When you think of the different types of advertising, several come to your mind.

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When you think of the different types of advertising, several come to your mind. There are the traditional means to advertise: newspapers, magazines, radio, television commercials, billboards, and even taxicabs. Yet there are other types of advertising, such as aerial advertising, which is very different in many aspects.
Radio advertising is aimed at the local customers. The downside of using radio is that the customer needs to have the station tuned in. Placement of ads on the radio is another consideration since listening time is important to the ad being heard at the best time. The upside of using radio is that the audience does tend to remember jingles（收音机广告中的歌曲）that are easy to remember.
Magazine and newspaper advertising is directed to the subscribers（订阅人）. The subscriptions limit the availability to non-subscribers. The concept of being able to read information online is slowly changing the subscriptions to this advertising market. Limitations of circulation of magazines and newspapers mean fewer people viewing the advertisements.
Television commercial advertising is channeled to the viewers. Limitations of viewers based on the available channel selections lower the exposure audience. With the availability of satellite to consumers, locating the client base for advertisement can easily be lost or overlooked.
Billboard advertising focuses on the area of the billboard. Limitations of outside regions viewing the information are high. Getting the attention of the passers-by to view the information is also a subject to be considered.
Aerial banner advertising focuses on vast population of various regions. Based upon the region, the exposure is limitless. Grabbing or gaining the public’s attention is based on simple human nature to look up at the airplane that is flying overhead. People typically look up when a plane flies overhead. To have a banner with an advertisement adds more curiosity and response.
People tend to remember aerial advertising at a high rate. They also tend to communicate to others about the advertisement by sharing the information by word of mouth. This word of mouth is absolutely free but is of important benefit to aerial advertising. Aerial advertising can be done throughout the entire year, but the warmer months are preferred. Aerial advertising has certain restrictions. Yet these restrictions are fewer than the other means of advertising.
59．The underlined word“downside”in the second paragraph can be replaced by ________.
A．strength       B．weakness     C．purpose           D．instruction
60．Which of the following is the author probably in favor of?
A．Radio advertising.      B．Television advertising.
C．Aerial advertising.D．Billboard advertising
61．The first paragraph is used as a（n） _________.
A．explanation  B．introduction         C．account           D．start
62．What does the passage mainly tell us?
A．Different advantages of advertising.      B．Advantages overpass weakness.
C．Various weaknesses of advertising. D．Different types of advertising.

答案

小题1:B
小题2:C
小题3:B
小题4:D

解析

举一反三

Everybody likes a winner， and there are always people ready to cheer for a good winner. But who has ever heard a song for the man who comes in second？ So this is in praise of the almost winner， the nearly champion(冠军)， the next to the biggest， the second best. This is the song of Mister Two.
You hear unflattering(不讨好人的) names for Mister Two. “Alsoran”， they call him， and “runnerup”， names that make you think of a fellow who couldn’t quite make it. Don’t let that fool you. Ask the winner of any race how good a man Mister Two is. He will tell you it’s Mister Two who made him run so fast， Mister Two is always threat

ening to overtake and pass him.
Ask the salesman who won the contest and what kept him looking for extra order. Ask the directors of the big company why they keep changing their product， seeking the new equipment， the added advantage. What drives them？ What keeps them going？ It’s the salesman with nearly as many orders. It is the company with the product almost as good. It’s Mister Two.
In this country， we’re proud of the quality of our champions. Our big men come very big. Our fast men run very fast. Our wise men are the wisest and our greatest men are the greatest that a country could hope to be blessed with. And why is that？ It is Mis

ter Two that makes the race always open and everybody can run. So this is for you， Mister Two. This is your song. This is for all the days you tried for first， a

nd came in second. It’s for the nights when you wonder if you ought to go on trying， since nobody seems to notice. . .
We notice， Mister Two. We know the score. Winner or not， you’re a natural champion. There couldn’t be a race without you， Mister Two.
48. People usually call Mister Two unflattering names to　　　　him.
A. praise B. encourage C. laugh at

