A speech is a wonderful opportunity to inform, persuade or entertain. The best s

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A speech is a wonderful opportunity to inform, persuade or entertain. The best speeches often take on a combination of all three of these components（组成部分）. However, before you can go about the writing of a great speech, it is important to set goals. Goals keep you，your speech and your audience focused.
What a goal is
In the context of a speech, a goal is the purpose of the speech, and what it hopes to accomplish. For example, the goal of a eulogy(颂歌) might be to celebrate the life of a loved one. The goal of a speech at a political gathering would be to inform the crowd about the political position of a candidate and persuade them to vote and campaign for the candidate in question（正被讨论的）.
Why a goal is important
Without a goal, a speech is without direction. The goal informs the structure and content of the speech. For example, if a speech"s goal is to convince people that smoking is bad for them, the speech will be structured with persuasive arguments to back up the goal. A speech with a goal of informing the audience will keep the information fair and factual.
A goal is incredibly important to the speech"s ability to connect with an audience. If the speaker is unaware of the goal of the speech, the audience will likely be unaware as well. This severely reduces the effectiveness of the message.
Aside from informing the audience of the content and structure, a speech"s goal drives the speaker to greater heights. If a speaker is asked to speak on a specific subject, but never establishes the goal, they won"t know where to start in the research, organizing and writing of the speech.
______________
If you have been charged with(被委以) delivering a speech, establishing a goal can seem difficult at first. There are several things to take into consideration. First, think about who you will be speaking to. The demographic(人口统计) of your audience will likely determine whether you will be able to persuade them, or whether they will be able to sit through（一直坐到……结束）. Second, think about the topic itself. If the topic is something controversial（有争议的）, it may worth your while to consider an informative approach to present both sides of the issue. Finally, consider your resources. A speech with an informative or persuasive goal usually requires a great deal of research, and sometimes takes more time to write.
小题1:According to the passage, what three components does the best speech combine?

A．Informing, delivering and entertaining.

B．Informing, persuading and entertaining.

C．Informing, writing and delivering.

D．Informing, writing and persuading.

小题2:The goal of a speech at a political gathering might be ________.

A．to persuade the audience to vote for a candidate

B．to celebrate the life of a person you admire

C．to entertain the audience with humor and magic

D．to persuade the audience to buy new products

小题3:All the following indicate the importance of a speech goal EXCEPT that ________.

A．a speech will lose its direction without a goal

B．a speech goal can help keep the audience aware of the speech

C．a speech goal can help the speaker know about the research, organizing and writing

D．a speech goal makes it possible for the speaker to achieve whatever he wants in life

小题4:Which of the following can be filled into the blank as the subtitle for the last paragraph?

A．How to achieve a speech goal	B．How to deliver a difficult speech
C．What to consider to establish a goal	D．What to consider to deliver a speech

答案

小题1:B
小题2:A
小题3:D
小题4:C

解析

小题1:B 细节题。根据A speech is a wonderful opportunity to inform, persuade or entertain.可知答案为B.
小题2:A 细节题。根据第二段The goal of a speech at a political gathering would be to inform the crowd about the political position of a candidate and persuade them to vote and campaign for the candidate in question（正被讨论的）.可知答案为A。
小题3:D根据第三段内容可知，演讲不可能让演讲者达到无论什么他们想要的目的。故D项有误。
小题4:C 推断题。文章最后一段讲述了设定演讲的目标所要考虑的几个方面。

举一反三

Faced with a tough job market, fresh graduates are dreaming of running their own businesses instead. But a recent survey has showed that such ambitions lack the required support and remain just that — dreams.
The Shanghai Municipal Employment Promotion Center poll of 1,276 graduates in several universities and colleges in the city, released last Friday, showed 59.78 percent of respondents considered the possibility of setting up a company or at least a small store. "But they just stop at the "thinking" stage," it stated.
Respondents put the top reasons for not going it alone down to a shortage of investment and a lack of business opportunity. They also listed lack of business experience and social networks, the need for advanced study and objections from family members as factors that stood in their way.
More than 90 percent of the interviewees said they would rather take up a job after graduating and then consider starting their own business two or three years down the road.
Guo Bing, a senior student in Shanghai International Studies University majoring in English, decided he wanted to be his own boss last year. But he is looking for a job first. "If I fail to find a satisfying job, I would like to establish a company in exhibition services," Guo said.
The Shanghai native has some relatives working in a local printing plant. With their help, Guo hopes to produce exhibition brochures at a relatively low price. He is also confident that his English language skills can help him do well in the industry.
"Social networking is an important factor leading to business success," Guo said.
Guo said that the shortage of graduate jobs is the main reason driving more university students to set up a business right after their graduation.
Jiang said the university sets up a business guide team made of government officials and professionals. They regularly give training courses to students who show an interest in having their own business. The parents of university graduates are more willing to help their children start up alone, the survey showed" Once you win the support of your family, you have won half the battle," Guo added.
小题1:Which of the following can be the best title?

