阅读理解 The appeal of advertising to buying motives can have both negative and

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阅读理解     The appeal of advertising to buying motives can have both negative and positive effects. Consumers
may be convinced to buy a product of poor quality or high price because of an advertisement. For
example, some advertisers appealed to people"s desire for better fuel economy for their cars by
advertising automotive products that improve gasoline mileage. Some of the products work.. Others are
worthless and a waste of consumers" money.
     Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to
dieters (节食者.  with the message that there were fewer calories (热量单位,大卡.  in every slice. It
turned out that the bread was not dietetic (适合于节食的. , but just regular bread. There were fewer
calories because it was sliced very thin, but there were the same number of calories in every loaf.
     On the positive side, emotional appeals may respond to a consumer"s real concerns. Consider fire
insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for
fire insurance. The security of knowing that property is protected by insurance makes the purchase of
fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance
plans as the message in the ads, they will benefit from the advertising.
     Each consumer must evaluate her or his own situation. Are the benefits of the product important
enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to
buy the product. Consumers still control the final buying decision.

1. Advertising can persuade the consumer to buy worthless products by ________.

A. stressing their high quality
B. convincing him of their low price
C. maintaining a balance between quality and price
D. appealing to his buying motives

2. The reason why the bread advertisement is misleading is that ________.

A. thin slices of bread could contain more calories
B. the loaf was cut into regular slices
C. the bread was not genuine bread
D. the total number of calories in the loaf remained the same

3. The passage tells us that _________.

A. sometimes advertisements really sell what the consumer needs
B. advertisements occasionally force consumers into buying things they don"t need
C. the buying motives of consumers are controlled by advertisements
D. fire insurance is seldom a worthwhile investment

4. It can be inferred from the passage that a smart consumer should ________.

A. think carefully about the benefits described in the advertisements
B. guard against the deceiving nature of advertisements
C. be familiar with various advertising strategies
D. avoid buying products that have strong emotional appeal

5. The passage is mainly about _________.

A. how to make a wise buying decision
B. ways to protect the interests of the consumer
C. the positive and negative aspects of advertising
D. the function of advertisements in promoting sales

答案

1-5: DDAAC

举一反三

阅读理解     A Tshirt a day has kept unemployment away for an American man "who is making about $85,000
a year by selling advertising space on his shirt."
     Jason Sadler,26,was once a former marketing expert from Florida.In 2008,he founded his own
company,"iwearyourshirt",with the idea to wear a Tshirt supplied by any company and then use social
media tools to develop the company.Sadler charges the "face value" of the day for his human billboard
(广告牌)servic e.So January 1 costs$1,while December 31 costs$365.He said this may not sound like
a lot,but it adds up to $66,795 a year if he sells out every day,which he did this year.He also sells monthly sponsorships(赞助)for $1,500, adding another $18,000 to his income.
     "I walk around,take photos,wear the shirt all day…I blog about those photos,I put them up on Twitter,
I change my Facebook introduction…and then I do a Youtube video.I made about $85,000 this year,"
he told Reuters Television. The average U. S. income is about $615 a week or about $32,000 a year,
according to the U. S.government.
     Sadler has already begun to plan for his year 2013.He is making services larger by hiring another
person to wear a shirt a day on the west coast of the United States.

1. What is Sadler"s "face value" of the day December 30?

A. $364.
B. $365.
C. $615.
D. $1,500.

2. It can be inferred that Sadler didn"t advertise on ________.

A. Twitter
B. Facebook
C. Youtube
D. Reuters

3. Jason Sadler has a new plan to ________ for the year 2013.

A. employ another person to replace him
B. start his business on the west coast
C. stay at home on the east coast
D. double the charge for the service

