阅读理解。 Celebrity (名人) has become one of the most impor-tant representatives o
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阅读理解。 |
Celebrity (名人) has become one of the most impor-tant representatives of popular culture. Fans used to be cra-zy about a specific film,but now the public tends to base its consumption (消费)on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover be-cause they don"t sell nearly as well as famous faces. As a result,celebrities have realized their unbelievably powerful market potential,moving from advertising for others" prod-ucts to developing their own. Celebrity clothing lines aren"t a completely new phenome-non,but in the past they were typically aimed at the ordinary consumers,and limited to a few TV actresses. Today they"re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style.As celebrities become more and more experienced at the market,they expand their production scale rapidly,cover-ing almost all the products of daily life. However, for every success story, there"s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product"s origin is,if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial(最初的) attention dies down,consumer m-terest might fade, loyalty(忠诚)returning to tired-and-true labels. Today, celebrities face even more severe embarrass-ment. The pop-cultural circle might be bigger than ever,but its rate of turnover has speeded up as well. Each mis-step threatens to reduce a celebrity"s shelf life, and thesame newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego"s (自我的 ) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next fron-tier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion-like celebrity-has always been temporary. |
1. Fashion magazines today _______ . |
A. seldom put models on the cover B. no longer put models on the cover C. need not worry about celebrities" market potential D. judge the market potential of every celebrity correctly |
2.A change in the consumer market can be found today that_______. |
A. price rather than brand name is more concerned B. producers prefer models to celebrities for advertisements C. producers prefer TV actresses to film stars for advertisements D. quality rather than the outside of products is more concerned |
3. The underlined sentence in Paragraph 4 indicates that any wrong step will possibly_______. |
A. decrease the popularity of a celebrity and the sales of his products B. damage the image of a celebrity in the eyes of the general public C. cut short the artistic career of a celebrity in show business D. influence the price of a celebrity"s products |
4. The passage is mainly about ______ |
A. celebrity and personal style B. celebrity and market potential C. celebrity and fashion design D. celebrity and clothing industry |
答案
1-4ADAB |
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阅读理解。 |
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR. Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world"s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR. Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall"s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country. Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
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1. According to the passage, U.S. leadership in public relations is being threatened because _______. |
A. an unparalleled increase in the number of public relations companies B. shrinking cultural differences and new communications technologies C. the decreasing number of multinational corporations in the U.S. D. increased efforts of other countries in public relations |
2. London could soon replace New York as the center of PR because ________. |
A. British companies are more ambitious than U.S. companies B. British companies place more importance on PR than U.S. companies C. British companies are heavily involved in planning activities D. Four of the world"s top public relations agencies are British-owned |
3. The word "provincial" in Para.3 most probably means"________." |
A. limited in outlook B like people from the provinces C. rigid in thinking D interested in world financial affairs
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4. We learn from the third paragraph that employees in the American PR industry ________. |
A. speak at least one foreign language fluently B. are ignorant about world geography C. are not as sophisticated as their European counterparts D. enjoy reading a great variety of English business publications |
5. What lesson might the PR industry take from Ted Turner of CNN?______ |
A. American PR companies should be more internationally-minded. B. The American PR industry should develop global communications technologies. C. People working in PR should be more fluent in foreign languages. D. People involved in PR should avoid using the word "foreign".
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阅读理解. |
It is a matter of common observation that although money income keeps going up over the years, we never seem to become richer. Prices are rising continuously. This condition is what we call inflation (通胀) the money supply is becoming inflated so that each unit of it becomes less valuable. We have got used to higher and higher rates of inflation in recent years. What could be bought twenty years ago for one pound now costs well over 2 pounds. And at present this rate of inflation seems to be rising rather than falling. If in the real world our money incomes go up at the same rate as prices do?One might think that inflation doesn"t matter. But it does . When money is losing value it also loses one of the qualities of a good money-stability(稳定) of value. It is no longer acceptable as a store of value; and it becomes an unsuitable means of delayed payment. Nobody wants to hold a wasting possession, so people try to get rid of money as quickly as possible. Inflation therefore simply simulates(刺激)our spending and discourages saving. |
1.From the passage we can know that inflation is a situation in which________. |
A. everyone"s incomes rise B. money will hold its value C. we can watch our money grow D. money constantly loses its value |
2.In the writer"s view, if incomes and prices rise at the same rate, ________. |
A. inflation maybe still be a problem B. we have nothing to worry about C. inflation is no longer a problem D. we will become richer and richer |
3.Under inflation people are likely to ________. |
A. go to the bank more often than usual B. save more money since their incomes rise C.spend money quickly rather than to save it D.keep money at home instead of going to banks |
4.We can conclude according to the passage that ________. |
A. the writer is a government official B. the writer is worried about inflation C. the writer encourages people to spend money D. the writer has become richer because of inflation |
5. Which of the following words is omitted (省略) at the end of the underlined sentence "But it does"?______. |
A. Matter. B. Goes. C. Rises. D. Falls |
阅读理解 |
Homebuyers nationwide are watching housing prices going up, up, and up."How high can they go?" is the question on everyone"s lips."As long as interest rates stay around 5 percent, nothing might be able to prevent housing prices going up, " said one house seller in Santa Monica, California. "It"s crazy, " said Tim, who is looking for a house near the beach."In 1993, I bought my first place, a twobedroom flat in Venice, for $70,000.My friends thought then that I was overpaying.Five years later, I had to move.I sold it for $230,000, which was a nice profit.Last year, while visiting friends here, I saw in the local paper that the exact same flat was for sale for $510,000!" It is a seller"s market.Homebuyers feel like they have to offer at least 10 percent more than the asking price.Donna, a new owner of a onebedroom flat on Venice Beach, said, "That"s what I did.I told the owner that whatever anyone offers you, I"ll give you $20,000 more under the table, so you don"t have to pay your house seller any of it.I was tired of negotiating with the house sellers." Tim says he hopes he doesn"t get that desperate."Whether you decide to buy or not, you still feel like you made the wrong decision.If you buy, you feel like you overpaid.If you don"t buy, you want to kick yourself for passing up a great opportunity." Everyone says the bubble (气泡) has to burst sometime, but everyone hopes it will burst the day after they sell their house.Even government officials have no idea what the future will bring."All we can say is that, clearly, these things go in regular cycles, " said the state director of housing."What goes up must come down.But, as we all know, housing prices always stay up a little higher than they go down (被接受). So you can"t lose over the long run.Twenty years down the road, your house is always worth more than you paid for it."
