阅读理解。 Some people believe that international sport brings about good will be

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阅读理解。     Some people believe that international sport brings about good will between the nations and that if
countries play games together they will learn to live together. Others say that the opposite is true: that
international contests encourage false national pride and lead to misunderstanding and hatred. There is
probably some truth in both arguments, but in recent years the Olympic Games have done little to support
the view that sport encourages international brotherhood. Not only was there the terrible incident (事件)
with the murder of athletes, but the Games were also ruined by those incidents caused mainly by minor
national contests.
     One country received its second-place medal with great anger after the hockey (曲棍球) final. There
had been noisy scenes at the end of the hockey match, the losers objecting to the final decisions. They
were certain that one of their goals should not have been dismissed and that the opposite side"s victory
was unfair. Their manager was angry when he said:"This wasn"t hockey. Hockey and the Intemational
Hockey Society are finished." The president of the society said later that such words could result in the
pause of the team for at least three years.
    The American basketball team announced that they would not give away first place to Russia, after
a fighting end to their contest. The game had ended in quarrel. It was thought at first that the United States
had won, by a single point, but it was announced that there were three seconds still to play. A Russian
player then threw the ball from one end of the court to the other, and another player beat it into the basket.
It was the first time the USA had ever lost an Olympic basketball match. The judges discussed the matter
for four and a half hours before announcing that the result would stand. The American players then
decided not to receive the silver medals.
     Incidents of this kind will continue as long as sport is played for honors or money rather than for the
love of the game. The suggestion that sportsmen should compete as individuals (个人), or in non-national
teams, might be too much to hope for. But in the present organization of the Olympics there is far too
much that encourages dangerous nationalism. 1. According to the author, recent Olympic Games have ____. A. brought about goodwill between the nations
B. made only false national pride
C. hardly showed any international friendship
D. led to more and more misunderstanding and hatred 2. What did the manager mean by saying "...Hockey and the International Hockey Society are finished"? A. His team would no longer take part in international games.
B. Hockey and the society are both ruined by the unfair decisions.
C. There should be no more hockey matches organized by the society.
D. The society should be dismissed. 3. The author gives the two examples in Paragraphs 2 and 3 to show ____. A. how false national pride leads to undesirable incidents in international games
B. that sport men have been more troublesome than they used to be
C. that competitiveness in the games discourages international friendship
D. that unfair decisions are common in Olympic Games4. What conclusion can be drawn from the passage?

A. The organization of the Olympic Games must be improved.
B. Athletes should compete as individuals in the Olympic Games.
C. Sport should be played competitively rather than for the love of the game.
D. International contests lead to misunderstanding between nations.

答案

1-4: CBCA

举一反三

阅读理解。

The Coalition for the Homeless is an organization that seeks to address the needs of the homeless population
in the United States. It is a network of offices, some of which provide food and houses for the homeless
population. and some of which fight for the passing of laws that would give every American the right to a place
to call home. According to the Coalition"s studies, of over two hundred million people living in th U?ited States,
up to three million are homeless and the number is still growing since the late 1970s, fast rising house prices,
large cuts in government supported housing programs, and economic recession have made it impossible for
many Americans to meet housing costs. Sadly, this has resulted in a number of persons being forced to leave
their homes and or unable to find new affordable homes. According to another research, families with children
appear to be the fastest-growing part of the homeless population, making up 39% of it. The old idea of a
homeless person, that of the single man who gets drunk all the time, is no longer true. A much larger part of
the population now finds itself homeless. Even worse, once a person becomes homeless, he often finds it
impossible to find a job, since most employers require anyone who wants a job from them to provide a home
address on a job application.

1. The word "address" in the first line probably means _____. A. talk about
B. deal with
C. fight for
D. write to 2. How many people are homeless in the U.S. according to the Coalition studies?

A. 39% of the population.
B. 200 million people.
C. About 3 million people.
D. About one-fifth of the population.

3. Homeless people often have difficulty finding a job because _____. A. they have no home addresses
B. they mostly have a drinking problem
C. they aren"t supported by government programs
D. they often don"t have enough work experience 4. What is the main cause of the rising number of the homeless in the U.S.?A. The passing of new housing laws.
B. The fast growth of family size.
C. The slow construction of houses.
D. The ever-rising price of housing.

