阅读理解。 A new retail (零售) phenomenon-SampleTrend from Japan which allows custo
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| 阅读理解。 |
A new retail (零售) phenomenon-SampleTrend from Japan which allows customers to walk away
with free products is to launch in Britain. From tomorrow, visitors to SampleTrend"s central London
store can try anything on its shelves, and all of the products can be taken home without charge. For a
nominal (象征性的) annual membership fee of ￡60, users are free to enter the shop once a month
and help themselves to no less than ￡250 worth of goods every year. The only requirement is that
shoppers are asked to complete a simple questionnaire about each product they try.
Known as "try-vertising" (体验式广告), the concept allows manufacturers to test products and
receive consumer feedback (反馈.) before launching onto the open market. It is already popular in
Japan and now aims to promote the broken UK retail industry.
According to new figures, stores are facing a Christmas crisis with the weakest trading for six
months. Michael Ghosh, the founder behind SampleTrend, said. "The concept behind SampleTrend
is unique in the UK. It allows shoppers the opportunity to walk away with a number of real, full-size
products of their choosing without handing over a penny."
The concept of try-vertising is simple but effective. Businesses across all sectors, from cosmetic (化
妆品) manufacturers to drink makers, place new products on the shelves at SampleTrend and wait for
consumers to try them out. Customers complete a short 10-point questionnaire about the product, and
the feedback they provide is used to make any last-minute adjustment before the product is brought
officially to market. The SampleTrend store houses everything including cosmetics, food and drink, and
household goods.
Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also
build brand loyalty from the beginning-a particularly appealing prospect for new businesses. |
| 1. What do we know from the passage about SampleTrend? |
A. It appears in Britain first.
B. It is unacceptable in Japan.
C. Its products are totally free for people.
D. Shoppers in it must complete a related questionnaire. |
| 2. Which of the following is NOT true about try-vertising? |
A. Manufacturers can receive consumer feedback.
B. Manufacturers can test their products.
C. It can transform the economy of UK.
D. It is simple but effective. |
| 3. The most obvious feature of goods at SampleTrend is ______. |
A. cheap price
B. newly produced
C. high quality
D. strangely designed |
| 4. What is Ghosh"s attitude toward SampleTrend? |
A. Positive.
B. Negative.
C. Doubtful.
D. Uninterested. |
答案
| 1-4: DCBA |
举一反三
| 阅读理解。 |
Many of us still tend to think that emotions can affect reasonable thought, and sometimes land us in
trouble. But in recent years psychologists have taken quite a different view. Keith Oatley, Professor of
psychology at Glasgow University, is involved in the research which shows the fundamental importance
of emotions.
He believes we are very ambivalent about them: we think of our emotions as being unreasonable, but
we also consider them as essential to being human. For example, Mr Spock, a character in the television
series Startrek is super-intelligent--and he has no emotions at all! However, he is never made captain of
the spaceship. Maybe, this is because Mr Spock is not the kind of person you can share your feelings
with-a person who shows his emotions.
As Professor Oatley points out, our emotions have very important functions, for example, fear. If we
cross the road and a car approaches, we usually stop moving or step back. We stop what we are doing,
check what we have done-and pay very careful attention to the environment. The emotion of fear makes
us take this small series of actions which, on average, help preserve our safety.
On the other hand, if things are going well and small problems come up, we find we can solve them
with the resources we have to hand. As a consequence, we tend to feel happy and usually continue doing
the job.
Anger is an emotion that tends to occur when someone is preventing us from doing something. Then
this small "kit" of reactions enables us to prepare ourselves to be quite aggressive to that person, or to try
harder, and so on.
Professor Oatley believes emotions generally occur at these important moments in actions. With fear
and anger our emotions make us decide to start doing something else, while with happiness they "suggest" we continue what we are already doing. |
| 1. What"s Keith Oatley"s opinion about emotions? |
A. They affect reasonable thought.
B. They get us into trouble.
C. They are helpful to us.
D. They are reasonable. |
| 2. What does the underlined part "we are very ambivalent about them" in Paragraph 2 mean? |
A. We have contradictory feelings towards emotions.
B. We have similar ideas of emotions.
C. We are quite clear about emotions.
D. We can do nothing about emotions. |
| 3. Which of the following is NOT mentioned in the passage? |
A. Fear helps us to be careful about our surroundings.
B. Happiness inspires us to continue what we are doing.
C. Anger may urge us to make greater efforts.
D. Anger tends to do us more harm than good. |
| 4. It can be inferred from the passage that ______. |
A. we must control our emotions in daily life
B. emotions play a more important part than we realize
C. positive emotions such as love and joy are good for us
D. negative emotions make us continue what we are doing |
阅读理解。
根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多
余选项。 |
Animation means making things which are lifeless come alive and move.
