The producers of instant coffee found their product strongly resisted in the mar
题型：不详难度：来源：
The producers of instant coffee found their product strongly resisted in the market places despite their manifest advantages. Furthermore, the advertising cost for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers “seemingly unreasonable resistance to the product”. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons. However, this was confirmed by one of motivation research"s classic studies, one often cited（引用）in the trade.
Mason Haire, professor of the University of California, constructed two shopping lists that were the same except for one item. There were six items common to both lists: hamburger, carrots, baking powder, bread, canned peaches and potatoes, with the bands or amounts specified. The seventh item, in the fifth place on both lists, read “1 Ib. Maxwell House coffee” on one list and “Nescafe instant coffee” on the other. One list was given to each person in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of woman（“personality and character”）who would draw up（制定）that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife. No one in the other group drew such a conclusion about the house-wife who intended to buy regular coffee.
53. In this instance, the purpose of motivation research was to discover .
why people drink coffee
B. why instant coffee was successful
C. why regular coffee was successful
D. the real reason why people would not buy instant coffee
54. This investigation indicates that .
50 percent of housewives are lazy
B. housewives who use instant coffee are lazy
C. many women believe that wives who use instant coffee are lazy
D. wives who use regular coffee are good planners
55. On the results of this test, the producers probably revised their advertising to show a .
lazy housewife using regular coffee
B. hard-working housewife using instant coffee
C. lazy housewife using instant coffee
D. man obviously enjoying the taste of instant coffee
56. It is implied but not stated that .
A. Despite its advantages, most people dislike instant coffee because of its taste.
B. The advertising cost for instant coffee was greater than for regular coffee.
C. Very often we do not know the real reasons for doing things.
D. Taste is the principal factor in determining what we buy. |
答案
小题1:D
小题2:C
小题3:B
小题4:C |
解析
| 略 |
举一反三
第三部分：阅读理解（共20小题；每小题2分，满分40分）
阅读下列短文，从每篇短文后所给各题的四个选项（A、B、C和D）中，选出最佳选项，并在答题卡上将该项涂黑。
A
A gentle breeze blew through Jennifer"s hair. The golden red sun was setting. She was on the beach, looking up at the fiery （火红的） ball. She was amazed by its color, deep red in the middle, softly fading into yellow. She could hear nothing but the waves and the seagulls flying up above in the sky.
The atmosphere relaxed her. After all she had been through, this was what she needed. "It"s getting late," she thought, "I must go home. My parents will be wondering where I am."
She wondered how her parents would react, when she got home after the three days she was missing. She kept on walking, directing herself where she spent every summer holiday. The road was deserted. She walked slowly and silently. Just in a few hundred meters she would have been safe in her house.
It was really getting dark now. The sun had set a few minutes before and it was getting cold too. She wished she had her favorite sweater on: it kept her really warm. She imagined having it with her. This thought disappeared when she finally saw her front door. It seemed different. Nobody had taken care of the outside garden for a few days. She was shocked: her father was usually so strict about keeping everything clean and tidy, and now... It all seemed deserted. She couldn"t understand what was going on.
She entered the house. First, she went into the kitchen where she saw a note written by her father. It said: "Dear Ellen, there is some coffee ready. I went looking." Ellen was her mother but - where was she? On the right side of the hallway was her parents" room. She went in. Then she saw her. Her mother, lying on the bed, was sleeping. Her face looked so tired, as if she hadn"t slept for days. She was really pale. Jennifer would have wanted to wake her up but she looked too tired. So Jennifer just fell asleep beside her. When Jennifer woke up, something was different... she wasn"t in her mother"s room and she wasn"t wearing the old clothes she ran away in. She was in her cozy bed in her pajamas （睡衣）.
It felt so good being back home. Suddenly she heard a voice, "Are you feeling better now, dear? You know you got us very, very scared."
51. Three days later Jennifer came back home ________.
A. at sunrise B. at sunset C. at night D. at midday
52. The underlined part in Paragraph 4 most probably means "________".
A. The idea of going back home. B. Her anxiety about her parents.
C. The feeling of being warm in her favorite sweater.D. The feeling of getting back home safely.
53. Her father didn"t take care of the garden because ________.
A. he was busy looking for her B. he had to look after his wife
C. he was not strict with his job D. he no longer enjoyed working in the garden
54. What can we infer from this passage?
A. In fact Jennifer"s mother had been sick for days.
B. As Jennifer walked towards home, she became increasingly scared.
C. When she found the garden deserted, she realized she was wrong.
D. Having experienced a lot outside, Jennifer felt home was safest for her. |
完形填空（共15小题; 每小题1分, 满分15分）
阅读下面短文，从短文后各题所给的四个选项（A、B、C和D）中，选出可以填入空白处的最佳选项。
Nearly twenty years has passed, I still remember my favourite professor, James Sehwartz. And almost all his students are his friends, and almost all his students know his life story.
