阅读理解。 The word advertising refers to any kind of public announcement that br
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阅读理解。 |
The word advertising refers to any kind of public announcement that brings products and services to the attention of people. Throughout history, advertising has been an effective way to promote (促进) the trading and selling of goods. In the Middle Ages, merchants employed "town criers" to read public messages aloud to promote their goods. When printing was invented in the fifteenth century, pages of advertisements (ads) could be printed easily and were either hung in public places or put in books. By the end of the seventeenth century, when newspapers were beginning to be read by more people, printed materials became an important way to promote products and services. The London Gazette was the first newspaper to set aside a place just for advertising. This was so successful that by the end of the century several companies started businesses for the purpose of making newspaper ads for merchants. Advertising spread quickly throughout the eighteenth century. Ad writers were starting to pay more attention to the design of the ad text. Everything, from clothes to drinks, was promoted with clever methods such as repetition of the firm"s name or product, words organized in eye-catching patterns, the use of pretty pictures and expressions easy to remember. Near the end of the nineteenth century, companies that were devoted to the production of ads came to be known as "advertising agencies (广告商)." The agencies developed new ways to get people to think of themselves as members of a group. Throughout the twentieth century, advertising agencies promoted consumerism (消费主义) as a way of life, spreading the belief that people could be happy only if they bought the "right" products. |
1. What was advertising like in the Middle Ages? |
A. Merchants were employed to promote products. B. Ad messages were shouted out in public places. C. Product information was included in books. D. Ad signs were put up in towns. |
2. What does the word "This" in Paragraph 2 refer to? |
A. Advertising in newspapers. B. Including pictures in ads. C. Selling goods in markets. D. Working with ad agencies. |
3. The 18th century advertising was special in its _____. |
A. growing spending B. printing materials C. advertising companies D. attractive designs |
4. Which of the following might be the best title for the text? |
A. The Story of Advertising B. The Value of Advertising Designs C. The Role of Newspaper Advertising D. The Development of Printing for Advertising |
答案
1-4: B A D A |
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阅读理解。 |
There are about a billion bicycles in the world, twice as many as there are cars. But if Karl von Drais, the Baron of Sauerbronn (1785-1851) hadn"t been such a lazy person,the bicycle may never have been invented at all. Although he had a very important title (and was also a qualified and skillful engineer), the Baron was in fact a forest ranger, in other words, a gardener with responsibility for a very large garden. He was in charge of several hundred square kilometers of royal garden and forests in Central Germany. In 1817, he invented a "running machine" that would help him get round the estate more quickly. The machine was made of wood, and had two wheels, which were the same size. The machine had a wooden frame and a leather seat. The rider rode the machine like a horse,but with his feet on the ground. After running for a while, he could then take his feet off the ground and glide along. It was possible to change direction by controlling the front wheel, but there were no brakes! In 1863, a Frenchman called Pierre Lallement attached pedals (踏板) to the front wheel of a bicycle, and the modern idea of a bicycle was born. Every generation sees new designs and new interest in bicycles. Mountain bikes, for example, transformed the way people thought about cycling and introduced a new sport,which was accepted into the Olympics in 1996. New materials such as titanium and carbon fiber are now used to build strong, lightweight machines and combined brake and gear systems have been developed. Englishman Chris Boardman astonished the world in the 1990s with his carbon fiber Lotus bicycle, winning Olympic gold in the 4,000 meters track pursuit (追逐) in Barcelona. More recently, the Great Britain team took several medals at the Athens Olympics. For most people, however, the bicycle remains what it has always been-a pollution-free way of taking exercise and getting from A to B. |
1. The underlined word "estate" in Paragraph 3 refers to _____. |
A. the Baron"s big house B. the mountains in Central Germany C. the forests near the Baron"s house D. the large garden and forests the Baron in charge of |
2. Karl von Drais invented the first bicycle _____. |
A. with wooden wheels and a seat, no pedals B. with two wooden wheels like a wooden horse with pedals C. so he could walk faster around the garden D. to ride downhill with his feet off the ground |
3. What kind of gardener does the text suggest the Baron was? |
A. Someone who took care of forests across Germany. B. Someone responsible for a big estate of loyal forests and gardens. C. Someone responsible for the gardens in the whole of Central Germany. D. Someone who was a qualified engineer looking after running machines. |
4. Changes to the bicycle have occurred over the years because of _____. |
