“Image is everything.” An entire industry has been built upon the precondition t

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“Image is everything.” An entire industry has been built upon the precondition that image is everything, but when it comes down to it, an appealing image is not enough. If there is no substance(物质) behind the image, the product, service or person will fail at length.

First of all, one should consider how important image is in the selling of products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. Public concept of that product or service is certainly managed by the images created by the advertising agencies. But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑闻) showed that behind that image, it had dishonest business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.
Similarly, personal consultants can build up a public image for politicians and movie stars. Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace(体面) like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.
72.The downfall of the Arthour Andersen accounting firm is due to ________.
A. its dishonesty in business                      B. its previous images
C. its bad management                               D. its poor service
73.Why did some famous people fall from grace?
A. Their images were not well built up
B. They failed to live up to their images.
C. They felt much pressure from the public
D. They paid little attention to fame and fortune.
74.The structure of the passage is ________.
A: Argument                       B: Point                       C: Conclusion
75.The author tries to argue that _________.
A. image creates everything
B. image is the key to success
C. truth is unlikely ever to be equalled
D. truth and image are equally important

答案

72—75 ABAD

解析

略

举一反三

完型填空 (每小题1分，共20分)
My parents made me know the ideas of family, faith and patriotism (爱国主义) when I was young. 26 we lived a hard life, they 27 great importance to making us realize how 28 we were to live in a great country with 29   chances.
I got my first real 30 when I was ten. My dad injured his back working in a factory and had to be 31 so that he could take up a new job as a hairstylist. When he hadn’t got enough money to rent a shop, the owner of the shopping center gave Dad a(n) 32 . But he should clean the parking lot (停车场) three nights a week, which meant getting up at 3 a.m. To pick up waste, Dad used a little 33 that looked like a lawn mower (割草机). Mom and I emptied garbage cans and 34 waste by hand. It took two to three hours to clean the lot. I’d 35   in the car on the way home because of tiredness.
I did this for two years, but the 36 I learned have lasted a lifetime. I  37  discipline (纪律) and a strong work ethic (道德准则), and learned at a(n) 38 age the importance of 39  interests in life -– school, homework and a job. This really __40 during my senior year of high school, when I worked 40 hours a week at a fast-food restaurant while taking school 41  and preparing for my college examination.
The hard work was   42 . As a result, I attended the U.S. Military Academy and went on to receive graduate degrees in 43 and business from Harvard. __44  , I joined a big Los Angeles law firm and was elected to the California State Assembly (会议). In these jobs and in everything else I’ve done, I have never forgotten those 45 in the parking lot.
26. A. Now that                       B. As if                                      C. Even                               D. Even though
27. A. attached                B. announced                       C. suggested                 D. admitted
28. A. important                        B. surprising                     C. fortunate                  D. satisfying
29. A. several                            B. limitless                       C. few                         D. energetic
30. A. incident                          B. dream                         C. success                          D. job
31. A. retrained                         B. regarded                      C. considered                D. respected
32. A. increase                            B. order                          C. discount                   D. explanation
33. A. bag                                B. machine                       C. knife                        D. stick
34. A. brought up                      B. turned up                      C. made up                   D. picked up
35. A. sleep                         B. talk                                  C. study                             D. sing
36. A. knowledge                      B. information                     C. lessons                     D. skills
37. A. required                         B. acquired                      C. remind                D. forgot
38. A. common                         B. legal                                 C. old                                D. early
39. A. balancing                        B. expressing                         C. supporting                D. increasing
40. A. turned                            B. changed                             C. helped                      D. improved
41. A. measures                          B. courses                        C. messages                  D. tours
42. A. encouraging                      B. disappointing                      C. discouraging                 D. rewarding
43. A. law                                B. medicine                     C. science                          D. arts
44. A. However                         B. Indeed                            C. Later                             D. Before
45. A. people                            B. nights                         C. cars                               D. opportunities

