认真阅读下列短文,根据所读内容在文章后表格中填入恰当的单词.注意:表格中的每个空格只填1个词.      Traditionally,customers may

认真阅读下列短文,根据所读内容在文章后表格中填入恰当的单词.注意:表格中的每个空格只填1个词.      Traditionally,customers may consider more about what they buy the product for.However,the image of product and
the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs.
Frequently,customers buy goods just because they are cute,lovely and unique.With a less emphasis on functional utilities,
the experience and imaginative space are placed into an increasingly important role.The image of product is emphasized,
as well as the communication between products and consumers."Customer behavior,which appears to be focused and
directed at the object and at pleasure,in fact responds to quite different objectives:displaced expression of desire,and the production of a code of social values through the use of differential signs" (Baudrillard).The reason for image-oriented
customer behavior is probably that customers" lifestyle has been continuously virtualized by paying much attention to
"Virtual Reality".The evidences can be traced from computer games and Hollywood movies,in which customers"
preference for fleeing reality is perfectly matched.
     This change requires us to take efforts to enhance product image by integrating style,color,taste,shape and material,
and communicate with customers creatively,imaginatively and innovatively,and enable them to enjoy the distictive
experience image brings." "〔A〕need is not a need for a particular object as much as it is a "need" for difference"
(Baudrillard).The typical example is Apple Computers IMAC,which has strong visual impact and outstanding dynamics.
By this way,customer relationship can be set up through image,and brand can be treated as living that can transform
people.Other examples commonly used are Disney Fairyland and Las Vegas,where new experience and imagination are
fully demonstrated.In sum, consumption is negotiation,a never-ending conversation held in the languages of advertising,
packaging,branding,fashion,and entertainment.
     More Attention to the Image of Product 
            

Main comparisions	Contexts
Different aspects__1__ about by  people when they are shopping.	In the past,people think more about the __2__ of the goods.
	People today are more easily__3__by the __4__of product
Different __5__ to promote sales	Traditionally, products may focus more on the functional utilities of goods.
	Nowadays, product image should be__6__ and there should be more  effective ___7_with customers.
1. concerned/cared   2. use/function   3. attracted   4. image    5. ways   6. stressed   7. communication
阅读下面短文,根据所读内容在表格中的空白处填入恰当的单词。 注意:每个空格只填一个单词。
The Chinese are very generous when it comes to educating their children.Some parents send their children to the best schools or even abroad to England,the US or Australia,regardless of how much this costs.Many also want their children to take extra curriculum activities where they either learn a musical instrument or ballet,or other classes that will give them a head start in life.The Chinese believe that the more expensive an education is,the better it is,so parents often spend unreasonable amount of money on education.Even poor couples buy a computer for their son or daughter. However,what most parents fail to see is that the best education they can give their children is usually very cheap.Parents can see that their children"s skills vary;they will usually be skilled in some areas while poor in others.What most parents fail to realize though,is that today"s children lack self respect and selfconfidence.      The problem is that parents are only educating their children on how to take multiple choice tests and how to study effectively.They are not teaching them the most important skills they need to be confident,happy and clever.      Parents can help achieve this by teaching their children practical skills like cooking,sewing and other housework.      Teaching a child to cook will improve many of the skills that he will need later in life.Cooking demands patience and time.It is an enjoyable but difficult experience.A good cook always tries to improve his cooking,so he will learn to work hard and gradually finish his job successfully.The result,a well cooked dinner,will give a child a lot of satisfaction and confidence.      An old machine such as a broken radio or TV set that you give your child as a toy may make him curious and arouse his interest.If he will spend hours looking at it,and try to mend it;your child might become an engineer when he grows up.Such activities do more than teach a child to read a book;but rather they teach them to think,and to use their minds.This is much more important than learning by reading a book.