A. the need for mountain bikes B. the need for new kinds of bicycles C. the discovery of useful new materials and new ideas D. the Olympics and competitive cycling sports |
阅读理解。 |
The growing popularity of digital reading has encouraged best-selling young Chinese author Han Han to release (发表) his new novel on the Internet. Ta De Guo (His Country), of which Han Han has finished only one tenth so far, will be available for paid reading from December 1st on Qidian.com, the online library has announced. Han Han will update the story every day and finish the book before the end of the year. A printed edition will only be produced after all of the content goes online, sources said. To read the entire book, readers will have to pay eight yuan, or 0.08 yuan per 1,000 words. This is almost four times the price of an average writer on Qidian.com. Lu Jinbo, a well-known publisher, estimated that a popular writer like Han Han is likely to attract 20 million subscribers. That means this high-school-dropout-turned popular author could bring in 160 million yuan, nearly 40 times as much as he earned in copyright royalties (版税) last year. On the 2007 list of Chinese millionaire writers, Han Han ranked 13th with 3.8 million yuan. The richest, Guo Jingming, earned 11 million yuan. Statistics from China Internet Network Information Center show that there are at least 253 million Internet users in China. Such a large-scale Internet population has developed a prosperous industry for online novel writing. Among the many success stories is Zhang Muye, an office worker whose fantasy novel Ghost Blows out the Light made him the 19th wealthiest author in 2007. Besides the potential to gain a large readership base, the Internet writers are being recognized professionally. The jury (评委) of the Mao Dun Literature Prize, the most prestigious (有影响力的) honor for Chinese writers, is considering adding a category for online writers. |
1. According to the passage, online writing is becoming more and more popular mainly because _____. |
A. it"s a good way to save paper B. it"s convenient to write online C. all the online stories are interesting D. Internet users in China are increasing |
2. From the passage, we can learn that Ta De Guo is a novel of _____ words. |
A. 300,000 B. 200,000 C. 150,000 D. 100,000 |
3. Which of the following statements is true? |
A. Han Han has already finished writing Ta De Guo. B. All the online authors are millionaires. C. Guo Jingming earned less than any other online author in 2007. D. Online writers are being accepted by readers and some organizations. |
4. What"s the author"s attitude towards digital reading? |
A. Doubtful. B. Objective. C. Negative. D. Subjective. |
阅读理解。 |
Informal conversation is an important part of any business relationship. Before you start a discussion, however, make sure you understand which topics are suitable and which are considered taboo (禁忌) in a particular culture. Latin Americans enjoy sharing information about their local history,art,and customs. You may expect questions about your family, and be sure to show pictures of your children. You may feel free to ask similar questions of your Latin American friends. The French think of conversation as an art form, and they enjoy the value of lively discussions as well as disagreements. For them, arguments can be interesting-and they can cover pretty much or any topic-as long as they occur in are spiteful and intelligent manner. In the United States, business people like to discuss a wide range of topics, including opinions about work, family, hobbies, and politics. In Japan, China, and Korea, however, people are much more private. They do not share much about their thoughts, feelings, or emotions because they feel that doing so might take away from the harmonious business relationship they"re trying to build. Middle Easterners are also private about their personal lives and family matters. It is considered rude, for example, to ask a businessman from Saudi Arabia about his wife or children. As a general rule, it"s best not to talk about politics or religion with your business friends. This can get you into trouble, even in the United States, where people hold different religious views. In addition, discussing one"s salary is usually considered unsuitable. Sports is typically a friendly subject in most parts of the world, although be careful not to criticize fl national sport. Instead, be friendly and praise your host"s team. |
1. The author considers politics and religion _____. |
A. cheerful topics B. taboo C. rude topics D. topics that can never be talked about |
2. Which is typically a friendly topic in most places according to the author? |
A. Sports. B. Children. C. Personal feelings. D. Families. |
3. Why are people from Asia more private in their conversation with others? |
A. They don"t want to talk much with others. B. They don"t want to have their good relationship with others harmed by informal conversation. C. They are afraid to argue with their colleagues. D. They want to keep their feelings to themselves. |
4. What shouldn"t you do when talking about sports with colleagues from another country? |
A. Praising your own country"s sports. B. Criticizing your own country"s sports. C. Praising the sports of your colleagues" country. D. Criticizing the sports of your colleagues" country. |
阅读理解。 |