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The amount of time children spend in institutional care（机构式照顾）may affect how their brains develop. That’s the conclusion of a new study carried out by researchers at the University of Wisconsin, Harvard Medical School and the University of Minnesota. The study is published in Child Development in the journal’s January/ February 2010 issue.
To learn how the lack of care and material needs that institutionalized children often experience affect brain development, the researchers looked at 132 8- and 9-year-olds. Some of them were adopted into U.S. homes after spending at least a year and three quarters of their lives in institutions in Asia, Latin America, Russia and Eastern Europe, and Africa. Others were adopted by the time they were 8 months old into U.S. homes from foster care（寄养）in Asia and Latin America; most of these children had spent no time in institutional care, while some had spent a month or two in institutions prior to foster placement. On average, the internationally adopted children had been living with their families for more than 6 years. These children were compared to a group of American children raised in their birth families.
Children adopted early from foster care didn"t differ from children raised in their birth families in the United States. Children adopted from institutional care performed worse than those raised in families on tests measuring visual memory and attention, learning visual information, and impulse （冲动）control. Yet these children performed at developmentally appropriate levels on tests involving sequencing and planning.
The take-home message: Children make tremendous advances in cognitive（认知的） functioning once they reach their adoptive families, but the early impact on their brains" development is difficult to change completely.
"We identified basic learning processes that are affected by early institutionalization," notes Seth Pollak, professor of psychology and pediatrics at the University of Wisconsin, who was the study"s lead author. "Policies that speed the time in which children can be removed from institutionalized care so they can develop within family contexts should be implemented to decrease the likelihood of learning problems later in children"s lives."
67．The passage is mainly written to___________.
A．compare two childcare systems B．criticize the institutional childcare
C．present a new research finding D．introduce the basic learning process
68．Children have their brain development affected in institutional care because__________.
A．they suffer form poor living conditions
B．they spend too much time learning
C．they don’t have freedom staying there
D．they are neither physically nor mentally satisfied
69．Compared with home-raised children, institutionalized children didn’t do as well in tasks like__________.
A．thinking in pictures and self-control
B．working in teams and self-expression
C．putting things in order and self-defense
D．adapting to the environment and self-panning.
70．It can be concluded form the passage that__________.
A．the United States is a good place for children’s all-round development
B．a perfect family is beneficial to children’s all-round development
C．children in institutional care can hardly achieve anything great
D．nothing has been done to help children in institutional care

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第三节完形填空（共20小题，每小题1.5分，满分30分）
阅读下面短文，从短文后所给各题的四个选项（A、B、C和D）中，选出可以填入空白
处的最佳选项，并在答题卡上将该项涂黑。
The future belongs to those who believe in the beauty of their dreams．---Eleanor Roosevelt
My home is a place of great beauty and agricultural richness, as well as of war and natural

y-c-y

disasters．When I was only fourteen years old, I was filled with 21 in spite of the terrible surroundings．The families living here ,who tried to make their living from the land,   22 great losses.I felt sorry especially for the 23 , but I   24   to be hopeless .I decided that where I was, I could do   25   to help them．I began knocking on every door and saying to each person who 26 my knock, “I know that you are   27 and give the birds that come to your yard a little 28 ．Please consider me your bird．Give me only a handful of rice each week when I come to your 29  ．I will take it to the temple where it can be given to the 30 children.”
No one seemed to 31 giving me a handful of rice ,even 32 they had little themselves .On Sunday ,I would go to the   33   and give my handfuls of rice to the monks to 34 to the children．
One day ,I came to a house that had 35 to give．I told my story and asked if I could be their bird．The woman called her daughters, and 36 gave me fifty cents, as well as the handful of rice! I began to ask for 37 and rice from the other “ bird feeders”, and they gave them to me．Everyone was happy to be helping those who were suffering, even 38 only this small way．The temple was soon able to help everyone who came to them for food and clothing.
“Consider me your bird.” My 39 idea had not stopped the war, but anyway, it was 40 some peace．
21．A．sorrow           B．hope             C．comfort     D．happiness
22．A．suffered               B．survived           C．covered     D．made
23．A．peasants           B．citizens             C．villagers      D．children
24．A．wanted            B．failed              C．refused       D．stopped
25．A．something          B．everything          C．anything    D．nothing
26．A．said               B．replied            C．answered    D．spoke
27．A．glad               B．kind                  C．rich        D．friendly
28．A．water              B．money            C．nest        D．rice
29．A．temple             B．room              C．door         D．garden
30．A．brave              B．hungry             C．promising   D．nervous
31．A．mind              B．escape             C．practice       D．enjoy
32．A．where             B．that               C．so           D．when
33．A．village             B．hometown          C．temple      D．house
34．A．give in            B．give up            C．give away   D．give out
35．A．much              B．little               C．many        D．few
36．A．every              B．each               C．neither       D．none
37．A．help               B．clothing            C．food         D．change
38．A．by                B．with              C．on           D．in
39．A．foolish            B．childish            C．clever        D．useful
40．A．creating            B．mending            C．developing    D．managing

