阅读理解。 Advertisers tend to think big and perhaps this is why they"re always c
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critics (批评家)seem to hate them because they have so much money to throw around. Why don"t they
stop advertising and reduce the price of their goods? After all, it"s the consumer who pays.
The poor old consumer! He"d have to pay a great deal more if advertising didn"t create mass markets
for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we
get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important
function is to inform. A great deal of the knowledge we have about household goods is largely from the
advertisements we read. Advertisements introduce us to new products or remind us of the existence of
ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you
would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It
is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what
a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank
wall or reading railway byelaws while waiting for a train? A cheerful, witty advertisement makes such a
difference to a dull wall or a newspaper full of the incidents and disasters.
We must not forget, either, that advertising makes a positive contribution to our pockets. The fact that
we pay so little for our daily paper, or can enjoy so many broadcast programmers is due entirely to the
money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn"t forget is the "small ads." What a tremendously useful service they perform for
the community! Just about anything can be accomplished through these columns. For instance, you can
find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch,
match and dispatch" column (栏目) but by far the most fascinating section is the personal or "agony"
column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into
human nature. It"s the best advertisement for advertising there is!
B. The critics get the wrong idea of advertisements.
C. Advertisers perform a useful service to communities.
D. Advertisements are everywhere.
B. He doubts the effect of advertisements.
C. He believes what is said in advertisements.
D. He complains too many advertisements in daily life.
B. The only purpose of advertising is to sell goods.
C. A newspaper will cost us more if there is no advertisement on it.
D. Advertisement makes our life colorful.
答案
举一反三
Making small talk can also lead to important business relationships, but it takes confidence, 2 and practice.
Do it well, and people will feel at ease with you and enjoy your 3 . So how can you learn the 4 of small
talk?
Before you go to a business convention or other 5 situation, prepare three things that you can talk
about. It can be something in the news, a good movie or a popular sports team"s recent win. Then you have a
6 to start with when you meet a new person. Also, don"t wait for someone to 7 you. Look for someone
who is standing alone, and start a conversation. Try a simple 8 that establishes some common ground like:
"The food looks delicious." or"There sure are a lot of people here." Then introduce yourself,"Hi, I"m Helen.
(Hold out your hand for a handshake.) I just moved here, and I love this weather."
After you start a conversation, keep it going. Instead of asking questions that can be answered a yes or no,
ask open-ended questions like "What do you think of the convention?"
It"s time to move on once you"ve made a good 9 . Be bright (smart and cheerful), be 10 (don"t talk too
long), be gone (there are more people to meet).
| ( )1. A. important ( )2. A. challenge ( )3. A. attitude ( )4. A. art ( )5. A. popular ( )6. A. topic ( )7. A. enquire ( )8. A. method ( )9. A. description ( )10. A. expert | B. necessary B. opportunity B. company B. lesson B. private B. object B. communicate B. statement B. attraction B. cautious | C. key C. analysis C. convenience C. characteristic C. social C. suggestion C. instruct C. announcement C. impression C. brief | D. positive D. preparation D. union D. importance D. enjoyable D. present D. approach D. movement D. conclusion D. enthusiastic | |||
| 阅读理解。 | ||||||
| People travel for a lot of reasons. Some travelers go to see battlefields or religious shrines. Others are looking for culture, or simply want to have their photos taken in front of famous places. But most Europeans are willing to pay a lot of money and put up with a lot of inconveniences for the sun because they have so little of it. Residents of cities like London, Copenhagen, and Amsterdam spend a lot of their winter in the dark because the days are so short and much of the rest of the year is in the rain. Every summer, more than 25 million people travel to Mediterranean (地中海) resorts and beaches for their vacation. They all come for the same reason: sun. The huge crowds mean lots of money for the economies of Mediterranean countries. Italy"s 30,000 hotels are booked every summer. And 13 million people camp out on French Beaches, parks, and roadsides. Spain"s long sandy coastline attracts more people than anywhere else. 37 million tourists visit yearly, or one tourist for every person living in Spain. But there are signs that the area is getting more tourism than it can handle. The Mediterranean is already one of the most polluted seas on earth. And with increased tourism, it"s getting worse. The French can"t figure out what to do with all the garbage left by campers around St. Tropez. And in many places, swimming is dangerous because of pollution. None of this, however, is damaging anyone"s fun. The Mediterranean gets more popular every year with tourists. Obviously, they don"t go there for clean water. They stand traffic jams and seem to like crowded beaches. They don"t even mind the pollution. No matter how dirty the water is, the coastline still looks beautiful. And as long as the sun shines, it"s still better than sitting in the cold rain in Berlin, London, or Oslo. | ||||||
| 1. It can be inferred from the passage that Europeans travel mostly for the reason that ______. | ||||||
| A. they want to see battlefields or religious shrines B. they are interested in different cultures C. they would like to take pictures in front of famous sites D. they wish to escape from the cold, dark and rainy days back at home | ||||||
| 2. In Para.1, cities like London, Copenhagen, and Amsterdam are mentioned to show that ______. | ||||||
| A. they are not good cities in geography and climate B. how rich their residents are C. these cities lack places of historic interest and tourist spots D. they have got more tourism than they can handle | ||||||
| 3. According to the passage, which of the following countries attracts more tourists than the others? | ||||||
| A. Italy B. Spain C. France D. Greece | ||||||
| 4. The sentence "one tourist for every person living in Spain" (Para.2 ) means _______. | ||||||
| A. every year the number of tourists is equal to(等于) the number of people living in Spain B. all the 37 millions people living in Spain are tourists C. every person living in Spain has to take care of a tourist D. every Spanish is visited by a tourist every year | ||||||
| 5. Which of the following will damage the tourists" fun at Mediterranean resorts and beaches? | ||||||
| A. Polluted water. B. Crowded buses. C. Traffic jams. D. Rainy weather | ||||||
| 阅读理解。 Directions: Read the following passage. Complete the diagram by using the information for the passage. Write NO MORE THAN 3 WORDS for each answer. | ||||||
| For many years, parties have been an important social event. When 25 people or more gather at a certain location in order to have fun and engage in conversation, it can be considered a party. Parties usually have different drinks and food choices, and music is a large part of the event, very often. Birthday parties are held in honor of an individual who is having a birthday, and presents and gifts are usually brought by attendees (出席者).The song "Happy Birthday to You" is very often sung by partygoers for the person who is having a birthday. There are different kinds of Birthday parties. Adults may have birthday parties in restaurants or nightclubs, while children usually have parties at home or at funhouses. Sometimes children may have parties at water parks or amusement parks, as well. Birthday parties may also happen in the manner of a surprise party, where the person having a birthday is not told about the birthday preparations. Surprise parties include guests hiding in a location where the party is to take place, then shouting"surprise!" when the guest of honor enters. Sporting event parties usually take place around a specific sports happening, such as the Super Bowl, the World Cup or the World Series. People gather and eat, drink, and laugh as they talk about the happenings of the games within that sporting event. These types of parties are very lively and usually loud. Nightly socialization parties include house parties and dance parties. House parties sometimes are held by teenagers and young adults of college age in a set location; private houses are often the location of choice. People who manage the music are hired to provide musical entertainment. Usually alcohol is included, resulting in trouble for the attendants of the party. Dance parties include energetic music like disco or pop. People gather at these parties to dance, drink, and have a good time. Usually people at these parities will be of younger ages between 18-28. | ||||||
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| 完形填空。 | ||||||
Making friends is a skill.Like most skills, it improves with 1 . If you want to meet people and make | ||||||
|