1 But not until this century have we managed to capture it, to record it, and in the case of animation, to reinterpret it and recreate it. 2
In the world of cartoon animation, nothing is impossible. You can make the characters you create do
exactly what you want them.
A famous early cartoon character was Felix ,the Cat, created by Pat Sullivan in American in the early
nineteen twenties. 3 He could do all sorts of things no natural cat could do like taking off his tail, using
it as a handle and then putting it back.
Most of the great early animators lived and worked in America, the home of the moving picture
industry. 4 Popeye, the Sailorman and his girl friend Olive Oyl were born at the Max Fleischer studios
in 1933.
But to be an animator, you don"t have to be a professional. 5 All you have to do is draw directly
on to blank film and then run a projector. |
A. To do all this, we use a movie camera and a projector.
B. It is possible for anyone to make a simple animated film without using a camera at all.
C. Felix was a marvelous cat.
D. From earliest times, people have always been fascinated by movement.
E. The moving picture industry really experienced a trough (低谷期), and then achieved the
fabulous(难以置信的) success.
F. Felix, the lovely cat, makes our audience laugh all the time.
G. The famous Walt Disney cartoon characters came to life after 1928. |
| 阅读理解。 |
Does knowledge of a writer"s private life help to explain his works? It"s an age-old question, but it"s
also one in which interest is aroused (激起) again by Antonia Fraser"s book about her life with Harold
Pinter, Must You Go?. The book is obviously a personal account rather than a study of the plays. All the
same, I"d argue it throws a good deal of light on Pinter the dramatist (剧作家).
I start from the belief that all information about a writer is helpful. In fact, one of the pleasures of
writing Pinter"s biography was discovering that nearly all his plays were started by some strong personal
memory. This got me into trouble with some scholars. I remember Martin Esslin, a great Pinter scholar,
arguing that I had reduced the value of Pinter"s Betrayal by linking it to the dramatist"s seven-year-long
love affair with Joan Bake well. But, as I saw it, that was simply the play"s origin. All I had done, I hoped, was to remind people that Pinter was a writer who would make use of his own life experience.
That point can also be seen from Antonia"s book. There"s an interesting account of a dinner with Tom
Stoppard where Pinter says that he doesn"t plan his characters" lives and then asks his fellow dramatist:
"Don"t you find they take you over sometimes?", to which Stoppard firmly replies: "No." That says a lot.
One reason why The Homecoming is a great play is that Pinter allows his characters, almost unconsciously, to take over. Despite Stoppard"s many strengths, he tends to keep his characters under a much tighter
control.
Again, there"s an eye-opening passage in Antonia"s book where she recalls a moment in 1983 when
Pinter refers back to his relationship with his former wife, Vivien: "While she was alive, if you think about
it, so much of my work was about unhappy frozen married relationships."
In short-as Stoppard once wrote-information, in itself, about anything, is light. And modern biography, particularly in the hands of masters, has been helpful to literature by opening writers" lives to public eyes.
For that reason, among many others, I welcome Antonia Fraser"s book. |
| 1. What is TRUE about Antonia Fraser"s book? |
A. It is well received by the public.
B. It carries Antonia"s views about biography.
C. It is helpful to the study of Pinter"s works.
D. It includes serious studies of Pinter"s works. |
| 2.What do the author of this article and Martin Esslin disagree on? |
A. The literary value of Pinter"s Betrayal.
B. The literary value of the accounts of Pinter"s life.
C. The truthfulness of the contents of Antonia"s book.
D. The truthfulness of Pinter"s love affair with Joan Bakewell. |
| 3.What can we infer about Pinter and Stoppard? |
A. They treat their characters in different ways.
B. Stoppard has more strengths than Pinter.
C. They often have dinners together.
D. They often argue with each other. |
| 4. This article is probably ______. |
A .a feature story
B. a book review
C. a news report
D. a biography |
| 完形填空。 |
The mountain town of Canton is at an elevation(海拔) of
6,000 feet. It is 1 by thick underbrush and pine trees.
Because of six years of drought, thes 2 are a major fire
danger. Thousands of trees and tons of underbrush are going to
be 3 over the next five years at a minimum cost of $ 3
million. The 4 will be removed first, then the trees will
be overturned and removed. A cleared nonflammable area will
then 5 surround the town of 4,000.