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Are you happy? Do you remember a time when you were happy? Are you seeking happiness today?
Many have sought a variety of sources for their feelings of happiness．Some have put their heart and efforts into their work．Too many have turned to drugs and alcohol．Meanwhile, untold numbers have looked for it in the possession of expensive cars, exotic（异国的）vacation homes and other popular “toys”. Most of their efforts have a root in one common fact: people are looking for a lasting source of happiness.
Unfortunately, I believe that happiness escapes from many people because they misunderstand the journey of finding it. I have heard many people say that, “I’ll be happy when I get my new promotion,” or “I’ll be happy when I lose that extra 20 pounds.” It is dangerous because it accepts that happiness is a “response” to having, being or doing something.
In life, we all experience stimulus（激励） and response．Today, some people think that an expensive car is stimulus．Happiness is a response．A great paying job is stimulus．Happiness is a response．A loving relationship is stimulus．Happiness is a response．This belief leaves us thinking and feeling：“I’ll be happy when…”
It has been my finding that actually the opposite is true．I believe that happiness is a stimulus and response is what life brings to those who are truly happy．When we are happy, we tend to have more success in our work．When we are happy, people want to be around us and enjoy loving relationships．When we are happy, we more naturally take better care of our bodies and enjoy good health．Happiness is not a response but a stimulus．
Happiness is a conscious choice we make every day of our lives．For unknown reason to me, many choose to be painful, unsuccessful and angry most of the time．Happiness is not something that happens to us after we get something we want—we usually get things we want AFTER we choose to be happy．
61．From the second paragraph, we know too many people           .
A．are not happy when they work hard
B．are not happy when they drink or take drugs
C．are happy when they possess their own expensive cars
D．all desire exotic vacation homes
62．Generally speaking, most people feel happy because          .
A．they think happiness is rooted in their deep heats
B．they get what they want to have
C．they get a great paying job
D．they get an expensive car
63．Which f the following is right according to the author?
A．If you want to get what you want, you first choose to be happy.
B．We should try to get more and then we’ll be happy.
C．Most people today are happy.
D．Work is a necessary part in our daily life.
64．From the viewpoint of the author, happiness is        .
A．based on our needs   B．unconditional
C．out of reach                 D．linited

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True love and kindness is needed in this world. It comes from appreciating the object, and rejoicing in the object, wanting the object to be happy and well, but holding it lightly, not tightly. And this goes for possessions too. You are in an extremely materialistic society in which the possession of more and bigger and better is held up as the total criteria(标准) for being happy.
What we own is not the problem; it’s our attitude towards our possessions. If we have something and we enjoy it, that’s fine. If we lose it, then that’s OK. But if we lose it and we are very attached to it in our heart, then that’s not fine. It doesn’t matter what the object is, because it’s not the object which is the problem. The problem is our own inner grasping mind that keeps us bound to the wheel, and keeps us suffering. If our mind was open and could just let thing flow naturally, there would be no pain. Do you understand? We need our everyday life to work on this, to really begin to see the greed of attachment in the mind and gradually begin to lessen and lessen it.
There is a famous story of a coconut, which is said to be used in India to catch monkeys. People take a coconut and make a little hole just big enough for a monkey to put its paw through. And inside the coconut, which is nailed to a tree, they have put something sweet. So the monkey comes along, sees the coconut, smells something nice inside, and he puts his hand in. he catches hold of the sweet inside, so now he has a fist. But the hole is too small for the fist to get out. When the hunters come back, the monkey is caught. But of course, all the monkey has to do is let go. Nobody’s holding the monkey except the monkey’s grasping greedy mind. Nobody is holding us on the wheel; we are clinging to it ourselves. There are no chains.
54. Which of the following is the best title of the passage?
A. Clinging Causes the Pain                       B. Don’t Learn from the Monkey
C. Giving Up is Holding                               D. Possessions are Pains
55. According to the first paragraph, which of the following statements is true?
A. The world now is lacking in true love.
B. Owning more means being happier in today’s society.
C. Today’s society is very realistic.
D. The society needs better criteria.
56. According to the passage, the monkey is caught because___________      .
A. the hunter is cleverer than the monkey
B. the monkey wants to eat the sweet
C. the hole is too small for the monkey’s fist
D. the monkey doesn’t know giving up
57. Why did the author tell the story of the monkey?
A. Because he liked monkeys very much.
B. Because the story is very interesting.
C. Because he wants to explain the idea further.
D. Because he wants to make the passage attractive.

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