When James was a teenager, his father 36 him to a fur (毛皮)factory where he worked . This was during the Great Depression(大萧条). The 37 was to get James a job.
He entered the factory, and immediately felt as if the walls had closed in around him. The room was dark and hot, the windows covered with dust, and the 38 were packed tightly together, running like trains. The fur hairs were flying, 39 the air thicker, and the workers, sewing the pieces of fur together, were bent over their needles 40 the boss marched up and down the rows, shouting and forcing them to go faster. James could hardly 41 . He stood next to his father, frozen with fear, hoping the boss wouldn’t 42 at him, either.
During lunch break, his father took James to the boss and pushed him in front of him, 43 if there was any work for his son. But unfortunately, the answer was “no”, because at that time no one would__44___ it up once he takes a job.
However, for James, it was a blessing(福气) . He hated the place. He made a(an) 45 that he would never do any work that brought 46 to someone else, and that he would never allow himself to 47 money from others who would lose their jobs for him.
“What will you do?” his mother , Eva , would ask him.
“I don’t know,” he would say. He ruled out（排除）law, because he didn’t like 48 , and he ruled out medicine , because he couldn’t take the 49 of blood.
50__, my best professor became a teacher, he thought it was the job not to hurt anybody.
36．A．sent B．took C．carried D．admitted
37．A．situation B．condition C． aim D．way
38．A．goods B．workers C．machines D．vehicles
39．A．making B．sending C．taking D．breaking
40．A．as B．after C．if D．though
41．A．breathe B．see C．walk D．hear
42．A．attack B．laugh C．rush D．shout
43．A．doubting B．questioning C．asking D．begging
44．A．pick B． give C． come D． turn
45．A．request B．promise C．plan D．arrangement
46．A．harm B．injury C．damage D．convenience
47．A．pay B．save C．earn D．let
48．A．police B．lawyers C．doctors D．government
49．A．sight B．feel C．sense D．scenery
50．A．Generally B．Possibly C．Eventually D．Basically |
第二节完形填空（共20小题；每小题1分，满分20分）
请认真阅读下面短文，从短文后各题所给的A、B、C、D四个选项中，选出最佳选项。
A young school teacher had a dream that an angel appeared to him and said, “You will be given a child who will grow up to become a world 36 . How will you prepare her so that she will realize her intelligence, grow in confidence, develop both her confidence and sensitivity, be open-minded, yet 37 in character? In short, what kind of education will you 38 so that she can become one of the world"s truly great leaders?”
The young teacher 39 in a cold sweat. It had never occurred to him before ---any one of his present or future students could be the person 40 in his dream. Was he preparing them to rise to any position which they may 41 ? He thought, “How might my 42 change if I knew that one of my students were this person?” He 43 began to formulate (规划;想出)a plan in his mind.
This student would 44 experience as well as instruction. She would need to know how to solve problems of various kinds. She would need to know the value of lifelong learning in order to keep a curious and 45 mind.
His teaching 46 . Every young person who walked through his 47 became, for him, a future world leader. He saw each one, not 48 they were, but as they could be. He 49 the best from his students, yet tempered（使缓和）it with pity. He taught each one as if the future of the 50 depended on his instruction.
After many years, a woman he knew 51 to a position of world fame. He realized that she must 52 have been the girl described in his dream. Only she was not one of his 53 , but rather his daughter. For of all the 54 teachers in her life, her father was the best.
Where and how you will 55 this child is a mystery. But believe that one child"s future may depend upon the influence only you can provide, and something remarkable will happen.
36. A. leader B. destroyer C. rescuer D.protector
37. A. bad B. weak C. special D. strong
38. A. afford B. provide C. receive D. have
39. A. awaken B. feared C. awoke D. stood
40. A. described B. appeared C. imagined D. lived
41. A. buy B. send C. make D. desire
42. A. performance B. teaching C. acting D. learning
43. A. gradually B. gladly C. suddenly D. finally
44. A. like B. have C. need D. mean
45. A. actual B. dependent C. absent D. active
46. A. worked B. changed C. developed D. finished
47. A. classroom B. office C. house D. mind
48. A. like B. unlike C. likely D. as
49. A. begged B. expected C. forced D. learned
50. A. world B. school C. class D. family
51. A. appeared B. stood C. rose D. raised
52. A. completely B. nearly C. hardly D. surely
53. A. children B. students C. friends D.followers
54. A. male B. wise C. various D. language
55. A. raise C. help C. love D. meet |
C
If you’re in charge of a project, the key to success is getting everyone to want to help you. As a director, I suggest, I gently push the actors in the direction I want them to go.
In the 1986 movie Nothing in Common, Jackie Gleason’s character, Max Basner, gets fired from his job as a clothing salesman. The scene, shot on a boat, shows Max’s hopelessness about being out of work. I was looking for some ways that would allow Max to show his feelings.
