阅读理解。 The man who brings my milk used to knock for his money for the week"s

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阅读理解。     The man who brings my milk used to knock for his money for the week"s milk while I was eating breakfast
on Saturday morning. Just lately he has been arriving before I get up. Workforce shortages mean that four men
are sharing five rounds, so he has to start earlier.
     Delivering milk to people"s homes is hardly good business, especially when the customer may have a choice
of two or three firms serving a single road. In spite of my local difficulties, however, labor troubles are not as
great as a few years ago. There are enough men prepared to make an early moming start for the sake of an
open-air job with a fair measure of freedom. If they did stop calling, women would find it hard work to collect
all the milk they need from self-service stores. Dairies (乳品业) know that stopping deliveries in the United
States resulted in falling sales.
     Marketing ideas have included introducing extra lines, in addition to dairy products, which the milkmen can
carry to increase business. One dairyman said, "It won"t be long before the milkman delivers more bread than
milk." Some milkmen deliver potatoes, and it seems as though variety will be limited only by the size of the
trucks.
     So the milkman is likely to remain a familiar figure, and the dairy products he sells are unlikely to change
very much in this decade. Flavored milk is popular on the Continent. In Britain those who like it buy plain milk
and add their own flavoring. Even the returnable bottle continues to be used. As long as it has a reasonable life-
30 to 40 trips are usual-the cost of collection and cleaning is worthwhile. 1. The milkmen now start earlier on their delivery rounds than be- fore because _____. [     ]
A. there is an increasing demand for milk delivery
B. they hope to reach the customers" home in time
C. they have to collect the money for the week"s milk house to house
D. dairies are short of deliverymen and the companies worry about falling sales 2. Why are there enough men prepared to make an early morning start? [     ]
A. Because they can enjoy a certain amount of freedom in the fresh air.
B. Because they like working outdoors and breathing the air freely.
C. Because they can enjoy a great amount of freedom outdoors.
D. Because they like walking freely in the fresh air. 3. Which of the following statements is NOT true? [     ]
A. One of the marketing ideas is variety.
B. The milkman now delivers more bread than milk.
C. Milkmen have taken over many rounds given up by bakeries.
D. Some milkmen deliver potatoes in addition to dairy products. 4. According to the passage, in this decade ____. [     ]
A. milkmen will disappear very soon
B. flavored milk will become popular in Britain
C. people will buy milk from self-service stores
D. there will be little change in the dairy business 5. It can be inferred from the passage that ____. [     ]
A. the British people seldom buy plain milk
B. the returnable bottles are no longer used
C. collection and cleaning of the retumable bottles cost nothing
D. the returnable bottles won"t be thrown away until they are used dozens of times

答案

1-5: D C B D D

举一反三

阅读理解。     Making an advertisement for television often costs more than a movie. For example, a two-hour movie
costs $6 million to make. A TV commercial (商业广告) can cost more than $6,000 a second. And that does
not include cost of paying for air time (电视节目开始的时间). Which is more valuable, the program or the
ad? In terms of money-and making money is what television is all about, the commercial is by far the more
important.
     Research, market testing, talent, time and money-all come together to make us want to buy a product. No
matter how bad we think a commercial is, it works. The sales of Charm went up once the ads began. TV
commercials actually buy their way into our head. We, in turn, buy the product.
     And the ads work because so much time and attention are given to them. Here are some rules of commercial
ad making. If you want to get the lower-middle-class buyer, make sure the announcer has a tough, manly
voice. Put some people in the ad who work with their hands. If you want to sell to upper-class audience (观
众), make sure that the house, the furniture, and the hair style are the types that the group identifies (识别)
with. If you want the buyer to feel superior (胜过) to the character selling the product, then make that person
so sfupid or silly that everyone will feel great about himself or herself.
     We laugh at commercials. We don"t think we pay that much attention to them. But facts show we are
kidding ourselves. The making of a commercial that costs so much money is not kid stuff. It"s big, big
business. And it"s telling us what to think, what we need, and what to buy. To put it simply, the TV
commercial is a form of brainwashing (洗脑). 1. TV commercials are more important than other programs to television because ____. A. they bring in great profits
B. they require a lot of money to make
C. they are not difficult to produce
D. they attract more viewers than other programs 2. The purpose of all the efforts made in turning out TV commercials is ____. A. to persuade people to buy the product
B. to show how valuable the product is
C. to test the market value of the product
D. to make them as interesting as TV movies 3. From the rules set for making commercial ads, we can see that ____. A. the lower-middle-class buyer likes to work with his hand
B. the more stupid the characters, the more buyers of the product
C. ad designers attract different people with different skills
D. an upperclass buyer is more interested in houses and furniture than a lower-middle-class buyer 4. It is believed by the writer that ____. A. few people like to watch TV commercials
B. TV commercials are a good guide to buyers
C. TV commercials often make people laugh
D. people do not think highly of TV commercials

