根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。 1_____. "We have a difficult time
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根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。 |
1_____. "We have a difficult time controlling our shopping behavior," says Alexander Chemev, a associate professor of Northwestern University in Evanston. "It"s influenced by lots of forces we usually don"t take into account." "2_____" We should take account of some of them below. The five senses What you see; Retailers (零售商) work to present their merchandise (商品) in the best light. "They use lighting to make something that looks good look even better," Underhill says, "3_____" What you hear: If you like the music a store plays, chances are that you"ll like the products it sells-and vice versa, 4_____ That"s a because customers respond to the tempo(节奏) of a store"s music, says Deborah McInnis, professor of the USC Marshall School of Business. "Studies show that the slower the tempo, the slower people walk through the store, so the more they put in their baskets and the more they end up buying. If the tempo is faster, people walk faster too. They don"t stop to look so much, and they don"t buy as much." What you smell and taste: The sweet arose of roasting chestnuts. Free samples of Christmas cookies. Like music, those are effective ways of inviting customers into a store and making them feel welcome. What you touch: Signs encouraging customers to touch the merchandise are far less common in stores than signs imploring them not to. "Touching an object can make you willing to pay more for it. 5_____" says Joann Peck, an associate professor of Wisconsin School of Business. |
A. But the rule of thumb should probably be, "If you don"t want it, don"t touch it." B. Stores" music, lighting, "deals" and pricing ranges can all influence what you buy. C. You may be willing to pay more for a cashmere sweater just because you like how it feels. D. Retailers often identify potential"impulse buys" and put them close to the checkout stand. E. Just as music can attract people into a store, it can help to keep them there, or hurry them out the door. F. They try to engage you with all five senses. G. Everything tends to look better in the store than it does when you get it home. |
答案
1-5 BFGEC |
举一反三
阅读理解。 |
Mail was usually carried west on ships that sailed around the bottom of South America and then north to California. That could take several months. So, in eighteen fifty-seven, D. C. Lawmakers in Congress (国会) in Washington wanted to make it possible to send mail all the way across the United States by land. Congress offered to help any company that would try to deliver mail overland to the West Coast. A man named John Butterfield accepted this offer. He developed plans for a company that would carry the mail-and passengers, too. Congress gave John Butterfield six hundred thousand dollars to start his company. In return, he had to promise that the mail would travel from Saint Louis, Missouri, to San Francisco, California, in twenty-five days or less. It was not possible to travel straight through because of the Rocky Mountains and the deep snow that fell in winter. So the stagecoach (马车) would travel south from Saint Louis to El Paso, Texas, then over to southern California, then north to San Francisco. The distance was about four thousand five hundred kilometers. Two hundred of these stations were built, each about thirty-two kilometers apart. The workers were to quickly change the horses or mules whenever a stagecoach reached the station. There could be no delay. Each stagecoach was to travel nearly two hundred kilometers a day. One hundred stagecoaches were built and painted red or dark green. They were the most modern coaches that money could buy. They were designed to hold as many as nine passengers and twelve thousand pieces of mail. The seats inside could be folded down to make beds. Passengers either slept on them or on the bags of mail. The cost would be one hundred fifty dollars to travel from Saint Louis to San Francisco. If a passenger was not going all the way, the cost was about ten cents a kilometer. The passengers had to buy their own food at the stations. The stagecoach would stop for forty minutes, two times a day. The company warned passengers about the possible dangers. A poster said:"You will be traveling through Indian country and the safety of your person cannot by granted by anyone but God." |
1. What is the passage mainly about? |
A. Different ways of sending mail in the United States. B. The difficulty in sending mails across the USA by land. C. The first stagecoaches that carried both passengers and mail. D. The history of the first stagecoaches carrying mail to the American West. |
2. The reason why Lawmakers wanted to send mail by land was that _____. |
A. mail was usually carried west on ships B. it was safer to travel to send mail by land C. it would take less time to send mail by land D. stagecoaches could carry passengers and mail |
3. As is described in the passage, the stagecoach _____. |
A. could only stop once a day B. was modern with seats, beds and cooking equipment C. was a closed wagon operated only by skillful drivers D. had different horses or mules pulled all the way |
4. What can we learn from the passage? |
