阅读理解。 Britain"s most popular lie has been disclosed, with one in four people
题型：河北省期中题难度：来源：
signal" when returning a missed mobile phone call, a survey found.
Researchers found the average Briton tells on average four lies every day or almost 1500 every year. Almost one in six men admitted they were most likely to lie to their wife or girlfriend, on average at
least twice a day. The most popular lie was saying you had no mobile phone signal, with one in four
people admitting regularly using the little white lie. It usually came after they hit the "ignore" button when
their mobile rang.
Three quarters of people think women are better liars. The research found 46 per cent of girls have
been caught lying, compared to 58 of men.
The second most common fib(无关紧要的谎言) is "I haven"t got any cash on me" when asked for
money by tramps (流浪者), beggars and Big Issue sellers. "Nothing"s wrong - I"m fine" came third
followed by "You look lovely" and "Nice to see you".
Modern technology turned out to have contributed to many lies with "I didn"t get your text" in 18th,
"Our server was down" in 20th and "My battery died" in 26th place.
Other lies to make the top ten included "I"ll give you a ring", "We"re just good friends" and "We"ll have
to meet up soon". "I"m on my way" and "No, your bum doesn"t look big in that" completed the top ten.
Men tell the most fibs, coming out with five every day compared to women who lie just three times.
In many cases perhaps it is better to flatter with a fib than destroy someone with the truth, according
to a spokesman for OnePoll, which carried out the research of 4,300 adults.
end hears the same tone.
B. can"t get the text
C. has a battery failure
D. answers the call
B. fewer women liars are found out
C. women tell less harmful lies
D. women are harder to convince
B. responding to an e-mail
C. coming to a party on time
D. cleaning one"s room
B. 5th and 10th
C. 4th and 9th
D. 5th and 12th
答案
举一反三
attractive people tend to form partnerships that are less stable and satisfying than those enjoyed by plain
Janes.
According to research by Dr John Blaine of the University of Southem Califormia, relationships
between people whose professions largely depend on their appearances, such as models or actors, tend
to end much faster than those between lawyers, doctors or students.
Blaine said the beautiful felt different from childhood. They are treated as special, which may create
both arrogance(傲慢)and insecurity. All too often, beauty can be used as an alternative to education.
Often they are pushed out of their class or town, told to go off and make their fortune in Hollywood or
London and, when the majority fail, they have few talents to make a living.
Blaine added that beautiful people score poorly on the "big five" - the key factors American experts
consider when helping distressed couples. These are neuroticism(神经过敏), including anger and
anxiety; extroversion(性格外向); openness to new experiences; agreeableness; and conscientiousness,
or sticking by agreements they have made. Attractive people often see no reason to try to change until
their looks start to fade.
Krista Sutherland, of the University of California Los Angeles, said partnerships that appeared to be
perfect from the outside, such as the former "dream teams" of Nicole Kidman and Tom Cruise or Hugh
Grant and Elizabeth Hurley, where backgrounds and aspirations(抱负)are often shared, did not
necessarily lead to happiness.
were far from alone in their misery. " mean?
B. Beautiful women always were alone.
C. Many beautiful women didn"t end up with a happy life.
D. Beautiful women always lived a happy life.
B. women called Jane
C. common people
D. attractive women
B. Nicole Kidman and Tom Cruise were very satisfied with their life
C. When they fail in Hollywood, the beautiful have little trouble in making a living
D. The marriages of the beautiful often last long
haven"t had another one since it stopped ticking a decade ago. Why? Because I don"t need one. I have a
mobile phone and I"m always near someone with an iPod or something like that. All these devices (装置)
tell the time-which is why, if you look around, you"ll see lots of empty wrists; sales of watches to young
adults have been going down since 2007.
But while the wise have realized that they don"t need them, others-apparently including some
distinguished men of our time-are spending total fortunes on them. Brands such as Rolex, Patek Philippe
and Breitling command shocking prices, up to ￡250 000 for a piece.
This is ridiculous. Expensive cars go faster than cheap cars. Expensive clothes hang better than
cheap clothes. But these days all watches tell the time as well as all other watches. Expensive watches
come with extra functions-but who needs them? How often do you dive to 300 metres into the sea or
need to find your direction in the area around the South Pole? So why pay that much of five years" school
fees for watches that allow you to do these things?
If justice were done, the Swiss watch industry should have closed down when the Japanese discovered how to make accurate watches for a five pound note. Instead the Swiss reinvented the watch, with the aid of millions of pounds" worth of advertising, as a message about the man wearing it. Rolexes are for those
who spend their weekends climbing icy mountains; a Patek Philippe is for one from a rich or noble family;
a Breitling suggests you like to pilot planes across the world.
