“When a customer enters my store, forget me. He is King, ’’said John Wanamaker,

“When a customer enters my store, forget me. He is King, ’’said John Wanamaker,

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“When a customer enters my store, forget me. He is King, ’’said John Wanamaker, who in l876 turned an abandoned railway station in Philadelphia into one of me world’s first department stores. This revolutionary concept __21__ the face of retailing (零售业) and led to the development of advertising and marketing as we know it today.
But convincing as that slogan was, __22__ the shopper was cheated out of the crown. Although manufacturing efficiency increased the variety of goods and lowered prices, people still relied on __23__ to get most information about products. Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a __24__ number of publications. Now media choice, has __25__ too, and consumers select what they want from a far greater variety of sources—especially with a few clicks of a computer mouse. _26__ the internet, the consumer is finally seizing power.
As our survey shows, __27__ has great implications for companies, because it is changing the way the world shops. Many firms already claim to be “customer-driven” or “consumer-centered”. Now their _28__ will be tested as never before. Taking advantage of shoppers’ __29__ will no longer be possible: people will know—and soon tell others, even those without the internet—that prices in the next town are cheaper or that certain goods are inferior. The internet is working wonders in __30__ standards. Good and honest firms should benefit most.
21. A. changed                    B. maintained               C. restored                D. rescued
22. A. in time                      B. in truth                    C. in case                        D. in theory
23. A. radio                     B. TV                  C. firms                  D. advertisements
24. A. 1imited                      B. minimum                C. sufficient              D. great
25. A. disappeared                B. existed                    C. exploded              D. survived
26. A. According to             B. Thanks to                 C. But for                 D. Apart from
27. A. consumer power         B. product quality        
C. purchasing habit           D. manufacturing efficiency
28. A. information                B. investment                C. claims                      D. shops
29. A. generosity                  B. knowledge                C. curiosity                   D. ignorance
30. A. raising                             B. lowering                  C. abandoning               D. carrying
答案
完形填空
21-30: ABDAC BACDA
解析
部分完形填空解析
本篇相对较难,介绍的是网络的迅速发展对于传统商业的影响和冲击。
21. “顾客就是上帝“这一观念彻底改变了零售业的面貌,故选A。
22. “But convincing as that slogan was”是一个让步倒装结构,要顺接该转折关系,只有B符合。in truth表示“事实上”。
24. 通过上文just a few不难理解,空格出应该和其保持一致,强调数量少,故选A。
25. 和过去相比,现在的传媒大幅度增加,顾客的选择自然剧增,只有explode符合该义,故选C。
26. “多亏了网络,顾客才抓住了自身的权利”,thanks to 符合,故选B。
27. 既然下文说出很多公司都以顾客作为中心,自然可以看出顾客的消费权利对于公司具有很大的作用,故选A。
28. 既然上文说出很多公司都claim“以顾客作为中心”,那么这种口号如今一定会受到顾客的考评,对应上文的claim,这里采用名词claims十分恰当,故选D。
29. 从下文中“people will know—and soon tell others, even those without the internet”可以看出:利用顾客的无知(信息的闭塞)如今已经不可能了,故选D。这里的ignorance没有贬义色彩。
30. 从稳文中不难看出该空格一定是一个褒义词,故选A。网络的作用在于提升标准,是的诚实的商家获益。
举一反三
One topic is rarely mentioned in all the talk of improving standards in our schools: the almost complete failure of foreign-language teaching. As a French graduate who has taught for more than twenty-five years, I believe I have some idea of why the failure is so total.  21  the faults already found out in the education system as a whole — such as child-centred learning, the “discovery” method, and the low expectations by teachers of pupils — there have been several serious  22  which have a direct effect on language teaching.
The first is the removal from the curriculum (课程) of the thorough teaching of English  23 . Pupils now do not know a verb from a noun, the subject of a sentence from its object, or the difference between the past, present, or future.
Another important error is mixed-ability teaching, or teaching in ability groups so  24  that the most able groups are  25  and are bored while the least able are lost and  26  bored. Strangely enough, few head teachers seem to be in favour of mixed-ability school football teams.
Progress depends on memory, and pupils start to forget immediately they stop having 27  lessons. This is why many people who attended French lessons at school, even those who got good grades, have  28  it a few years later. Because they never need it, they do not practice it.
Most American schools have accepted what is inevitable and  29  modern languages, even Spanish, from the curriculum. Perhaps it is time for Britain to do the same, and stop  30  resources on a subject which few pupils want or need.
21. A. Due to                 B. In addition to       C. Instead of            D. In spite of
22. A. errors                  B. situations             C. systems               D. methods
23. A. vocabulary           B. culture                C. grammar             D. literature
24. A. wide                    B. similar                C. separate               D. unique
25. A. kept out               B. turned down        C. held back            D. left behind
26. A. surprisingly          B. individually         C. equally                D. hardly
27. A. extra                   B. traditional           C. basic                   D. regular
28. A. needed                 B. forgotten             C. practised             D. left
29. A. restored               B. absorbed             C. prohibited           D. withdrawn
30. A. wasting                B. focusing              C. exploiting            D. sharing
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We already have ______ pencils, but we need two ______ pens.
A.dozen of, dozeB.dozens of, dozensC.dozens of, dozenD.dozens of, dozen of

