阅读理解。 More than 10 years ago, it was difficult to buy a tasty pineapple. The
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| 阅读理解。 |
More than 10 years ago, it was difficult to buy a tasty pineapple. The fruits that made it to the UK were
green on the outside and, more often than not, hard with an unpleasant taste within. Then in 1996, the Del
Monte Gold pineapple produced in Hawaii first hit our shelves.
The new type of pineapple looked more yellowy-gold than green. It was slightly softer on the Outside
and had a lot of juice inside. But the most important thing about this new type of pineapple was that it was
twice as sweet as the hit-and-miss pineapples we had known. In no time, the Del Monte Gold took the
market by storm, rapidly becoming the world"s best-selling pineapple variety, and delivering natural levels
of sweetness in the mouth, up until then only found in tinned pineapple.
In nutrition (营养) it was all good news too. This nice-tasting pineapple contained four times more vitamin
C (维生素C) than the old green variety. Nutritionists said that it was not only full of vitamins, but also good
against some diseases. People were understandably eager to be able to buy this wonderful fruit. The new type
of pineapple was selling fast, and the Del Monte Gold pineapple rapidly became a fixture in the shopping basket
of the healthy eater.
Seeing the growing market for its winning pineapple, Del Monte tried to keep the market to itself. But other
fruit companies developed similar pineapples, Del Monte turned to law for help, but failed.Those companies
argued successfully that Del Monte"s attempts to keep the golden pineapple for itself were just a way to knock
them out of the market. |
| 1. We learn from the text that the new type of pineapple is _____. |
A. green outside and sweet inside
B. good-looking outside and soft inside
C. yellowy-gold outside and hard inside
D. a little soft outside and sweet inside |
| 2. Why was the new type of pineapple selling well? |
A. It was rich in nutrition and tasted nice.
B. It was less sweet and good for health.
C. It was developed by Del Monte.
D. It was used as medicine. |
| 3. The underlined word "fixture" in Paragraph 3 probably refers to something _____. |
A. that people enjoy eating
B. that is always present
C. that is difficult to get
D. that people use as a gift |
| 4. We learn from the last paragraph that Del Monte _____. |
A. allowed other companies to develop pineapples
B. succeeded in keeping the pineapple for itself
C. tried hard to control the pineapple marker
D. planned to help the other companies |
答案
| 1-4: D A B C |
举一反三
| 阅读理解。 |
When I was seven, my father gave me a Timex, my first watch. I loved it, wore it for years, and haven"t
had another one since it stopped ticking a decade ago. Why? Because I don"t need one. I have a mobile phone
and I"m always near someone with an iPod or something like that. All these devices (装置) tell the time-which
is why, if you look around, you"ll see lots of empty wrists; sales of watches to young adults have been going
down since 2007.
But while the wise have realized that they don"t need them, others-apparently including some distinguished
men of our time-are spending total fortunes on them. Brands such as Rolex, Patek Philippe and Breitling
command shocking prices, up to ￡250.000 for a piece.
This is ridiculous. Expensive cars go faster than cheap cars. Expensive clothes hang better than cheap
clothes. But these days all watches tell the time as well as all other watches. Expensive watches come with
extra functions-but who needs them? How often do you dive to 300 metres into the sea or need to find your
direction in the area around the South Pole? So why pay that much of five years" school fees for watches
that allow you to do these things?
If justice were done, the Swiss watch industry should have closed down when the Japanese discovered
how to make accurate watches for a five-pound note. Instead the Swiss reinvented the watch, with the aid
of millions of pounds" worth of advertising, as a message about the man wearing it. Rolexes are for those
who spend their weekends climbing icy mountains; a Patek Philippe is for one from a rich or noble family;
a Breitling suggests you like to pilot planes across the world.
Watches are now classified as "investments" (投资). A 1994 Philippe recently sold for nearly ￡350, 000,
while 1960s Rolexes have gone from 15, 000 to 30, 000 plus in a year. But a watch is not an investment. It"s
a toy for self-satisfaction, a matter of fashion. Prices may keep going up-they"ve been rising for 15 years.
