阅读理解。 Celebrity (名人) has become one of the most important representatives of

题型：0103 月考题难度：来源：

阅读理解。

     Celebrity (名人) has become one of the most important representatives of popular culture. Fans used
to be crazy about specific film, but now the public tends to base its consumption (消费) on the interest of
celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of
putting models on the cover because they don"t sell nearly as well as famous faces. As a result, celebrities
have realized their unbelievably powerful market potential, moving from advertising for others" products to
developing their own.
     Celebrity clothing lines aren"t a completely new phenomenon, but in the past they were typically aimed
at the ordinary consumers, and limited to a few TV actresses. Today they"re started by first-class stars
whose products enjoy equal fame with some world top brands. The most successful start-ups have been
those by celebrities with specific personal style. As celebrities become more and more experienced at the
market, they expand their production scale rapidly, covering almost all the products of daily life.
     However, for every success story, there"s a related warning tale of a celebrity who overvalued his
consumer appeal. No matter how famous the product"s origins is, if it fails to impress consumers with its
own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial (最初的)
attention dies down, consumer interest might fade, loyalty (忠诚) returning to tried-and-true labels.
     Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than
ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity"s shelf life,
and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when
the opportunity appears. Still, the ego"s (自我的) potential for expansion is limitless. Having already achieved
great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the
saying goes, success and failure always go hand in hand. Their success as designers might last only a short
time, but fashion-like celebrity-has always been temporary.

1. Fashion magazines today _____. [     ]
A. seldom put models on the cover
B. no longer put models on the cover
C. need not worry about celebrities" market potential
D. judge the market potential of every celebrity correctly 2. A change in the consumer market can be found today that _____. [     ]
A. price rather than brand name is more concerned
B. producers prefer models to celebrities for advertisements
C. producers prefer TV actresses to film stars for advertisements
D. quality rather than the outside of products is more concerned 3. The underlined sentence in paragraph 4 indicates that any wrong step will possibly _____. [     ]
A. decrease the popularity of a celebrity and the sales of his products
B. damage the image of a celebrity in the eyes of the general public
C. cut short the artistic career of a celebrity in show business
D. influence the price of a celebrity"s products 4. The passage is mainly about _____. [     ]
A. celebrity and personal style
B. celebrity and markets potential
C. celebrity and fashion design
D. celebrity and clothing industry

答案

ADAB

举一反三

阅读理解。     Hotlines have become common in China. Some radio broadcasting stations use hotlines to encourage the
listeners to take part in the talk shows.
     That"s a good idea. Yet, the fact is some people do nothing but break the whole programme.
     Some people know little about the topic under discussion. Sometimes they do not even know what the
host (主持人) is talking about. So the host has to tell the caller what the show is about. Usually the caller will
ask a few questions which express his hope and show his ignorance (无知). Then the host has to answer and
explain－how silly this is! It wastes a lot of time.
     It seems that some people phone the hotlines in fun. They just want to let the listeners hear them. They
don"t care what the topic is, whether they themselves are interested in or how silly they appear to be.
    I"m totally bored (厌烦) by those people. It"s necessary for radio stations to improve the hotline
programmes.In my opinion, if the caller doesn"t know what is going on, the operator should not let the caller
take part in it. 1. The sentence "some people do nothing but break the whole programme." may tell us that _____. [     ]
A. radio stations use hotlines in a wrong way
B. it is a fact
C. it is a good idea
D. some people have unclear thoughts 2. Which of the following statements is NOT true? [     ]
A. Some people know little about the topic under discussion.
B. Some people do not know what the host is talking about.
C. Some people do not know what the show is about.
D. The writer tells us that the host is silly. 3. The host has to answer and explain, _____. [     ]
A. for the host works hard
B. because of the caller"s ignorance
C. for the host likes talking to the caller
D. because of a lot of questions raised by the caller 4. The passage doesn"t tell us the idea _____. [     ]
A. that some listeners phone the hotlines in fun
B. that some people just want to be heard by others
C. that some people who don"t care what the topic is must have realized that they appear to be silly
D. what the hotline programmes are 5. The word "operator" in the last paragraph refers to _____. [     ]
A. host
B. listener
C. doctor
D. both A and B

题型：0103 月考题难度：| 查看答案

阅读理解。     Within a few years, girls in Europe have become heavier smokers than boys, for reasons that experts
still don"t understand, according to a British study presented (递交) last week to an international conference
(大会) on smoking.
     Anti-smoking activists at the second "Tobacco or Health" conference pointed out that although adults
were giving up smoking in growing numbers, more and more young people were taking up the habit,
particularly girls.
     One-fourth of the 15-year-old young people smoke regularly, according to the study made in 27 countries
by Edinburgh University together with the World Health Organization.
     In Western Europe, girls were more likely to smoke than boys. In Germany or in England, one third of
the girls were smokers compared to (相比) one in four boys. In Eastern Europe, the girls "still fall behind"
those in the Western Europe but were "catching up" quickly, said the study.
   The study dealt with the behavior of 15-year-old in seven European countries between 1986 and 1998.
     The percentages (百分比) of young women smoking went from 17% to 36% in Austria, from 17% to
28% in Norway, from 21% to 28% in Hungary.
    In the seven countries and regions studied-Austria, Finland, Hungary, Norway, Sweden, Switzerland and
Wales-more girls smoked than boys, with the exception (例外) of Hungary. 1. According to the article, more and more _____ in Europe were giving up smoking. [     ]
A. adults
B. boys
C. girls
D. old men 2. The number of boy smokers is _____ that of girl smokers. [     ]
A. larger than
B. as large as
C. smaller than
D. as small as3. The study was made by _____.[     ]
A. Edinburgh University
B. the World Health Organization
C. "Tobacco or Health" conference
D. Edinburgh University and the World Health Organization 4. The country where the number of young women smokers increases fastest is _____. [     ]
A. Norway
B. Austria
C. Hungary
D. Sweden 5. The main idea of the passage is to _____. [     ]
A. introduce something about girl smokers in Europe
B. report something interesting happened in England
C. describe the present condition of European smokers
D. warn young people around the world against smoking

