阅读理解。 The iPhone, the iPad, the iPod, each of apple"s products sounds cool a
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| 阅读理解。 |
The iPhone, the iPad, the iPod, each of apple"s products sounds cool and has become a pad (一时的风尚).
Apple has cleverly taken advantage of the power of the letter "i",-- and many other brands are following suit.
The BBC"s iPlayer-which allows Web users to watch TV programs on the internet-adopted the title in 2008.
A lovely bear-popular in the US and UK-that plays music and video is called "iTeddy". A slimmed-down version
of London"s Independent newspaper,was launched last week under the name "i".
In general, single-letter prefix have been popular since the 1990s, when terms such as e-mail and
e-commerce first came into use.
Most "i" products are targeted at young people and considering the major readers of the Independent"s "i",
it"s no surprise that they"ve selected this fashionable name.
But it"s hard to see what"s so special about the letter "i". Why not use "a", "b" or "c" instead? According to
Tony Thorne, head of Language Center at King"s College, London, "i" works because its meaning has become
ambiguous. When Apple uses "i", no one knows whether it means internet, information, individual or interactive,
Thorne told BBC magazines "even when Apple created the iPod, it seems it didn"t have one clear definition," he
says.
"However,thanks to Apple, the term is now associated with portability (轻便)," adds Thorne.
Clearly the letter "i" also agrees with the idea that the Western World is centered on the individual. Each
person believes they have their own needs, and we love personalized products for this reason.
Along with "Google" and "blog", readers of BBC magazines voted "i" as one of the top 20 words that have
come to define the last decade.
But as history shows, people grow tired of fads. From the 1900s to the 1990s, products with "2000" in
their names became fashionable as the year was associated with all things advanced and modern. However, as
we entered the new century, the trend inevitably disappeared. |
| 1. We can infer that the Independent"s "i" is aimed at _____. |
A. young readers
B. old readers
C. fashionable women
D. engineers |
| 2. The underlined word "ambiguous" means "____". |
A. popular
B. uncertain
C. definite
D. unique |
| 3. Nowadays,the "i" term often reminds people of the products which are _____. |
A. portable
B. environmentally friendly
C. advanced
D. recyclable |
| 4. The writer suggests that _____. |
A. "i" products are often of a high quality
B. the popularity of "i" products may not last long
C. the letter "b" replace letter "i" to name the products
D. iTeddy is a live bear |
答案
| 1-4: ABAB |
举一反三
| 阅读理解。 |
How many people have I met who have told me about the book they have been planning to write but have
never yet found the time? Far too many.
This is Life, all right, but we do treat it like a rehearsal (排演) and, unhappily, we do miss so many of its
best moments.
We take jobs to stay alive and provide homes for our families always making ourselves believe that this
style of life is merely a temporary state of affairs along the road to what we really want to do. Then, at 60 or
65, we are suddenly presented with a clock and several grandchildren and we look back and realize that all
those years waiting for Real Life to come along were in fact real life.
In America they have a saying much laughed at by the English: "Have a nice day" they speak slowly and
seriously in their shops, hotels and sandwich bars. I think it is a wonderful phrase, reminding us, in effect, to
enjoy the moment: to value this very day.
How often do we say to ourselves, "I"ll take up horse-riding (or golf, or sailing) as soon as I get a higher
position," only to do none of those things when I do get the higher position.
When I first became a reporter I knew a man who gave up a very well paid respectable job at the Daily
Telegraph to go and edit a small weekly newspaper. At the time I was astonished by what appeared to me to
be his completely abnormal (反常的) mental state. How could anyone turn his back on Fleet Street in central
London for a small local area?I wanted to know.
Now I am a little older and possibly wiser, I see the sense in it. In Fleet Street the man was under continual
pressure. He lived in an unattractive London suburb and he spent much of his life sitting on Southern Region
trains. |
| 1. The first paragraph of the passage tells us that _____. |
A. we always try to find some time to write a book
B. we always make plans but seldom fulfill them
C. we always enjoy many of life"s best moments
D. we always do what we really want to do |
| 2. The underlined phrase "turn his back on" (paragraph 6) most probably means _____. |
A. leave for
B. return to
C. give up
D. rely on |
| 3. The man ( paragraph 6) left his first job partly because he was _____. |
A. in an abnormal mental state
B. under too much pressure
C. not well paid
D. not respected |
| 4. What is probably the best title for the passage? |
A. Provide Homes For Our Family
B. Take Up Horse-riding
C. Value This Very Day
D. Stay Alive |
| 阅读理解。 |
When creating a digital advertisement or something to promote (促销) a product or service, music is one
of the most important aspects. Whether it is simply a jingle (短歌), musical note or any other use of sound,
music can play a huge role in attracting a customer"s attention or being noticed by your target audience.