But when fashion moves on, the owner of that? ￡350, 000 beauty will suddenly find his pride and joy is no
more a good investment than my childhood Times. |
| 1. The sales of watches to young people have fallen because they _____. |
A. have other devices to tell the time
B. think watches too expensive
C. prefer to wear an iPod
D. have no sense of time |
| 2. It seems ridiculous to the writer that _____. |
A. people dive 300 metres into the sea
B. expensive clothes sell better than cheap ones
C. cheap cars don"t run as fast as expensive ones
D. expensive watches with unnecessary functions still sell |
| 3. What can be learnt about Swiss watch industry from the passage? |
A. It targets rich people as its potential customers.
B. It"s hard for the industry to beat its competitors.
C. It wastes a huge amount of money in advertising.
D. It"s easy for the industry to reinvent cheap watches. |
| 4. Which would be the best title for the passage? |
A. Timex or Rolex?
B. My Childhood Timex.
C. Watches? Not for Me!
D. Watches-a Valuable Collection. |
| 阅读理解。 |
When I was going home to India last year, I called up my mother to ask if she wanted anything from
China,
When India had not opened up its markers to the world, I carried suitcase loads of dark glasses and
jeans. Thankfully, we can get all these anywhere in India now.
Still, her answer surprised me:"Green tea."
As long as I can remember she didn"t even drink Indian tea.
I dutifully bought a big packet of Longjing and headed home to hear the story. My mother and her brother,
both regular newspaper readers, believed that Chinese green tea was the wonder drug for all illnesses.
At the turn of the century, China was not really familiar to the average Indian. It was a strange country.
How things change. And how soon.
Now every town of any size seems to have a "China Market". And everyone is talking about China.
The government of India has planned to send a team to China to see how things are done. A minister once
said that India must open the doors for more foreign investment (投资) and such a step would "work wonders
as it did for China".
But it"s a two-way street, I just heard about a thousand Shenzhen office workers who have gone to
Rangalore to train in software. Meanwhile, all the IT majors are setting up a strong presence in China.
No wonder that trade, which was only in the millions just ten years ago, is expected to his about us $15
billion for last year and us $20 billion by 2008, a goal set by both governments.
No wonder, my colleague wrote some weeks ago about this being the Sino-Indian (中印) century as the
two countries started on January I the Sino-Indian Friendship Year.
But what is still a wonder to me is my mother drinking Chinese tea. |
| 1. Why did the mother ask for Chinese green tea? |
A. She was tired of Indian tea.
B. She had a son working in China.
C. She believed it had a curing effect.
D. She was fond of Chinese products. |
| 2. What does the author mean by "it"s a two-way street" in paragraph 10? |
A. China and India have different traffic rules.
B. Tea trade works wonders in both India and China.
C. Chinese products are popular in both China and India.
D. The exchanges between India and China benefit both. |
| 3. What do we know about the Indian IT industry? |
A. It will move its head office to Shenzhen
B. It is seeking further development in China
C. It has attracted an investment of US $15 billion
D. It caught up with the US IT industry in2008. |
| 4. In the text the author expresses _____. |
A. his concern for his mother"s health
B. his support for drinking Chinese green tea
C. his surprise at China"s recent development
D. his wonder at the growth of India"s IT industry |
| 阅读理解。 |
What is Bay? The simple answer is that it is a global trading platform where nearly anyone can trade
practically anything. People can sell and buy all kinds of products and goods, including cars, movies and
DVDs, sporting goods, travel tickets, musical instruments, clothes and shoes-the list goes on and on.
The idea came from Peter Omidyar, who was born in Paris and moved to Washington when he was
still a child. At high school, he became very interested in computer programming and after graduating
from Tuft University in 1988, he worked for the next few years as a computer engineer. In his free time
he started Bay as a kind of hobby, at first offering the service free by word of mouth. By 1996 there was
so much traffic on the website that he had to upgrade (升级) and he began charging a fee to members.
Joined by a friend, Peter Skill and in 1998 by his capable CEO, Meg Whitman, he has never looked back.
Even in the great.com crashes of the late 1990s, eBay has gone from strength to strength. It is now one
of the ten most visited online shopping websites on the Internet.
eBay sells connections, not goods, putting buyer and seller into contact with each other. All you have
to do is uploading an e-photo, writing a description, filling out a sales form and you are in business: the
world is your market place. Of course for each item (商品) sold eBay gets a percentage and that is great
deal of money. Every day there are more than sixteen million items listed on eBay and eighty percent of
the items are sold. |
| 1. We learn from the text that eBay provides people with _____. |
A. a way of buying and selling goods
B. a website for them to upgrade
C. a place to exhibit their own photos
D. a chance to buy things at low prices |
| 2. Why did Peter create eBay after graduating from university? |
A. For fun
B. To make money
C. For gathering the engineers
D. To fulfill a task of his company |
| 3. From "he has never looked back" in Paragraph 2 we learn that peter _____. |
A. did not feel lonely
B. was always hopeful
C. did not think about the past
D. became more and more successful |
| 4. How does eBay make money from its website? |
A. By bringing callers together
B. By charging for each sale
C. By listing items online
D. By making e-photos |
| 阅读理解。 |
Which are you more likely to have with you at any given moment-your cell phone or your wallet? Soon
you may be able to throw your wallet away and pay for things with a quick wave of your smart phone over
an electronic scanner.