Residents look forward to the work, 6 it will help
their town survive a future inferno(地狱). "But there are two
7 ," said one resident. "All the extra trucks are going to
make traffic 8 bad. Once the area is cleared, we have to
make sure dirt bikers don"t try to make the 9 area their
personal playground. "
A recent fire burned 4,000 acres and destroyed 11 homes
in 10 Hamilton. The fire was raging(汹涌)toward Canton,
but a sudden rainstorm 11 the fire. Residents know that
they won"t get lucky twice, so they are 12 this massive
clearing operation.
Ninety percent of the cutting and clearing will be paid
13 federal funds. Unfortunately, if the trees are on private
property, they must be paid for by the residents 14 . Prices
can range as high as $1,000 to cut and remove one tree.
15 say that residents can apply for state and federal loans
if 16 .
"Well, what good does that do me?" asked Thelma, a 65-
year-old widow. "I"m living on 17 security. I"ve got four
trees on my property. The government"s not going to 18
me money when they know there"s no way I can pay it back.
19 what am I supposed to do? These planners with all their
big ideas ought to think of the 20 people. " |
( )1. A. shaded
( )2. A. plants
( )3. A. planted
( )4. A. mountain
( )5. A. safely
( )6. A. for
( )7. A. causes
( )8. A. pretty
( )9. A. enlarged
( )10. A. nearby
( )11. A. start out
( )12. A. operating on
( )13. A. with
( )14. A. them
( )15. A. Government
( )16. A. possible
( )17. A. social
( )18. A.loan
( )19. A. But
( )20. A.big | B. circled
B. animals
B. refreshed
B. brush
B. dangerously
B. when
B. problems
B. fairly
B. enriched
B. far
B. put out
B. looking forward to
B. by
B. their own
B. Officials
B. important
B. private
B. borrow
B. And
B. large | C. surrounded
C. grasses
C. cut
C. town
C. conveniently
C. because
C. reasons
C. so
C. abandoned
C. distant
C. go out
C. carrying out
C. about
C. themselves
C. Residents
C. likely
C. public
C. lend
C. So
C. great | D. covered
D. trees
D. removed
D. village
D. possibly
D. whether
D. matters
D. that
D. cleared
D. near
D. remove out
D. working on
D. from
D. they
D. Peasants
D. necessary
D. native
D. pay
D. Or
D. little |
| 阅读理解。 |
The rise of the so-called "boomerang generation " is laid bare in official figures showing that
almost one in five graduates in their late 20s now live with their parents.
By contrast, only one in eight university graduates had failed to fly the nest by the same age 20 years
ago, research from the Office for National Statistics (ONS) shows. It also found that grown-up sons are
twice as likely as their sisters to still be living with their parents in their late 20s. With nearly a quarter of
men approaching 30 still living at home, the findings are bound to lead to claims of a "generation of
mummy"s boys".
Rising property prices, mounting student debts and the effects of recession on the job market have
forced a wave of young people to move back into the family home at an age when they would normally
be moving out. Young professionals in their late 20s or early 30s have been nicknamed the "boomerang
generation" because of the trend toward returning to the family home having firstly left to study. Recent
research has suggested that young people in Britain are twice as likely to chose to live with their parents
in their late 20s than their counterparts(对手们) elsewhere in Europe. But commentators warned that the
phenomenon may have more to do with young people facing "dire" prospects(景象) than simply a desire
to save money. While the proportion of those of university or college age moving out from the family
home has continued to rise in the last 20 years, among those in their mid and late 20s the trend has been
reversed(颠倒).
Overall 1.7 million people aged from 22 to 29 now share a roof with their parents, including more
than 760,000 in their late 20s, the ONS figures suggest. In 1988 22. 7 per cent of men aged 25 to 29
were still living with their parents but last year the proportion was 24. 5 per cent, according to the ONS. |
| 1. Which of the following is TRUE? |
A. One in five approaching 30 now live with their parents.
B. Grown-up sons who are still be living with their parents are twice as likely as their sisters.
C. Young people who live with parents now in Britain are less than elsewhere in Europe.
D. More and more elder people trend to live independently. |
| 2. The reason why young generation trends to live with their parents is ____ . |
A. that they want to save money
B. that they want to take care of their old parents
C. that their parents are badly sick
D. that they face miserable phenomenon |
| 3. According to the passage, people aged from 22 to 29 should _____. |
A. live independently
B. now live with their parents
C. leave for college
D. go to work |
| 4. According to the passage, we can infer that ____ . |
A. parents in elsewhere in Europe dislike to live with their children
B. these prospects have nothing to do with the financial crisis
C. more and more young people will live with their parents in the future in Britain
D. the government should be responsible for this |
| 5. What"s the best title of the passage? |
A. Generation of Mummy"s Boys
B. Boomerang Generation
C. Living with Their Parents
D. Going back |
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