       D. respect
49. According to the author， Mister Two is mentioned in connection with the following except　　　　.
A. business          B. sports            C. greatness         D. failure
50. It is implied in this story that　　　　.
A. Mister Two is as important as the winner     B. every leader needs someone to help him
C. the second today must be the first tomorrow    D. second place is always praised
51. The person who wins needs to understand that　　　　.
A. winning is everything      B. being Mister Two is wonderful
C. without Mister Two he would do better
D. without strong competition he wouldn’t have worked so hard

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Pocket Money
Most British parents give their teenagers pocket money. Teenagers get between ￡7 and ￡20 a week. They spend it on fast food， designed clothes， the cinema， concert， magazines and mobile phones.
1. Lazy parents？
37% of parents pay teenagers to clean the living room， 66% of parents pay teenagers to take the rubbish out.
2. Lazy teens？
51% of teenagers don’t make their bed

s before they leave home.
Only 13% of teenagers wash the car for money.
Some parents even pay their teenagers to do their homework.
3. Equality？ Not Yet！
Boys get more money than girls for most odd jobs.
For washing the dishes， boys get about ￡ 4 and girls get about ￡1.
4. And if you need some more money？
Teens get an extra ￡250 a year out of their parents on top of pocket money！
About 50% of teens get gifts of money from their grandparents.
Go to Mum if you need extra money！ She gives more than Dad.
5. Where you live makes a difference！
Parents in Scotland and the North of England give most pocket money.
6. Spending
51% spend their money on clothes.
39% buy cosmetics， jewellery and toiletries.
Less than 30% of teenagers save any money.
7. Earnings
Here are some children who tell us about their pocket money：
Emma： I get ￡30 a month， I have to take the rubbish out and tidy my room.
James： I get ￡10 a week. But I have to clean the car， hoover(用真空洗尘器清洗) the house and load and unload the dishwasher. I usually save the money.
Lain： I get ￡7. 50 a week. I have to be “good” but I don’t have to do any jobs for the money.
Richard： I get ￡5 a week. But our neighbors go away a lot and they give me ￡25 a week for looking after their cats.
52. This passage is mainly about　　　　.
A. teenagers everywhere get pocket money    B. how to spend pocket money
C. some bits about pocket money in Britain    D. how to get pocket money
53. According to the passage， which statement is true？
A. Parents are lazy so they let children do housework.
B. Teens are too lazy to do housework unless they are given pocket money.
C. The pocket money boys and girls get is not equal.
D. It is not right for children to ask for pocket money.
54. We can infer from the passage that　　　　.
A. boys earn more money at home than girls    B. girls earn more money at home than boys
C. only rich parents give children pocket money
D. most children spend their pocket money
55. Who most probably gets the most money for a wh

ole year according to the passage？
A. Emma. B. James. C. Lain. D. Richard.

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For better health, many people turn to doctors or self-help books．But they don’t realize that their friends could help them fight illness and sadness, slow aging and help them live a longer life．Researchers are only now starting to pay attention to the importance of friendship in whole health．A 10-year Australian study found that old people with a large circle of friends were 22 percent less likely to die during the study than those with fewer friends．
“In general, the role of friendship in our lives isn’t well appreciated,” said Rebecca G．Adams, a professor of the University of North Carolina．“Friendship has a bigger influence on us than family relationships．” Why friendship has such a big effect isn’t clear．While friends can pick up medicine for a sick person, the advantages go well beyond physical help．
Last year, researchers studied 34 students at the University of Virginia, taking them to the foot of a steep（陡峭的）hill and fitting them with a heavy backpack．They were then asked to estimate the steepness of the hill．Some of them stood next to their friends during the research, while others were alone．The students who stood with their friends judged the hill to be lower than the hills in other students’ eyes．And the longer the friends had known each other, the less steep the hill appeared．
“People with stronger friendship feel like there is someone they can turn to,” said Karen A Roberto, director of the medical center at Virginia Tech．“Friendship is a great resource, but many people don’t realize it．The message of these studies is that friends make your life better．”
64．We can learn from Paragraph 1 that     ．
A．friends could take the place of doctors and medicine
B．researchers have studied the importance of friendship for a long time
C．people with few friends usually die at a young age
D．people with many friends can live longer
65．Which of the following is RTUE of Professor Adams?
A．She thinks friends affect us more than family members．
B．She likes making friends with different people．
C．She advises people to choose a close friend．
D．She knows the role of friendship in her life．
66．The underlined word “estimate” in Paragraph 3 means “       ”．
A．judge         B．find      C．learn           D．imagine
67．What’s the best title for the passage?
A．How to keep healthy            B．How to make friends
C．The importance of friendship     D．The meaning of real friends