The night view of Boston was amazing from 52 floors up at the Prudential Center. The food at the city"s famous Top of the Hub was wonderful, especially the lobster soup and warm chocolate cake. But it wasn"t the choice of restaurant that was making me so happy this particular Saturday night. It was that we had enjoyed a day of college touring in Boston without everyone feeling bored. Anyone who has ever toured colleges with a high school student-and I"m on my third round-knows that"s no small feat. I"ve driven four hours to a college, but my son refused to get out of the car because he didn"t like the 1ook of the campus; I"ve flown halfway across the country, but my daughter gave up before the tour because she didn"t like the way the other future college students looked and because the campus was "too flat". You can imagine my pleasure this Saturday night in America"s College Town (Boston is believed to have the most colleges and universities in a city area). 16-year-old Melanie was thoroughly enjoying herself. It helped that we booked a new hotel, the Liberty Hotel, built on the site of a former jail and had time to visit the Museum of Science, which was a short walk from our hotel. Boston has become a popular college tour stop, so don"t think you can avoid the crowds by touring campuses in winter. Also, don"t plan to visit more than two campuses a day. An official says that it"s important to spend some time exploring the surrounding area as well as the campus to get a true sense of what it would be like to go to school there. Boston, with so many different kinds of schools, is a great place to reassure (使……安心) your nervous child, and yourself, that there is indeed a school where they will feel welcome and where they will be happy. |
1. What is the passage mainly about? |
A. Taking the kids out to explore College Town. B. Choosing a good college for your kids. C. The rise in touring of Boston"s colleges. D. Tips for college selecting in Boston. |
2. By saying "that"s no small feat" the author implies that _____. |
A. the universities they visited are not as good as those in Boston B. it"s hard to get children interested in visiting universities C. children don"t want their parents to be with them while visiting D. the places they visited are too simple and boring |
3. What does the underlined word "it" in the fourth paragraph refer to? |
A. That the author"s daughter 1iked the tour. B. That the hotel was near America"s College Town. C. That the universities were concentrated in the city area. D. That they booked a new hotel built on a former jail. |
4. Why do many parents take their children to visit the universities? |
A. To make their children self-dependent. B. To have a good look at the university they have applied to. C. To find a sch001 which they really like. D. To enjoy the cultural sites around the universities. |
阅读理解。 |
The person behind you constantly kicks the back of your seat. Your talkative seatmate doesn"t understand your need for sleep. And the aircraft"s bathroom is a total mess. These situations can make even a short flight unbearable. Hopefully you don"t cause these unpleasant experiences for others. Instead, you can set an example by following these common airplane courtesies. Always recline your seat slowly. There"s nothing worse than suddenly being slammed in the knees by the seat in front of you. In addition, don"t keep your seat reclined for the entire flight. Always keep it upright position before going to the restroom (or anytime you leave your seat). Avoid going to the bathroom during mealtime. Wait until the meal is done and all the food trays have been collected. It"s hard for passengers to stand up to let you pass when they still have their food trays. And when using the bathroom,always clean up after your-self-the next user will be grateful! Keep your body-and your possessions-to yourself as much as possible so as not to crowd your in-flight seatmate(s). Share the armrest, especially on a long flight. Also, be careful not to kick or push on the seat in front of you, and don"t allow your children to do so either. While some people enjoy chatting with other passengers during a flight, not everyone does. Some people may want to nap, read or work. If the conversation seems one-sided, take the hint. If you are traveling with someone and want to chat,keep your voices low. If using electronic gadgets, keep the volume down. People can still hear through your headphones if the volume is too high. When exiting the plane, if others are having trouble with their carry-on luggage, help them if you can. If you can"t help, wait patiently, and don"t push past people to get off the airplane. On your next flight, remember that it all boils down to the golden rule. Treat others the way you want to be treated! |
1. Which of the following manners we should follow while flying? |
A. Always keep your seat upright during meal time. B. Keep your belongings to yourself as much as possible. C. Use your headphones and keep the volume down. D. All the above. |
2. Where do we most probably read this passage? |
A. a text book B. a newspaper C. a magazine D. a science book |
3. Which of the following word has the closest meaning with the word courtesies? |
A. golden rules B. manners C. experiences D. passengers |
4. What is the best title of this passage? |
A. Manners in the sky. B. Bad manners in the sky. C. Behave yourself in the sky. D. Treat others the way you want to be treated. |
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