阅读理解。      I was reading these intriguing stories behind a group of great logos

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阅读理解。      I was reading these intriguing stories behind a group of great logos

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阅读理解。

      I was reading these intriguing stories behind a group of great logos in the world. Personally Nike is
my favorite one-it"s so simple. And I liked the stories behind them, which made me forget all other things. McDonald"s, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my very
favorites.
     Nike
     In the Greek myth, Nike is the goddess of victory and the source of inspiration  for  soldiers. This 
 logo represents the wing in the famous statue of the Greek goddess. Nike"s logo was designed by
Carolyn Davidson in 1971 for $35, and was registered as a trademark in 1995.
     McDonald"s
     The logo was designed in 1962 by Jim Schindler  to  resemble  the  archshaped  signs  on  the  side  
of  the company"s then walkup hamburger stand. Later on, the two golden arches were combined
together to form the M. The McDonald"s name was added to the logo in 1968.
     Apple
     There  are  different  stories  behind Apple"s logo. The first logo was a reference to the religious story
of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the
second logo was designed in 1977 by Steve Jobs and Ronald Wayne, and it described Sir Isaac Newton
sitting under an apple tree. This logo didn"t stay long. One year later it was replaced almost immediately
by graphic designer Rob Janoff"s "rainbow apple", a rainbowcolored silhouette(轮廓)of an  apple with a
bite taken out of it. And then the rainbowcolored apple was replaced by the onecolored logo in 1998. It
has not been changed so far.
     Mercedes Benz
     The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a
simple description of a threepointed star that represents its rule of the land, the sea and the air. The
company was founded by Gottlieb Daimler and Wilhelm Maybach. Marcedes is the name of Maybach"s
elder daughter, while Benz came as a result of a combination with Benz, Cie. and DMG in 1926.
     Adidas
     The  Adidas  logo, which  was created by the founder of the company Adi Dassler, represents
mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo
was used for the first time in 1967.

1. What does the author think of the stories of the great logos?A. They are boring.
B. They are out of date.
C. They are attractive.
D. They are practical.2. What does Nike"s logo stand for?A. The goddess of victory.
B. The source of inspiration for soldiers.
C. The statue of the Greek goddess.
D. The wing of the Greek goddess.3. We can learn that Apple"s present logo is ________.A. the religious story of Adam and Eve
B. a bitten apple with only one color
C. Newton"s sitting under an apple tree
D. the rainbowcolored bitten apple4. Which of the following time orders describes the births of the great logos?A. Mercedes Benz-McDonald"s-Nike-Apple
B. Nike-McDonald"s-Apple-Mercedes Benz
C. McDonald"s-Apple-Nike-Mercedes Benz
D. Nike-Mercedes Benz-McDonald"s-Apple
答案
1-4: CDBA
举一反三
阅读理解。Dear Economist,
     My newlywedded wife and I are deeply in love. There is, however, one issue that threatens the
happiness of our marriage. I absolutely insist on shopping at Walmart. My  wife, meanwhile, would 
 rather  avoid Walmart at all costs. I have recently tried to convince her that not only does Walmart offer
the lowest prices known to man, but that the chain is also a force for good-lower prices mean better
standards of living for all consumers, increased global trade means a tighterknit (紧密团结的)
international community, and efficient operations translate into higher productivity growth for the
economy. My wife complains about poor labour policies, the fact that Walmart squeezes suppliers, and
that it puts local shops out of business.
     Who is right? Will our marriage survive?
Brian Gee
Dear Brian,
     I have to agree with you about Walmart. Jason Furman, then an economist at New York University,
now an adviser to President Obama, famously argued in 2005 that Walmart was unwittingly (不知不
觉地) a  progressive success story. The chain"s prices don"t much affect me(I prefer Whole Foods)but
Furman estimated  that they benefited lowandmiddleincome Americans to  the sum of around $250
billion a year.
     Walmart does not pay much, so it may depress  wages. Then again, it may increase wages by offering
jobs to the otherwise-unemployed. Either way, the benefits of low prices to Walmart shoppers far
outweigh any seemingly reasonable costs to Walmart employees. And while it is true that Walmart
employees tend to be poor, the same is true of Walmart shoppers.
     Armed with this information you can face your wife with confidence. You are sure to win the
conversation. The divorce is likely to be more argued.
     Economist1. What concerned Brian Gee so much that he wrote the letter?A. His wife refuses to shop at Walmart.