A．A Tough Job Market

B．Graduates Who Can Only Dream of Being Boss

C．The Ambitious Fresh Graduates

D．The Story of Guo Bing

小题2:Which of the following does NOT stop fresh graduates realizing their dreams of being bosses?

A．The lack of business opportunity and investment.

B．The shortage of business experience.

C．Less skilled English language.

D．Their family members’ objections.

小题3:In the view of Guo Bing, what is the key factor that makes fresh graduates dream of being boss soon after
graduation?

A．Their family don’t support them.

B．Their social networking is not good.

C．There are not enough graduate jobs.

D．They want to achieve greater success.

小题4:Which of the following statements is NOT true about Guo Bing?

A．He has started his own business with the help of his relatives.

B．English is his major in the university.

C．He is trying to find a job which can satisfies him.

D．He is a Shanghai native.

小题5:Who is this article mostly intended for?

A．The parents whose child graduates from university soon.

B．Those who will graduate from university.

C．Those who want to be bosses.

D．The officials who work in the government.

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A three-year independent investigation into the September 11, 2001 attack on the Pentagon has yielded new eyewitness evidence which, according to the Southern California-based researchers who conducted the investigation conclusively (and unfortunately), establishes as a historical fact that the violence which took place in Arlington that day was not the result of a surprise attack by suicide hijackers, but rather a military black operation involving a carefully planned and skillfully executed deception."
A CNN Reporter at the scene states that there is no evidence that a 757 hit the Pentagon.
　 What hit the Pentagon? A Boeing 757 loaded with passengers and fuel right? Who was on Flight 757? According to the Flight Information there were No Arabs on it. That makes me wonder if Flight 757 actually existed at all.
　　From the pictures and the videos, people can find that there are several doubtful points that need to be taken into consideration, for example the marker line on the grass in the satellite and ground pictures, the different colors of the smoke, the hole which the plane impacted, and the standing pylons (架线塔).
　　Also, from the comparison of the different pictures, people can find some other strange points. For example, the gear (齿轮) is not the matching one. The wreckage of the plane is not the one from the American Airlines. The glass on the pavement of the pole is another doubtful point. The last thing that need considering is about the collapse. One of the gif video shows the plane impacting the Pentagon. The only problem with this video footage is that it has been altered (改变) and can not be fully trusted.
　　These crash photos and videos shown here clearly have been doctored (篡改) and don"t even match the physics of what happened. So where is the real video? It leaves me many questions. Is this a missile? It is a real enigma.
小题1:Where can you possibly read this article?

A．In a newspaper.

B．In a book.

C．On a website.

D．In a magazine.

小题2:What the word “yielded” mean in the first sentence?

A．given in

B．surrendered

C．given away

D．produced

小题3:Which of the following doubtful points is not mentioned in the passage?

A．the colors of the smoke

B．the model of the plane

C．the standing pylons

D．the marker line on the grass

小题4:What is the author’s attitude towards the 911 investigation?

A．Positive.

B．Neutral.

C．Skeptical.

D．Negative.

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A federal agency on Tuesday called for a ban on all cellphone use by drivers -- the most far-reaching recommendation up to now — saying its decision was based on a decade of investigations into distraction-related(与分散注意力有关的) accidents, as well as growing concerns that powerful mobile devices are giving drivers even more reasons to look away from the road.
As part of its recommendation, the National Transportation Safety Board is urging states to ban drivers from using hands-free devices, including wireless headsets. No state now has made laws to ban such activity, but the Board said that drivers faced serious risks from talking on wireless headsets, just as they do by taking a hand off the wheel to hold a phone to their ears.
However, the concern was heightened by increasingly powerful phones that people can use to send e-mails, watch movies and play games.
"Every year, new devices are being on sale." she said. "People are attracted to update their Facebook page, to play music with cellphone, as if sitting at a desk. But they are driving a car."
The agency based its recommendation on evidence from its investigation of numerous crashes in which electronic distraction was a major contributing factor.
Ms. Hersman said she understood that this recommendation would be unwelcome in some circles, given the number of drivers who talk and text. But she compared distracted driving to drunken driving and even smoking, which required wholesale cultural shifts to change behavior.
"It"s going to be very unpopular with some people." she said. "We"re not here to win a popularity contest. We"re here to do the right thing. This is a difficult recommendation, but it"s the right recommendation and it is time."
The agency"s recommendation is not required for states to adopt such a ban. And it won"t likely be agreed upon by state lawmakers who are unwillingly to anger those who have grown accustomed to using their device behind the wheel.
The ban also deserves attention because it is the first call by a federal agency to end the practice completely, rather than the partial ban that some lawmakers have put in place by allowing hands-free talking.
小题1:The ban on all cellphone use by drivers was put forward______.

A．after a long discussion and recommendation

B．after about ten years" investigation in it

C．because of the most powerful mobile devices

D．for the reason of heading away from the road

小题2:From the second paragraph we know that now______.

A．it is legal to use wireless headsets while driving

B．wireless headsets are illegal in some states

C．it is safe to talk on wireless headsets while driving

D．hands-free devices can be used in some states

小题3:We can know from the passage that______.