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Forget Twitter and Facebook, Google and the Kindle. Television is still the most influential medium around. Indeed, for many of the poorest regions(地区)of the world, it remains the next big thing-finally becomes globally available. And that is a good thing, because the TV revolution is changing lives for the better.        Across the developing world, around 45% of families had a TV in 1995; by 2005 the number had climbed above 60%. That is some way behind the U. S., where there are more TVs than people, and where people now easily get access to the Internet.  Five million more families in sub Saharan Africa will get a TV over the next five years.  In 2005, after the fall of the Taliban(塔利班), which had outlawed TV, 1 in 5 Afghans had one. The global total is another 150 million by 2013-pushing the numbers to well beyond two thirds of families.        Television"s most powerful effect will be on the lives of women. In India, researchers Robert Jensen and Emily Oster found that when TVs reached villages, women were more likely to go to the market without their husbands" approval and less likely to want aboy rather than a girl. They were more likely to make decisions over child health care. TV is also a powerful medium for adult education.  In the Indian state of Gujarat, Chitrageet is a popular show that plays Bollywood songs with words in Gujarati on the screen.  Within six months, viewers had made a small but significant(有意义的)improvement in their reading skills. Too much TV has been associated with violence, overweight and loneliness.   However, TV is having a positive influence on the lives of billions worldwide.
1. The underlined word "outlawed" in Paragraph 2 probably means "       ".
A. allowed B. banned C. offered D. refused
2. Which of the following is TRUE according to the passage?
A. Americans used to get access to the Internet easily.   B. The world"s TV sets will total 150 million by 2013.   C. 45% of families in the developing countries had a TV in 2005.   D. Over two thirds of families in the world will have a TV by 2013.
3. The author intends to      .
A. stress the advantages of TV to people"s lives B. persuade women to become more independent C. encourage people to improve their reading skills D. introduce the readers some websites such as Google
4. What would be the best title for the passage?
A. TV Will Rule the World B. TV Will Disturb the World C. TV Will Better the World D. TV Will Remain in the World
阅读理解。
If you are lost in the mountains,stay calm in the face of darkness,loneliness,and the unknown. It will greatly increase your chances of survival.Many people think that preparing necessary equipment and knowing how to use it are very important,but actually eighty percent of mountain survival is your reaction to fear.      FIND A HIDING PLACE      Unnecessary labor will make you sweat and make you cold.Find a hiding place around you before trying to start your own construction.If you are in a snowcovered area,you may be able to dig a cave in deep snow for protection from the wind.You should try to hide yourself in the middle of the mountain if possible.Stay out of the valleys-cold air falls,and the valley floor can be the coldest area on the mountain.      SIGNAL RESCUERS FOR HELP      The best time to signal rescuers is during the day.Signal for help from the highest point possible-it will be easier for rescuers to see you,and any sound you make will travel farther. If you take a box of matches and a space blanket(a special blanketfor travelling),build three smoky fires and put your blanket-gold side facing out-on the ground.      DO NOT WALK AWAY      It will make finding you more difficult if you have gone off in a different direction,as search teams will be trying to follow your path.Searchers often end up finding a car with no one in it. If you get frostbite,do not rewarm the affected area until you’re out of danger.You can walk on frostbitten feet,but once you warm the area and can feel the pain,you will not want to walk anywhere.Try to protect the frostbitten area and keep it dry untilyou are rescued.
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Recently I paid a visit to Harvard University, where there are top class scientists and professors and the best academic(学术的)system in the world.      I was pretty shocked when I first stepped onto the campus(校园). Well, it"s not even really a campus. It"s more like a district in a small town.      Harvard"s main buildings are from the 18th century. They look very old and simple. You might even say they"re a little old. They don"t fit the modern idea of university at all. The buildings are surrounded by grass and trees, so I felt as if I had walked into a medieval castle(中世纪的城堡). But when I looked across the street, busy shops and in-fashion students made me feel like I was in the 21st century again. It creates a strong contrast(对比)and brings a special atmosphere to the school.      Our tour guide Gary took us around and told us: "You see this grass field in the center of the school? Here is where they host their graduation ceremony(毕业典礼). They just set up tents and benches and have a very simple ceremony." Unbelievable! Who would think the most talented students just graduate on the lawn?      I saw some students put a blanket on the grass and lie down to read a book. When I listened to the soft sound of pages turning, along with singing of the birds, I felt very calm. There was no competitive feeling at all.      Harvard has the world"s first computer in its science center and there are hundreds of high-end computers too. Its religion and the literature departments are also among the best. It is the perfect mix of tradition and new technology. It makes Harvard a very attractive place to study in.      I hope one day I"ll attend my dream school - Harvard.