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阅读下面短文,从短文后所给各题的四个选项(A、B、C、D)中, 选出可以填入空白处的最佳选项,并在答题卡上将该项涂黑。
There was a very special teacher who made a far –reaching difference in my life
Fall ,1959,the first day of class at Bethesda Chevy Chase High School was about begin .“Who”,I asked a senior , “is Mrs McNamara,my 10th grade English teacher?”He just _31  and said something about my being in __32__Soon ,I understood what he meant. Mrs. McNamara had a pattern of ___33___that she repeated again and again. We would have a literature reading task for_34__. The next day ,when we came to class, there would be two or three topics on the blackboard ____35____ to the homework reading. We were_____36__to write an in –class essay about one of the topics. The following day ,she would ___37__thd corrected and graded essays and each person would be called ___38__ to stand in front of the class and to _____39____ hisher essay. The class were required to criticize(评论)that essay, ___40__the grade of everyone in class would be reduced
The first time that I_41__her read–write–criticize method, I had not ___42to do the homework and had written something without knowing what it meant. _____43___the extreme embarrassment I suffered, standing before my classmates, _____44____myself. No one laughed at me, no one would be ___45_____enough ,or foolish enough, to do that in Mrs. McNamara’s class. The embarrassment came from ___46_____and along with it came a strong ____47____not to let it happen again
Mrs. McNamara kept all of our written work in files, it was easy to see the ____48____in writing that had occurred. What was not so easy to see was the inner transformation that had taken place, at least for me. What Mrs. McNamar______49_____me to do was to see myself as others see me and, having done that, I could improve myself. And I _____50__. Thank you, Mrs. McNamara.
小题1:
A.noddedB.laughedC.apologizedD.shouted
小题2:
A.troubleB.sorrowC.dangerD.anger
小题3:
A.behaviorB.evaluationC.activityD.thought
小题4:
A.reviewB.performanceC.practiceD.homework
小题5:
A.addedB.relatedC.contributedD.advised
小题6:
A.expectedB.persuadedC.allowedD.advised
小题7:
A.collectB.returnC.sendD.receive
小题8:
A.on purposeB.at firstC.by chanceD.in turn
小题9:
A.talk throughB.hand overC.read outD.show off
小题10:
A.soB.andC.butD.or
小题11:
A.triedB.adoptedC.examinedD.experienced
小题12:
A.undertakenB.attemptedC.examinedD.experienced
小题13:
A.rememberB.attemptedC.botheredD.hesitated
小题14:
A.playing jokes onB.making a fool of
C.trying a trap for ofD.taking advantage
小题15:
A.braveB.carelessC.proudD.selfish
小题16:
A.aboveB.withinC.behindD.below
小题17:
A.tendencyB.preferenceC.determinationD.sense
小题18:
A.improvementsB.painsC.difficultiesD.advantages
小题19:
A.trustedB.invitedC.forcedD.permitted
小题20:
A.didB.couldC.hadD.would

