阅读理解。 It is matter of common observation that although money incomes keep go

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阅读理解。 It is matter of common observation that although money incomes keep going up over years, we
never seem to become much better off! Prices are rising continuously. This condition is named one
of inflation(通货膨胀);the money supply is becoming inflated so that each unit of it becomes less
valuable. We have grown used in recent years to higher and higher rates of inflation. What could
be bought ten years ago for one dollar now costs well over two dollars. Present indications (迹象)
are that this rate of inflation is tending to rise rather than to fall. If in the real word our money incomes
go up at the same rate as prices, one might think that inflation does not matter. But it does. When
money is losing value it lacks one of the qualities of a good money-stability(坚固性)of value. It is
no longer acceptable as a store of value; and it becomes unsuitable standard of deferred(延期的)
payments. Nobody wants to hold a wasting asset (财产),so people try to get rid of money as quickly
as possible. Inflation therefore stimulates (刺激) consumer spending, and prevents saving.1.Over the years, our incomes have been increasing, and we _______.A. seem to be well off at a quicker rate
B. are actually no better, if not worse, in our financial condition
C. can afford to buy more of the things that we want
D. have managed to keep prices down 2.Inflation is a situation in which ________.A. we can watch our money increase in is value
B. employment no longer becomes a problem
C. people can always find better paying jobs
D. money keeps losing its value3.If incomes and prices together, people might think that ________.A. there will be no more market fluctuations(波动)
B. money will hold its value
C. inflation will remain to be a problem
D. inflation causes no problem4.In a period of inflation, people are likely to _______.A. invest heavily on the stock market
B. save money
C. hold on to money as a dependable asset
D. spend money and not bother to save

答案

1-4BDDD

举一反三

阅读下面短文，按照句子结构的语法性和上下文连贯的要求，在空格处填入一个适当的词或使用括号中词语的正确形式填空，并将答案填写在答卷标号为1-10的相应位置上。      In large cities such as Shenzhen, Shanghai and Beijing, 1   economy is developing rapidly, office
workers face an 2   (increase) work pressure day by day, many of whom have made office 3   home.
Most of them range from 25 to 45. In the eyes of outsiders, they enjoy a 4   (comfort) life: they lead
the fashion trend in the city and earn a high salary; they enjoy a flexible working schedule and an excellent
working environment.
       However, only the white collars themselves know 5   others see as a good life is actually a boring
one. They often work for extra hours, suffer from 6   (lose) of creative ability and have little time to make
friends. When going off 7   work late at night, sometimes they might think of asking for leave the next day
and having 8   holiday somewhere. However, when a new day 9   (begin), they find everything back to
normal and 10   pushed by new tasks

题型：广东省月考题难度：| 查看答案

完形填空。      Everyone in business has been told that success is all about attracting and retaining
(留住) customers. It sounds simple and achievable. But,    1  , words of wisdom are soon
forgotten. Once companies have attracted customers they often     2   the second half of the
story. In the excitement of beating off the competition, negotiating prices, securing orders,
and delivering the product, managers tend to become carried away. They forget what they
regard as the boring side of business-  3 that the customer remains a customer.
          4   to concentrate on retaining as well as attracting customers costs business huge amounts
of money annually. It has been estimated that the average company loses between 10 and 30 per
cent of its customers every year. In constantly changing    5  , this is not surprising. What is surprising
is the fact that few companies have any idea how many customers they have lost.
      Only now are organizations beginning to wake up to those lost opportunities and calculate the
    6  implications. Cutting down the number of customers a company loses can make a big     7   in
its performance. Research in the US found that a five percent decrease in the number of defecting
(流失的) customers led to    8   increases of between 25 and 85 percent.
     In the US, Domino"s Pizza estimates that a regular customer is worth more than $5,000 over ten
years. A customer who receives a poor quality product or service on their first visit and     9   never
returns, is losing the company thousands of dollars in   10   profits (more if you consider how many
people they are likely to tell about their bad experience).
    The logic behind cultivating customer   11   is impossible to deny. "In practice most companies"
marketing effort is focused on getting customers, with little attention paid to   12   them", says Adrian
Payne of Cornfield University" School of Management. "Research suggests that there is a close
relationship between retaining customers and making profits.   13   customers tend to buy more, are
predictable and usually cost less to service than new customers. Furthermore, they tend to be less
price   14  , and may provide free word-of-mouth advertising. Retaining customers also makes it   15
for competitors to enter a market or increase their share of a market.(    )1.   A．in particular
(     )2．A．emphasize
(     )3．A．denying
(     )4．A．Moving
(     )5．A．markets
(     )6．A．culture
(     )7．A．promise
(     )8．A．cost
(     )9．A．as a result
(     )10．A．huge
(     )11．A．beliefs
(     )12．A．altering
(     )13．A．Assumed
(     )14．A．agreeable
(     )15．A．unfair B．in reality
B．doubt
B．ensuring
B．Hoping
B．tastes
B．social
B．plan
B．opportunity
B．on the whole
B．potential
B．loyalty
B．understanding
B．Respected
B．flexible
B．difficult   C．at least
C．overlook
C．arguing
C．Starting
C．prices
C．financial
C．mistake
C．profit
C．in conclusion
C．extra
C．habits
C．keeping
C．Established
C．friendly
C．essential   D．first of all
D．believe
D．proving
D．Failing
D．expenses
D．economical
D．difference
D．budget
D．on the contrary
D．reasonable
D．interest
D．attracting
D．Unexpected
D．sensitive
D．convenient

