Traditionally,customers may consider more about what they buy the product for.However,the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs. Frequently,customers buy goods just because they are cute,lovely and unique.With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role.The image of product is emphasized, as well as the communication between products and consumers."Customer behavior,which appears to be focused and directed at the object and at pleasure,in fact responds to quite different objectives:displaced expression of desire,and the production of a code of social values through the use of differential signs" (Baudrillard).The reason for image-oriented customer behavior is probably that customers" lifestyle has been continuously virtualized by paying much attention to "Virtual Reality".The evidences can be traced from computer games and Hollywood movies,in which customers" preference for fleeing reality is perfectly matched. This change requires us to take efforts to enhance product image by integrating style,color,taste,shape and material, and communicate with customers creatively,imaginatively and innovatively,and enable them to enjoy the distictive experience image brings." "〔A〕need is not a need for a particular object as much as it is a "need" for difference" (Baudrillard).The typical example is Apple Computers IMAC,which has strong visual impact and outstanding dynamics. By this way,customer relationship can be set up through image,and brand can be treated as living that can transform people.Other examples commonly used are Disney Fairyland and Las Vegas,where new experience and imagination are fully demonstrated.In sum, consumption is negotiation,a never-ending conversation held in the languages of advertising, packaging,branding,fashion,and entertainment. More Attention to the Image of Product
Main comparisions | Contexts | Different aspects__1__ about by people when they are shopping. | In the past,people think more about the __2__ of the goods. | People today are more easily__3__by the __4__of product | Different __5__ to promote sales | Traditionally, products may focus more on the functional utilities of goods. | Nowadays, product image should be__6__ and there should be more effective ___7_with customers. | 阅读下面短文,根据所读内容在表格中的空白处填入恰当的单词。 注意:每个空格只填一个单词。 | The Chinese are very generous when it comes to educating their children.Some parents send their children to the best schools or even abroad to England,the US or Australia,regardless of how much this costs.Many also want their children to take extra curriculum activities where they either learn a musical instrument or ballet,or other classes that will give them a head start in life.The Chinese believe that the more expensive an education is,the better it is,so parents often spend unreasonable amount of money on education.Even poor couples buy a computer for their son or daughter. However,what most parents fail to see is that the best education they can give their children is usually very cheap.Parents can see that their children"s skills vary;they will usually be skilled in some areas while poor in others.What most parents fail to realize though,is that today"s children lack self respect and selfconfidence. The problem is that parents are only educating their children on how to take multiple choice tests and how to study effectively.They are not teaching them the most important skills they need to be confident,happy and clever. Parents can help achieve this by teaching their children practical skills like cooking,sewing and other housework. Teaching a child to cook will improve many of the skills that he will need later in life.Cooking demands patience and time.It is an enjoyable but difficult experience.A good cook always tries to improve his cooking,so he will learn to work hard and gradually finish his job successfully.The result,a well cooked dinner,will give a child a lot of satisfaction and confidence. An old machine such as a broken radio or TV set that you give your child as a toy may make him curious and arouse his interest.If he will spend hours looking at it,and try to mend it;your child might become an engineer when he grows up.Such activities do more than teach a child to read a book;but rather they teach them to think,and to use their minds.This is much more important than learning by reading a book. | 阅读理解 | Forget Twitter and Facebook, Google and the Kindle. Television is still the most influential medium around. Indeed, for many of the poorest regions(地区)of the world, it remains the next big thing-finally becomes globally available. And that is a good thing, because the TV revolution is changing lives for the better. Across the developing world, around 45% of families had a TV in 1995; by 2005 the number had climbed above 60%. That is some way behind the U. S., where there are more TVs than people, and where people now easily get access to the Internet. Five million more families in sub Saharan Africa will get a TV over the next five years. In 2005, after the fall of the Taliban(塔利班), which had outlawed TV, 1 in 5 Afghans had one. The global total is another 150 million by 2013-pushing the numbers to well beyond two thirds of families. Television"s most powerful effect will be on the lives of women. In India, researchers Robert Jensen and Emily Oster found that when TVs reached villages, women were more likely to go to the market without their husbands" approval and less likely to want aboy rather than a girl. They were more likely to make decisions over child health care. TV is also a powerful medium for adult education. In the Indian state of Gujarat, Chitrageet is a popular show that plays Bollywood songs with words in Gujarati on the screen. Within six months, viewers had made a small but significant(有意义的)improvement in their reading skills. Too much TV has been associated with violence, overweight and loneliness. However, TV is having a positive influence on the lives of billions worldwide. | 1. The underlined word "outlawed" in Paragraph 2 probably means " ". | A. allowed B. banned C. offered D. refused | 2. Which of the following is TRUE according to the passage? | A. Americans used to get access to the Internet easily. B. The world"s TV sets will total 150 million by 2013. C. 45% of families in the developing countries had a TV in 2005. D. Over two thirds of families in the world will have a TV by 2013. | 3. The author intends to . | A. stress the advantages of TV to people"s lives B. persuade women to become more independent C. encourage people to improve their reading skills D. introduce the readers some websites such as Google | 4. What would be the best title for the passage? | A. TV Will Rule the World B. TV Will Disturb the World C. TV Will Better the World D. TV Will Remain in the World | | |
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