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阅读填词。认真阅读下面短文，并根据所读内容在文章后表格中的空格里填入最恰当的单词。
（注意：每空格填1个单词，不得用文章中的单词。）                                                          Make the benefits most,
                                                 reduce the drawbacks (缺点) least
     Hosting the Olympics successfully is, perhaps, the greatest glory for a city. However, before turning the
dream into reality, the benefits and drawbacks of hosting the Olympics should be considered carefully.
     Hosting the Olympics surely would bring about much gain to a city. Boom (繁荣) of the local economy,
more jobs, and the possibrlity ofmore income all sound very attractive to the govemment. At the same time,
better infrastructure (基础设施), cleaner environment, enjoying the wonderful game with hundreds of sports
elites (精英)and entertainment stars, and the chance of contacting people from all over the world also seem
exciting to the citizens. Besides, the hosting will certainly promote the patriotic (爱国的) emotion and pride,
as well as the moral behavior in local people. In most cases, hosting the Olympics is well supported by both
the pubiic and the central government.
     But this is not the entire view of the pretty picture. If we look from another angle, the Olympic hosting
might bring about some side-effects to a city.
     First, the environmental impacts, including the increasing exhaust (排气) smoke of cars, more pressure
on water resources, huge amount of wasted leaflets and other materials used for public activities, are most
probably neglected. In order to broaden the streets, some trees may have to be cut. Near the construction
site, the tiny dust may float in the air for a long time. Reduction of farmland may be caused by the need of
setting up new sports centre or accommodation facilities. These environmental consequences (后果) can be
especially serious in a resource-limited and thickly-populated city in a third-world country. Second, if we talk
about the economic benefit, it should not be forgotten that a quick increase may lead to bubble (泡沫) growth,
which may easily crash. If not well managed and organized, the big event may not be so profitable, and the
new facilities may be forever empty after the games. Yes, there have been cases that host cities ended up with
enormous debts.
     No one stops eating merely because too much food might hurt his stomach and make him ill. Since we
have bid for it,what we can do is to make the benefits most and reduce the drawbacks least.                               Title: Make the benefits most, reduce the drawbacks least

1______ 2______ 3______ 4______ 5______ 6______ 7______ 8______ 9______ 10______

题型：期末题难度：| 查看答案

阅读理解。     Some people believe that international sport brings about good will between the nations and that if
countries play games together they will learn to live together. Others say that the opposite is true: that
international contests encourage false national pride and lead to misunderstanding and hatred. There is
probably some truth in both arguments, but in recent years the Olympic Games have done little to support
the view that sport encourages international brotherhood. Not only was there the terrible incident (事件)
with the murder of athletes, but the Games were also ruined by those incidents caused mainly by minor
national contests.
     One country received its second-place medal with great anger after the hockey (曲棍球) final. There
had been noisy scenes at the end of the hockey match, the losers objecting to the final decisions. They
were certain that one of their goals should not have been dismissed and that the opposite side"s victory
was unfair. Their manager was angry when he said:"This wasn"t hockey. Hockey and the Intemational
Hockey Society are finished." The president of the society said later that such words could result in the
pause of the team for at least three years.
    The American basketball team announced that they would not give away first place to Russia, after
a fighting end to their contest. The game had ended in quarrel. It was thought at first that the United States
had won, by a single point, but it was announced that there were three seconds still to play. A Russian
player then threw the ball from one end of the court to the other, and another player beat it into the basket.
It was the first time the USA had ever lost an Olympic basketball match. The judges discussed the matter
for four and a half hours before announcing that the result would stand. The American players then
decided not to receive the silver medals.
     Incidents of this kind will continue as long as sport is played for honors or money rather than for the
love of the game. The suggestion that sportsmen should compete as individuals (个人), or in non-national
teams, might be too much to hope for. But in the present organization of the Olympics there is far too
much that encourages dangerous nationalism. 1. According to the author, recent Olympic Games have ____. A. brought about goodwill between the nations
B. made only false national pride
C. hardly showed any international friendship
D. led to more and more misunderstanding and hatred 2. What did the manager mean by saying "...Hockey and the International Hockey Society are finished"? A. His team would no longer take part in international games.
B. Hockey and the society are both ruined by the unfair decisions.
C. There should be no more hockey matches organized by the society.
D. The society should be dismissed. 3. The author gives the two examples in Paragraphs 2 and 3 to show ____. A. how false national pride leads to undesirable incidents in international games
B. that sport men have been more troublesome than they used to be
C. that competitiveness in the games discourages international friendship
D. that unfair decisions are common in Olympic Games4. What conclusion can be drawn from the passage?