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阅读理解。

     Haagen-Dazs from Europe started in 1989 and is 5-10 times more expensive than regular ice
cream.n price there is no real advantage. However, it adopted a unique marketing strategy, and quickly

occupiedthe market, a top ice cream brand.
     Haagen Dazs did not set up shops in ordinary supermarkets or grocery stores. Haagen Dazs leisure
fashion shops are in busy sections of malls. Thelayout is carefully planned to create an elegant atmosphere, and sometimes, a flagship(旗舰) store layout will cost several million dollars.
     Compared to other ice cream brands, Haagen Dazs consumers are tightly grouped. It is understood
that Haagen Dazs seldom does television advertising. The majority of ads are highly visual impact of the
print ads. In particular many advertisements lock those pyramid tip consumers. Moreover, as long as the
consumer spending 500 yuan to fill in a small form can become their members, these members will be
regularly sent advertisements by direct mail. Praise of customers is a powerful weapon for Haagen Dazs.
     There is always much creative ingenuity (独创性) in Haagen Dazs advertising, so it is remembered by
the people.
    ☆initial advertisements such as: "Delicious Haagen Dazs, like 24K gold, Japan Kobe beef, original
palm oil, mushroom truffles and Chinese ceramics, Tiffany Africa …what "ice cream" was waiting for".
    ☆ "love her, let her eat Haagen Dazs" This classic sensational advertisement attracted more numerous Haagen Dazs lovers who become regulars.
    Today, Haagen Dazs has 55 countries in the world with approximately 700 stores with annual sales of
more than 1 billion US dollars (about 8.28 billion yuan). Haagen Dazs has become the world"s most
popular top ice cream brand. In the United States, its market share is 6.1%, 1% in France, 4.6% in Japan, 4% in Singapore and 5% in Hong Kong.
      Determined to take the "Qugaohegua" line, Haagen Dazs has combined accurate positioning in the
marketplace with dedicated brand goals. This is the real secret of success.

1. Which of the following statements about Haagen-Dazs is NOT true according to the passage? A. It is so popular that it can be bought in almost every supermarket.
B. You can enjoy yourself both physically and spiritually by eating it.
C. It has become the world"s top ice cream brand through its efforts.
D. If you are one of its members, you may receive its advertisements regularly.2. Why does Haagen-Dazs seldom do television advertisements? A. Because it can"t afford to do television advertisements.
B. Because it doesn"t think television advertising attracts consumers.
C. Because it focuses on its target consumers by using other media.
D. Because its design isn"t suitable to be broadcast on the television.3. What is the best title for the passage? A. The origin of Haagen-Dazs.
B. The creative advertisements of Haagen-Dazs.
C. The Influence of Haagen-Dazs.
D. The marketing strategy of Haagen-Dazs.