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阅读理解。     In business, there"s a speed difference: It"s the difference between how important a firms leaders say
speed is to their competitive (竞争的) strategy (策略) and how fast the company actually moves. The
difference is important regardless of industry and company size. Companies fear of losing their competitive
advantage spend much time and money looking for ways to pick up the speed.
    In our study of 343 businesses, the companies that chose to go, go, go to try to gain an edge ended
with lower sales and operating incomes than those that paused at key moments to make sure they were on
the right track, What"s more, the firms that "slowed down to speed up" improved their top and bottom lines,
averaging 40% higher sales and 52% higher operating incomes over a three-years period.
     How did they disobey the laws of business physics, taking more time than competitors yet performing
better? They thought differently about what "slower "and "faster" mean. Firms sometimes fail to understand
the difference between operation speed (moving quickly) and strategic speed (reducing the time it takes to
deliver value). Simply increasing the speed of production, for example, may be one way to try to reduce the
speed difference. But that often leads to reduced value over time, in the form of lower-quality products and
services.
    In our study, high performing companies with strategic speed always made changes when necessary.
They became more open to idea and discussion. They encouraged new ways of thinking. And they allowed
time to look and learn. By contrast (相比而言). Performance suffered at firms that moved felt all the among
their employer, and had little time thinking about changes.
    Strategic speed serves as a kind of leadership. Teams that regularly take time to get things right, rather
than plough ahead full bore, are more successful in meeting their business goals. That kind of strategy must
come from the top. 1. What does the underlined part "gain an edge" in Paragraph 2 mean? A. Increase the speed.
B. Get an advantage.
C. Reach the limit.
D. Set a goal 2. The underlined part "the laws of business physics" in Paragraph 3 means _____. A. spending more time and performing worse.
B. spending more time and performing better
C. spending less time and performing worse
D. spending less time and performing better 3. What can we learn from the text? A. How fast a firm moves depends on how big it is.
B. How competitive a firm is depends on what it produces.
C. Firms guided by strategic speed take time to make necessary changes.
D. Firms guided by operational speed take time to develop necessary team spirit. 4. Where could be the last title for the text? A. Improve quality? Serve better.
B. Deliver value? Plough ahead.
C. Reduce time? Move faster.
D. Need speed? Slow down.

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阅读理解。     Cassandra Feeley finds it hard to manage on her husband"s income. So this year she did something more
than a hobby: She planted vegetables in her yard. For her fist garden, Ms. Feeley has put in 15 tomato plants,
and five rows of a variety of vegetables. The family"s old farm house has become a chicken bourse, its
residents arriving next month. Last year, Ms. Rita Gartin kept a small garden. This year she has made it much
larger because, she said, "The cost of everything is going up and I was looking to lose a few pounds too; so
it"s a win-win situation all around."
     They are among the growing number of Americans who, driven by higher living costs and a falling economy
(经济), have taken up vegetable gardening for the first time. Others have increased the size of their existing
gardens. Seed companies and garden shops say no since the 1970s have there been such an increase in interest
in growing food at home. Now many gardens across the country hacek been sold out for several months. In
Austin, Tex., some of the gardens have a three-year waiting list.
     George C. Ball Jr, owner of a company, said sales of vegetable seeds and plants are up by 40%, over last
year, double the average growth of last five years. Mr. Ball argues that some of the reasons have been building
for the last few years. The big one is striking use in me cost on food like bread and milk, together with the
increases in the price of fruit and vegetables. Food prices have increase of higher oil price. People are driving
less, taking fewer vacations, so there more time to garden. 1. What does the word"residents" in Paragraph 1 probably refer to?A. chicken
B. tomatoes
C. gardens
D. people 2. Why is vegetable gardening becoming increasingly popular?A. More Americans are doing it for fun.
B. The price of oil is lower than before.
C. There"s a growing need for fruits.
D. The cost of living is on the rise. 3. Which of the following might be the best title for the text? A. Family Food Planning
B. Banking on Gardening
C. A Belt-tightening Move
D. Gardening as a Hobby