1. The article is mainly about        .
A. the author"s campus life in Harvard B. the author"s impression of Harvard C. Harvard"s old buildings D. the academic system at Harvard
2. The author was most impressed by        , according to the article.
A. Harvard"s mix of tradition and new technology B. the classes held on beautiful lawns at Harvard C. Harvard students not taking their graduation ceremony seriously D. the feeling of not living in modern society on the campus
3. What can we conclude from the article?
A. Harvard campus is actually a district of a big city. B. There are no competitions at Harvard University. C. Graduation ceremonies are not complex(复杂的)at Harvard. D. All Harvard buildings date back to the 18th century.
4. According to the article, in which fields is Harvard top in the world?
A. Literature, arts, and law. B. Religion, law and arts. C. Literature, arts and computer science. D. Religion, computer science and literature.
5. Which word can be used to describe the Harvard campus?
A. modern B. competitive    C. peaceful   D. old
阅读理解。
Everyone wants to travel. But those who cannot do so themselves might find it interesting to work in a travel agency,arranging journeys for other people. Brian Lawtey does this,working in a small travel agency in a big city. Most of his work is concerned with holidays,both at home and abroad. Every autumn,the agency sends out hundreds of booklets (小册子) full of attractive, colored photographs,describing the holidays that their customers will be able to have the next year. Soon,people begin to come into the office to book their holidays:perhaps a week"s skiing in Austria in January,perhaps a cruise (巡游) to the Caribbean in February,perhaps a seaside holiday in Spain in May,or a tour of Africa. Brian often has to advise people on what holidays will be suitable for them,and they always have a lot of questions. Last year,for example,a lady of eighty-two wanted to book for a mountaineering (爬山) holiday in the Alps,and Brian had great difficulty in persuading her that it would not be suitable. In the end, she decided to go for a Mediterranean cruise instead.      Arranging journeys for people who have to travel abroad on business is often very complicated, but Brian enjoys this work. For example,last spring Mr. Perry,a director of a chemical firm,went on a business trip,and Brian arranged it all for him. First,Mr. Perry traveled to London by train, and stayed overnight in a hotel near the airport,because his plane left early the next morning. He flew to Frankfurt in Germany,where he spent the morning discussing business. Then he went on by train to Zurich,where he stayed the night. After a meeting the next morning,he caught a plane for Tokyo,and spent three days there before going to America. He had business in Seattle,Chicago and New York,and stayed some time in each of those places. From New York,he flew back to London,and then got home by train. The next day he telephoned the agency to thank Brian for arranging everything so well for him.
1. Who would like to work in a travel agency?
A. People who go on holidays abroad. B. People who would like to travel but cannot. C. people who enjoy traveling. D. People who live in a big city.
2. When do the customers come into the office to book their holidays?
A. Early in the morning. B. Every year. C. In January. D. Shortly after receiving the booklet.
3. Those who cannot travel themselves might find it interesting to work in a travel agency_________.
A. describing the holidays for other people B. arranging trips for themselves C. booking trips for other people D. arranging trips for other people
4. Mr. Perry telephoned the agency to thank Brian because ___________.
A. Mr. Perry arranged everything so well for Brian B. Brian arranged everything so well for Mr. Perry C. the agency sent Mr. Perry abroad on business D. Brain helped him in the travel agency