题型：江苏同步题难度：| 查看答案

阅读理解。     Everywhere you look, large quantities of information in the world are pouring. This data flood is
already starting to transform business, government, science and everyday life. It has great potential for
good - aslong as consumers, companies and governments make the right choices about when to restrict
the flow ofdata, and when to encourage it.
     A few industries have led the way in their ability to gather and take advantage of the data.
Credit-cardcompanies monitor every purchase and can identify cheats with a high degree of accuracy.
Stolen credit cards are more likely to be used to buy hard liquor than wine, for example, because it is
easier to overlook. Insurance firms are also good at combining clues to spot doubtful claims: dishonest
claims are more likely to be made on a Monday than a Tuesday, since policyholders (保险客户) who
stage accidents tend to assemble friends as false witnesses over the weekend. By combining many such
rules, it is possible to work out which cards are likeliest to have been stolen, and which claims are
untrue. By analyzing "basket data", supermarkets can make promotions to appeal to particular
customers" preferences. The oil industry uses supercomputers to help them before drilling wells.
     But the data flood also poses risks. There are many examples of databases being stolen: disks
full of social-security data go missing, laptops loaded with tax records are left in taxis, credit-card
numbers are stolen by online purchase. The result can be privacy made public, identity stolen and
cheats permitted large space. Rather than owning and controlling their own personal data, they very
often find that they have lost control of it.
     The best way to deal with the data flood is to make more data available in the right way, by requiring
greater transparency in several areas. First, users should be given greater access to and control over the
information held about them, including whom it is shared with. Google allows users to see what information
it holds about them, and lets them delete their search histories or modify the targeting of advertising, for
example. Second, organizations should be required to disclose details of security breaches, as is already
the case in some parts of the world, to encourage bosses to take information security more seriously.
Third, organizations should be subject to an annual security check, with the resulting grade made public
(though details of any problems exposed would not be). This would encourage companies to keep their
security measures up to date.1. What is the best title for this passage?A. Information Flood
B. Benefits of Data Flood
C. Harms of Data Flood
D. How to Use Data in a Right Way2. From the passage we can infer that ________.A. lots of data are lost because of hardware problems
B. online purchases are becoming more and more popular
C. credit cards are not so secure to use and will go out of use very soon
D. insurance firms have to investigate before they confirm their policyholders" claims3. From the passage we can conclude that _________.A. the data flood makes peoples" life less convenient and more expensive
B. companies and insurance firms are responsible for the data flood
C. the information flood is more useful to organizations than to individuals
D. the information flood has both positive and negative influence on modern life

题型：江苏同步题难度：| 查看答案

阅读理解。     Nearly 28% of college Students plan to seek employment using Linkedin, up from 5% last
year, according to a survey out today from employee recognition provider I Love Rewards and
career-services network Experience. Slightly more than 7% plan to use Facebook, up from 5%.
     No longer do students just wait for visiting campus recruiters to learn about job possibilities.
Instead they"re using digital tools to find their dream jobs, says I Love Rewards CEO Razor
Suleman. Companies need to know their online image, then update anything that is outdated,
inaccurate or not interactive(互动的).
"The recruited have now become the recruiters," Suleman says. "They are now going out and
finding the companies they want to apply for."
     Students learn about employers by viewing their websites, reading Facebook and Twitter
updates and perusing(精读)Linkedln profiles. Another information source: Comments by past
and current employees on job-oriented websites.
     A strong digital presence is one way for employers to stand out as the search for the best
and brightest gets competitive.
     Slightly more than four in 10 employers say they will use "different" recruiting tactics(策略)to
reach Generation Y, according to a survey by job-search site Monster.com to be released today.
Of those respondents, almost 60% say social-networking sites are popular tools to reach Gen Y
candidates.
     "Our reason for using social media is because that"s where we think the candidates are," he says.
     The company posts updates and videos on topics such as job opportunities and the benefits
of being an employee. It also created a mobile-friendly site for those who want to apply via smart
phone.
     "Younger people want to attach to you in a different way than the past," Lavery says. "They
want to interact with you. They want to learn about you."
     The updated recruitment techniques take effort, but they work, he says.
     In 2010, UPS used those tactics to recruit 955 employees. The year before, it hired 29
employees through those means.
     "It"s a time investment(投资)that you have to be willing to do," he says. "You can"t just have
a page up there and not have content. In social media, you have to have a give and a take, or
people won"t be a part of your community."
1.In order to find their dream jobs, more American graduates like to use ____.A. newspapers
B. magazines
C. the Internet
D. radios2.Why do many companies use social-networking sites to recruit graduates?A. Because they have no other way to get in touch with graduates.
B. Because graduates tend to learn about employers through social media.
C. Because companies want to post advertisements for their products.
D. Because companies like to post videos and updates about their products.3.The underlined word "recruit" in Paragraph 11 probably means ____.A. fire
B. attract
C. contact
D. employ4.From what Lavery says, we can conclude that ____.A.it is very easy for a company to hire graduates through social media
B. a company has to make great efforts to find the best graduates
C. a company doesn"t have to update the information about it
D. graduates are afraid to communicate with the boss of the company

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