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阅读理解。     In the more and more competitive service industry, it is no longer enough to promise customer
satisfaction. Today, customer "delight" is what companies are trying to achieve in order to keep and
increase market share.
     It is accepted in the marketing industry, and confirmed by a number of researchers, that customers
receiving good service will promote business by telling up to 12 other people; those treated badly tell
tales of woe to up to 20 people. Interestingly, 80 percent of people who feel their complaints are handled
fairly will stay loyal.
    New challenges for customer care have come when people can obtain goods and services through
telephone call centers and the Internet. For example, many companies now have to invest (投资) a lot
of money in information technology and staff training in order to cope with the "phone rage"-caused by
delays in answering calls, being cut off in mid-conversation or left waiting for long periods.
     "Many people do not like talking to machines," says Dr, Storey, Senior Lecturer in Marketing at City
University Business School. "Banks, for example, encourage staff at call centers to use customer data to
establish instant and good relationship with then. The aim is to make the customer feel they know you and
that you can trust them-the sort of comfortable feelings people have during face-to-face chats with their
local branch manager."
     Recommended ways of creating customer delight include: under-promising and over-delivering (saying
that a repair will be carried out within five hours, but getting it done within two) replacing a faulty product
immediately; throwing in a gift voucher (购物礼券) as an unexpected "thank you" to regular customers;
and always returning calls, even when they are complaints.
     Aiming for customer delight is all very well, but if services do not reach the high level promised,
disappointment or worse will be the result. This can be eased by offering an apology and an explanation of
why the service did not meet usual standards with empathy (for example, "I know how you must feel"),
and possible solutions (replacement, compensation or whatever fairness suggests best meets the case).
    Airlines face some of the toughest challenges over customer care. Fierce competition has convinced
them at that delighting passengers is an important marketing tool, while there is great potential for customer
anger over delays caused by weather, unclaimed luggage and technical problems.
     For British Airways staff, a winning telephone style is considered vital in handling the large volume of
calls about bookings and flight times. They are trained to answer quickly, with their names, job title and a
"we are here to help" attitude. The company has invested heavily in information technology to make sure
that information is available instantly on screen.
     British Airways also says its customer care policies are applied within the company and staff are taught
to regard each other as customers requiring the highest standards of service.
     Customer care is obviously here to stay and it would be a foolish company that used slogans such as
"we do as we please". On the other hand, the more customers are promised, the greater the risk of
disappointment. 1. We can learn from Paragraph 2 that _____. A. complaining customers are hard to satisfy
B. unsatisfied customers receive better service
C. satisfied customers catch more attention
D. well-treated customers promote business 2. The writer mentions "phone rage"(Paragraph 3)to show that _____. A. customers often use phones to express their anger
B. people still prefer to buy goods online
C. customer care becomes more demanding
D. customers rely on their phones to obtain services 3. What does the writer recommend to create customer delight? A. Calling customers regular.
B. Gibing a "thank you"note.
C. Delivering a quicker service.
D. Promising more gifts. 4. If a manager should show his empathy (Paragraph 6), what would be probably say? A. "I know how upset you must be."
B. "I appreciate your understanding."
C. "I"m sorry for the delay."
D. "I know it"s our fault." 5. Customer delight is important for airlines because _____.A. their telephone style remains unchanged
B. they are more likely to meet with complaints
C. the services cost them a lot of money
D. the policies can be applied to their staff 6. Which of the following is conveyed in this article? A. Face-to -face service creates comfortable feelings among customers.
B. Companies that promise more will naturally attract more customers.
C. A company should promise less but do more in a competitive market.
D. Customer delight is more important for air lines then for banks.

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Cloze test.     Everyone in business has been told that success is all about attracting and retaining (留住) customers. It
sounds simple and achievable. But,   1  , words of wisdom are soon forgotten. Once companies have attracted
customers they often   2   the second half of the story. In the excitement of beating off the competition,
negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They
forget what they regard as the boring side of business-  3   that the customer remains a customer.
       4   to concentrate on retaining as well as attracting customers costs business huge amounts of money
annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers
every years. In constantly changing   5 , this is not surprising. What is surprising is the fact that few companies
have any idea how many customers they have lost.
     Only now are organizations beginning to wake up to those lost opportunities and calculate the   6   implications.
Cutting down the number of customers a company loses can make a big   7   in its performance. Research in
the US found that a five per cent decrease in the number of defecting (流失的) customers led to   8   increases
of between 25 and 85 per cent.
    In the US, Domino"s Pizza estimates that a regular customer is worth more than $5,000 over ten years. A
customer who receives a poor quality product or service on their first visit and   9   never returns, is losing the
company thousands of dollars in  10  profits (more if you consider how many people they are likely to tell about
their bad experience).
    The logic behind cultivating customer  11  is impossible to deny. "In practice most companies" marketing
effort is focused on getting customers, with little attention paid to  12  them", says Adrian Payne of Cornfield
University School of Management. "Research suggests that there is a close relationship between retaining
customers and making profits."  13  customers tend to buy more, are predictable and usually cost less to service
than new customers. Furthermore, they tend to be less price  14 , and may provide free word-of-mouth
advertising. Retaining customers also makes it  15  for competitors to enter a market or increase their share of
a market.

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