In January, Starbucks announced that customers could start using their phones to buy coffee in 6,800
of its states. This is the first pay-by-phone practice in the U.S., but we"re likely to see more wireless payment
alternatives as something called near field communication (NFC) gets into America"s consumer electronics.
Last December some new smart phones which contain an NFC chip were introduced to the public.
Already in use in parts of Asia and Europe, NFC allows shoppers to wave their phones a few inches above
a payment terminal-a contact-free system built for speed and convenience. But before NFC becomes widely
adopted in the U.S., a few problems need to be worked out, like who will get to collect the profitable transaction
(交易) fees. Although some credit card providers have been experimenting with wave-and-pay systems that
use NFC-enabled credit cards, cell phone service providers may try to muscle their way into the point-of-sale
(POS) market. Three big cell phone service providers have formed a joint venture (合资企业) that will go into
operation over the next 15 months. Its goal is "to lead the U.S. payments industry from cards to mobile
phones."
The other big NFC issue, apart from how payments will be processed, is security, for instance, what"s to
stop a thief from digitally pick-pocketing you? "We"re still not at the point where an attacker can just brush
against you in a crowd and steal all the money out of your phone," says Jimmy Shah, a mobile-security
researcher." Users may also be able to set transaction limits, perhaps requiring a password to be entered for
larger purchases.
Still uneasy about this digital-wallet business? Keep in mind that if you lose your smart phone, it can be
located on a map and remotely disabled. Plus, your phone can be password protected, your wallet isn"t. |
| 1. What is predicted to happen in the U.S.? |
A. The expansion of cell phone companies.
B. The boom of pay-by-phone business.
C. The disappearance of credit cards.
D. The increase of Starbucks sales. |
| 2. The NFC technology can be used to _____. |
A. ensure the safety of shoppers
B. collect transaction fees easily
C. make purchase faster and simpler
D. improve the quality of cell phones |
| 3. Three cell phone service providers form a joint venture to _____. |
A. strengthen their relationship
B. get a share in the payments industry
C. sell more cell phones
D. test the NFC technology |
| 4. According to the passage, what can users do if they lose their smart phones? |
A. Stop the functioning of their phones.
B. Set up a password.
C. Get all the money out of their phones.
D. Cancel large purchases. |
| 阅读理解。 |
Imagine reading one day that you had been a subject in a risky science experiment without knowing it.
At school, you had been fed cereal laced with radioactive chemicals so scientists could learn more about
the digestive system. Because the food was radioactive, scientists could easily trace its path through the
body.
Scientists now know that exposure to large amounts of radiation can cause cancer, a group of diseases
in which bodily cells grow wildly out of control. Some people who were part of the radiation studies later
developed cancer and blame the radiation for causing the cancer. Others are worried the radiation will
someday make them sick.
Some doctors say that, in many cases, such fears are unjustified because the radiation doses (剂量) used
in the experiments were too small to cause harm. They also say that since the dangers of radiation were less
well understood then than they are now, even researchers who used high doses of radiation didn"t do anything
wrong.
Some critics claim that no excuse is acceptable for not informing subjects about the nature of an experiment
and giving them a chance to refuse to participate. Today, government rules require such informed agreement
whenever a study uses people. |
| 1. The passage is mainly about _____. |
A. what kinds of experiment cannot be done on people
B. whether it is moral to experiment on people without telling them
C. what result can be obtained in a radioactive experiment
D. how radiation studies are conducted |
| 2. Which of the following statements is TRUE according to the passage? |
A. Human cells can be excited by the radiation to grow wildly out of control.
B. As long as the danger of radiation has not been proved, high doses of it can also be acceptable.
C. Most cancers are caused by radiation.
D. Any exposure to radiation will surely cause cancer. |
| 3. The government rules demand _____. |
A. to stop all experiments harmful to people
B. to prohibit all the experiments on humans
C. to licence all the tests related to human beings
D. to protect people"s human right not to be tested without permission |
| 4. Which of the following words best describes the author"s attitude towards the government decision? |
A. negative
B. indifferent
C. critical
D. favourable |
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