DAdvertising gives useful information about which products to buy. But modern ad

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D
Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands(品牌) . Writers of advertising are so skillful they can sometimes persuade a consumer to wear a certain kind of clothing,eat a special kind of cereal, or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it. For example, you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen helves. You may not have extra-tasty and has a free prize in the box, you may want it. Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.
68. What is discussed in this passage?
A. The content of modem advertising.     B. The skills of modern advertising.
C. The results of modem advertising.      D. The writing of modern advertising.
69. According to the passage, a good advertisement should_______.
A. be both persuasive and effective      B. give people useful information
C. show people a product              D. show people a new idea of a product
70. From the passage, we know that ____
A. modem advertising has less effect on customers.
B. once customers see ads about a new cereal, they are sure to buy it.
C. cereal can make people strong.
D. cereal is a kind of food which is popular among people.

答案

68---70 BAD

解析

略

举一反三

阅读（共两节，满分40分）
阅读理解（共15小题，每小题2分，满分30分）
阅读下列短文，从每题所给的A , B , C , 和 D中，选出最佳选项。
A
Tony Bennett, the American singer recenlty touring Britain, can’t remember how many times he has sung his standard hit “I left My Heart in San Fransisco”. He sang it again to his audience at the London Palladium last night.
“I never get tired of singing it.” He said. “I like ti too much . It’s a great city and it’s a good song.”
Bennet is to record a TV special with American singer Lens Home while he is here. And a new LP recorded by him in London for Philips titled Listen Easy”will be published in June.”I like it here.” He added quietly over whiskey. “I would like to live here so many months of the year.”
He already keeps a large flat in Grosenor Square, where he is staying with his actress wife Sandie Grant and their three-year-old daughter Joanna. It has a studio where he likes to paint. Tony plans to have his first exhibition later in the year and he has already sold one picture for $4000. At the end of the year Tony is to star in a musical film , which has been specially written for him called “Two Bits”, an informal expresson for 50 cents. It’s about an Italian immigrant who goes to America ,but he becomes a failure.
“In many ways it’s very close to my life the way the story has been written,” said Bennett. “My father, an Italian ,was ill and died when I was nine.He always wanted me to sing, but he never lived long enough to be a part of my success.
41. The underlined phrase “standard hit” most nearly means______
A. Bennett’s favourite song but is’s not very popular.
B. a song that is always popular
C. a song which makes hm standard
D. a song which is like a heavy blow to his audience
42. What does tony Bennett want to do?
A. Buy a house and live in England.    B. Stay with his wife and daughter in England.
C. Live part of each year in England    D. Leave American and setle in England
43. What’s Tonny’s hobby?
A. Singing            B. Drinking           C. Playing            D. Painting
44. What can we learn about Tony’s father from this passage?
A. He liked his son’s singing.
B. He was born in Italy and died when Tonny Bennett was a small boy
C. He was a part of Bennett’s achievement
D. He was glad that his son became famous.
45. What kind of man is Tonny Bennett
A. hardworking and humours                     B. family-centered and hardworking
C. enthusiastic and kindly                    D. ambitious and trustworthy