4. The passage is mainly about ________ in a new way.

A. taking photos
B. writing blogs
C. making money
D. selling Tshirts

题型：同步题难度：| 查看答案

阅读理解     When I stepped out the plane from Miami into Charlotte, North Carolina, airport for a connecting
flight home, I immediately knew something was wrong. Lots of desperate people crowded the terminal.
I quickly learned that flights headed to the Northeast were called off because of a storm. The earliest they could get us out of Charlotte was Tuesday. It was Friday. A gate agent stood on the counter and shouted, "Don"t ask us for help! We cannot help you!"
     I joined a crowd that ran from terminal to terminal in search of a flight out. Eventually, I found six
strangers willing to rent a van with me. We drove through the night to Washington, where I took a train
the rest of the way to Providence.
     The real problem, of course, is that incidents like this happen every day, to everyone who flies, more
and more often. It really gets to me, though, because for eight years I was on the other side, as a flight
attendant for Trans-World Airlines (TWA).
     I know the days are gone when attendants could be written up if we did not put the lines napkins
with the TWA logo in the lower right-hand corner of the first-class diners" trays. As are the days when
there were three dinner options on flights from Boston to Los Angeles in economy class. When, once,
stuck on a tarmac(机场停机坪)in Newark for four hours, a planeload of passengers got McDonald"s
hamburgers and fries by thoughtfulness of the airline. I have experienced the decline of service along with
the rest of the flying public. But I believe everything will change little by little, because I remember the
days when to fly was to soar (翱翔). The airlines, and their employees, took pride in how their
passengers were treated. And I think the days are sure to come back one day in the near future.

1.Many people crowded the terminal because _______.

A. they were ready to board on the planes
B. something was wrong with the terminal
C. the flights to the Northeast were canceled
D. the gate agent wouldn"t help the passengers

2. How did the writer get to Providence at last?

A. by air
B. by van
C. by train
D. by underground

3. Which of the following is NOT true according to the passage？

A. Incidents happened to those who fly quite often.
B. The writer used to be a flight attendant for Trans-World Airlines.
C. Even a small mistake might cause complaints from passengers in the past.
D. McDonald"s hamburgers and fries were among regular dinner options.

4. What can be implied from the passage?

A. The writer lived in Charlotte, North Carolina.
B. The writer thought the service was not as good as it used to be.
C. The writer with other passengers waited to be picked up patiently.
D. Passengers would feel proud of how they were treated on the plane.

题型：安徽省模拟题难度：| 查看答案

阅读理解     Some people argue that the pressures on international sportsmen and sportswomen kill the spirit of
sport: the pursuit (追求) of personal excellence. Children kick a football around for fun. When they get
older and play for local school teams, they become competitive but they still enjoy playing. The sportsman representing his country cannot afford to think about enjoying himself, he has to think only about winning. He is responsible for an entire nation"s hopes and dreams.
   A good example is the football World Cup. Football is the world"s most important sport. It is even
more important now that the United States is seriously taking it up. Winning the World Cup is perhaps
eh greatest of international sporting success. Mention " Argentina " to someone and the chances are that
he"ll think of football. In a sense, winning the World Cup " put Argentina on the map ".
     Sports fans and supporters get quite irrational about the World Cup. People in England felt that their
country was somehow important after they won the World Cup. Last year thousands of Scots sold their
cars, and even their houses, and spent all their money traveling to Argentina, where the finals were played.
     So am I arguing that international competitions kill the idea of sport? Certainly not! Do the
Argentineans really believe that because eleven of their men proved the most skillful at football, their
nation is better than all others? Not really. But it"s nice to know that you won, and that in one way at least
your country is best.

1. What is mainly discussed in this passage is _________.

A. why international sport is necessary
B. what international sport is like
C. how international sport goes on
D. what disadvantages international sport has

2. Those who are against international competitions think that ________.

A. sport should not be so popular
B. sport should not be competitive
C. sport should be for personal purpose
D. sport should be made easier

3. We can infer from the passage that the underlined word " irrational " means_________.

A. against reasonable behavior
B. having much knowledge
C. unable to understand
D. eager to know

4. What does the writer mean by saying that winning the World Cup " put Argentina on the map"_____

A. Argentina has the best football player
B. Argentina has become world-famous for football
C. Football is very popular in Argentina
D. Argentina has begun to pay much attention to football