Music can work hand-in-hand with what you are advertising. Many times the advertising jingle, or saying,
is what the audience remembers. Companies such as McDonald"s and Subway have used this method many
times with different jingles and little sayings that are easy to remember and fun to sing along with.
Usually concepts that are part of a jingle would sound conceited (自负的) and pompous (浮夸的) when
said in a normal conversation. When put to music however, and sung in a rhythm (节奏), it suddenly sounds
attractive. For example, if someone said, "No one does it better than me" in a normal statement, this would
sound very conceited. Add music and a tune to this statement and it becomes attractive and fun for others to
sing along with.
While understanding how important music is for your advertising needs, it is also important for you to
know the best way to get special music.
Having people from many different backgrounds all over the world write something specifically for you is
one of the best ways to get songs written just for you. You simply choose which one you believe is best for
the project. So instead of hiring a single songwriter to compose your music, you can run a contest for you
advertising jingle and songwriters around the world write you a finished jingle in an attempt to win your contest. |
| 1. What does the passage mainly tell us? |
A. How to use music in advertising.
B. How to get an advertising jingle.
C. Advertising jingles can help sell products.
D. Advertisements are important in promoting. |
| 2. What makes concepts of an advertising jingle sound attractive? |
A. Music and tune.
B. Word and pictures.
C. Beautiful voice.
D. Wonderful sayings. |
| 3. According to the writer, the best way to get an advertising jingle is _____. |
A. to hire a top songwriter
B. to invite a famous singer
C. to get advice from experts
D. to collect works from public |
| 4. What"s the advantage of your running a contest for an advertising jingle? |
A. It will save much time.
B. It will cost less money.
C. You can get the best works.
D. You can sell more products. |
| 阅读理解。 |
1 . If you give and give without making time to fill your own needs, then it"s likely you will burn out,
or feel upset. When you take and take without giving back, you never feel fulfilled, so you are always
searching for ways to fill the void in your life.
The way to create a healthy balance between giving and receiving is to know and then live by your values.
I break values up into two groups which I call being and having values. 2 I suggest to my clients that they
choose three being values that are willing to make a commitment to live by. An example of some being values
are:kind, loving, generous, inspirational, peaceful, wise and even powerful. By acting on these values you give
to others through your actions and you inspire others by being a positive role model. Mastering being these
character traits becomes your life purpose.
3 . These could be companionship, achievement, and support, being valued or financial security. This is
what yu receive. You take responsibility for filling your own needs by taking steps to create these feelings and
conditions in your life.
When you make a commitment to live by your being values, it becomes easier to make conscious choices
rather than reactionary ones. If your usual pattern is to talk about your problems, you could choose to think
and act like a calm person. 4 . If your usual pattern is to worry, you could choose to act like a responsible
or wise person. In other words, you would act like the person you choose to be-this is the key to personal
power.
When you choose to act on your values, you not only feel good about yourself, you reinforce your chosen
beliefs. 5 . |
A. Young people have a different set of values.
B. You feel that you have a responsibility to help them.
C. Your having values are the feelings you need to create in order to be happy.
D. Your being values are the character traits (特征,特点) of the ideal person you would like to be.
E. You feel happiest when you create a healthy balance between giving and receiving.
F. A calm person might go for a walk, meditate, or set a time limit before responding.
G. Over time acting in this way changes how you see the world, and in turn the way other people
think of you. |
| 完形填空。 |
Chinese tennis is entering a golden time. In recent years there has been an explosion of 1 female tennis
players bursting onto the global scene. And this couldn"t have come at a 2 time with the 2008 Beijing
Olympics.
These young girls have 3 strong will and talent. 4 the way is Li Na, who may have the 5 name in
women"s tennis, but she has a big reputation. Li Na is China"s top ranked player and the first to have 6 into
the world"s top 20. After 7 nearly six months of the season with a serious injury, the 25-year-old 8 an
impressive comeback by winning the Australian Women"s Hardcourt Tennis Championships.