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C
Study-abroad programs are a great way to learn about different cultures. Sometimes students don’t have the money to join in these programs. That is why scholarships for study-abroad programs are starting to become poplar.
Study-abroad programs can often be quite expensive. Finding scholarships is not that difficult. Usually, you can just visit the study-abroad office at your educational institution or even the financial services office. They will have a large directory of available scholarships. If your school does not have these offices, you can just quickly have a look on the Internet and find a wide variety of scholarships you might qualify for.
The credentials(资历) you need to be considered for a scholarship vary greatly. But, to be a candidate for any scholarship, you generally need to have good grades, be an outstanding person, and be able to take full advantage of the opportunities presented to you . You will be able to show why you are a good candidate through the application process.
The application process for each scholarship varies, which usually includes submitting an academic record, an essay, and sometimes an interview.
Usually , you will have to submit your academic records. The administrators of the scholarship will know that you take your academic studies seriously. Next you usually need to write an essay. This could be on a wide variety of subjects , but they usually focus on something related to “why you should get this scholarship” to determine how much you want the scholarship and how good of a candidate you would be. After this, the final few applicants may be asked in for an interview to learn about you and why you would be a good recipient of the scholarship.
If you satisfy all these requirements, there is a good chance you will get a scholarship. If you don’t have enough money, don’t give up but use plenty of scholarship opportunities for you!
51. What do we learn about study-abroad programs from the passage?
A. They are often quite cheap to apply for. B. They are very difficult to apply for.
C. They are good tools for learning other cultures.
D. They are only found in the study-abroad offices in colleges.
52. To apply for a scholarship, the writer doesn’t mention the credential that_______.
A. You need to speak a foreign language well.
B. you need to have good marks at school.
C. you need to be an excellent student .
D. you need to know when to use the opportunities before you.
53.The main purpose of the passage is _______.
A. to introduce the advantages of study-abroad programs.
B. to show us why scholarships for study-abroad programs are popular
C. to suggest where one can find suitable study-abroad programs
D. to provide tips on applying for scholarships for study-abroad programs
54. To prove whether you take your academic studies seriously, you should ____.
A. write an essay on why you should get this scholarship
B. submit your academic records
C. be interviewed by the administrators of the scholarship
D. prove you are a good recipient of the scholarshi

p
55. In which part of a newspaper would you most probably read this passage?
A. Educat

ion B. Fashion C. Business D . Entertainment

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B
ON March 17 there will be an explosion of green across the World in celebration of St Patrick’s Day．The Irish traditionally wear green on this day, as the color is associated with Ireland．
But there are others, non-Irish，who use the occasion to make jokes about the Irish．They use the stereotype(成见)of the Irish as hot-tempered(脾气暴躁的)drinkers，who love to fight and will do anything to avoid a day"s work．
However, today the Irish are more often admired for their musical talent and many other abilities．It’s no accident that many of today"s most popular music groups，such as singer Enya and rock band U2，are Irish born and bred．Lonely Planet readers even ranked Ireland in 2007 as the friendliest country in the world．
So where did the negative Irish stereotype come from? From the 19th century when it was a bad time to be Irish．
Ireland then was poverty-stricken and starving．Many Irish moved to the United States to escape famine, but there they had to compete---occasionally with their fists for jobs and housing with other immigrant groups，such as the Italians．It was on the US’ streets that the Irish earned their reputation for street fighting．
The stereotype of the Irish as big drinkers may be unfair, but Ireland can boast(为……自豪) its fair share of famous drinks．It was the Irish after all who created one of the world’s best-loved beers，Guinness．
65．What is the story mainly about?
A．How the Irish earned their reputation．
B．The festival-St Patrick’s Day．
C．Jokes about the Irish people．
D．Famous Irish stereotype and the truth．
66．Which of the following is TRUE according to the text?
A．St Palrick’s Day is celebrated nowhere else but Ireland．
B．Modern Irish show no interest in drinking alcohol．
C．Part of the stereotype about the Irish is that they are lazy．
D．Irish people usually get hot-tempered when laughed at．
67．Where did the negative Irish stereotype come from?
A．From their everyday behavior toward other people．
B．From the behavior of Irish immigrants to America in the 19th century．
C．From the historical record of 19th century Ireland．
D．From most people’s impression of Irish people