A. The organization of the Olympic Games must be improved.
B. Athletes should compete as individuals in the Olympic Games.
C. Sport should be played competitively rather than for the love of the game.
D. International contests lead to misunderstanding between nations.

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阅读理解。

The Coalition for the Homeless is an organization that seeks to address the needs of the homeless population
in the United States. It is a network of offices, some of which provide food and houses for the homeless
population. and some of which fight for the passing of laws that would give every American the right to a place
to call home. According to the Coalition"s studies, of over two hundred million people living in th U?ited States,
up to three million are homeless and the number is still growing since the late 1970s, fast rising house prices,
large cuts in government supported housing programs, and economic recession have made it impossible for
many Americans to meet housing costs. Sadly, this has resulted in a number of persons being forced to leave
their homes and or unable to find new affordable homes. According to another research, families with children
appear to be the fastest-growing part of the homeless population, making up 39% of it. The old idea of a
homeless person, that of the single man who gets drunk all the time, is no longer true. A much larger part of
the population now finds itself homeless. Even worse, once a person becomes homeless, he often finds it
impossible to find a job, since most employers require anyone who wants a job from them to provide a home
address on a job application.

1. The word "address" in the first line probably means _____. A. talk about
B. deal with
C. fight for
D. write to 2. How many people are homeless in the U.S. according to the Coalition studies?

A. 39% of the population.
B. 200 million people.
C. About 3 million people.
D. About one-fifth of the population.

3. Homeless people often have difficulty finding a job because _____. A. they have no home addresses
B. they mostly have a drinking problem
C. they aren"t supported by government programs
D. they often don"t have enough work experience 4. What is the main cause of the rising number of the homeless in the U.S.?A. The passing of new housing laws.
B. The fast growth of family size.
C. The slow construction of houses.
D. The ever-rising price of housing.

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阅读理解。     In business, there"s a speed difference: It"s the difference between how important a firms leaders say
speed is to their competitive (竞争的) strategy (策略) and how fast the company actually moves. The
difference is important regardless of industry and company size. Companies fear of losing their competitive
advantage spend much time and money looking for ways to pick up the speed.
    In our study of 343 businesses, the companies that chose to go, go, go to try to gain an edge ended
with lower sales and operating incomes than those that paused at key moments to make sure they were on
the right track, What"s more, the firms that "slowed down to speed up" improved their top and bottom lines,
averaging 40% higher sales and 52% higher operating incomes over a three-years period.
     How did they disobey the laws of business physics, taking more time than competitors yet performing
better? They thought differently about what "slower "and "faster" mean. Firms sometimes fail to understand
the difference between operation speed (moving quickly) and strategic speed (reducing the time it takes to
deliver value). Simply increasing the speed of production, for example, may be one way to try to reduce the
speed difference. But that often leads to reduced value over time, in the form of lower-quality products and
services.
    In our study, high performing companies with strategic speed always made changes when necessary.
They became more open to idea and discussion. They encouraged new ways of thinking. And they allowed
time to look and learn. By contrast (相比而言). Performance suffered at firms that moved felt all the among
their employer, and had little time thinking about changes.
    Strategic speed serves as a kind of leadership. Teams that regularly take time to get things right, rather
than plough ahead full bore, are more successful in meeting their business goals. That kind of strategy must
come from the top. 1. What does the underlined part "gain an edge" in Paragraph 2 mean? A. Increase the speed.
B. Get an advantage.
C. Reach the limit.
D. Set a goal 2. The underlined part "the laws of business physics" in Paragraph 3 means _____. A. spending more time and performing worse.
B. spending more time and performing better
C. spending less time and performing worse
D. spending less time and performing better 3. What can we learn from the text? A. How fast a firm moves depends on how big it is.
B. How competitive a firm is depends on what it produces.
C. Firms guided by strategic speed take time to make necessary changes.
D. Firms guided by operational speed take time to develop necessary team spirit. 4. Where could be the last title for the text? A. Improve quality? Serve better.
B. Deliver value? Plough ahead.
C. Reduce time? Move faster.
D. Need speed? Slow down.

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