Jackie had far more experience at everything than I did, and at first I was frightened. What could I possibly tell “The Great One” about acting? Out of fear I decided to direct by suggestion, and I sat down with Gleason to talk about the scene.
“So Max is sad, right?” I said.
Gleason nodded.
“And he’s probably still carrying his pens with his name on them－the ones he used to hand out to his customers, right?”
Gleason nodded.
“So what would you want to do with the pens after you were fired?”
He was silent for a moment. “Why don’t I throw them overboard?”
I stood up and turned toward the crew. “Hey, everybody, Jackie has a wonderful idea. Let’s shoot it.”
After filming the scene, Gleason called me over and said with a smile, “Garry, what kind of wonderful idea am I going to have tomorrow?”
You and your team can discover the answers to problems tighter. When there are no prizes or gold stars for those who get the solution first, you’ll all benefit when everything turns out right.
63. The writer tells us that, to succeed in the project you are in charge of, you should _______.
A. make everyone work for you
B. get everyone willing to help you
C. let people know you have the final say
D. keep giving orders to everyone
64. From the passage we can know _________.
A. Jackie Gleason is the director of the film Nothing in Common
B. Jackie Gleason is very angry when he is fired from his job
C. Max, a character in the film, is in very low spirits when he loses his job
D. Jackie Gleason writes the play of the film Nothing in Common
65. The underlined part “The Great One” (in Paragraph 3) refers to __________.
A. Gleason B. the director himself C. Max D. Max’s boss
66. Why did Gleason call the director over and smile at him?
A. Gleason thought his wonderful idea was accepted by the director.
B. Gleason succeeded in hitting upon a wonderful idea.
C. Gleason was confident about his work the next day.
D. Gleason appreciated the director’s way of directing films. |
There was a blacksmith(铁匠) who wasn"t satisfied with his work. Once he complained, “I am not well and my work is too warm. I want to be a ____小题1:____ on the mountain. There it must be _____小题2:____, for the wind blows and the trees give a shade..” A wise man who had ___小题3:____ over all things replied, “Go you, be a stone.” And he was a stone, high up on the ____小题4:____ side. It happened that a stone-cutter ____小题5:____ that way for a stone and when he saw the one that had been the ____小题6:____, he knew that it was what he ____小题7:_____ and he began to cut it. The stone ____小题8:____ out, “This hurts! I no longer want to be a stone. A stone-cutter I want to be. That ____小题9:____ be pleasant.” The wise man, humoring him, said, “Be a cutter.” ____小题10:____ he became a stone-cutter and as he went seeking a suitable stone, he ____小题11:____ tired and his feet were sore（酸痛）. He ____小题12:____,” I no longer want to cut stone. I would be the sun; that would be pleasant.” The wise man ___小题13:___, “Be the sun.” And he was the sun. But the sun was warmer than the blacksmith, than a stone, than a stone-cutter, and he complained, “I do not ____小题14:___ this. I would be the moon. It ___小题15:____ cool.” The wise man spoke yet again, “Be the moon.” And he was the moon. This is warmer than being the sun,” ____小题16:___ he, “for the light from the sun ____小题17:____on me ever. I do not want to be the moon. I would be a ___小题18:____ again. That, indeed, is the ___小题19:____ life.” But the wise man replied, “I am ____小题20:___of your changing. You wanted to be the moon; the moon you are and you will remain.”
| 小题21: | | A．tree | B．iron | C．stone | D．stone-cutter |
|
| 小题23: | | A．energy | B．force | C．power | D．strength |
|
| 小题24: | | A．river | B．mountain | C．lake | D．sea |
|
| 小题26: | | A．moon | B．sun | C．wise man | D．blacksmith |
|
| 小题27: | | A．bought | B．caught | C．sought | D．protected |
|
| 小题28: | | A．cried | B．read | C．spoke | D．looked |
|
| 小题29: | | A．would | B．should | C．will | D．shall |
|
| 小题30: | | A．Though | B．Nevertheless | C．Thus | D．But |
|
| 小题31: | | A．became | B．turned | C．grew | D．went |
|
| 小题32: | | A．complained | B．suggested | C．persuaded | D．nodded |
|
| 小题33: | | A．refused | B．commanded | C．mentioned | D．married |
|
| 小题35: | | A．feels | B．sounds | C．looks | D．smells |
|
| 小题36: | | A．whispered | B．shouted | C．stated | D．declared |
|
| 小题37: | | A．twinkles | B．shines | C．drops | D．falls |
|
| 小题38: | | A．smith | B．carpenter | C．woodcutter | D．stone-cutter |
|
| 小题39: | | A．worst | B．best | C．longest | D．shortest |
|
| 小题40: | | A．bored | B．fond | C．proud | D．afraid |
|
|
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