B. They are faced with a divorce.
C. They  can"t  afford  the  costs  of  shopping  at    Walmart.
D. They are in conflict about shopping at Walmart.2. Brian Gee"s wife tends to hold the opinion that________.A. it is wrong for Walmart to depress its employees" wages
B. consumers" lives have improved thanks to Walmart
C. Walmart"s business operation increased productivity in economy
D. Walmart"s business increases global trade3. What can be inferred from the reply letter?A. Some employees accept the low pay to keep the job.
B. Walmart appeals to only poor consumers and poor employees.
C. Employees suffer from Walmart"s low prices more than consumers.
D. Jason Furman, a New York University economist,spoke highly of Walmart.
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阅读理解。
     根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为
多余选项。                                                  Making Peace with Your Parents
     As a teen, you"re going through big changes physically and mentally. Your interests are expanding.  
  1  
     Here is the challenge: Kids need to explore the world in new ways, and parents need to protect them
from the dangers in that world. These conflicts can easily set off fireworks in otherwise calm houses.
Sometimes conflicts can"t be avoided. But by paying attention to the building blocks of successful
relationships, you can work towards making home a happy and healthy place for you and your parents.
     For instance, try to find a time to talk when your parents are not angry, tired, distracted or hungry.
A good time to talk is when you"re all relaxed. Timing is everything. If the conversation begins to turn into
an argument, you"d better calmly and coolly ask to stop the conversation-for now.     2    Listen  to  
what  your parents are saying, and repeat it back to them. This shows them that you"re listening.     3  
     Respect is the building block of good communication. People who respect each other and care about
each others" feelings can disagree without things getting ugly.
        4   How do you build trust? Trust comes by actually doing what you say you"re going to do. Some
teens find that doing fun activities with their parents can improve their relationships. Sometimes we forget
that parents are more than rulemakers-they"re interesting people who like to watch movies and go
shopping-just like their teenagers!
     What do you do if you are trying your best, but your relationship with your parents continues to be
rocky?    5    You can find supportive adults, such as a teacher or a coach, who can lend an ear.
Remember you can only change your own behavior. Your parents are the only ones who can change
theirs.
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A. It also gives them a chance to clear things up if    you"re not on the same page.
B. You can pick it up again when everyone"s more relaxed.
C. And then you"ll be able to accept what your parents say.
D. Faced with the challenge, children don"t know what to do.
E. You are more likely to get along with your parents and have more independence if
      your parents believe    in you.
F. And your desire to take control of your own life is growing.
G. You may consider seeking outside help
Columbus College,241 Queen Elizabeth
Drive, Kowloon City
    Memo
To: All Staff
From: Jakie  Mok, Secretary; Sports Development Committee
Date: May 20,
    A week ago, "Sports for Life " programme was sent to the parents, requiring them to select a sport
they wanted their child to play. Since then, our staff have received lots of calls from parents asking for
more information about it. Here is a memo (备忘录) for your reference when you answer the phones.
Sports 1:Basketball
    We expect that this will be the most popular of the four sports. Therefore, students should be advised
to sign up as soon as possible. Students will take a private bus to and from Kwun Tong Sports Park. To
cover the cost of hiring a bus, each student will have to pay $10 each time. There will be four basketball
courts available for our use with one teacher watching over each game.
Sports 2:Gym
    We will be using St. Peter"s Memorial Park. There are two reasons for choosing this park. First, it is
not very busy and crowded before 6:00 pm. Second, it has lots of trees with plenty of shade. Students
must bring along two bottles of water to prevent thirst. Three activities, skipping, jogging, outdoor
aerobics (有氧运动),all of which are free of charge, will be arranged. And there will be a teacher on
duty for each of the activities.
Sports 3:Hiking
     Hiking (远足) will take place at Kowloon Peak. The activity will start at 2:30 pm and finish 90 minutes
later. Three teachers will accompany the students, and a hiking instructor will accompany each group of
15 hikers. Each instructor will cost $75/hr. Students are advised to bring plenty of water and sunscreen.
Sports 4:Swimming
     The Kowloon City Aquatic Centre is a 10minute walk from our school. Four teachers will go to the
pool and conduct the goingson from the poolside. We will only be able to reserve the pool for one hour
(i.e.2:45 pm to 3:45 pm).Only students skilful at swimming can take up this activity. The pool will have
two lifeguards present. Girls must wear a swimming suit. The cost is $10 per visit.