Watches are now classified as "investments" (投资). A 1994 Patek Philippe recently sold for nearly ￡350 000, while 1960s Rolexes have gone from ￡15 000 to ￡30 000 plus in a year. But a watch is
not an investment. It"s a toy for self satisfaction, a matter of fashion. Prices may keep going up-they"ve
been rising for 15 years. But when fashion moves on, the owner of that ￡350 000 beauty will suddenly
find his pride and joy is no more a good investment than my childhood Timex.
B. think watches too expensive
C. prefer to wear an iPod
D. have no sense of time
B. expensive clothes sell better than cheap ones
C. cheap cars don"t run as fast as expensive ones
D. expensive watches with unnecessary functions still sell
B. It"s hard for the industry to beat its competitors.
C. It wastes a huge amount of money in advertising.
D. It’s easy for the industry to reinvent cheap watches.
B. My Childhood Timex
C. Watches? Not for Me!
D. Watches—a Valuable Collection
according to a study published last week in the US.
For Years men have been more likely to shop on the Internet than women, but during the 2011 holiday season 58 percent of those making online purchases(购买) were women.
"It shows how mainstream the Internet is becoming", said Lee Rainie, director of the Pew Internet and American Life Project group, which carried out the study.
Rainie said it was only a matter of time before women shoppers caught up with men. This is because
women traditionally make decisions about spending.
Users were more likely to shop online to save time. Internet users between the ages of 18 and 29
were responsible for some of the most dramatic increases in the online gift-buying population this time
around.
However, three-quarters of the US Internet users did not buy holiday gifts online in 2011. They
worried about credit card security(安全), or just compared online prices with off-line prices, then
dashed off to the shops to get the best deals.
"But even if shoppers don"t buy online, websites are becoming promotion tools for stores," said Dan
Hess, vice president of Comscore Networks Inc. Hess said that actually most stores" websites can make
customers fully believe the security of their credit card numbers. And most are able to ensure that gifts
arrive on time. "It"s all about making the shopping experience more efficient, more reliable and more
comfortable." Hess said.
B. There were fewer women online shoppers than men in 2011．
C. Most of the Internet users between the ages of 18 and 29 are women.
D. People in the US were more likely to buy gifts online.
B. women usually decide what to buy in the family
C. the Internet is used in all the shops.
D. more and more shops will sell their goods online.
B. convenient
C. a waste of time
D. cheaper
B. Shopping online is fun for women.
C. Shopping off-line provides better service.
D. Young people like to do gift-shopping online.
the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs.
Frequently,customers buy goods just because they are cute,lovely and unique.With a less emphasis on functional utilities,
the experience and imaginative space are placed into an increasingly important role.The image of product is emphasized,
as well as the communication between products and consumers."Customer behavior,which appears to be focused and
directed at the object and at pleasure,in fact responds to quite different objectives:displaced expression of desire,and the production of a code of social values through the use of differential signs" (Baudrillard).The reason for image-oriented
customer behavior is probably that customers" lifestyle has been continuously virtualized by paying much attention to
"Virtual Reality".The evidences can be traced from computer games and Hollywood movies,in which customers"
preference for fleeing reality is perfectly matched.
This change requires us to take efforts to enhance product image by integrating style,color,taste,shape and material,
and communicate with customers creatively,imaginatively and innovatively,and enable them to enjoy the distictive
experience image brings." "〔A〕need is not a need for a particular object as much as it is a "need" for difference"
(Baudrillard).The typical example is Apple Computers IMAC,which has strong visual impact and outstanding dynamics.
By this way,customer relationship can be set up through image,and brand can be treated as living that can transform
people.Other examples commonly used are Disney Fairyland and Las Vegas,where new experience and imagination are
fully demonstrated.In sum, consumption is negotiation,a never-ending conversation held in the languages of advertising,
packaging,branding,fashion,and entertainment.
More Attention to the Image of Product
| Main comparisions | Contexts |
| Different aspects__1__ about by people when they are shopping. | In the past,people think more about the __2__ of the goods. |
| People today are more easily__3__by the __4__of product | |
| Different __5__ to promote sales | Traditionally, products may focus more on the functional utilities of goods. |
| Nowadays, product image should be__6__ and there should be more effective ___7_with customers. | |
| 阅读下面短文,根据所读内容在表格中的空白处填入恰当的单词。 注意:每个空格只填一个单词。 | |
The Chinese are very generous when it comes to educating their children.Some parents |