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It’s unwise of you not to       his suggestions, for he is an authority in this field.
A.adaptB.adoreC.adoptD.advance

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阅读下面短文,掌握其大意,然后从第36至第55小题所给的A、B、C、D四个选项中,选出最佳选项,并在答题卡上将该项涂黑。
“It’s no use, Mum,” said Johnny. “I’m just no good at dancing.”
“You’ve got to keep trying. Tonight will be     36    , dear. Try a turn with that pretty Lisette.”
Johnny     37    . Every Saturday night used to be the best of the week. He and his parents went to the     38     at the Club, where his hero, Alcide, played the accordion (手风琴) with the band. But lately everything had changed. Now that Johnny was older, he was     39     to dance with a girl!
40     Johnny and his parents arrived at the Club, music had already started. Johnny got up his     41     to approach Lisette. “May I have this dance?” Johnny asked. “That’s all right,” said Lisette. Johnny struggled to keep up with Lisette’s     42     steps, but he was always one beat behind her. Then Johnny heard his friend Pierre say, “Look! Johnny has two left feet!”     43
burst from the crowd. Johnny     44     and ran outside, determined never to go to another dance.
The next Saturday, Alcide     45     to Johnny’s house for some potatoes. He happened to hear Johnny playing the accordion. Alcide’s eyes     46    . “Bring that accordion and play some songs tonight,” Alcide said. Then he drove off, leaving Johnny staring open- mouthed     47     him.
At the Club, Johnny scanned the crowd for Lisette and     48     her. The band played for a long time before Alcide said, “Dear friends, I got a     49     for you tonight. Young Johnny is going to join us!”     50    , Johnny stepped up on the platform, his eyes on the floor. He began to play, and the band     51     behind him. When the song ended, he heard cheers. Johnny kept playing until the dance was     52    . “You did a fine job tonight. Play with us again next Saturday night,” Alcide said. “Yes, sir!” said Johnny.   53  he went outside, Johnny saw Lisette and her friends near the door. Lisette stepped     54    , smiling. “You played really good tonight!” she said.
“Thank you,” Johnny blushed (脸红). As he walked on, Pierre     55     moved out of the way for him to pass.
Johnny patted his accordion. Come to think of it, in his whole life, he had never once seen Alcide out on the dance floor.
小题1:
A.difficult B.troublesomeC.different D.terrible
小题2:    
A.answered B.sighed C.smiled D.laughed
小题3:    
A.platform B.appointment C.meeting D.dance
小题4:    
A.expected B.invitedC.allowedD.chosen
小题5:    
A.If B.Since C.Though D.When
小题6:    
A.spirits B.feelings C.courage D.strength
小题7:    
A.smoothB.clumsyC.slowD.small
小题8:
A.Shouts B.Laughter C.Applause D.Cheers
小题9:
A.broke away B.went out C.broke up D.turned out
小题10:
A.ran B.walked C.droveD.cycled
小题11:  
A.opened B.rolled C.sharpenedD.widened
小题12:  
A.off B.with C.after D.for
小题13:
A.caughtB.searched C.sought D.spotted
小题14:
A.surpriseB.puzzle C.storyD.joke
小题15:
A.StrugglingB.TremblingC.WanderingD.Whispering
小题16:  
A.got roundB.joined in C.turned aroundD.showed off
小题17:  
A.inB.outC.overD.on
小题18:  
A.AsB.BecauseC.UntilD.So
小题19:
A.backward B.forward C.onward D.downward
小题20:
A.still B.even C.ever D.almost

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