题型：0107 期中题难度：| 查看答案

阅读理解。     Parents and kids today dress alike, listen to the same music, and are friends. Is this a good thing?
Sometimes, when Mr. Ballmer and his 16-year-old daughter, Elizabeth, listen to rock music together and talk
about interests both enjoy, such as pop culture, he remembers his more distant relationship with his parents
when he was a teenager.
     "I would never have said to my mom, "Hey, the new Weezer album is really great. How you like it?" says
Ballmer. "There was just a complete gap in taste."
     Music was not the only gulf. From clothing and hairstyles to activities and expectations, earlier generations
of parents and children often appeared to move in separate orbits.
     Today, the generation gap has not disappeared, but it is getting narrow in many families. Conversations on
subjects such as sex and drugs would not have taken place a generation ago. Now they are comfortable and
common. And parent-child activities, from shopping to sports, involve a feeling of trust and friendship that
can continue into adulthood.
     No wonder greeting cards today carry the message, "To my mother, my best friend."
     But family experts warn that the new equality can also result in less respect for parents.
     "There"s still a lot strictness and authority on the part of parents out there, but there is a change happening,"
says Kerrie, a psychology professor at Lebanon Valley College, "In the middle of that change, there is a lot of
confusion among parents."
     Family researchers offer a variety of reasons for these evolving roles and attitudes. They see the 1960s as
a turning point. Great cultural changes led to more open communication and a more democratic process that
encourages everyone to have a say.
     "My parents were on the "before" side of that change, but today"s parents, the 40-year-old, were on the
"after" side," explains Mr. Ballmer. "It"s not something easily accomplished by parents these days, because life
is more difficult to understand or deal with, but sharing interests does make it more fun to be a parent now." 1. The underlined word gulf in Para. 3 most probably means _____. [     ]
A. interest
B. distance
C. difference
D. separation 2. Which of the following show that the generation gap is disappearing?[     ]
A. Parents help their children develop interests in more activities.
B. Parents put more trust in their children"s abilities.
C. Parents and children talk more about sex and drugs.
D. Parents share more interests with their children. 3. The change in today"s parent-child relationship is _____. [     ]
A. more confusion among parents
B. new equality between parents and children
C. less respect for parents from children
D. more strictness and authority on the part of parents 4. The purpose of the passage is to _____. [     ]
A. describe the difficulties today"s parents have met with
B. discuss the development of the parent-child relationship
C. suggest the ways to handle the parent-child relationship
D. compare today"s parent-child relationship with that in the past

题型：0110 期中题难度：| 查看答案

阅读下列短文并按要求回答问题。     In China, more and more middle school students are getting shorter sleeping time than before. Most
students sleep less than nine hours every night, because they have much homework to do. Some homework
is given by their teachers, and some by their parents. Also, some students don"t know how to save time.
They are not careful enough while they do their homework, so it takes them a lot of time. Some students
spend too much time watching TV or playing computer games. They stay up (熬夜) very late. Some students
have to get up early every morning on weekdays to get to school on time by bus or by bike. It can be a long
way from home to school. It will probably make them sleepy (困的) during school hours.
     Schools and parents should cut down some of the homework so that our children can enjoy more than
nine hours of sleep every night for their health. For children, they should make the most (best use) of their
time. When they have enough time for sleeping, they will find it much better for both their study and health. 1. According to the passage, who else gives children some homework to do besides their teachers?
    (no more than 2 words)
    _____________________________________________________________________
2. How many hours of sleep is good for students" health? (no more than 4 words)
   _____________________________________________________________________
3. What is most likely to happen to a student who often goes to bed late and gets up early?
    (no more than 7 words)
    _____________________________________________________________________

题型：0118 期中题难度：| 查看答案

完形填空。     Mobile phones are everywhere in big cities. It seems that   1 can survive without one. Mobile phones are
a great   2   to stay connected with friends and family.   3 , it is important to remember that there are certain
times   4   you should not be using your phone, especially as a student, during school.
       5   you are in class, you should not be sending your friends text messages   6   taking phone calls. Your
classmates and teacher should not have to deal with this rude   7  . Aren"t you at school to learn?
    In the United States, students would never be allowed to   8   their mobile phones during class. If you were
to send or   9   a text message you would probably be kicked out of class. It is very  10  to hear a lot of tones
and ringing during  11 . There are many more rules for mobile phone use in America and it is to  12  respect
for those around you.
     As a teacher in China, I have to  13  students using mobile phones every day. I have told my class to  14
their phones, but many students do not listen. The  15  to be connected all the time seems to be more  16  than
the desire to learn.
     It"s easy to understand  17  it is so tempting (诱惑人的) to have your phone on during class. It seems so
easy just to send a short text message; it"s not hurting anyone, is it? But you may actually be hurting  18  when
you do this. Your teacher knows when you use your phone and may give you a  19  grade. Sending a text
message also takes your attention away from what"s going on in class, you may  20  something important.

题型：0115 期中题难度：| 查看答案