president of the French Republic worked and lived there. Starting from 1989, the Elysee Palace is open to the public every year in September on the French Castles Day.
小题1:The number of the buildings of the Elysee Palace is ______.小题2: Why does the writer mention the Buckingham Palace?| A．To tell us it’s very famous in the world | | B．To tell us the Elysee Palace is as large as it. | | C．To show that the Elysee Palace is also a symbolic building. | | D．To show that it is also the living place of the president. |
小题3:What’s the purpose of the passage?| A．To tell us the long history of the Elyseee Palace. | | B．To make an introduction of the Elysee Palace. | | C．To show the political importance of the Elysee Palace. | | D．To explain how the Elysee Palace became the residence of presidents. |
小题4: Which of the following is NOT mentioned in the passage?| A．The time when the Elyusee Palace is open to the public. | | B．The reason why Napoleon I signed his act of abdication. | | C．The time when the Elysee Palace became the residence of president of the French Republic. | | D．The reason why there’s the French Castles Day. |
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English is the native or official language of one-fifth of the land area of the world. It is spoken in North America, Great Britain, Australia, and New Zealand. In South Africa and India it is one of the official languages.
More people study English than any other language. In many countries, the textbooks in universities are in English. Many university classes are taught in English even though the native language is not English.
English is the language of international communication. It is the language of international business, research, and science. More than three-fourths of the world’s mail is written in English. More than half of the scientific research journals are in English. Most other languages have borrowed many English words.
Why did English become the international language? In the middle of the nineteenth century, French was the international language. The Britain became very powerful in the world. England started colonies in North America and India in the seventeenth century. By 1900 England also had colonies in other parts of Asia, Africa and the South Pacific. The people in the colonies had to use English. Slowly it became more important than French internationally. After the Second World War, the United States became very powerful, and even more people began to learn English.
Is English a good international language? It has more words than any other language. The grammar is simpler than in other major languages. However, English spelling is difficult. Foreigners all have trouble spelling English. So do native speakers!
Since 1880, people have invented over fifty artificial (not natural) languages. No one speaks them as a native language. However, none of them has ever become popular. Some people don’t want to study English, but it is the international language. There is no way to change that now.
小题1:English is the native language of ______.| A．South Africa | B．Australia | C．All of Canada | D．Malaysia |
小题2:England started a colony in India in the ______.| A．1600s | B．1800s | C．1700s | D．1900s |
小题3:Which of the following is NOT TRUE according to the text?| A．The English grammar is simple in general. | | B．It has a good vocabulary. | | C．Its pronunciation sounds pleasant. | | D．It is difficult to spell correctly. |
小题4:The author concludes that____.| A．it is necessary to invent a new language. | | B．English is the international language whether you like it or not | | C．English is much better than other languages | | D．English should be spoken all over the world |
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Italian Lakes and Greek Islands(12days)
Prices starting from$1999
Your tour begins in Milan, Italy, and moves on to the pretty Italian Lake District and the attractive resort（胜地） of Stresa, your home for two nights. Collette Vacations has carefully chosen the Costa Victoria as your home away from home for your 7-night journey along the waterways of the Mediterranean. The cruise ship is filled with the warmth and culture of Italy and is richly designed with entertainment（娱乐） areas and very good living conditions. It will take you to the places of your dreams.
You’ll spend 4 days touring Greek cities you’ve always heard about. In Katakolon, you will have the only unguided tour to nearby Olympia on the whole journey. Then with a local guide you will visit the Greek islands of Santorini, which is often related to the story of the lost city Atlantis, and Mykonos, a wonderful island with beautiful beaches.
Your journey ends in Verona, home of the love story Romeo and Juliet, with a fun-filled farewell dinner--- a perfect ending to a pleasant journey.
12Days, 25 Meals, 10 Breakfasts, 6 Lunches, 9Dinners
Day 1 Overnight fight to Italy
Day 2-3 Regina Palace, Stresa, Italy
Day4—10 Costa Victoria (Costa cruises)
Day11 Hotel Leopardi, Verona, Italy
Day12 Leave for home
Please Note
Leaving date
| Price for one person
| April 7
| $ 2 099
| June 2
| $ 2 199
| October 6
| $ 2 099
| November 3
| $ 1 999
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小题1:How is the journey planned?| A．It starts and ends in Italy. | | B．It starts and ends in Greece. | | C．It starts in Italy and ends in Greece. | | D．It starts in Greece and ends in Italy. |
小题2:What can be inferred from the travel plan?| A．The price may get lower than those in the plan. | | B．The price include three meals a day. | | C．The price is the highest in summer. | | D．The prices include entertainment service. |
小题3:What does the underlined part “the Costa Victoria” most probably refer to?| A．A famous hotel. | B．A beautiful resort. | | C．A comfortable ship. | D．A long-distant bus. |
小题4:Tourists will travel on their own in _____.| A．Stresa | B．Olympia | C．Mykonos | D．Verona |
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