A. John Buttterfield got thousands of dollars for delivering mail in stagecoaches. B. John Buttterfield kept his promise to deliver mail straight to the West Coast. C. Passengers might be robbed by Indians when traveling through the West. D. Passengers needed to pay one hundred dollars for their journey. |
阅读理解。 |
What is red but green, open but closed and old but new? The answer is: London"s new double-decker (双层) buses. Red double-deckers are a symbol of the city. Their status was sealed (确定) in 2008 when one bus made the longer-than-usual trip to Beijing to collect a special passenger: the Olympic Flame. On November 11, a life-size model of the new bus was shown to the media. The Guardian reported that the new design shares some of the features of the much-missed double-decker Routemaster bus. The original Routemaster was introduced in 1956 but December 2005 saw the end of the old bus"s general service. It was because the bus was difficult for some passengers to use and not environmentally friendly. But it can still be seen on two heritage routes in the city. Its replacements-boxy, modern double-deckers-have failed to win Londoners" affection. London mayor Boris Johnson told the BBC that the new buses were "a combination of nostalgia (怀旧) and the latest technology". "Standing on the back platform of this bus brings a sense of nostalgia but also shows the best part of the latest technology and design, making this bus fit for the 21st Century," he said. The new bus also returns to the driver-and-conductor model-a key feature of the original version. It will be quieter than the old type and have a platform offering passengers the traditional hop-on hop-off service. The first five new buses will be seen on the roads by early 2012. |
1. Which of the following shows that red double-deckers are a symbol of London? |
A. They have a long history and are seen everywhere in London. B. They have nothing in common with the traditional Routemaster bus. C. One such bus went from London to Beijing to collect the Olympic Flame. D. They carried British athletes from London to attend the Beijing Olympics. |
2. Which of the following is true of the original Routemaster? |
A. The bus came into use in the 1960s. B. The bus was banned because it was harmful to the environment. C. Passengers didn"t like the bus because it was slow. D. Visitors to London cannot see such buses on the roads any more. |
3. According to London mayor Boris Johnson, the new Routemaster _____. |
A. has not been as well received as was expected B. will be widely used in London in 2012 C. is the most environmentally friendly bus in the UK D. combines the latest technology with key traditional features |
4. What is the characteristic of the new red double-deckers? |
A. The buses will make no noises. B. The buses will have no conductors. C. They will be equipped with air-conditioning. D. The bus platform will offer passengers a traditional service. |
完形填空。 |
It"s no secret that many children would be healthier and happier with adoptive parents (养父母) than with the parents that nature dealt them. That"s especially 1 of children who remain in homes where they"re badly treated 2 the law blindly favors biological parents. It"s also true of children who 3 , for years in foster (寄 养) homes because of parents who can"t or won"t care for them but 4 to give up custody (监护) rights. Fourteen-year-old Kimberly Mays 5 neither description, but her recent court victory could 6 children who do. Kimberly has been the object of an angry custody battle between the man who 7 her and her biological parents, with whom she has never 8 . A Florida judge decided that the teenager can 9 with the only father she"s ever known and that her biological parents have "no legal right" on her. Shortly after 10 in December 1978, Kimberly Mays and another baby were mistakenly switched and sent home with the 11 parent. Kimberly"s biological parents received a child who died of a heart disease in 1988. Medical tests 12 that the child wasn"t their own daughter, but Kimberly was, thus leading to a custody 13 with Robert Mays. In 1989, the two families 14 that Mr. Mays would continue to have custody with the biological parents getting 15 rights. Those rights were ended when Mr. Mays decided that Kimberly was being 16 . The decision to 17 Kimberly with Mr. Mays caused heated discussion. But the judge made 18 that Kimberly did have the right to sue (起诉) on her own behalf. Thus he made it clear that she was more than just a 19 possession of her parents. Biological parentage does not mean an absolute ownership that cancels (取消) all the 20 of children. |
( )1. A. terrible ( )2. A.but ( )3. A. suffer ( )4. A.have ( )5. A.fits ( )6. A.support ( )7. A.missed ( )8. A.talked ( )9. A.remain ( )10. A.birth ( )11. A.own ( )12. A.explained ( )13. A.agreement ( )14. A.quarreled ( )15. A.visiting ( )16. A.wounded ( )17. A.give ( )18. A.free ( )19. A.public ( )20. A.joys | B. true B. when B. work B. stick B. knows B. help B. protected B. dealt B. leave B. school B. wrong B. decided B. decision B. thought B. equal B. hidden B. leave B. happy B. great B. rights | C. sad C. because C. settle C. want C. likes C. interest C. praised C. lived C. share C. operation C. kind C. showed C. battle C. prepared C. speaking C. forbidden C. meet C. clear C. proper C. opinions | D. natural D. if D. gather D. refuse D. gives D. surprise D. raised D. cared D. chat D. judgment D. biological D. examined D. right D. agreed D. political D. harmed D. keep D. sure D. personal D. ideas | 阅读理解。 | A popular student in her small high school, Katie started college expecting to do well in her courses and be best friends with her roommates. But things didn"t turn out that way. Psych 101, the course she thought would be a first-semester favorite, turned out to be a struggle. And her roommates were as different from Katie as the student restaurant" s mystery meat was from her mom" s roasted pork. Living away from home tends to be the toughest adjustment for first-year students. You may feel homesick in your first weeks or months. It can help to call, write, or email your parents and friends making them know how you"re doing. You can also talk with your roommates. As first-year students themselves, they"re probably experiencing many of the same fears and worries that you"re dealing with. But what if you don"t get along well with your roommates? In some cases, it can be a good thing if you and your roommates aren"t much alike. Different views on things may be helpful, so respect your differences no matter what they are. If you and your roommates don"t get along well, it can help to find someone who you feel does understand you, which should be easy on a campus with so many people. Many schools have student organization nights where all of the campus clubs gather and promote their organizations, so you can meet people with the same interests there as you. You"ll also meet tons of people in class or in your dorm building. As homesickness, painful throats, sprained (扭伤的) ankles and wisdom teeth that act up are common among college students, you should check out your student guidebook or your school"s website to find out information about the university health center. If you think you cannot deal with your problems, make a stop at the school counseling (咨询) center. First- year troubles are something the counselors know well. You can get help there. | 1. From Paragraph l we can infer that ____. | A. Katie had been worried about the changes before starting her college life B. Katie felt satisfied when her college life started C. Katie wasn"t used to the new environment in college at first D. Katie has fallen behind in her study after the first semester in college | 2. What"s the author"s suggestion on dealing with homesickness? | A. Adjust to it. B. Share fears and worries with your parents. C. Talk to your roommates about it. D. Get along with your roommates. | 3. Which of the following ways of dealing with roommates is RIGHT? | A. Not trying to change them. B. Not making friends with them. C. Developing the same interests as them. D. Not talking with them. | 4. What" s the main idea of the text? | A. Freshmen may meet many problems. B. Communication is important in college. C. How you can adjust to your first year in college. D. How schools help freshmen to get used to college life. | 阅读理解。 | Tips for a Green Vacation Ah, summer is almost upon us, and that means most American families are longing madly to get out of town for a week. Never mind that the economy is in the tank, or that you"ll use just under half of your vacation days at once-it"s time to go to the beach! But wait....before you put the kids in that minivan (小面包车) and speed off: there"s a greener way. Don"t Travel as Far In one of those special instances where environmentalism saves you a ton of money, the simplest piece of advice is to stay close to home, or, even stay at home, which most Americans aren"t likely to follow: if you live in a major city, there are probably loads of museums, parks, baseball games, and restaurants that you haven"t been to. But if you MUST travel-try to stay within 100-150 miles from home. Your wallet, and the planet, will thank you. Find a Green Hotel This may seem like a strange task, but it"s not-check the environmentally friendly hotels. They"re standing ready to assist in your eco-traveling and committed to reducing waste on the planet. Take the Train Rail travel isn"t quite dead in the U.S.,which is good, because it features some of the lowest pollution of any form of transport. In order of most polluting, it goes: airplanes, cars, trains, and coach buses-but I don"t believe many people think of Creyhound (美国灰狗巴士) as a good way to get around anymore. Buy Local Souvenirs This is hard, seeing how we"re nationally addicted to plastic toys, but buy local goods when you travel. Supporting a local artist doesn"t just do more for the economy of the place that you"re visiting, and it also cuts the cost of transporting all of those mass-produced souvenirs. And besides, taking home art, or cooking ingredients from a place you can"t get at home, is far more interesting. | 1. What does the underlined phrase "in the tank" mean? | A. In good situation. B. Decreasing rapidly. C. Increasing rapidly. D. In a dilemma. | 2. We may infer from the passage that the greenest way to enjoy one"s summer vacation is to ____. | A. stay at home B. get out of town C. go to the beach D. find a green hotel | 3. According to the passage, ____ are the least polluting form of transport. | A. airplanes B. trains C. cars D. coach buses | 4. Buying local souvenirs cannot ____. | A. support local artists B. do more for the local economy C. save a ton of our money D. cut the cost of transporting all of those mass-produced souvenirs |
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