1. Which of the following is TRUE according to the passage?
A. Students selecting basketball had better register early.
B. Students participating in gym should arrive at 6:00 pm.
C. Hiking usually begins at 2:30 pm and lasts 2 hours.
D. Students having swimming suits can take up swimming.
2. It can be inferred from the passage that ________.
A. students taking part in basketball will walk to the courts
B. every student can gain admission to one of the four sports
C. hiking students can have a regular rest in the shade of trees
D. students taking up the four sports should bring bottles of water
3. It can be concluded that ________.
A. each sport will take only one hour
B. students will be charged for the four sports
C. all the sports will take place at Kowloon Peak
D. teachers will accompany students on each sport
4. The purpose of the memo is to ________.
A. attract students" interest in the programme
B. require the parents to select a sport for their child
C. help the staff explain the programme to the parents
D. remind teachers and lifeguards to be present on time
阅读理解。
     根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项
为多余选项。
     For several years, Americans have enjoyed teleshoppingwatching TV and buying things by phone.
   1     In a number of European countries, people can turn on their TVs and shop for clothes ,jewelry,
food, toys, and many other things.
       2     For example, the biggest Swedish company sells different kinds of things on TV in 15 European
countries, and in one year it made $100 million. In France there are two teleshopping channels, and the
French spend about $ 20 million a year to buy things through those channels.
     In Germany, until last year teleshopping was only possible on one channel for 1 hour every day. Then
the government allowed more teleshopping. Other channels can open for telebusiness, including the
largest American teleshopping company and a 24hour teleshopping company.     3  
     Some people like teleshopping because it allows them to do their shopping without leaving their
homes. With all the problems of traffic in the cities, this is an important reason, but at the same time,
other Europeans do not like this new way of shopping.    4    Many Europeans usually worry about the
quality of the things for sale on TV. Good quality is important to them ,and they believe they cannot be
sure about the quality of the things on TV.
      5    They will have to be more careful about the quality of the things they sell. They will also have to
work harder to sell things that the buyers cannot touch or see in person.
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A. Now teleshopping is starting in European.
B. They call teleshopping "Junk on the air".
C. Teleshopping is becoming popular in Sweden.
D. German businesses are hoping this new teleshopping    will help them sell more things.
E. The need for high quality means that European teleshopping companies will have to be different
     from the American companies.
F. Teleshopping is popular among people.
G. German teleshopping business is controlled by American.
阅读理解。
     Lights on thousands of miles of major roads in England could be dimmed (变暗)
    during quiet periods in a bid to save money and reduce carbon emissions from various
  vehicles.
      The Highways Agency suggests reducing light levels on A-roads when traffic levels
  Are" very low".  I:ocal transport minister Norman Baker said he supported the. Move on
  condition. that safety was not compromised.
      Research into when and where lights could be dimmed will begin in May,2012.
      Mr.Kawczynski, a MP (国会议员), asked Transport Minister Norman  Baker
  "what plans he has to change guidance on the, minimum amount of lighting required on A
  roads".  In reply, Mr. Baker wrote:"The Highways Agency has plans to reduce the
  level of lighting on A-roads when traffic levels are far below road capacity.  The agency
  has no plans to reduce the level of lighting on A-roads during the peak (高峰) periods
  that occur during the hours of darkness or to temporarily switch A-roads lighting off
  when traffic flows  are  low. "The  level  of  light. reduction will  be  based upon
  internationally agreed standards and made after discussion and  agreement with the UK"s
  Institution of Lighting Professionals."
      Mr. Baker added:"It is right that lighting authorities consider, in the interests of
  cost-saving and the environment, whether lighting can be sensibly dimmed or turned off .
  with proper safety brought into full consideration."
     A Highways Agency spokesman said:"This is not about switching off lights on A-
roads.  Any changes to light level will be determined after discussion and agreement
with industry experts and will meet internationally agreed standards to ensure there will
be no influence on safety for road users."
1.  What is the text mainly about?
A.  A bid for cost-saving and the environment by cutting light levels.
B.  A research on when and where to reduce the light levels.
C.  A discussion about changing the standard of lighting.
D.  A move on the safety of A-roads.
2. Lights on major roads in England could be dimmed _____.  
A. in broad daylight.
B.  during the peak periods
C.  when traffic levels are very low  
D.  when there is power failure
3.   According to Mr. Baker, the level of light reduction will＿. 
A.  be determined after discussion and agreement with industry experts
B.  be made only after discussion and agreement with the MP
C.  surely have much influence on safety for road users
D.  be based on internationaay agreed standards
4.   It can be inferred from the passage that
A.  major roads in Britain may be less safer after reducing light levels
B.  air pollution in Britain is becoming a big headache
C.  Britain is suffering from heavy traffic
D.  Britain is faced with a shortage of power