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When I was young，I wished for a good car and a big house. That was my idea of success. I took all the advanced classes and tried to do well in the exams with my mind set on going to a key school. I just knew that I would somehow become famous and be able to afford the car and the dream house. All the way through junior years，my mind was planning this beautiful future.
Then in the eleventh grade, many losses changed my mind. First, one of my friends died at 16. Soon after， my great-grandmother passed away followed by my beloved fourth-grade teacher. These events left me not knowing what to do or where to go. Death had never touched me so closely.
After a long period of emptiness, it finally struck me: Life is not promised and neither is future success. Though I was attempting to achieve material success， I was not enjoying my daily life. I realized that finding inner peace， purpose and happiness will stick with me forever and that is real success.
Enjoying life"s precious quirks (偶发事件) makes an ordinary person more successful than a wealthy person who isn"t content and takes everything for granted. The summer before senior years, my attitude changed greatly. Instead of memorizing facts, I began learning skills. Instead of focusing on the future， I focused on today and the many blessings and successes that came with it.
I still get excellent grades， but now I devote weeks to studying instead of struggling for exams, and I think about the future with a deeper sense of meaning. For me, being successful means truly living life each day.
68.The reason why the author changed his idea of success is ____.
A.that he can"t afford his house
B.that his beloved teacher was dead
C.that he didn"t know what to do or where to go
D.that he lost a few beloved persons in a short time
69.What does the author want to tell the readers?
A.The true meaning of the life.
B.The true meaning of studying
C.How to achieve success.
D.His opinion about success.
70. According to the passage which of the following is TRUE?
A.The writer thinks the success is not promised.
B.His teacher died before the death of his grandpa.
C.The writer didn’t do well in all the exams.
D.He didn’t want to take all the exams.

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第三部分阅读理解
(共15小题，每题2分，满分30分)
Cheating can happen in a lot of different ways. When people cheat, it’s not fair to other people, like the kids who studied for the test or who were the true winners of a game.
Many people like the action of cheating. It makes difficult things seem easy, like getting all the right answers on the test. But it doesn’t solve the problem of not knowing the material and it won’t help on the next test --- unless the person cheats again.
Some people lose respect for cheaters and think less of them. The cheaters themselves may feel bad because they know they are not really earning that good grade. And, if they get caught cheating, they will be in trouble at school, and maybe at home, too.
Some kids cheat because they’re busy or lazy and they want to get good grades without spending the time studying. Other kids might feel like they can’t pass the test without cheating. Even when there seems to be a “good reason” for cheating, cheating isn’t a good idea.
If you were sick or upset about something the night before and couldn’t study, it would be better to talk with the teacher about this. And if you don’t have enough time to study for a test because of swim practice, you need to talk with your parents about how to balance swimming and school.
A kid who thinks cheating is the only way to pass a test needs to talk with the teacher and his or her parents so they can find some solutions(解决办法) together. Talking about these problems and working them out will feel better than cheating.
56．The author thinks that when kids cheat in class, _______.
A．it is unfair to other people B．it does harm to their heath
C．teachers should punish them D．teachers shouldn’t stop them at once
57．Some students like cheating mainly because_________.
A．the material in the test is very difficult
B．they want to do better than the others
C．cheating can make hard things seem very easy
D．they have little time to study their lessons
58．The fourth paragraph mainly tells us______.
A．cheating isn’t a good idea B．why kids cheat in the test
C．some kids can’t pass the test without cheating
D．some kids don’t spend the time studying
59．We can learn from the passage______.
A．cheaters are often thought highly of
B．people show no respect for those who cheat
C．parents whose kids cheat are often in trouble
D．kids cheat in the test because of swim practice
60．In the passage those cheaters are advised to_______.
A．spend more time on school than on sports
B．find good solutions instead of cheating
C．try hard to be intelligent rather than lazy
D．ask their classmates for good methods of study

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