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1. If Tim had sold his flat last year, he could have earned________. |
A. $510,000 B. $440,000 C. $280,000 D. $160,000 |
2. Donna paid another $20,000 to the owner secretly because________. |
A. she felt like offering 10% more B. secret money made low price C. the owner asked for the money D. she was bored with bargaining |
3. We can infer from Tim"s words in Paragraph 4 that________. |
A. homebuyers feel hesitate facing rising house prices B. buying a house is always a great opportunity C. homebuyers never make the right decision D. both sellers and buyers become desperate |
4. Which of the following is TRUE about the housing bubble? |
A. It is something everyone hates to see. B. Only experts know when it will burst. C. It is unavoidable in the regular circles. D. It usually stays for about twenty years |
阅读理解 |
More and more people are annoyed at the continually rising house prices.They want to know who is to blame for it.Local governments, developers and speculators (投机商) share a vested (既 得的) interest in it.People who are really in need of homes are most likely to suffer heavy losses. Many local governments depend on selling land to keep its normal operation.The higher land prices, the more money.Therefore, developers back the local governments by buying land at high prices.In return, the governments make favorable policies to help the developers.For example, drive all the possible home buyers to this nasty (危险的) market.They even encourage large numbers of speculators to catch more people. Rising house prices have already become the fence which divides the Chinese society.It has caused widespread dissatisfaction.The government will lose the support of the common people if leaving house prices out of control.Besides, rising house prices will stop us building the new countryside as the present policy actually forbid people to flow freely from cities to the countryside. Collecting taxes on houses can fundamentally solve this problem.On one hand, it will discourage the speculators.On the other hand, it will offer a stable tax resource apart from reducing the sales cost of the developers.Secondly, stop the developers selling the houses before completion.If so, the developers will certainly try their best to sell all their houses once completed.And this will also lower speculators" expectation of price rising, which will decrease speculations. |
1. The only victims of rising house prices are________. |
A. governments B. real home buyers C. developers D. speculators |
2. The local governments reward the developers by________. |
A. offering enough land B. allowing sales in advance C. providing enough buyers D. making favorable policies |
3. We can infer from the passage that continually rising house prices will________. |
A. benefit the government B. draw more home buyers C. help the housing industry develop soundly D. affect the sound development of the Chinese society |
4. Collecting taxes on houses has all the following effects except________. |
A. making the developers do their best to sell their houses B. cutting down speculations C. supplying a stable tax resource for the government D. decreasing the sales cost |
阅读理解. |
America has long been considered the land of opportunity(机遇)by those from other countries. Americans, too, believe that the United States gives almost limitless opportunity for those who want to open business on their own. Today, Americans are still fond of trying their hand at becoming small business people, even though only one out of two survives in the first two years. Many of these people start their business for the wrong reason: to get away from the paper work of their present jobs or to exchange the responsibility(责任)of their present jobs for free life styles. But more, not less paper work and responsibility come with the ownership of a small business. Not all small businesses succeed. Fifty percent of the 4,550,000 that start in the United States ever fail(失败). Still ninety-five percent of businesses in the U.S. can be regarded as small, and these businesses altogether produce forty percent of America"s total national products. |
1. According to the passage, which of the following statements is TRUE?______ |
A. People from other countries and Americans think there are a lot of opportunities in theU.S. B. Only the Americans think the U.S. can give them many opportunities. C. Both people from other countries and Americans believe they have many opportunities in the U.S so that they can do whatever they like. D. People from other countries and Americans all think the U.S. the place where they can realize their dreams. |
2. From this passage, we know that ____. |
A. many people from other countries think that in the past there were many opportunities in the U.S. but not now B. now Americans don"t believe the U.S. can give them a lot of opportunities C. people from other countries still think they have more opportunities in the U.S. than in their own countries D. Americans think they have more opportunities to start their own business than those from other countries |
3. According to this passage, many American people like to start their own business because ____. |
A. they want to become rich soon B. they not only dislike their present job but also want a free life style C. they don"t want to do paper work D. they want to have more chances |
4. From this passage, we can get the idea that ____. |
A. it is easy to do business successfully in the U.S. B. it is easy to start a business but hard to make it successful C. there are more big businesses than small businesses in the U.S. D. only big businesses can succeed in the U.S. |
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