In the world of professional tennis, Li"s refreshing sense of humor proved to be a hit both on and 9 the
court.
"My husband said he had a special gift for me 10 I won," Li Na said after lifting the prize cup. "That"s
11 I tried so hard today. I wanted a special gift."
The Wuhan girl 12 tennis at the age of eight after being discovered by a coach who had 13 her playing
badminton. After years of hard training, Li Na turned 14 in 1999 and has become one of the most successful
Chinese tennis players.
With her solid groundstroke and aggressive mindset, she 15 the first Chinese tennis player to win a WTA
Tour 16 . Then two years later, she was the first Chinese to make 17 into the last 16 of Wimbledon, which
led to her being 18 number 16 in the world last January.
Li is now looking forward to winning a 19 at the Olympics. "The Olympics are very important for us," she
said. "I am more motivated after my recovery 20 I feel my desire for the Olympics is bigger than ever before." |
( )1. A. pleased
( )2. A. good
( )3. A. much
( )4. A. Knowing
( )5. A. biggest
( )6. A. broken
( )7. A. playing
( )8. A. returned
( )9. A. over
( )10. A. unless
( )11. A. what
( )12. A. went on
( )13. A. spotted
( )14. A. competitor
( )15. A. found
( )16. A. event
( )17. A. one
( )18. A. praised
( )19. A. reward
( )20. A. and | B. talented
B. better
B. either
B. Leading
B. longest
B. walked
B. wasting
B. made
B. off
B. if
B. how
B. met with
B. heard
B. player
B. became
B. team
B. this
B. ranked
B. score
B. or | C. excited
C. best
C. both
C. Showing
C. smallest
C. dropped
C. sparing
C. kept
C. in
C. whether
C. because
C. took up
C. minded
C. professional
C. got
C. project
C. that
C. received
C. gold
C. but | D. interested
D. well
D. some
D. Finding
D. shortest
D. changed
D. missing
D. brought
D. around
D. that
D. why
D. set out
D. persuaded
D. coach
D. helped
D. race
D. it
D. announced
D. prize
D. while | | 阅读理解。 | My students often tell me that they don"t have "enough time" to do all their schoolwork.
My reply is often a brief "You have as much time as the president." I usually carry on a bit about there
being twenty-four hours in the day for everyone, and suggest that"not enough time" is not an acceptable
explanation of not getting something done.
Once in graduate school, I tried to prove to one of my professors by saying that I was working hard.
His answer to me was,"That"s irrelevant (无关的). What"s important is the quality of your work." Since then
I have had time to think carefully about the "hard worker" dodge (诀窍), and I have come to some
conclusions- all relevant to the problem of how much time we have.
If you analyze the matter, you can identify two parts of the problem: There is, of course, the matter of
"time", which we can think of as fixed. Then there is the problem of "work" during that time. But, as my
professor suggested, it"s not how hard one works but the quality of the product that"s important.
That led me to a new idea: the quality of the work. That concept is perhaps best explained by a sign I once
saw on the wall in someone"s office: "Don"t work harder. Work smarter." There is a lot of sense in that idea.
If you can"t get more time, and few of us can, the only solution is to improve the quality of the work. That
means thinking of ways to get more out of the same time than we might otherwise get. That should lead us to
an analysis of our work habits. Since"work" for students usually means "homework", the expression "work
habits" should be read as"study habits".
Then, as a smart student, you will seek to improve those skills that you use in study, chiefly reading and
writing. If you learn to read better and write better, there are big benefits that pay off in all your studies. | | 1. From the passage, we know that the author is probably ______. | A. a poet
B. an educator
C. a novelist
D. an engineer | | 2. We can infer from the 2nd paragraph that we students still _____. | A. have enough time
B. can meet the president
C. get everything done well
D. should accept the explanation | | 3. Which of the following is TRUE according to the passage? | A. The author"s students make good use of their time to do all their homework.
B. The author tried to tell the professor that he/she (author) had done a good job.
C. You can"t improve the quality of the work if you can"t get more time.
D. You"ll try to improve your skills in reading and writing if you"re a clever student. | | 4. What"s the passage mainly about? | A. Students don"t have enough time.
B. Don"t work harder; work smarter.
C. No one can get more time.
D. Read better and write better. | 最新试题
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