题型：安徽省模拟题难度：| 查看答案

阅读理解                                                How to beat a bad mood
     Having one of those days or weeks when everything seems to annoy you? Even if you do nothing
about it, your bad mood will probably go away after some time. But with a little effort, you can forget it
much faster, often within a day or two.
     . Walk it off
     Exercise is the most popular bad-mood buster. A person who"s in a bad mood has low energy and
high tension. Taking a fast ten-minute walk, or taking some quick exercise can do wonders towards
changing that bad mood.
     . Tune it out
     Listening to your favorite music for a while can also make tensions go away quickly, because music
starts associations with past positive experiences we"ve had.
     . Give yourself a pep talk
     Stop and listen to what"s on your mind. Bad moods are often started by too many negative thoughts.
Write them all down on paper; the pessimistic(悲观的)messages you"ve been giving yourself and then
give optimistic answers. ( "I still don"t have a job." vs. "I have two interviews next week. ")
     . Reduce your stress
     Relaxation techniques are wonderful mood-lifters. These include deep breathing, stretching and
visualizing(想象), all of which sound complicated but aren"t. One easy way to visualize; close your eyes
and picture a favorite place, such as the beach. Another simple way to distress is to make a to-do list.
One reason for being in a bad mood is feeling you have no options(选择权).  By taking control over
certain areas, you realize you"re not helpless. You can make changes in your mood and life.
     . Avoid things that won"t improve your mood
     TV may not help much: you need to increase your energy, level and stimulate your mind    something
that the TV show "Neighbors" won"t do. And before you reach for that piece of cake and coffee, think
about how mood and food are linked. Sugar and caffeine contribute to depressed moods. The better
choice? Research shows that carbohydrates, such as potatoes and pasta, produce a calming effect in
people who have a desire for them.

1. We learn from the text that it might help rid us of a bad mood ________.

A. to do nothing about it
B. to take a long walk on the beach
C. to take some exercise with light music
D. to talk it to neighbors

2. Why is it suggested that you close your eyes and picture the beach?

A. It is not complicated to do so.
B. It is an area to be easily controlled.
C. It helps beat a bad mood.
D. It brings us a new technique.

3. TV may not improve your mood because ______.

A. it sometimes shows what happens around you
B. it keeps you stay unmoved
C. it reminds you of eating and drinking
D. it produces a calming effect

4. This text most probably appears in _______

A. a book on physical exercises
B. a doctor"s handbook
C. a notice
D. a magazine

题型：安徽省模拟题难度：| 查看答案

阅读理解     New coins are coming out all the time. And did you know that the United States Mint makes some
coins to collect rather than spend? One collecting kind is called "commemorative"-coins that honor
famous people, places, and events. If you have coins to spend, those are called "circulating" coins.
     2008 American Bald Eagle Coins celebrated an American success story: the bald eagle (秃头鹰).
Congress passed an act to recognize the eagle, its importance as a national symbol,and its return from
near extinction (灭绝) in the lower 48 states. The series celebrated the eagle"s recovery as well as the
35th anniversary of the Endangered Species Act of 1973, which had helped in the recovery.
     The Founding Fathers chose the bald eagle as the Great Seal of the United States at the Second
Continental Congress in 1782. Ever since, this bird has represented the spirit of freedom and democracy.  The eagle also appears on the seals of many branches and departments of the United States
government.
     The bald eagle is a major symbol of democracy, standing for American values like freedom, courage,
and strength. It has appeared in American art, music, history, literature, and culture. So, the bald eagle is
very important to the United States.
     This once?endangered species, unique to North America, is now making a gradual comeback.
Classified as "endangered" in 1973 under the Endangered Species Act, this eagle was later moved to
the less endangered "threatened" list, thanks to the law, caring people and organizations.
     The bald eagle will probably be removed from the "threatened species" list, but the eagle won"t be
"out of the woods" just yet. Wildlife agencies will need to keep an eye on the eagle for at least 5 years
after it"s taken off the list. Part of the surcharge (额外费用) on the bald eagle coins can be used to help
this work.

1. What does the text mainly talk about?

A. The United States Mint.
B. American commemorative coins.
C. The bald eagle coins and the bald eagle.
D. The living habits of the bald eagle.

2. According to the text, commemorative coins are_______.

A. mainly made to spend
B. used to remember the bald eagle
C. often in honor of famous people, places, and events
D. not popular with collectors

3. Which of the following is one of the reasons why 2008 American Bald Eagle Coins were made?

A. The Endangered Species Act being passed.
B. The request of many coin collectors.
C. The decision of the Founding Fathers.
D. The recovery of the bald eagle.

4. What can be inferred from the text?

A. The bald eagle has a great effect on Americans.
B. The bald eagle is unique to the United States.
C. The bald eagle is still near extinction.
D. The bald eagle will soon be out of people"s sight.

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