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C
RIDING in school buses in the early morning，then sitting in poorly lit classrooms，are the main reasons students have trouble getting to sleep at night，according to new research．
Teenagers，like everyone else，need bright light in the morning to allow their circadian rhythms(生理节奏)to get into step with nature"s cycles of day and night．
If they don"t get blue 1ight in the morning，they get to sleep an average of six minutes later at night，until their bodies are completely out of sync(同步) with the school day，researchers from Rensselaer Polytechnic Institute in New York said last month．
The finding was made by fitting goggles(护目镜)that block blue light from the sun to a group of students．The researchers discovered that their circadian rhythms were greatly affected．
Parents and teachers have been complaining in recent years that teens stay up too late at night，then fall asleep in class the next morning and do poorly in school．The new findings provide a possible explanation for the problem．
At the root of the research is the circadian rhythm, the body"s natural sleep and waking cycle．Even though the Earth makes a full rotation(旋转)in 24 hours，the body"s circadian cycle is about 24 hours and six minutes 1ong．The cycle is mediated(调节)by a chemical called melatonin(褪黑激素)．The body starts to produce it about two hours before it is time to sleep and, in the absence of blue 1ight，the body produces about six minutes later each day.
In the study, the researchers studied 11 students at Smith Middle School in New York, which was designed so that a lot of sunlight reaches classrooms．
On a Friday night，the researchers measured what time the 11 students’ bodies began releasing melatonin．On Monday morning，the students were sent to school with orange goggles that blocked most blue light from their eyes to mimic(模拟) the conditions found in many---if not most--schools．
By the end of the week，the students were releasing melatonin 30 minutes 1ater in the evening---an average of six minutes a day--and going to sleep correspondingly(相应的) later．
“This is our first field study，”said lead author Mariana G．Figueiro．He said they would like to repeat it in larger studies and for longer periods of time。
If the findings are repeated，a variety of solutions are available．Ideally, new schools would be built to allow more natural sunlight into the classrooms．Students could also be exposed to more sunlight outside．
68. According to the findings related in this article, many teenagers stay up late because_______
A. they lack melatonin in their bodies
B. they have to get up so early to catch the school bus
C. their circadian rhythms are in disorder
D. they do not get enough blue light in the morning
69. According to the findings, a student who normally slept at 10:00 pm, but who spent 10 days in a poorly lit classroom, would probably be falling asleep at___________after the period.
A. 12:00pm B. 11:30pm C. 11:00pm D. 10:00pm
70. What does the article tell us?
A. Unlike adults, teenagers tend to feel sleepy during daytime.
B. The sunlight is the only thing that can affect our circadian rhythms.
C. If the findings prove correct, solutions could be found to teen sleeping problems.
D. Most schools have small windows and the classrooms are poorly lit.
71. The main point of the article is to___________
A. warn teenagers not to stay up late or sleep in class
B. report on some new findings related to teenagers" sleeping problems
C. give suggestions on how to build schools
D. advertise goggles which can protect the eyes from the sun

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C
Most high schools have at least four sports they offer to their students. In many districts, there must be an equal amount of sports for boys and girls. Some schools even have sporting clubs. High school sports have been an important part of the high school curriculum(课程) for many years. However, not all parents fully realize the importance. Some children are not even allowed to participate in school sports, because of the cost, the time commitment(投入), or the possibility of injury.
The truth is that high school sports are more than just fun. They are great tools to help students learn about life. They can teach students teamwork, cooperation, and leadership, etc. Students can take these things into their everyday lives as well. When they build their confidence on the sporting field, students are also building confidence against the world. They will be able to work well with others in all other areas of their life.
High school sports are also the perfect way to keep teens away from drugs and other dangerous behaviors. Coaches are great role models that can often encourage players to be well behaved. Some schools even have limits on GPAs (grade point average) for their athletes. If a student athlete’s grades fall below a certain point, they cannot play. Students who love sports will do anything to play, including studying more. They will also be less likely to try drugs or break the law in any other manner. So, allow your children to participate in school sports. Get involved and make friends with the parents of the other students. The whole family can have a great time and learn about sports together.
64. The passage is mainly written for ____.
A. high school teachers                                B. high school students
C. students’ parents                                   D. sports lovers
65. The author believes that high school sports are ____.
A. interesting and useful                            B. important and cheap
C. expensive but worthwhile                         D. dangerous but meaningful
66. What does the underlined part “Coaches are great role models” mean?
A. Coaches respect athletes’ wishes.
B. Coaches are a good example to students.
C. Coaches are good partners.
D. Coaches are great athletes.
67. Which of the following is NOT used to support the idea that school sports help keep students away from some dangerous behaviors?
A. Coaches have a positive effect on students.
B. Schools are strict with their students.
C. Students loving sports study more.
D. Parents can have a great time with their children.

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