A．electronic distraction resulted in numerous crashes

B．numerous crashes were caused by drunk driving

C．electronic distraction contributed much to the ban

D．the recommendation was based on electronic distraction

小题4:Ms Hersman thinks that distracted driving, drunken driving and smoking______.

A．are just common behaviors	B．can be shifted to behaviors
C．are behaviors to be changed	D．are just cultural behaviors

小题5:Which of the following is the best title of the passage?

A．Cellphone Ban inCars	B．Valuable Ban for Cellphones
C．Drivers Ban Cellphones	D．Cellphone Ban while Driving

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The prestigious (久负盛名) Peking University and Tsinghua University held graduation ceremonies on the same day this year. The presidents of the two universities delivered excellent speeches at the ceremonies as they used words, phrases or ways of expression that are very popular on the Internet currently. At the same time, graduation speeches by other university presidents were also under the spotlight for the same reason. Their speeches were warmly welcomed by students as they contained many fashionable words today, such as "floating clouds" ( meaning "too small and of little importance to mention") and "gelivable" (meaning " very helpful") . In the speeches , these university presidents recalled campus life together with students and finally moved all the audiences. They were very different from the usual run of lectures.
Many university presidents have changed their regular manner of addressing graduation ceremonies from an advising and preaching (说教) mode to a more fashionable and funny approach. They try to use those words popular among young people in their speeches.
In the past, university presidents" speeches were criticized for being too standard and lacking sentiment. Now , they quote fashionable words in their addresses, reflecting they are starting to adopt more everyday attitudes to students. The use of these new expressions has triggered a heated discussion. It focuses on the question of whether university presidents should speak in an informal way at graduation ceremonies.
Supporters agree with the new approach. They consider it good to build close ties with students by using the youth"s own words. Opponents argue the new ways have no practical value or significance for education but are merely to please those leaving university.
小题1:What would be the best title for this passage?

A．Should University Heads Use Terms of Youth

B．Must University Presidents Learn to Please Students

C．Must University Presidents Meet Students" Needs

D．Should University Heads Use Newly-created Words

小题2:What can we infer from the passage?

A．University presidents consider it good to build close ties with students.

B．More and more students are eager to make speeches in public.

C．The new ways of making speeches are popular with the young.

D．University presidents have special opinions about the world.

小题3:What dose the underlined word "triggered " in Paragraph 3 probably mean ?

A．Break off

B．Set off

C．Sum up

D．Focus on

小题4:Which of the following is true according to the passage?

A．Many people are likely to be influenced by the Internet.

B．The writer thinks it necessary for us to follow the traditional customs.

C．More and more words are changing with the development of technology.

D．People argue about whether to use fashionable words on formal occasions.

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Microblogging is a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size. Microblogs “allow users to exchange small elements of content such as short sentences, individual images, or video links”.
As with traditional blogging, microbloggers post about topics ranging from the simple, such as "what I"m doing right now," to the thematic(主题的), such as "sports cars.” Commercial microblogs also exist, to promote (促进) websites, services and/or products, and to promote collaboration within an organization.
Some microblogging services offer features such as privacy settings, which allow users to control who can read their microblogs, or other ways of publishing rights besides entering the web-based interface.(界面) These may include text messaging, instant messaging, E-mail, or digital audio.
The first microblogs were known as tumblelogs. The term was invented in a blog post on April 12, 2005. However, by 2006 and 2007, the term microblog came into greater usage for such services provided by Tumblr and Twitter. Other leading social networking websites Facebook, MySpace, LinkedIn, and XING also have their own microblogging features, better known as status updates.
Several studies, especially by Harvard Business School have tried to analyze the usage behavior of Microblogging services. Many of these studies show that for services such as Twitter, there is a small group of active users contributing to most of the activity.
Twitter, Facebook and other microblogging services are also becoming a platform for marketing and public relations, with a sharp growth in the number of social media marketers. The Sysomos study shows that this specific group of marketers on Twitter is much more active than general user population, with 15% following more than 2,000 people.
小题1:Why is a microblog different from a traditional blog?

A．Because a microblog doesn’t include pictures, but a traditional blog does.

B．Because a microblog doesn’t include videos, but a traditional blog does.

C．Because a microblog has smaller contents than a traditional blog in actual and total file size.

D．Because a microblog can only be written on the cell-phones.

小题2:What is the meaning of the underlined word “collaboration” in the second paragraph?

A．Competition.

B．Discussion.

C．Tradition.

D．Cooperation

小题3:Microblogging can protect the following privacy EXCEPT_______.

A．deciding the readers of the microblogs

B．allowing readers to publish their views

C．readers’ deleting what a microblog says

D．deciding whether readers can enter it

小题4:We can infer from the passage that______.

A．microbloggers always post about the thematic topics instead of the simple ones

B．microblogging has developed so quickly and brought the owners more and more benefits.

C．microblogging protects both the owners’ and the readers’ privacy

D．the studies by Harward Business School have analyzed the usage of microblogging services

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