Which of the following is a powerful value proposition because it offers consumers a "good deal"?
题目
Which of the following is a powerful value proposition because it offers consumers a "good deal"?
-more for more
–more for the same
–the same for less
–less for much less
答案
the same for less
Think of this proposition as a good deal.This proposition is great for companies that don't claim to offer different or better products than their competitor's,but offer many of the same brands as department stores and specialty stores but at deep discounts based on superior purchasing power and lower-cost operations.For example,Dell and Wal-Mart stores offer equivalent quality products and/or services at a lower "price for performance."
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